We offer progressive ideas, services and tools to achieve relevance. Our work is the result of strong collaboration, strategic thinking and a research-based approach. What we do? Branding, Strategy, Web, Social and Video.
IBI helped to reposition the brand as a facilitator for ‘the workspace’, moving away from a focus on smartphones and contracts.
To do this, we rebranded most the company’s external communication. Key in this strategy is its new website and content hub: www.creaforti.nl. It is supported with animated videos to explain the added value of Creaforti’s services. In addition, a number of case videos helps to convince prospects. A variety of context-specific downloads offered throughout the platform helps Creaforti to convert prospects into new business. Insights are shared using a variety of channels and media formats, focusing on answering questions asked by Creaforti’s audience. As a final step toward transparency and customer centric thinking, a new chat platform and a variety of social media channels are being utilized to help serve customers and prospects on the platforms they already love to use.
The impact
Time spent on the website doubled and engagement increased significantly. Newsletter readership is on the rise. Customer satisfaction is at an all-time high.
It was time for something new. Our ideals changed, our clients got bigger and our work got better. But that's not all. The real reason why we decided to do a rebranding, is because our brand values changed.
What? Brand values? What are those? Can you eat it? Well... not really, but kind of. You should be able to translate your brand into smell, feeling and taste. Because those strange factors are easily translated to visual design. But most importantly what it is that your brand stands for. Those values changed for us.
Our old logo was a chameleon, and at some point, we didn't even know why anymore. The brand colors we used, didn't reflect the feeling our brand was supposed to give anymore.
I hope this explains why we did it, now I'm going to explain how we did it.
Brand values - we wrote a new mission statement and gave meaning to our new brand values
Communication - we wrote a communication plan that suited our new needs
Sketching - started sketching new logo ideas that reflected our earlier research and findings
Vectorizing - we made a vector based design of our new logo
Coloring - we gave our brand new colors that reflected how we wanted people to taste, smell and feel IBI
Reflecting - we reflected on our new brand and made adjustments along the way
Finalising - we finalised our new identity
After all these steps, we can finally present to you, the new IBI identity!
We went for a modern, playful, fresh and a digital design, we wanted it to taste sweet. This is what IBI will be from now on. From now on we'll be...
As designers we’ve all been there. A client gives you the opportunity to design a logo for his brand. When you tell how much it’s going to cost him, he’ll be very surprised and he’s convinced it shouldn’t cost the amount of time you planned to put into it.
Here’s why he’s terribly wrong.
To understand why it’s very important that your logo shouldn’t be made in one or two hours, we should go back to the meaning of a logo.
A logo should inspire, admire, be trustworthy, imply loyalty and it should give a brand superiority above the competition. People will recognise your brand by your logo, that’s why it’s very important that your logo is good, and shouldn’t be made swiftly.
But because our species likes to compare everything in life to be sure, here are some logo’s that were made in one or two hours:
Ask yourself if they’d still look good in black & white, if they would scale well. Would you even recognise any of these logos after one or two days? And lastly; do you associate these logos with quality?
Here are some professional logos:
They sure look a whole lot different.
But why are these logos better? What makes them better? Well, time does. These logos weren’t made in a day or two.
I know what you’re asking yourself right now. But why do these logos take much longer to make?
This is why.
A good designer doesn’t simply type something and make some swirls with his mouse. There are certain steps that make a logo good, these are (in many cases):
1. Knowledge - Getting to know the brand you’re working with and what they do.
2. Research – Finding out what the competition does and finding out how the industry communicates.
3. Concepting – Defining what the logo has to be and what it should stand for.
4. Sketching – Making sketches of possible logo designs, finding out what works and what doesn’t. Keeping all research and knowledge in mind.
5. Vectorising – After the sketches are done, the designer selects sketches to design inside Adobe Illustrator or Sketch (other vector programs are possible too). This is where the logos come to life. The designer uses these programs to transform the sketches into logo designs.
6. Coloring – I know this step seems a bit late, but it’s very important that colors get added at the end. It’s crucial that logos look good in black & white. The colors shouldn’t be a defining factor, they should be an emphasizing factor.
7. Reflecting – When the designer is done designing the logo, he asks his team (or other people) whether it needs some improvement. If not, great! If it does, he goes back to step 6, 5, or in worse cases step 4.
8. Presenting – If all these steps are done, and the logo is final, it’s time to present the logo to the client.
After all these steps, do you still think logos should be cheap?
What a logo should cost
It can take weeks (full-time) to complete a professional logo design. This is why professional logos should never come cheaper than 750 euros, for quality purposes.
So, think twice before deciding to let someone make your logo for just 50 euros. Because he’s certainly not going to walk through the 8 steps I discussed previously.
I’m interested in a professional logo
If you’re interested in a professional logo design, what the costs are, wanting to see what we’re capable of or what we’ve done so far, don’t be afraid to contact us.
How we got to design a logo for a well-known DJ duo
On a day just like today, I had some free time on my hands. I felt like designing a logo for someone that really needed it. I listened to a fair bit of EDM music at that point in time and felt like contributing to the community. The DJ duo that I chose to contribute to was called Bali Bandits, because I really liked their music, and they really needed a redesign.
Just like that, the adventure started.
I started making something that fitted their profile. I made sure every detail was on point and even created alternatives. The process was so quick; it didn’t take longer than a day to complete.
And then, the next step, the big one; mailing the result. At this point I was kind of afraid to send the logo design to them, I didn’t know them, never spoke to them and probably never would. And what if they didn’t like it? Nevertheless, I decided to send it.
And boy, am I happy that I decided to just do it.
After a few days of waiting and thinking about the whole situation I got a reply. They really liked it, they told me they were going to give it some thought.
After they gave it some thought, they came to the conclusion that the logo didn’t represent them well enough. Because they tried to be different than all the other DJ’s out there, and this logo would’ve made them just like all the other DJ’s in every way. So I decided to make something completely different. Something funky and maybe even too daring.
I started sketching different fonts and calligraphy. After a day or two I was finally satisfied with the result. And decided to send them the new logo at the moment I was finished.
And you know what, they absolutely loved it. As of now, it’s their logo. At that point I couldn’t be more proud of myself. I did something out of the blue, and it turned out perfectly.
So I guess this will be my advice to all designers out there. Just do it. When you come up with an idea, just do it. Screw all the people that say that it’s never going to happen, because you can make it happen.
We recently produced a promo video for Bijzonder Gewoon, a unique lunchroom in Winterswijk (NL).
It’s great to see all the positive response so far! In just a few days, it already got 24K+ views, 700+ likes and 170+ shares!
Have a look yourself! 📹
The succes of this production shows the power of video in contentmarketing. This is why we strongly believe video provides opportunities for almost every brand.
We recently finished a rebranding for Bijzonder Gewoon (new website launching Summer 2016); a very special lunchroom and café that gives people with a mental disorder new opportunities in our society.
Bijzonder Gewoon is a brand that makes our world a better place. It was a pleasure to work on this project and the response couldn’t be more satisfying!
Dit jaar sponsort IBI In de Bush Bush op het vlak van marketing-communicatie. We hebben gewerkt aan een sterke profilering via on- en offline kanalen. Ook geven we twee gratis workshops. Meer informatie daarover vind je hieronder.
Workshop Beter op LinkedIn
19 juni om 19:00 bij In de Bush Bush
LinkedIn is hét sociale platform om je zakelijk te profileren. Leer in deze workshop waarom je het actief zou moeten gebruiken, hoe je een netwerk bouwt en inzet, wat je profiel nog nodig heeft en veel meer!
Tijdens deze workshop zullen de volgende punten behandeld worden:
Doel en functie van LinkedIn
Optimaliseer je LinkedIn profiel
Bedrijfsprofielen en persoonlijke profielen
Lead halen uit Twitter
Deelnemers:
Deze workshop is bestemd voor iedereen die een profiel heeft op linkedIn. Of van plan is er een te maken.
Workshop Logo design
21 juni om 15:00 bij In de Bush Bush
Mensen herkennen je aan je logo. In deze workshop leg ik uit hoe je zonder grafische achtergrond een logo kunt maken. Leer wat een logo sterk maakt, waar je inspiratie vind en hoe je eraan kunt beginnen!
Tijdens deze workshop zullen de volgende punten behandeld worden:
Waar begin je met logo ontwerp?
Wat zijn goede bronnen voor inspiratie?
Waar moet ene logo aan voldoen?
Welke programma’s kun je gebruiken?
Wat moet je vooral wel én niet doen?
Deelnemers:
Deze workshop is bestemd voor iedereen die interesse heeft in grafische vormgeving en profilering. Kennis van grafische vormgeving is niet vereist.
Meld je aan via e-mail
Meld je aan via Facebook: Beter op LinkedIn en/of Logo Design
Stel een vraag of download de flyer
We zijn super trots om aan te kunnen kondigen dat IBI de Delftse Concept Store In De Bush Bush dit jaar sponsort als marketing partner.
Al voor de derde keer opent In De Bush Bush haar tijdelijke concept store in Delft. Deze editie is groter dan ooit met een winkelpand van 800 m2 op een A-locatie in het centrum van Delft. De concept store biedt dit jaar ook meer dan ooit; naast vintage items vindt je er werk van geselecteerde designers, kunst, wekelijkse events en zowel binnen als buiten bedient het team je in het nieuwe Bushcafé.
Omdat we zo enthousiast zijn over dit concept hebben we besloten het team te sponsoren; we rollen voor In De Bush Bush een actieve on- en offline marketingstrategie uit. Ons doel? Mensen via een breed aantal kanalen inspireren, interesseren en amuseren via In De Bush Bush.
Recent hebben we een landingspagina gelanceerd en geholpen bij het opzetten van diverse social media kanalen. Binnenkort volgt een grotere website vol art en design inspiratie. Volg In De Bush Bush via Facebook, Instagram of Pinterest voor de laatste updates en inspiratie.
In de Bush Bush lééft, wil de creatieve geest in eenieder aanwakkeren en is een plek waar je kunt ontdekken en genieten.
Bezoek In De Bush Bush van 30 mei t/m 27 juli 2015 op Hippolytusbuurt 1 in Delft.
Binnenkort hebben we nog meer leuk nieuws over onze samenwerking; maar daarover mogen we nu nog niets zeggen. Volg ons op Tumblr voor meer updates!
Goede content is nu belangrijker dan ooit. Content is het meest persoonlijk als die direct van onze klanten komt. Klanten delen graag wat er speelt binnen hun bedrijf op een website of blog. Daarbij lopen ze vaak tegen gecompliceerde content management systemen aan. Die maken het lastig actuele content te delen en efficient te werken. We willen klanten in staat stellen om zélf content te delen.
Daarom hebben we de IBI Content Manager ontwikkeld; een simpel systeem dat 100% is afgestemd op de behoeften van de klant. Het biedt de juiste tools voor elke klant, is super simpel in gebruik en werkt op élk device.
We laten graag eens zien hoe dat allemaal werkt en wat u met het systeem kunt doen. Meer weten? Stuur een mailtje naar [email protected].
Na een periode vol veranderingen, leek een update ons gepast. We zijn een aantal dingen aan het verbeteren.
Als eerste nemen Lars en Chris de dagelijkse leiding en al het projectmanagement over. Daarnaast zullen we het vaste IBI team uitbreiden. We verwelkomen Roel (financieel genie) en Tom (code expert) bij het IBI team. Ook zullen we blijven werken met een groeiend aantal gespecialiseerde partners.
Verder hebben met de rebranding van Sketch 'n Code naar IBI onze focus verlegd van webontwikkeling en grafische vormgeving naar branding en marketing. Daarbij denken we in een zo vroeg mogelijk stadium van de ontwikkeling van de marketingstrategie mee over het merk en de marketingkanalen. In de afgelopen maanden hebben we al met een aantal klanten volgens die insteek mogen werken, en we kijken ernaar uit dat te blijven doen!
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