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Samir Mahir's 6 word memoir around technology and the Australian Open

Not the usual suspects. The #AustralianOpen has had more surprise finalists and champions than any other Slam in the Open era.

First time #GrandSlam winners at the #AusOpen2015? What are the odds? #GameChangersIBM

Changing of the guard in women's tennis? The seasoned players are still on top....for now.

Is 2015 the year for the changing of the guard in men's tennis? There may be new contenders, but they are not rookies.

2014 was the year of the like minded Slam champion coach/player partnerships and the results were Grand.

2015 features more Slam champion coaches testing whether opposite strengths can attract.

Univision's David Beck talks with IBM's Elizabeth O'Brien on how digital technology has changed content and programming

David Beck of Univision discusses how fans engage with sports broadcasts through social

Univision's David Beck discusses the advantages that mobile gives marketers

IBM's Elizabeth O'Brien asked influential members of the sponsorship landscape what they associate with the word "mobile"

USTA's Sue Hunt explains how mobile has helped grow the sport of tennis

MasterCard's Michael Robichaud explains how mobile technology has changed the fan experience at a live event

Russ Spielman of The Legacy Agency analyzes how mobile has changed the way brands and athletes are managed

USTA's Sue Hunt tells IBM's Elizabeth O'Brien how social media has created a network for tennis players to stay connected

How do you amplify sponsorship with digital? AIG's Daniel Glantz shares his thoughts with IBM's Elizabeth O'Brien.

Sue Hunt explains how studying analytics has helped the USTA reach the millennial tennis fans

MasterCard's Michael Robichaud shares the evolution of the #Priceless campaign from TV to social

IBM Sports