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Indian Sportswomen emerge Top Newsmakers for 2016

New Delhi, December 01, 2016: Yahoo today announced the 2016 Year in Review (YIR)* for India. The YIR is a look at the year's top trends, happenings and events, which caught the imagination of Internet users in India. In its ninth year now, this review is based on users' daily search habits and an editorial selection of what they read, recommended and shared most on Yahoo.

The list of Top Newsmakers, usually ruled by politicians and Bollywood stars, saw the entry of Indian Sportswomen including PV Sindhu, Sakshi Malik, Dipa Karmakar who won laurels and dominated the headlines during Rio Olympics. Also featuring in the list was wrestler Vinesh Phogat, one of India's best bets for a medal, who bowed out of the Olympic games at a crucial juncture due to an injury. Other top newsmakers included Prime Minister Narendra Modi, Arnab Goswami and Indian politicians Arvind Kejriwal, Jayalalithaa and Subramanian Swamy, as well as Rohit Khandelwal the first Indian (and Asian) to win the Mr. World title.

'The Unnamed Soldier' became the 'Personality of the Year' for being perennially at the forefront of national consciousness. From thwarting a terrorist infiltration into the Pathankot Air Force Station to facing September's militant attack in Uri that led to a precise and surgical retaliation from India, or being in the midst of the controversy surrounding the One Rank-One Pension scheme - the soldier was in the news all year long.

Prime minister's demonetisation initiative, Cyrus Mistry's dramatic exit from Tata Group and Reliance Jio's 4G network launch were the most significant Financial Events that shook India. In fact, RJio launch made Mukesh Ambani one of the top Business Newsmakers of 2016 as well.

Sunny Leone reigned supreme as the Most Searched Personality for the fifth consecutive year. Prime Minister Narendra Modi was the Most Searched Politician followed by Delhi Chief Minister Arvind Kejriwal. The US presidential election was widely followed in India, with Donald Trump ranking as the fourth most searched politician in the country.

Salman Khan continued to be the 'Boss' landing the top spot for the Most Searched Male Celebrity of 2016, while stand-up comedian Kapil Sharma came in at No.2. A surprise entry in the list was Tanmay Bhat, co-founder of AIB for his controversial snapchat video.

The buzz around Bipasha Basu's wedding to Karan Singh Grover ensured her position as the second Most Searched Female Celebrity. Deepika Padukone took the third slot followed by Katrina Kaif at No.4.

Our sportswomen also pipped the cricketers in the Most Searched Sportsperson, with PV Sindhu and Dipa Karmakar at number one and two spots. The only cricketers that made the Top 10 were Sachin Tendulkar, MS Dhoni and Virat Kohli.

Indians' all-consuming obsession with cricket continued with 'IPL 2016' becoming the Most Searched Newsy term, followed by Rio Olympics and Freedom 251, the mass market phone that was much talked about for its revolutionary pricing but couldn't sustain prolonged interest.

Kareena Kapoor Khan's maternity wardrobe was much in vogue, while Ranveer Singh's quirky outfits won him several accolades, making the duo the Most Stylish Male and Female Bollywood Actors of 2016. Amongst the Top Box Office Disasters, Anil Kapoor's son Harshvardhan Kapoor's launch movie 'Mirzya' was a major letdown for movie enthusiasts. Ashutosh Gowariker's highly anticipated period drama 'Mohenjo Daro' and Shah Rukh Khan's 'Fan' were other big movies to fail miserably at the box office.

Autonomous vehicles was the Most Significant Technology Innovation of 2016, with several companies announcing their foray into driverless cars. If people's searches are a window into the future, areas we may see growth in moving forward include Virtual Personal Assistants, Virtual and Augmented Reality and Fitness Trackers.

See Year in Review: 2016 for the complete lowdown on 2016's biggest moments for online India.

About the Yahoo India 2016 Year in Review Methodology To develop the Yahoo Year in Review, our editors analyze user's interest patterns on what they searched for, read, recommended and shared. It takes into account a number of factors including absolute volume and growth from previous periods to see which themes and trends bubble to the surface. Individuals and their preferences always remain anonymous. Disclaimer:* Please note the results are not a representation of a popularity contest or voting, it is done by Yahoo editorial team experts.

About Yahoo Yahoo is a guide focused on informing, connecting and entertaining our users. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the company's blog (yahoo.tumblr.com).

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Yahoo rolls out new mobile ad format ‘Tiles’ in India

New Delhi, September 1, 2016 – Yahoo today announced the availability of Yahoo Tiles, a new mobile ad format that brands can leverage to reach consumers through engaging, interactive content.

Yahoo Tiles enables brands to tell visually compelling and immersive stories on mobile devices in a post-tap environment. When consumers click on a mobile ad, they are taken to a custom mobile landing page that can feature 360-degree video and images, as well as dynamic and interactive features such as video, swipeable images, and social feeds. With its lightweight design, Yahoo Tiles delivers a more engaging and seamless consumer experience for mobile native, video and display ads.

Available for advertisers in India through Yahoo Gemini and BrightRoll, Yahoo Tiles ensures that brands tell a more creative and compelling story across Android and iOS devices. With time spent consuming media on mobile devices surpassing traditional TV, Yahoo is building advertising solutions that help marketers take advantage of this growth. Yahoo Tiles helps advertisers reach diverse audiences at scale, including more than 600 million mobile users on Yahoo and across our extended network. Brands can work with Yahoo’s ad creative tech team to build, support, and scale their mobile campaigns.

Early adopters of Yahoo Tiles in other markets are already seeing success. One QSR advertiser saw a 4x lift in user engagement when designing an experience for users to swipe through multiple flavors of their product. In another instance, a CPG brand built an immersive 360-degree dinner experience to draw in the consumer and saw a 5x lift in time-earned, or the average time a consumer spent viewing and interacting with the ad. Building on these early results, the team continues to work with advertisers to identify new ways for Yahoo Tiles to increase performance and tell rich brand stories.

For more information and to access the new format, advertisers can reach out to a Yahoo sales representative, or visit this page to get started right away.

About Yahoo

Yahoo is a guide to digital information discovery, focused on informing, connecting, and entertaining users through its search, communications, and digital content products. By creating highly personalized experiences, Yahoo helps users discover the information that matters most to them around the world -- on mobile or desktop. Yahoo connects advertisers with target audiences through a streamlined advertising technology stack that combines the power of Yahoo's data, content, and technology. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company's blog (yahoo.tumblr.com).

Yahoo and Yahoo Finance are the trademarks and/or registered trademarks of Yahoo! Inc.

All other names are trademarks and/or registered trademarks of their respective owners.

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Shout Advertising

Integrated digital strategy, implementation, and management to grow companies across borders

Shout is a leading provider of digital marketing solutions. We've helped many businesses get found by their customers and drive leads to their doorstep. Why choose us? Local Experience. Digital Expertise. One-on-one dedicated service. That's what makes us better.

Our clients spend less time managing campaign logistics, and more time evaluating the results from their social marketing spend.

We enable brands to: • Manage campaigns across multiple social platforms in a completely transparent and brand-safe way through a single interface • Target audiences based on actual behavior across all stages of the purchase funnel • Perform multivariate testing efficiently to ensure the right message is delivered, to the right audience, at the right time, on the right device • Leverage our deep social expertise and provide measurable and actionable insights that brands can transfer across multiple social channels

Our specialties: • Cross-channel audience targeting: Leverage tools to target your audience across multiple social channels driving engagement and brand promotion • Display Advertising - Increase Brand Awareness and Interest by placing your ads on top websites & apps, including Facebook • Websites - Creating sites that look professional and inspire customer confidence • Campaign Management - Expert campaign setup and continued optimization through our industry-certified campaign managers • Search Marketing PPC - Put your business at the top of major search engines, paying only when someone clicks on your ad.

90% consumers use only mobile devices in their path to purchase for Travel, Music and Movies

79% of consumers browsing for products on mobile devices likely to buy them on mobile Yahoo-Mindshare study deep dives into online shopping behavior of Indian consumers

May 19, 2016 - Yahoo and Mindshare today announced the findings of their joint study of the India market: ‘Mobile Consumer Journey - 2016'. The study is based on research of users' shopping behavior across devices for 31 different categories including travel, electronic devices and consumer packaged goods. Findings highlight the dominant play of mobile devices in the consumer's purchase decisions.

The study throws light on the role of mobile in a consumer's purchase journey - how the devices get used in different stages, key drivers and barriers to the final purchase decision, consumers' preferences of how to buy and where to buy, top selling categories on mobile, and cities that see the most mobile transactions. The study aims to equip marketers with insights on India, to sharpen their digital and mobile commerce initiatives and build a strong mobile strategy.

Commenting on the findings, M A Parthasarathy, Chief Product Officer, Mindshare South Asia said, "The ecommerce landscape in India is perhaps the most dynamic in the world, largely due to the rapidly evolving mobile ecosystem. This research highlights the role of mobile from the top of funnel to the bottom and how it varies across product categories. It will help us develop sharper, more connected communication strategies for brands."

Francis Che, Head of Insights, APAC, Yahoo added, "The study shows that the consumer path-to-purchase is turning more complex and nonlinear, with mobile at the center of this evolution. As mobile devices become more important in the consumer's last mile of purchase decision, brands need to build targeted, more seamless shopping experience across all channels to strengthen sales and acquire new customers."

Key findings from the study:

1. Drivers and barriers of online transactions: a. 31% of online shoppers cite saving time or effort as their main reason for shopping online. b. Attractive discounts and promotions is another key driver as stated by 28% of online shoppers. c. 21% cite the convenience to shop anywhere, anytime as a big draw.

The barriers that keep them away from shopping online include - non-authentic goods, unreliable delivery and lack of quality control.

2. A city-wise break-up for mobile transactions show that 75% online shoppers in Kolkata are open to mobile transactions followed by Chennai with 64% and Delhi with 57%. Surprisingly online shoppers in metros like Mumbai & Bangalore seem more ‘cautiously open' with less than 35% of them preferring mobile transactions over other mode of payments.

3. Mobile "browse" tends to convert to mobile "buy" a. Of the total number of consumers browsing for products on mobile, 79% prefer buying on a mobile device compared to 9% on PC/laptop and 12% in a physical store. b. Clearly, brands have a big window of opportunity - from creating awareness to final purchase decision - to connect and engage with their target audiences on mobile devices.

4. Distinctive consumer journeys by category Online shoppers are more likely to use their mobile device to make regular or impulse purchases rather than expensive, high consideration purchases. a. Over 90% of the consumers use mobile devices for quick and frequent purchases of Travel, Music & Movies. b. 36% consumers prefer buying high-consideration products like Insurance on their PC/ Laptop. 24% consumers prefer buying health supplements on PC/ Laptop. c. Categories with significant in-store purchases include Personal Hygiene (30%) & Luxury Accessories (27%).

5. Categories on the high growth quadrant - ranked by number of consumers buying them on mobile over other modes - include apparel, electronic devices, baby and pet care products. Users are less likely to buy financial services products on mobile as they see these as more complex purchase decisions.

About Mindshare Mindshare is a global media and marketing services network with billings in excess of $27.8 billion (source: RECMA). The network consists of 114 offices in 82 countries throughout the North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is a member of WPP, the world's leading communications service group with $84.2bn in billings (source: RECMA), and is part of GroupM, the world's leading full service media investment management operation, which was created by WPP Group to oversee its assets in this sector. For more information, please visit: www.mindshareworld.com.

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Partners

TDI International India Pvt. Ltd.

TDI is the pioneer of organized airport advertising in India and has the largest network of outdoor advertising inventory in the country. TDI has exclusive advertising rights across 9 airports and 22 Delhi Metro stations in India. Additionally, through TDI Media Services, TDI offers a full range of outdoor advertising solutions across all cities pan India. TDI also has a boutique internet and mobile advertising division, MAD, which provides innovative digital solutions to corporates across the country.

MAD offers 360 degree solutions on internet and mobile advertising - starting from concept, creatives, media planning, buying and execution. MAD’s technically strong team of professionals work in consultation mode with clients, not only to suggest the best out of the available advertising options, but also to devise innovative, interactive campaigns, plan them, execute them and service them.

Address:

MAD (An Initiative of TDI International India Pvt. Ltd.) 42, Rani Jhansi Road, New Delhi – 110055.

Contact number: +91 99719 22611 / +91 98186 14185 / +91 11 4253 4300

Email: [email protected]

Website: https://www.tdiindia.com/MAD.htm

Partners

Sourcekey Media Pvt. Ltd.

Sourcekey is pioneer in launching the first e-Procurement platform for SMEs and Mid Sized companies in India.

The B2B / e-Procurement marketplace www.Sourcekey.in is the core strength of the business as it generates approx thousands of business leads per day.

Sourcekey is a Yahoo Preferred Partner in India , a preferred partner is an advertising technology provider committed to delivering a higher standard of client services. Yahoo has specifically selected, tested and certified us to help the Indian SMEs.

The core management team is has a combined experience of more than a decade in handling large scale e-commerce projects . With multiple engagement models, we support our customers and partners with consultancy, development, maintenance and shoring services and solutions.

Sourcekey is efficiently able to connect with Indian SME's across various verticals. With over 1 million registered users, we today have a strong presence across multiple cities with 5 branch offices in India, touched by our sales force which is over 65% of our manpower.

Sourcekey is a one stop solution for SME's to get their domain registered, create search engine friendly websites/online catalogs, setting up their Google AdWords account, Yahoo Ads and various other online methods to promote their companies and generate more leads for the growth of their businesses.

Address:

SB Tower, 1/1A, Film City, Sec-16A Noida

Branches – Noida – Bhubaneswar – Mumbai – Chennai – Ghaziabad

Contact number:

Landline - 0120 – 6645036, 4562336, 4562267 Mobile- 9810231861, 9350002777

Email: [email protected] , [email protected]

Website: www.sourcekey.in

Partners

Integrated Databases India Ltd. (The India Today Group)

Integrated Database India Ltd. (India Today Group), aimed towards bridging the gap between the consumer and the service providers. It began its operations in the year 1994 and is currently operated through its head office in Central Delhi along with branch offices located in the major Indian cities in order to cater to the varied communication solutions of SME's, Corporate Sector, Service Providers and Consumers.

The dynamic team of professionals at Indiabizsoure offers expert Online Marketing Services like SEM campaign management which includes the high in demand Pay per Click Campaign. We are also known in the industry for providing end to end solutions for; Search Engine Optimization (SEO), Social Media Optimization (SMO), Google AdWords - Pay Per Click, Email Marketing, Website Designing, Web Development, Short Code Services, & Portal Listings. Apart from the services mentioned above, our Directory Publication - Commercial and Industrial Guide Publication (C&I) & Building Construction Guide (Build Today) have the biggest network in the country. All our programs have been meticulously designed to improve the quality of the entire SME, B2B, B2C and C2C sectors so that they stay competitive both online & offline.

With more than 20 years of experience in database management for various industries, B2B Portals and Print Products, we are fast emerging as a reliable source for accurate and updated information. Our aim is to connect the consumer to the service provider, SME's to the industrial sector of the country. We wish to bridge the gap between the different sectors of the industry and hence, make the business activities better and more productive.

Address:

F-26, First Floor, Inner Circle, Connaught Place, New Delhi 110001

Contact number: +91 11 44630600

Email: [email protected]

Website: http://www.indiabizsource.com

Partners

Trade XL Media Private Limited

Trade XL Media Pvt. Ltd. popularly known as Tradexl.com is India’s 1St Glocal trade search engine for B2B market. Trade XL team has consistently delivered search engine friendly websites and catalogs of international standards coupled with targeted promotions through Google Adwords PPC campaigns and allied marketing through SEO, SMO, Directory promotions and through CD distribution in domestic and international market.

With current CRR of 89.08 % we are poised to offer affordable packages to SME’s that help them meet their ROI. We offer innovative end to end Marketing & advertising Solution under One Roof for companies who want to promote business over the Internet & in offline media.

Our publication “The Indian pages” takes our registered and paid users to more than 1.8 Lacs consumers & global buyers annually.We are a professionally managed organisation having 14 offices across India covering major cities and business hubs in Gurgaon, Delhi, Mumbai, Ahmedabad, Faridabad, Meerut, Ludhiana, Jalandhar, Rajkot, Vadodara, Indore, Nashik.

Address:

Plot No 345, Udyog vihar Phase-2 Gurgaon, Haryana 122016

Contact number: Toll Free No:1800-3000-8881

Email: [email protected]

Website: http://tradexl.com/

Partners

Sokrati Technologies Private Limited

Sokrati is a digital marketing company offering search, social and display solutions to large branded advertisers as well as small and medium businesses in India. We specialize in performance driven, niche campaigns, especially in travel, online retail, Classifieds and B2B verticals.

Sokrati has built a sophisticated in-house, paid search technology (SEM) that lowers the operational overheads by over 80% and improves campaign volumes and efficiencies by over 50% within 4-6 weeks of campaign launch. Our technology generates and optimizes millions of ad creatives and keywords across Google AdWords’ search engine and display networks, as well as provides advertisers with real-time bid and keyword level optimizations. We provide similar offering in social media marketing & banner/display marketing.

Address:

Survey No. 35, Deep Complex, 1st floor, Above Renault Showroom, Mumbai – Bangalore Highway Road, Baner, Pune, Maharashtra – 411 045

Contact number: +91 2066250000

Email: [email protected]

Website: https://sokrati.com

Partners

Silly Monks

We are Silly Monks and we believe that an idea can change everything. There are digital agencies, advertising agencies, media buying agencies and creative agencies. We are none of these; we are all of these. A one-stop-shop for all your digital and creative needs, whether it be for a brand, a celebrity, a start-up, or a movie.

Address:

1st Floor, EKTHA SERENE, 103 & 104 HIG B, Gachibowli Housing Board, Gachibowli, Hyderabad – 500032

Contact number: +91 8008121236

Email: [email protected]

Website: http://www.sillymonks.com/