inside kids

[latimes]

Twitter is not the world: Or America, for that matter. In a new study from Pew Research, reactions to events on Twitter often are detached from society’s reactions as a whole. While Pew found that Twitter consensus moves back and forth from liberal to conservative, what really sticks out is just how much more negative Twitter discussions can be.

For both [presidential] candidates, negative comments exceeded positive comments by a wide margin throughout the fall campaign season. But from September through November, Romney was consistently the target of more negative reactions than was Obama.

And as always, it’s important to understand the limitations of Twitter’s reach.

The overall reach of Twitter is modest. In the Pew Research Center’s 2012 biennial news consumption survey, just 13% of adults said they ever use Twitter or read Twitter messages; only 3% said they regularly or sometimes tweet or retweet news or news headlines on Twitter.

Read Pew’s full study here (or follow them on Tumblr, which will hopefully be proven to be more positive than Twitter).

Photo: Yasuyoshi Chiba / AFP

[theverge]

Twitter discontinuing iPhone, Android, and desktop versions of TweetDeck

[shortformblog]

That sound you heard was the social media journalist in the other room smashing his head into his desk in the wake of this news. To be clear, “desktop” means Adobe AIR. The native clients still work.

[pewinternet]

UPDATED: Social networking site use by age group, over time. http://pewrsr.ch/H10jnl

[pewresearch]

Hint: It’s one of ours.

via Wonkblog.

[insidekids-blog]

Interesting viz in that first graph

[shortformblog]

Instagram is still as popular as ever, despite recent controversy

100M users login to Instagram each month, according to a new post on the company’s official blog. Launched 28 months ago, Instagram was famously sold to Facebook last year for the hefty sum of $747 million, and even managed to survive a ToS-related controversy last year pretty much unscathed. source

[insidekids-blog]

Enter Paul Hawtin, the CEO of Derwent Capital. His UK-based hedge fund just rolled out the first trading platform designed to gauge the mood of the markets based upon what's being said about particular stocks, currencies, and commodities on Twitter, Facebook (FB), and other social media.

He basically looks for spikes in sentiment to inform trading.

[insidekids-blog]

Advertisers favor showing up on iPads over any other device, and they’re willing to pay for it. Sky-high click through rates on iPad have helped it surpass the iPhone in popularity amongst advertisers despite competition making iPad placements the most pricey. The data from mobile ad platform MoPub’s Q4 2013 study of 90 billion ad views shows advertisers are betting on the biggest little screen.

[insidekids-blog]

"Graph Search and web search are very different. Web search is designed to take a set of keywords (for example: “hip hop”) and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: “my friends in New York who like Jay-Z”) to get that set of people, places, photos or other content that’s been shared on Facebook. We believe they have very different uses."

[shortformblog]

Want to send a message to Mark Zuckerberg? It’ll cost you. Usually, it’s $1 to send messages to random users. But the Facebook founder is different. That’ll be $100.

[insidekids-blog]

Recently, a number of folks have made a big deal out of yet another "Best day to..." chart, this time about Facebook. As I've said in the past, there is no overall best day to do anything. It's a fiction. There isn't even a best day by industry - consider that Smallville Credit Union and Golden Slacks Giant Hedge Fund are both in the financial services industry. Can anyone reasonably argue that their social media metrics will look the same or similar enough to be meaningful? 

[insidekids-blog]

When: Monday, January 14th, 6 - 9pm  Where: Faces & Names 159 West 54th Street (Between 6th / 7th Ave)

This event is free. Cocktail specials, free appetizers, full drink menu, exclusive private space, great atmosphere and a priceless networking & social opportunity. All guests must click "Going" on the Facebook event page to attend.

[insidekids-blog]

[insidekids-blog]

Through thousands of interviews across dozens of countries, Y&R concluded that a brand’s “Esteem” is derived through “Relevance” and “Differentiation,” and amplified with “Familiarity” (Knowledge). The acronym FRED surfaced in the study’s first iteration.

Earned Media Hub Strategy (via Shift Communications)

[insidekids-blog]

ADC StartUP is a showcase of those bold creatives who took the leap, and became entrepreneurs. The event is designed to inspire the creative community. To spark the next generation of million dollar ideas. And to connect ADC members with the proper resources to become the builders of tomorrow.

Where: The Art Directors Club 106 West 29th Street New York, NY 10001 When: January 10th, 2013; 6-9pm (Cocktails, hors d'oeuvres will be provided)

[insidekids-blog]

A study compiled by Demi & Cooper Advertising and DC Interactive Group shows that more than 90% of people ages 18-24 said they would trust health information they found on social media channels. One in two adults use their smartphone to look-up health information.

[insidekids-blog]

Previously, usernames were displayed with full first names and an initial for surnames (e.g., Kenneth R.) on the location-based social network. Starting in 2013 however, profiles will display both full first and last names.

[insidekids-blog]