Jun 18
Product & Market Intelligence for Retail | Innovatics
Outside-in marketplace intelligence for retail brands. Decide which SKUs to push, which attributes to back, and what price bands actually move.
Product and market intelligence is an outside-in decision capability that reads what is actually moving on the marketplaces where a brand sells (which SKUs, which attributes, which price bands, which regions etc.) and turns it into specific decisions on what to list, push, price, and produce next. It differs from internal reporting because it answers what should sell, where, and at what price, instead of what already sold.