INKONIQ BLOG

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Importance of Microcopy in UX Design

Microcopy, also known as microcontent is the small but engaging copy that appears on websites or application interfaces. It helps users navigate to their desired outcome.

What does microcopy do for UX design?

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Why Prospects Don’t Fill Your Design Brief, Tips for an Agency

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Enterprises today are mostly focussed on addressing the requirements of scaling and revenues than to focus on benefiting individual consumers. Shifting is tough, take the design thinking steps with us.

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Top 7 Reasons to Pick IONIC Framework for Mobile Apps

Companies do understand the dominance of mobile apps and they are finding all ways to provide their customers the convenience of using…

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Bin Laden’s UX Tips, Just Kidding! Check out My Tips to Align UX with Marketing

Let me start by asking, what do you think is ensuring the success of our marketing campaigns and digital platforms? Before you spend your time

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Inkoniq was selected among the few who got to learn running a design sprint from the torchbearers of this concept - the GOOGLE.

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Why Do We Need to Think Beyond Mobile First User Experience?

Eric Schmidt used the ‘Mobile First’ phrase for the first time to describe Google’s changing priorities for mobile over desktop products. While many

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Top TYPOGRAPHY Trends You Can’t Afford to Miss in 2017

Typography trends that are expected to be embraced more widely in the web and mobile app design in 2017.

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Simple and secure #payment enhances the consumer #shopping experience.

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Hottest Trends to Transform Your Blog into Online Magazine

Flipboard, InShorts and many other players are disrupting the traditional media by innovating the way content is delivered. Millions of VC…

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Usability is important but UX delight, if implemented well, can bring stickiness to the product, evoking a positive emotion in the users.

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Design #Sprint is a five-day process for answering critical #businessquestions through #design, #prototyping and testing #ideas with customers. #blog http://bit.ly/2szoDKo

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Users Lie, But Not Analytics – Medium

UX Analytics Can Be Game Changing for Your Business

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#UX awareness can help your team focus on practical business outcomes rather than heavyweight #design deliverables. Get your team trained on the #designthinking process with Inkoniq #workshops.

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Why Is Customer Journey Map Crucial for eCommerce Conversions in 2017?

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What Entrepreneurs Can Learn From Bollywood?  | Community

A couple of years ago, making 100 crores from a Bollywood movie with the typical promotion tactics was a big deal. But nowadays there are many innovative w

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Journey of Designing UX for a Gaming App Like Pokemon GO

The Gaming community is growing like the Pacific Ocean and we are a few crazy drops of it and these gaming apps are insanely addictive, hard to break away, once you start playing. This doesn’t apply to just kids, even adults are obsessed and this obsession is spinning millions of dollars for app makers. Look at Angry birds, Rovio is making money through everything, unveiling versions of the original game and licensing deals of every household items from cute fluffy soft toys to even t-shirts to even the recently released Angry Birds movie.

I’m sure many of us are planning to build similar crazy games that can pour more money into our bank accounts, but is the flashy interface good enough? The answer is ‘NO’, an intelligent user experience is the way to build the stickiness in your games that make your users come and play them again and again. Now, it comes down to HOW? What are the components we’ve to keep in mind while building one of these, let’s connect the dots?

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