Taken directly from their biography on facebook…
“LVL UP was formed in winter of 2010-2011 by David Benton and Mike Caridi as a joke. Dave and Mike intended to use LVL UP as an outlet for writing short lo-fi acoustic pop hits. After demoing their first few songs, the boys decided to spice up the mix with the sultry Benjamin Smith, Nick Corbo, and Greg Rutkin. After 8 months of recording/rerecording/playingTonyHawk’sProSkater4™ LVL UP produced “SPACE BROTHERS: A 13 SONG TRIBUTE TO GIORGIO TSOUKALOS” in October 2011. “SPACE BROTHERS” is available on cassette through DOUBLE DOUBLE WHAMMY, and will be available on vinyl via Evil Weevil in February 2012. *_*”
Sweet Nothings: So, how did the whole “short song” idea come about? Was it one person’s idea in particular?
MIKE: It was sort of an accident. I kind of naturally just write short songs because I get bored if something goes on for too long. One or two minutes is perfect length for a song for my taste, it’s probably why I like punk music so much. Anyway, we just started writing these demos on acoustic guitar and sending them to each other, and it just sorta stuck.
NICK: I wouldn’t say we write with the intention of having a short song, but it’s more that we don’t put any sort of emphasis into overwriting or really thinking that a song needs to have 3 verses to be done, which saves us a ton of time and stress.