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Digital Marketing Trends in 2020

The year 2020 is here much sooner than we wanted or expected to arrive. Digital marketing, we know, is inevitable and it is wise at this time of the year to discuss the top digital marketing trends that are going to influence us from the beginning of this decade. 

#1: Higher density of video content will appear on the web. Written text will say less.

#2: Content will matter big time in digital marketing and major search engine page ranking.

#3: AI will become more important.

#4: There will be more chat-bots and voice search queries that make an appearance.

#5: Social media will come with added functionality such as ability to play team games, form groups, do shopping and pay for it, etc.

#6: Users will search for information with images.

#7: Natural language processing (NLP) techniques will set higher content standards.

All these disruptions are predicted to happen because of changing consumer behavior and emergence of newer technologies.

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How to allocate Digital Marketing budget effectively on Digital Marketing Strategies

The ascent of technology and the consequential growth of digital platforms has brought such a significant shift in consumer habits, that shifting a large share of marketing budget from the traditional channels of marketing into digital platforms has become essential in order to reach the target audience and earning a sizeable Return on Investment (ROI).

Earlier the marketing budget would be divided across the various traditional marketing strategies that broadly fell under print, broadcast, direct mail, and telephone. However, today, though the traditional marketing techniques aren’t completely obsolete, a large shift of marketing strategies and its’ budget has been witnessed to the various digital channels. Today a large portion of the marketing budget is allocated to the various digital platforms, which encompasses SEO/PPC, Google Ads, Facebook, Email Marketing, Video Marketing, etc.

People are now aware of the huge advantages using Digital platforms for marketing but most are unaware as to how to spend the allocated budget on exactly which channels. The digital platforms such as Google ads and Facebook ads are so advanced that they are designed specifically for the development of several types of businesses.

Before allocating the budgets to the various channels, a business has to be very clear about its goals and what exactly it hopes to achieve in the given period of time and budget. The various channels of digital marketing need to be studied to understand which channel is the most suited for the product/service in hand and accordingly, invest strategically in that particular channel.

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