Integrate your Ecommerce with Retail PRO, MS RMS

24Seven Shopping cart is Integrating your Ecommerce with Retail PRO, MS RMS and Tally ERP.

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Optimizing eCommerce customer service experience

Taking your offline business in online vertical is e thing, but to stay afloat and to make profits out of that business is a different thing altogether. Online business is comparatively easy to start. However, there are many challenges that an online retailer needs to face while operating an online store.While some eCommerce platforms provide analytics for getting a clear picture about the number of customers that visited the online store or the visitors that had clicked on a particular product or percentage of visitors that have actually purchased from the store. Howbeit, it is difficult for the online retailer to find out and focus on that criteria that is the actual differentiator that satisfies the customer’s expectations. Optimizing is definitely one of the surest ways to ensure that the customers’ expectations can be met which also results in increasing the sales. 

 Below mentioned are a few of the points that are helpful in optimizing the eCommerce platform: #1. Images & description: The only way that an online visitor is able to see & judge about the quality of the product is through the product images and the description. Using high quality images helps online visitors to check about the product, their features and the quality of the product. Online retailers must offer multiple product images that help online visitors to make-up their minds about the product. Including images clicked from different angles provide a clear and comprehensive view of the product and also highlights minute details about the product.In addition to this, online retailer must ensure that the products are sufficiently described and all the relevant information is provided about them. Additionally, online retailers can offer recommendations to the online visitors so that they have additional information about the product that are not offered by an online retailer.In addition to this, an online retailer, for optimizing the product web page, should include product related keywords that are helpful in finding out the product on the search engines. #2. Displaying related products: This is one of the ways to increase the sales of the online store by displaying related products next to the products that are searched by the online retailers. For example, if the online visitors are searching for any mobile phone, online retailers can give the products such as cases, their chargers or data cables as their related products. Online retailers can also offer different products that are high priced as compared to the products that are searched. This enables that online visitors to get a complete product and also helps in getting information about the different products that are available in the market. #3. Simplifying the processes of shopping cart: The shopping cart should be such that the internal processes related to order placing or navigation or payment gateways should be simple to understand so that online visitors are able to place orders easily. In case if the processes are confusing and not easy to comprehend, it drives away the online visitors. In addition to this, online retailers should ask for only that information that is necessary for placing an order. Asking for additional information means that it takes time to place orders & online visitors are reluctant in providing any extra information. #4. Highlighting ‘Add to Cart’ button: Highlighting ‘Add to Cart’ drive online visitors to add products that they are searching to their shopping cart. This is the call to action button that needs to be highlighted so that the customers need not to find it. This also facilitates the online visitor to revisit the shopping cart & purchase products that are added previously. The web store should provide facility to save the products that are added to the shopping cart. #5. Enhancing customer services: Customer service is the most important aspect for any eCommerce company. Online visitors need support for completing their online shopping. In this case,it is necessary for the online retailers to have an impeccable online customer service facility so that they can help visitors to clear their doubts about the products & help them in completing the purchase processes. This also helps online retailers in finding out the pain points that are faced by them. #6. Customer Reviews: Online retailers should provide the facility to online visitors write reviews about the products. This helps online visitors to get more information about the products that are not being displayed by the online retailers. Additionally, customer reviews also provide information about the products, its usage, and the features that are not mentioned by the online retailers. It’s apparent that all the reviews are not worthy to be displayed, however, it is important for the online retailers as well as visitors to have reviews. #7. Multiple payment options: To facilitate the online visitors, retailers should multiple payment options so that they can complete the purchasing process. The most frustrating thing for an online visitor is not getting the payment option through which the shopping can be completed. Offering various payment options such as cash on delivery, or through a debit card or credit card or through online banking helps visitors to shop online. #8. Security and trust: Since the eCommerce companies deal with online payments, it is necessary on their part to offer security to transact through the payment gateways. The online visitors need to fill their account related information while transacting through the online store. Therefore, it is mandatory for the online retailers to display some trust seal so that customers have information about the steps that are taken by them to fully secure the transaction process. 24Sevencart help you in your online ecommerce business. We creats websites keeping in mind all the above points. The above said points are definitely going to help online retailers gain trust and confidence of the online visitors and increase the customer service experience while transacting through their online stores. 

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The Future of Retail

In the last few decades, retailers had used internet to launch their online stores and the fad emerged so strong that it affected traditional physical store model of retailing. US Census Bureau states that eCommerce sales in the last 10 years increased to 300%. Additionally, there are no ups and downs in the last 18 consecutive quarters. Customers are choosing online shopping over in-store purchases. There are various factors that are attributed to this phenomenon: 

Mobile commerce: The incessant availability of mobile and internet technology has changed the overall retail business operations. People are not just using them for socializing; they are using them as channel for shopping. The surge in the smartphone usage has completely changed the way how the retail industry is operating. More and more businesses are adopting online channel with a multi-channel platform by integrating it with a mobile platform. Last year, mobile eCommerce sales recorded $4.7 billion. Some retail stores are resorting to mobile based POS systems to offer a unique shopping experience.

- Cross channel connection: 71% of the online customers who use social media are likely to buy from a brand that they follow. Retailers, nowadays, know that they should have a solid presence in the online vertical and integrate various channels so that they can be approached through any of them. In the online vertical, advertisements are clickable and they redirect customers to the online store. An important thing in the whole process is the simplicity which online customers are able to complete their purchases without wasting time and money. The multi-channel approach resorted by online retailers helped visitors to approach retailers and search products as per their need. To compete with online segment, physical retail store owners are now using in-store QR Codes and in-store pick-up facility so that can convert their physical stores into a hybrid.

- Ever increasing online vertical: it's not just the sale that is increasing in the online vertical, it's the amount of people are spending has also increased. The eCommerce sales figure of 2013 was $1.5 trillion and it is going to be increased to $3.2 trillion in 2017. This type of growth in the eCommerce vertical has changed the market for physical retail sales. The retailers need to be creative in order to attract the customers to purchase through them. It is becoming more difficult for retailers to compete with them with regard to the prices and the range of products that online retailers can offer.

To compete with online retailers, physical store owners can offer impeccable customer service and immediate delivery of products. Various new trends are going to emerge in the eCommerce vertical and it is going to change the overall milieu. Retail industry is going to see a vast change and the traditional retailers have to change their strategy in order to compete with online retailers.

Author’s URL - http://www.24sevencommerce.com/pos-ecommerce-integration.html

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Headquartered in Sydney Australia, Stylehub a leading fashion retailer, re-launched its eCommerce website, deploying an Omni Channel integration solution from 24Seven Commerce. The integration streamlines the management of product content and web orders, removing redundant and costly manual data entry. The deployment of 24Seven Channel Manager enables bi-directional data exchange between physical stores and Stylehub’s new website. Product information, inventory, orders and shoppers’ data is exchanged and synced between in-store and online channels automatically.

Prior to the POS to e-commerce integration, Stylehub struggled with keeping inventory synchronized with its online operations. Store management was searching for a way to automate data entry and reduce manual processes.www.stylehub.com.au was re-launched with a fresh design on the WooCommerce platform. With 24Seven’s integration between WooCommerce and Microsoft Retail Management System (RMS POS), Stylehub gained a fully integrated e-commerce and stock control system that allows the apparel retailer to run their online and in-store business more efficiently, automatically synchronizing in-store inventory availability with their website.

“24Seven Commerce not only understands e-commerce but also understands brick-and-mortar retailing and Point of Sale systems. Integrating my RMS POS system with our Woo Commerce website has streamlined our business operation. Our online store now syncs inventory and web orders automatically with our multi store operation. 24Seven Channel Manager interface is intuitive and enables our company to easily integrate with other online channels in the future. Quite frankly, it’s refreshing to see a company truly dedicated to the specialty retailer,” said Carla Efstratiou, Founder and Director of Stylehub Australia.

“Our integrations extend a retailer’s POS system, unifying both physical and online operations, this includes online market places like Amazon,” said Anil Jindal, 24Seven Commerce founder and CEO. “To succeed online retailers have to have a POS system that’s integrated with their e-commerce system. Our mission is to make integrated e-commerce accessible to every brick-and-mortar retailer. We deliver integration on an easy to use platform, in the cloud and it only takes a couple of days to set-up the integration for the retailer,” said Jindal.

About Stylehub:

Stylehub is an omni-channel women’s wear boutique based in Sydney Australia, incorporating the very latest in technology to service their customers. The company caters to young trendy women, influenced by what their favorite models, media personalities, celebrities and stylish friends are wearing. Stylehub leverages cross platform marketing, particularly social media to ensure their customers are connected with the Stylehub brands and up to date with every aspect of the retailers business and products. Visit them online atwww.stylehub.com.au.

About 24Seven Commerce:

24Seven Commerce is a global provider of cloud based solutions that unify brick-n-mortar retail store operations with e-commerce platforms and online marketplaces. Retailers in over 20 countries rely on 24Seven’s integration services to enable selling on global marketplaces. 24Seven supports point of sale systems from the leading POS and e-commerce platforms, including applications from Microsoft, Amazon and eBay. 24Seven Commerce is headquartered in San Jose, California, USA with an office in Asia. For more details, please visitwww.24sevencommerce.com, or call 408-329-6551.

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Sync Point of Sale with Marketplaces

Our POS (Point of Sale) integration with marketplaces specifically developed for brick-and-mortar retailers.

For More Information Visit: http://www.24sevencommerce.com/online-marketplace-integration/amazon-ebay.html

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OpenCart Integration to Point of Sale (POS)

Integrate Your OpenCart Ecommerce Platform with Point of Sale (POS)

Learn more on how Opencart integrates with practically every e-commerce platform, including eBay and Amazon - http://www.24sevencommerce.com/online-marketplace-integration/opencart.html

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How to connect your Point of Sale to eCommerce?

Plug your Point-of-Sale System into your Website

Feed POS Inventory to your website, send Web Orders to POS automatically. Reduce labor cost.

24Seven Channel Manager enables two way data exchange between POS platforms and e-commerce platforms.

Send POS product catalog to e-commerce channels automatically

Automatically update online inventory every time an item is sold in POS

Automatically download web orders to POS

Connect top POS Systems with Shopify, Magento, BigCommerce, WooCommerce, Amazon, eBay and other platforms

Eliminate duplicate data entry.

Learn more at http://www.24sevencommerce.com/24seven-channel.html or Call 408-329-6551.

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24Seven Commerce enables Omni-channel Connectivity for Specialty Retailers

How do you synchronize your physical store with your e-commerce platform, Amazon, eBay and other online channels?  You already know e-commerce is essential for your business. How do you manage in-store and online operations as one unified system? The answer - implement 24Seven Channel, the cloud-base Channel Manager. It’s a connector enabling bi-directional data exchange between physical stores and e-commerce platforms. It’s a simple answer to synchronization between online and offline operations. It’s an Omni-Channel plug-in for POS/ERP systems. This easy to use extension enables businesses to connect data between any and all channels to better serve both the instore and online customer.

24Seven Channel is a cloud solution for automating multichannel sales management.  It empowers Retailers to send optimized data feeds across various shopping cart platforms like Shopify and Magento, and marketplaces such as Amazon, eBay, Fancy, Farfetch, Google Shopping and Jet.com. Simultaneously, it downloads web orders from various online marketing channels into point-of-sale and ERP systems.

Channel Manager enables specialty retailers to sync multiple touch points. Enhance product data (images and web descriptions) before pushing content to various online channels.

Imagine sending product content from your point-of-sale system to all online channels automatically.  24Seven Channel brings it to the reality.  Now a retailer can scale their online business with an unlimited number of SKUs without redundant data entry.

Here's how it works:

24Seven Channel Manager is a cloud based connector that bridges the gap between brick-and-mortar stores, e-commerce and marketplaces.

It Feeds POS data to e-commerce platforms like - Shopify, Magento, BigCommerce, WooCommerce, NopCommerce, Channel Advisor, Open Cart and 24Seven Cart.

Inventory is synchronized automatically throughout the day.  

Web orders are automatically downloaded in POS for fulfillment and reporting.

Using 24Seven Channel, retailers can list and sell items on more marketplaces. Feed product information to Google shopping.  Prevent shoppers from ordering items that are out of stock.  Improve ranking on Amazon, eBay and other marketplaces.

24Seven Channel Manger enables POS and e-commerce to work as one unified system, optimizing inventory, streamlining operations and reducing man power.

About 24Seven Commerce:

24Seven Commerce is a Silicon-Valley based global provider of integrated e-commerce solutions for independent retailers. The company specializes in Automated Inventory Synchronization between brick-and-mortar stores and online channels. With clients in 11 countries, their technology enables retailers of all sizes to sell on global marketplaces, including Amazon and eBay.  The 24Seven Commerce application suite includes 24Seven Cart®, 24Seven Link® and 24Seven Channel®. 24Seven Channel Manager is an Omni-Channel plug-in for POS. An easy to use extension that enables businesses to connect data between all channels to better serve online and offline customers. For more information, please visit: www.24sevencommerce.com.

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Retail Pro and BigCommerce Integration

Visit for more information on Retail Pro BigCommerce Integration: http://www.24sevencommerce.com/online-marketplace-integration/bigcommerce.html

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Retail Pro Integrated Ecommerce Solutions

Point of Sale Software is the complete solutions for the online retailers for control all types of Ecommerce inventories like daily sales, prices, and promotional offers. In the market, a lot of POS software available but Retail Pro POS Software is the best application compared to others POS and it is very easy in maintains web store data.

24Sevencart.com is providing Retail Pro Integrated Ecommerce with very advanced features at affordable rates. 24Seven Cart Retail Pro integration is compatible with all kinds POS and Marketplaces. With 24seven cart integration you can share the biggest data of Ecommerce without singing or out from the application.

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Ways to Improve eCommerce Revenues

The shopping experience created by eCommerce is impeccable and even this physical store owners are now taking a cue from this and trying to replicate it into their business model. Offline retailers are adopting different types of methods for improving the customers’ shopping experience. Innovative retailers are just blending the offline & online verticals with the advanced technology that focuses on social networking.

In store customers can check the products displayed on the shelves, stand in front of any oversized touch screens embedded in the architecture and get access about the selected products. They can check whether the item selected by them looks good on them or select an item & share it on their social network to get the real time feedback. This is the kind of engaging shopping experience is what retailers need.

According to a research done by MIT, customers are shopping through multiple channels. Around 80%of the customers use online channels to check the prices of the items and around a third of the customers are accessing product information via mobile devices.

Customers are not only adopting showrooming, but also webrooming too, where they search information about the products over the internet & then purchase a product from the physical stores. This has also resulted in a rise of pop-up shops & physical store version of online stores.

There are certain trends that online retailers can adopt to keep up with the milieu in the emerging eCommerce industry:

-          Merging online & offline vertical: Retailers have to keep in mind that their customers are multi-tasking and they are multi-channel shoppers. They will be benefited with this if they can merge their online & retail store experience making it easier & simpler for customers to shop via any channel. In addition to this, the retailer should give facility to customers to place orders online & pick items in-store. Conversely, those retailers who are also operating their online stores should give the facility that if any item is not available in-store, it should be shipped via an online store.

-          Targeting right consumers & products: Offering right products to the right customers is one of the best ways to attract online customers. What’s the best online retailers can do is to take into account of the earlier searches that an online customer performs and the related items for which customer may think about. The aim of this activity is to save online customers to sift through hundreds of online products and directly offer the products that are the area of interest of the customer. The less time an online customer spends on searching for products, the more chances are of completing the purchase process.

-          Analyzing the retail data: Online retailing is not just limited to opening an online store, it has expanded beyond what it seems. Todays online retailers are using location based tracking technology that helps them to track the geographical location of the online customers and give attractive offers to specific customers. Online retailers can use transaction history and social data of the online customers to customize their offers. Online retailers are using advanced technologies that are converting the shopping experience of the online customers and present it into a data format so that it can be further used to predict the shopping needs.

-          The rise of mobile commerce: Customers are using different platforms to access information about the products. There is an increase in the number of the customers that are using their mobile devices for shopping. Smartphones and other mobile devices are replacing desktop computers and this has resulted into online shopping on the go. However, it has also presented challenges for online retailers to present all the information in such a small screen. The easy to use & the mobility factor with such devices are the basic reason why mobile commerce is rising.

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