INTERACTIVE ALEX

[interactivealex]

[interactivealex]

Evaluation

I believe that my product fits the purpose of the brief, I was asked to 'target a fresh audience group for the product' which I executed very well as it not only appeals to the younger generation but it also brings teens nostalgia - attracting a wider audience than your target is better than nothing. We were also asked for it to be well known, which it internationally is. If I was in the industry and heard about this campaign, I would definitely push it. It is something about Pokemon that everyone loves which is why I chose the brand. In terms of development, I feel that because Pokemon is such an established brand, I could work from it. That being said, doing initial ideas on the types of colour palettes and fonts I were going to use were very thin but I did go in depth on the stuff that could fill the gaps in for. 

On the technical side of the banner, it is formatted very well and simple, every time I changed something on the Edge timeline, I would preview it in the browser, I would not just leave a slip up. It has a dozen hide and show triggers which near the end became a nightmare of keeping tabs on because you would ask your self "Why is that appearing?" and then I would go straight to the coding on the triggers. I taught myself a lot while making this banner, I have even lent people a hand. The banners technical function is very basic and easy to use.

Aesthetic wise, it is Pokemon. When you see a green field, blue sky with a weird looking animal, you think Pokemon. Their fan base love the simple default weather setting the Pokemon world has. It is pixelated as if it could be shown on the games console. I made sure the colours use in the text box weren't too harsh as the game isn't that serious opposed to a first-person shooting game. The white text is very light to and looks great with the background. Overall, it is definitely a Pokemon banner.

Generating an idea was not a difficult task, because I am interested in gaming, I wanted to do the most anticipated upcoming game, which was Pokemon X and Y. I can't remember the last time I saw a Pokemon web banner and it would be an effective way to grab the target audience. Logging the way I created stuff and the problems that occurred was not a rocket science task. My workflow and time management with the production of this banner was very decent until my file ended up getting lost, however I was able to over come this and was able to create an even more aesthetically pleasing product. As stated previously, getting used to Edge's technical side at first was a challenge, but when you start to find the missing piece of the puzzle, you will know in future where the faults would be before even looking for it. As a whole, I think this project was fun and very interesting at how much I enjoy using Edge Animate.

[interactivealex]

Using Workspace:

The whole sequence had one stage and as you can see in the above screenshot, I have added a code function to the stage to hide a few of the layers that will show up later on. Mainly on the timeline is the change in opacity and majority of the layers have coding in them.

Using Basic tools:

A lot of scaling was done across the banner, I had to make the final form layers slightly larger to create effect. Guidelines was the main tool in this project, alignment means a lot and can make a huge difference and I found it very helpful. Many layers got deleted, added or re-added, at the beginning of the production, I came to find out that JPEG was too pixelated for my liking so I decided to stick with vector imagery. Before I undid any actions I would make sure I saved in case what I done was actually the right path to go down. Copy and paste was another main tool used in this project, mainly on the coding side - I like to work in patterns and it all becomes rhythmical and all falls into place. Because there was not so many layers I didn't feel the need to group any of the layers.

Animation:  

A lot of key frames and triggers are involved within this project, this includes the click function, mouse over and mouse out, show and hide. At first it was a struggle but when I got used to playing with it, I have mastered it. I ran a lot of testers in the browser, probably every time I done something, just to make sure it was perfect.

Assets:

All of the images on the banner are vector, I feel more comfortable working with vector because I know that if I need to enlarge an image, it won't lose its quality.

[interactivealex]

Proposal

Campaign title:

Gotta Catch ‘Em All

Campaign purpose:

This campaign is to win back and excite our current Pokemon fan base. This will be the first 3-D game for the handheld console Pokemon series, and its only right to give the fans a glimpse. Keeping the same colour scheme and having a clean white font, we just hope the nostalgia of Pokemon makes up to some of the excitement around the game.

Client needs:

When the consumer comes across this web banner, the point of this brand is that it is known world-wide so it will spark an emotion. They will play with it for about 20 seconds potentially and then may proceed into looking at the game. The trailer will be in the banner so that is no issue.

Target audience:

The primary target audience for this campaign are the younger generation, the game series is very popular and fun. Anyone born in the 90’s grew up with Pokemon and loved it, doing this campaign would hopefully win over the younger generation. The secondary target audience for this campaign are teens/young adults - as previously stated a few times, nostalgia always sparks a high interest. Everyone loves something that used to make them happy when they were young. When teens see this banner, the response should be “Oh wow! Pokemon, I wonder if the game has updated at all.”

Storyboard:

Aesthetic style:

I have decided to keep it the same as Pokemon have always done, I am going to use their same pixel game like images and backgrounds. The background imaging will be greenery and everyone will be symmetrically aligned.

Interactivity:

As you can see in the storyboard, when you hover over the Pokemon, the final form appears with the Pokemon’s information. The banner will also have a hyperlink taking you to the trailer. If you hover over some material, the cursor image will change. 

Publishing format:

It will be published in an .an file format and can be previewed online via the html file that is additionally provided. All the major web browsers support HTML5 so this would be smart.

Connection with the audience:

The banner would definitely catch attention, when people see the yellow blue-outlined Pokemon logo, they take a second look. Out of interest. Even adults would be interested which is why this is such a good campaign.

The asset folder will be in the final Web Animation folder.

Legal and ethical considerations:

Copyright - if this was getting published professionally, I would have to get Nintendo's permission to use their logo and icons. The fonts that will be used in the banner will be open.

Libel - all information from the banner will be from a trusted source serebii.com.

Confidentiality - any information given from Nintendo themselves, unless advised to, will not be put onto the banner e.g. unseen Pokemon

Decency - no graphic imagery, language or adult jokes will be on this banner.

Privacy - if Nintendo ask for the banner to not have certain information e.g. an unpredictable release date although you may feel that you should add it, they don't have to tell you why they don't want it on the banner.

Race, gender, religion, sexuality - the banner is child friendly so there are no signs of discrimination. (Although there has been previous case studies about the game series being offensive towards Christians because of the evolution process, if you agree with that theory then the banner may not be for you).

[interactivealex]

The Psychology of Advertising

Psychology and Advertising:

This video covers the uses of psychology and advertising. Stating the purposes and why it is used. Advertisements main purpose is to inform, persuade and influence the audience. The video proceed to talk about Elaboration Likelihood Model, this is a theory implying that there are two ways communication can be persuasive - through the central route or the peripheral route. The Central Route is a direct route of persuasion that uses a great amount of thought which ties in with involvement (the amount of time, energy and other resources you are willing to put into the process). The video has a great amount of examples that are very clear. When you take the Central Route, you are thinking about the facts and you have good knowledge on the product/service. The Peripheral Route is not thinking about the facts and doesn't have much logic on the service but is easily influenced into wanting the temporary back end; the influences can consist of an emotional story, colours, music or an attractive speaker.

The video then goes on to talk about the use of colours, going through each primary colour and a few secondary ones. For example, they said Red increases the blood pressure, heart rate and appetite. Your feelings are also referred to as affect, this is where you experience a feeling or emotion when your stimulus is either a positive effect or a negative one. Affect Heuristic is where your decisions are highly influenced based on your affective considerations. In hindsight, advertisement goes round the Central and Peripheral route. I can use this theory in my work because Pokemon being a nostalgic product, when people come across it, it would definitely catch their attention and would make a choice whether to continue or not. I believe that they would because everyone loves that nostalgic feeling, re-visiting their childhood.

What is Branding?:

The video starts off by defining that a brand is a confidence, passion, belonging, action, security and a set of unique values. And that branding is not a logo, corporate identity, advertising or marketing. Then goes on to where it originated from (a Cattle) to a wood with the brand burnt onto it to today. They proceeded to show the amount of figures Coca Cola made in 2010 and that only 9 Coke bottles were sold in 1886 opposed to 2010 where 1,600,000,000 were sold, showing how much brands have improved, and the soul reason is advertising. The video goes onto a list of stuff that can be branded:

Products

Services

People

Places

Religions

Used Virgin as an example of a brand that has expanded into a high place. Then quoted Meg Whitman who said:

When people use your BRAND as a verb, that is remarkable.

For example - "Google it", "Skype your family", "Photoshop that picture", "Hoover the carpet".

Then went onto on how branding has involved, you can now find quick information (Google), share films (YouTube), sell stuff (eBay), make friends (Facebook) and researching (Wikipedia). 

[interactivealex]

Web Animation Technology

Adobe Flash - This program uses both vector and raster graphics to create animation for text, drawings and flat images. It uses the coding language ActionScript. As stated in a previous post, you can stream videos, audio and use interactive content from this tool. This is different from other web animation authoring tools due to its success on computer systems and devices, it is a very easy tool and is not hard to use. - Cost is apart of the Creative Cloud package: £328.02 for a one-year subscription for all Adobe softwares

Adobe Edge Animate - The program is very recent, being created in October 2013. It uses HTML4, Javascript and CSS3 simultaneously, creating your animation. The layout is very similar to Flash and After Effects. Feedback from this application was positive, people did compare Edge to Flash saying that is is easier and quicker. - Cost is apart of the Creative Cloud package: £328.02 for a one-year subscription for all Adobe softwares

SWiSH - A tool that creates animation and interactivity. This can only be used on Microsoft Windows, it is known as the cheaper and more simple version of Adobe Flash. The tool also uses their own ActionScript called SWiSH script. You would use this if you wanted a cheaper Adobe Flash. - One off payment of £91.81 for unlimited use of SWiSH Max4.

Amara - This is a slideshow software that uses background music, transition time settings, sound volume settings, background animations and different transitions. Compared to the other ones, it is quite different in terms of flexibility. It uses Flash and can be bought in a monthly installment. - One off payment of approximately £17.60 for unlimited use of Amara Flash Slideshow Software

Adobe Director - Newest version released the same year as Edge Animate that uses a powerful language called Lingo who was developed by John H. Thompson. The tool can create Shockwave sites, CD-ROMs and interactive kiosks. The concept is very unique opposed to the other tools and you would use this application to create 3D games as well as interactive ones. - Cost is apart of the Creative Cloud package: £328.02 for a one-year subscription for all Adobe softwares

Flash Player - This player is one of the most freeware software to date. You can view multimedia, stream videos and audio and anything else created on Adobe Flash.

Shockwave - A platform that allows you to import animation and interactivity on a website. You have to have the Shockwave plug-in installed.

RealPlayer - A cross-platform application that runs a number of formats including MP3, MP4, MPEG-4, QuickTime and Windows Media files. 

Quicktime - Developed by Apple, it runs videos, sound, pictures, panoramic imagery and interactivity. It is very common on information filled sites such as education sites. 

HTML5 - A language that is becoming more common on the internet, created by W3C, it streams video and audio. It delivers high quality content without having to download additional plugins.

[interactivealex]

Task 5 - Final Deliverables

Presentation Notes:

My vision with these images is for that walk into the cinema screen. Having all of these images plastered on the wall. All content created by me.

Image 1: This image is inspired by the fashion designer Alexander McQueen. In majority of his designs he uses a skull. The use of skulls and mist in this image is to relate to horror. This genre of film definitely gets a reaction from every cinemagoer and using the mysterious smoke and skulls gives you that alarmed feeling.

  Image 2: This image is supposed to look like a filming set. With the grain effect and distorted image masking. A regular cinemagoer would look at this image and assume that it is a filming set which is what I was trying to do, making them feel as if they’re behind the scenes.

  Image 3: This is inspired by 3D animation films. Another inspiration for this image is from a memory of a video showing how sports cars are made from scratch. I thought that masking the image of the wireframe was very cool. This is just a reminder of the effort that goes into 3D films and reminds the audience the emotion they get from those types of films.

  Image 4: This is inspired by one of the scenes in DCM’s current ident. It was a woman walking a dog masked in with a nature shot. When I saw this image I thought it looked great and I wanted to recreate it but I made sure it related to cinema. By doing that, I decided to implement a dancer gliding through the air as if it was a dancing film. Masking in shots of clouds. Cinemagoers would look at this image and think that it’s a dancing-ballerina related image.

  Image 5: With this image, it is inspired by a musical event. I decided to add our new DCM logo and add a hard light on it because I wanted to step away from the masking effect, creating a variety. The point of this photo is to make cinemagoers feel as if they are at a concert.

  Image 6: Keeping it creative, I decided to go with using a silent film as inspiration. I was originally going to write ‘Digital Cinema Media’ in the middle and then I thought it would be kind of boring and not very different so I decided to mask in the logo with Digital Cinema Media written all over it.

  Image 7: With this image. I am making it look like a spaceship is lifting off but instead of normal flames, I decided to add smoke that has the same colour as our new logo. When cinemagoers look at this image, they're supposed to be thinking about aliens and space which is why I decided to use the grain filter on the background and made the DCM logo subtract into the flames.

Image 8: This image is supposed to look mysterious and questioning which is what I want the cinemagoers to think. It is inspired by James Bond, when I look at the background I can just hear the mysterious music being played in the back. The effect that is on the logo was done to make it look like a logo for a 70’s film, co-operating with the background idea.

Link to final pitch: https://docs.google.com/presentation/d/10Yo5RlbrRUJ3dwjRhlCA7lHPcynz_UFhD9ko2bjhkUc/

[interactivealex]

Task 4 - Be able to pitch a proposal for a media product including presenting your research methods and findings

Link to the folder with the preperation and notes for the pitch:

https://drive.google.com/#folders/0B5DMCrI0VMQWa2txeFZqd0haXzQ

Link to the Task 4 pitch:

https://docs.google.com/presentation/d/1RQh6COGeLoY6tvHKQlxZZS4MDL7vPumR4-jtKdpBnXk/edit

[interactivealex]

Task 5 - Planning evidence

Production roles and allocated jobs:

IDENT:

Producer - Luca - In charge of production, filming, casting, filming space and filming equipment.

Director - Luca - Luca has experience with directing films in the past and doing a good job of it. He can get things organised and keep people in line.

Cast - Catherine, Simon, Romone, Greg. All people involved in the cast all have acting experience so that the ident will have a believable vibe to it.

Assistant Producer - Greg - Greg has experience in cameras, cinematography and editing. He will help give a second opinion on decisions and also help with the cast on telling the how we will want their faces to look and for how long.

Lighting Assistant - Alex (reflector) - Alex is a steady light reflector holder and will keep all lighting in shots looking the same.

  DOCUMENTARY:

Producer - Greg - In charge of production, set up and resources. Greg has experience in cameras, cinematography and editing. He knows what makes good content for a documentary.

Director - Greg - Directing the cast, shots and lighting. Greg is directing the documentary as he has an interest in this field and Greg has experience in directing.

Cast - Luca, Alex, Catherine, Simon, Romone, Greg. All these people are valuable to the documentary as they all will be contributing to the ident in some way (even if they do not all star in the final edit).

Assistant Producer - Alex will be holding the reflector as he has the same role in Luca’s ident. He also will be filming the interview with me.

  IMAGES:

Graphic Design - All done by Alex

Photographer - Alex

Decided deadlines:

Research (Task 2):

Completed by 1st March

- Primary and Secondary

- Vox Pops

- Bibliography

  Originate and Plan ideas (Task 3):

Completed by 15th March

- Originate ideas

- Develop main idea

- Identify constraints

  Pitch (Task 4):

Completed by 30th March

- Prepare all pitch content

- Pitch to teachers

  Production (Task 5):

Completed by 12th May

- Production with evidence

- Pitch our final deliverables to teachers

  Meeting schedules:

We have all agreed to meet on these dates:

- April 1st (9 am - room 906)

- April 2nd (11:15 am - room 906)

- April 7th (9 am - room 906)

- April 8th (2 pm - room 906)

- April 15th (2 pm - room 906)

- April 22nd (PRODUCTION 12 pm - on location)

- April 23rd (11:15 am - room 906)

  Personnel and equipment requirements:

Needed on set:

Crew- Luca, Greg and Alex.

Cast- Catherine, Simon, Romone, Greg.

  Equipment needed:

Two cameras (DSLR Canon 500D)

Two Tripods

Camera Slider

Light Reflector

Software needed:

After Effects

Sony Vegas

PhotoShop

Illustrator

Maya

Location:

Cinema- Picture House Brixton

Risk Assessment- Low lighting might cause low visibility which might lead to walking into items or people.

Back up location- The Obie/ The New Theatre

Risk Assessment- High possibility that other people will be in the same room at the same time doing set design and display. This might lead into getting the the way or walking to things. This may lead to injury.

We have permission to use the Obie or New Theatre (depending on what day we film) from Olivia Chew and Guy Lovegrove.

Contingency plan:

Location:

If we cannot get our desired location (Brixton Picturehouse) we will film at the theatres at college:

- Obie Theatre

- New Theatre

Equipment:

If we cannot get a slider for the ident we will use:

- Glide cam

- Free hand film (smooth out the footage in post-prod)

If we cannot get 2 DSLRs for the ident and documentary from college:

- Bring some in from home

- Delay the shoot

Cast:

If our cast do not turn up for the ident:

- Use ourselves

- Ask volunteers from around the college

[interactivealex]

Task 3.2 - Hacking and Viruses

The web team came up with the colour scheme, wireframe and fonts for the website and designs. They deliberated for around 30 minutes about the right font and colours, what went well with each other and getting something that everyone liked and could work with. They finally came up with a stylesheet (the photo of it is captioned "Stylesheet for font and colour") and the information was distributed to all of us. The Hacking and Viruses team were discussing our roles and what style we work with best, because I have previously done a infographic and I enjoyed produced it so I put myself forward for the role.

At first I done it in the red colour scheme which the web team found really nice but suggested that I try using the actual colour scheme on the infographic and I ended up liking it more. As for my team, Danwen done a guide on how to protect yourself from hacking, Timmy done an infographic about anti-virus softwares and Dino done a collective of graphics interchange formats (.gif). As you can see above, I have added the wireframe that my photo would be displayed on. I done my infographic on Adobe Illustrator and it took me up to three lessons to create it and around 30 minutes to gather feedback from the web-team and changed the colours. Keeping the colour scheme consistent was very key so my first idea would of looked out of place as it was using different blends of red. 

[interactivealex]

Task 2.2 - Catfish

1. To what extent is the documentary critical of Facebook?

The documentary is very critical of Facebook, it goes to show how frequent it is for people to use a fake identity to interact with people. Be that as it may, it also shows how easy it is to catch someone out. The film does give you lessons on how to spot a fake profile. The film did make Facebook look like a risky unsafe space, but it does raise awareness because this stuff has become more frequent since social networking was introduced. The film is criticised as very straight-forward and nothing exciting about it.

Here is a snippet of a review that I found on IMDb: 

...Really, go to YouTube and watch it right now. I'll wait … What do you think? It looks suspenseful and frightening, doesn't it? Well, it ain't, sister. The marketing department for "Hit the Ground Running Films" did a number on twisting this two-minute trailer around to make it seem like you are going to see the next big documentary thriller. What you will see is a study in social media and the human psyche that is using modern technology (such as Google Earth, Facebook and texting) to bring the story together.

From reading a couple of reviews on this site, they said that the climax in this film was very predictable, fake profiles online has been a problem ever since social networking was introduced. It is only the unlucky few who proceed to start friendships with these Catfish. It can be from Facebook, Twitter, Myspace. 

2. How does the documentary highlight the ‘dangers of Social Media’?

It highlights the dangers of Social Media very clearly, you never know who you could be speaking to. The younger you are, the more vulnerable you are. As well as a friendly person. There have been many cases of stalking through stalking on a Social Networking site but creating a fake profile using a real life humans photos and information attracting the person you're speaking to is on another level. The documentary does give off the impression that people who do these activities are mentally ill and are under a lot of stress. I found a video that shows how oversharing your personal life on social networking and how it could affect you. It was created by confused.com and is very good explaining the dangers and good for promoting their companies services.

3. What is your opinion of Social Media and truth?

Social Media is not a safe place, you have to be very aware of who you are speaking to. It is a lot easier if you were to only speak with people you genuinely know. The most is if a person that has more than 5 mutual contacts, which even still could be tricky because fake profiles do like to add herds of people. Keeping your profile on private is also important, having lots of photos of yourself will definitely attract the Catfish. As shown in the video above, I have never felt the need to add my location via GPS. It is very dangerous, but if you were in Central London and was to tweet that, that is fine. Tweeting with the actual location shown on the map is not safe. I also believe that children should not be on social media either, they're very vulnerable and can find themselves in serious situations as bad as talking to strangers on Facebook. Here is an article about under age children on Facebook, here is a section about children lying about their age. 

The survey also found that many children lie about their age when creating accounts for social networks like Facebook. To get around Facebook's minimum age requirement of 13, 32% of children surveyed said they were between two and six years older than their actual age when creating an account; 10% increased their age by five to nine years, and 8% were using accounts which said they were aged between 18 and 25.

[interactivealex]

Task 2 - Research and Development

Contributions to Facebook:

Presentations:

Evaluation:

The purpose for using Facebook was to communicate as a British class with the Portuguese class. As you can see above in the contributions category, we shared information about ourselves, they also exchanged information about themselves as well. The purpose of the presentation was to see the students and teachers of the class, this was for them to see what our class was like and likewise. Seeing classes in different countries. This project is a huge benefit on both ends because we are using our skills to collaborate and we will learn more stuff about coding and they will learn more about design. We chose to use social media to communicate with the Portuguese students because our deliverable is a website so it would make sense if we got used to being online. It would also be the only form of contact we have with the Portuguese students (excluding Skype or Google Hangouts). 

[interactivealex]

Task 1.1 - Peer Assessment and Personal Reflection

1. What are the positive points that the peer assessment evidence has said about you?

The positive points that the peer assessment evidence has said about me is that majority said that I was reliable, that I had the ability to work in a team, was able to listen to other peoples point of view, being able to generate ideas, organisation, being able to work with, good with problem solving and good software knowledge.

A few comments included:

"Alex can sometimes not be everyone's cup of tea yet his openness and giddiness means you can easily talk to him about ideas or just socialise. So it would be great if he can put that into teamwork; not just focus on ideas generation (which he is exceptional at) but also putting 110% into the production. The more you make the better you get so team up with people and start prototyping games and don't lose that giddiness."

"Alex can sometimes divide opinion as people either really get on with him or really don't. If he finds the team he is in comfortable he seems to knuckle down and really works hard, if he doesn't, nightmares ensue and deadlines are missed. He is a pretty positive person though and has a good outlook on everything."

2. What are the negative points that the peer assessment evidence has said about you?

The negative points that the assessment evidence has said about me is that a small amount of people said that I was unreliable, not able to listen to other peoples point of view, not being able to work to a deadline and knowing the importance of them and disorganized.

3. To what extent do you agree or disagree with the results?

I feel 50/50 about my results, I do feel that I need to learn the importance of hitting deadlines consistently but I do not agree with the one response stating that I do not know how to problem solve and have no product knowledge. I do agree that I do seek assistance for a clear explanation on specific tasks but I never left the teacher do work for me. Seeing that the majority of the class found me organised which took me by surprise because I can admit that even though it has picked up a bit, my awareness of time and deadlines is not great. Overall, I do believe that a few marks were based on a personal level, not my work. If you can use Photoshop, Illustrator, After Effects & InDesign (the main software's we use on the course), in my eyes, you have good product knowledge. That specific row of feedback was just negative and I don't believe it was based on my work ethic.

4. Identify opportunities for self-development - what needs improving and how are you going to go about this?

I need (and want) to improve my awareness of deadlines and how important they are. In order to do this, I need to complete work outside of lesson time which I have been learning to do. I also think that the amount of effort I put into work could improve, not that I don't, but I don't go the extra mile which is something I need to learn how to do. To go that extra mile, I am going to remind myself that I am more than capable to hit deadlines.

[interactivealex]

This is my new colour scheme, I decided to not use black and white because I don't find it an exciting colour. Red is my favourite colour and the colour does represent joy and passion.

[interactivealex]

Task 3 - Be able to originate, develop and research an idea for a media product

Meeting Minutes:

17th Feb 2014

Discussed:

Talked about our deliverables - TWO MINUTE VIDEO, 25 SECOND IDENT & 8 IMAGES

Video - Greg has suggested filming in a cinema? Red seats and curtains, people enjoying film, sitting down, walking in etc. slow mo? Emotional...Group production. Luca has brought up the fact that it might be difficult to film in a cinema...

Ident - maybe do a 3D animated ident? Luca is good at 3D, mostly his production, animation of a film set, directors chair, cameras, boom, lighting etc. setting - room/studio, Alex agrees, and we like the idea so far...

Images - 2 masked images, 2 graphic design images, 2 life images, and 2 illustrations inspired by current ident, maybe using the same mask as the current ident. Greg suggests graphic matching with real life images to graphically designed images. Then Alex suggested the idea of masking a couple of images keeping the DCM masking consistent. Luca agrees... Mostly Alex's production...

We are now going to start developing our own ideas, create our own mind maps.

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18th Feb 2014

We have all discussed developments on the ident. Luca had an idea on his mind map to film close up of people faces experiencing different emotions. From all our mind maps, we developed a final idea. All our mind maps are below.

  As you can see in the images above this text, we individually brainstormed concepts for our ident. Evidently we all thought that it would be good to have some 3D elements, and that had changed from our mind maps, we have developed Luca’s idea. Luca explained his ident and Greg added that it would be good to use the 25 seconds we have to show the different emotions effectively and that we should use a high speed camera. Alex agrees with us both.

Luca went on to say that we should cut the shots in order of one another and repeat that sequence, each time it gets quicker. This is until it can't get any quicker and the ident ends. Greg suggested that the DCM logo should be in the ident. Maybe if we have some black space before the ident ends, which then cuts to the DCM logo in 3D model. Alex agreed with this suggestion and thought that keeping the current logo would be smart as the company never requested for a logo rebrand.

Next meeting we will think about the requirements for this task.

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26th Feb 2014

Only me and Luca were present in today’s discussion. Luca suggested that we assign Alex’s responsibilities towards production for him. Greg agreed. The purpose of the meeting already being to decide our roles and responsibilities within the group towards planning and preparation.

We have assigned the responsibilities within the group towards production;

Greg: Meeting Minutes, Emails, Schedule

Alex: Sketches, Shotlist, Prototypes

Luca: Storyboard, Moodboard, Drafts

We will discuss our progress with these responsibilities and tasks next meeting.

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Production Schedule:

Shot List:

Prototypes/Drafts:

Shot types and constraints:

Shot type- centred, shallow depth of field, slow motion.

This type of shot is what we are going to try and accomplish by using a dslr that can get this kind of focus and hopefully it will have high frame rate that can give us a slow motion effect (120 fps).

Here is an example.

The camera will be placed on a slider which will give it a nice smooth glide that will slowly get closer and closer to the person that is watching the film. We will try and make each shot the same speed and distance on the slider to make them all sync.

Lighting the shot will be a challenge as we might have to recreated a cinema environment. If this come to the case then we will choose a dark room that has no outside light leaking in, then set up a light/video that is projected onto the wall where the

How to address constraints -

The ident is set in a cinema and it might be hard and unrealistic to be able to get into a real cinema and film in there due to copyright issues, time scheduling and permission. The realistic thing that we will probably be doing to recreating a cinema by getting a red chair that looks like a cinema chair, a dark room and a light that will act like a projector.

E-mails:

Template of email sent to cinemas:

To whom it may concern,

I am writing to enquire about hiring a screen in your cinema to film an ident as part of our coursework for college. Our task is to make a new ident for DCM in a group. Our idea is to get a few actors and record some facial reactions of them close up.

We realize that there are huge copyright issues with filming in a cinema but we would not be filming a screen and might not even need a film to be necessarily playing.

I am unsure on dates as of yet but I am just enquiring to see if this can possibly be arranged.

Thank you,

Greg Dowswell

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EVERYMAN CINEMA OXTED:

http://www.everymancinema.com/

Status: Waiting for a reply

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BRIXTON PICTUREHOUSE (RITZY)

http://www.picturehouses.co.uk/cinema/Ritzy_Picturehouse/

Status: Replied

Dear Greg,

we'd be delighted to offer you some time to come and do this, and there would be no need to have anything particular on screen, just the projector on which would create the light effect on your actors faces.

If you can be flexible on the time and time you do this then we can offer you a really good price on hiring a screen.

Perhaps you could let me know how long you think you would need in the screen and then we can take things from there?

Kindest Regards

Kerry

[interactivealex]

Task 5 - Production Log

Task 1:

This was an individual task that required me to look back on previous work, I managed to reach the deadline because I used past work as a reference which was not difficult. The decisions I had to make within this task were not to hard because I had done a unit recent to when I was completing this task which required me to do research into different types of research. I made it very clear that it was previous work by supplying URL's to the specific tasks.

Task 2:

In this task, we were put into our groups and we had to choose what brief we wanted to do, explain why we made the choices, talk about our primary target audience and why we selected that audience, carry out three different types of secondary research, three different types of primary research, vox pops, questionnaires, personal observations and a bibliography. Between the 3 of us, we decided quickly what brief suited our style majorly and it was DCM. It is media based and the deliverables are suitable to our style. We had a number of meetings about what we wanted, who should work on what and we were already looking at what equipment we are going to use. We split each deliverable between the 3 of us and I am doing the 8 images. For the second part of Task 2, we all talked about 

Task 3:

This was the stage where we had to create our ideas and experiment with all of them. We had a number of meetings discussing what would work and what wouldn't, we decided on who would take on what role and done in depth research into DCM. We went on to making our roles set in ground - me in charge of the 8 images, Greg in charge of the two minute film and Luca in charge of the ident. For the images, I wanted to create prototypes just to get my concept across. We came up with our ident concept which was based in a cinema screening and proceeded to contact a number of cinemas. Our production schedule was very helpful as well. 

Task 4:

In the pitch we arrived 10 minutes early to set up and hand out the presentation. Me and my team split up the slides into 1/3 and distributed them and elaborated on our slides. The feedback I received on the presentation is that I needed more time to rehearse and try my best to not muck up (speech wise) but the content was good. This made me aware that I need to spend a lot of time rehearsing my pitch in the future.

Task 5:

Coming to the end of the unit, making sure our group had everything we needed for our final pitch and made sure we created a folder containing our planning evidence and production management. Preparing for this final pitch was fun as well as interesting, reading over our work constantly and rehearsing over Skype conferences into the early hours of the morning and I think it paid off. The response I received for this presentation opposed to the earlier one, it was very good.

[interactivealex]