IDEASPHERE BLOG

A SPACE FOR IDEAS IDEOSPHERE: Creative content for innovative brands.

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With the months getting busier and busier, we thought we’d take the chance to show the diversity and range of the content that we have created in the recent past!

If you’ve got any queries or are thinking of doing video, we are more then happy to answer your questions or help prepare you for your first project.

Get in contact with us at [email protected]

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The future of programmatic video advertising is all pervasive with the technology leaders TubeMogul looking to implement their platform smarts and knowledge into screens out of our homes. To understand this more fully, watch the video linked above. 

Does this excite or terrify you?  I guess that depends on whether your a brand or a consumer. . .

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‘Why Video?’

In part 2, Digital Marketing Director for Lenovo, Gary Milner talks to us about the new age of digital video and his thoughts on audience engagement, social video, interactive video, and the strategy around the life cycle of a video.

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‘Why Video?’ There’s so much to learn about how to optimise video to promote your brand or business.

This is the first instalment of an ongoing series of posts and videos that we will be releasing to help our clients understand video and realise success and achieve a great ROI for the content marketing $$’s.

Cheers

Dan

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CINEMAGRAPHS

A few years ago photographer Jamie Beck and her partner Kevin Burg first coined the term cinemagraph; a combination of cinema and photograph using the increasingly popular .gif format to create this surreal new medium.

Attention to detail is the crux of a good cinemagraph, blended with style and beautiful cinematography, resulting in images that are neither photograph nor video but suspended eternally somewhere in between.

Above are some examples of footage from our adventures overseas repurposed into beautiful seamless loops.

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ABOUT IDEOSPHERE

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Ideosphere Media is a fully-fledged video and television production outfit helping companies extend their reach and grow their business. We specialise in producing creative content on architecture, art, design, engineering, fashion, food, lifestyle and travel. Ideosphere Media’s experienced staff have proven track records in creating compelling and engaging stories in these areas for leading brands and individuals.

Our inspiration comes from aesthetics, innovation and outstanding people at the top of their fields. We then add our ideas to theirs, in turn inspiring them back through our unique approach. In essence, we provide a fresh approach to creating great content for the people who shape contemporary perceptions of creativity and innovation.

Our committed team has a history of working with agencies and also direct with clients and broadcasters including; tourism boards, furniture and fashion brands, Hotel groups, government organisations, International Design awards programs and telecommunications companies. Plus production companies and broadcasters including the Nine Network, Endemol Southern Star, Screentime Australia, Southern Cross Austereo, Network Ten, ABC International, the Australia Network and Foxtel. Plus advertising agencies and media platforms such as McCann, PMACG, Saatchi’s and TubeMogul.

“The ideosphere, is the realm of memetic evolution, just like the biosphere is the realm of biological evolution. The ideosphere is the “place” where thoughts, theories and ideas are thought to be created, evaluated and evolved. The health of an ideosphere can be measured by its memetic diversity.

The ideosphere is not considered to be a physical place by most people. It is instead “inside the minds” of all the humans in the world. It is also, sometimes, believed that the internet, books and other media could be considered to be part of the ideosphere.”