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Can you imagine a company without a website or a brand with zero social media engagement? I bet you can’t because it’s almost impossible to build a successful business without the corresponding digital marketing strategy. Know more - http://bit.ly/2HstqDT 

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SEO FRIENDLY WEBSITE REBRAND: HOW TO PULL IT OFF LIKE A BOSS

Rebranding is the process whereby a company changes the way it wants to perceived by the public. To accomplish this, a company can change its name, logo, narrative, website, or any other feature of its corporate identity. Rebranding can be done for a number of other reasons, including to stay relevant to existing consumers, to set up a new mission statement, to stand apart from the competition, or to capture the attention of new target audience.

Most companies have a justified fear of rebranding, especially when you consider the potential impact it can have on SEO rankings. Fortunately, if you take all the necessary precautions, the transition to a new brand identity can be a smooth one. To find out more on how to keep your SEO rankings unscathed when doing a website rebrand, take a look at our short guide on the topic.

Retain The Original Domain Name

If your rebranding plans are not too extensive, you can try and keep your previous domain name. Doing this will ensure that your SEO rankings stay where they are. However, it is not always possible, or practical, to do this. Often, a company has to change its name as a part of its digital marketing strategy, which means your old domain name will no longer cut it.

To minimize the impact of a domain name change, you will need to 301-redirect every URL of your old domain to the new one. When choosing a new domain name, you should look for one with a high name overlay. This simply means that your new domain name should be an expanded version of your previous one.

Conserve Your Content

Even if you have to completely revamp your business name and website, try to maintain your original content as best you can. If you opt for a website redesign as a part of your branding strategy, you should make sure to preserve as much of your old content as possible. If this is not feasible, you should try to replicate it to the best of your ability.

Content is key for maintaining your website’s domain authority, which is a factor search engines use to determine your rankings on relevant SERPs. Equally important is how your content is presented. When doing a website redesign, make sure to include some elements of your previous design to maintain continuity with your old site. A color scheme reminiscent of your old one or a signature typeface can go a long way towards giving legitimacy to your new website.

Maintain The Old Website

When you start migrating to a new website, don’t be too hasty with taking down the old one. Some SEO experts argue that you should keep your old site alive for a few days, whereas others claim that no harm will be done if you decide to keep it around permanently.

Maintaining two websites can be a time-consuming task, since you would need to re-check the old site from time to time to ensure that everything is working properly. The greatest benefit of keeping your old site around is to maintain control over the URL, should you need it again in the future. You can also preserve the old site for archival reasons, or out of pure nostalgia.

The one thing you shouldn’t be doing is taking your old site down as soon as the new one launches. Servers might need several days to recognize your new IP address, so if you delete prematurely, you risk shooting yourself in the foot.

Redirect Appropriately

As we have mentioned, you should redirect each page from your original website to its corresponding page on the new one. The difficulty of this task depends on how similar the URL structures of your two sites are.

If you decide to keep the exact same structure and pages, the whole process is fairly easy. In every other case, things do get a bit complicated. Since you can’t do 1-on-1 redirect, you will need to point your old pages to the most relevant ones on your new site. To speed up the process, try creating a spreadsheet with URLs from both your sites. Pages that have generated the most traffic should be your priority when deciding which of them to redirect first.

Optimize for Mobile

Mobile browsing is the new norm when it comes to the way people access the web. So when you decide on doing a website rebrand, be sure to optimize it for rendering on portable devices. The best way to do this is by following the principles of responsive design. These are rules and standards that web designers came up with to ensure that web pages scale well to different screen sizes. Another thing to consider is website loading speed. Your rebranded website should ideally take less than 2 seconds to load, to reduce bounce rate. Both site load speed and mobile optimization are confirmed ranking factors in their own right, so they will go a long way towards making your new website more SEO friendly. If you need help with building a modern, mobile-friendly website, try reaching out to some of the world’s leading website design companies.

Promote Your Rebrand

Once your new website is ready to launch, you should let people know about it through different channels. The most efficient way to do this is by updating your social media profiles. Different social media platforms have different rules regarding changing your website name and URL, so make sure to look into them before changing anything. In addition to updating your social media profile, you can also spread the word about your rebrand via more traditional means. You can host a press release, send email announcements, and even create a whole separate social media marketing campaign.

Conclusion

Website rebranding is something that most companies opt to do at some point in the life cycle. While the prospect of doing so can seem a little daunting, the benefits in terms of organic search rankings by far outweigh the cons.

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SILVER LINING offers storage systems for wide range of applications in multiple industries. Here pallet racking components are manufactured in high-grade steel to adhere to the international standards. The quality management system ensures that every component pass through multiple quality checks before it gets fixed in your storage system.

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Order fulfillment efficiency and improved pallet storage go hand in hand

Both pallet storage and warehouse operations work towards ensuring efficient fulfillment of orders. If you are aiming to create satisfied customers and looking forward to repeated business orders, measure your order execution success to get a clearer idea about the future of your business.

 To master the art of fulfilling orders efficiently, with the support of the right pallet racking, implement the following tried and tested solutions.

 The Right Storage

Is your pallet storage the best? Are you well-versed with all options available?

 Many warehouse managers make a common mistake of not researching enough about the pallet racking system that would suit their business and product type the best. This can cost the business several losses in the long run. Take the help of an expert to review your items and make sure they are being stored as effectively as possible.

 Demand Planning

The first step in better order fulfillment is better demand management. Planning is critical, but only works when you have accurate data and so demand planning can best be done by comparing sales data records. It's critical to understand historical performance and to compare your previous demand forecasts to your currently-available sales information and arrive at an accurate figure. Finding out what gets ordered most and what item should be stored where can aid your overall picking and fulfillment strategy. This in turn is sure to make cumulative operations much smoother.

Packing Costs

Holistic fulfillment of orders involves robust planning. Every item sold also includes the cost of packaging it. This too must be taken into consideration so that you can cut down on wastage and reduce expenses, thereby increasing profits. Conduct a packaging-supply cost study for better results.

 Pick & Put Away

60% to 75% of a picker’s time is spent in traveling from one location to another. Effective slotting reduces travel significantly, thereby lowering the cost per unit picked. This requires proper organization. It is always a good idea to pick slots based on product cube and sales velocity. Arrange your pallet storage in such a way where you can keep popular items up front to reduce pick time and arrange an effective move-back system.

 At the end of the day, the success of a warehouse is measured by its ability to effectively fulfill orders. The right storage is as important as the right tactics to ensure fulfillment accuracy. Implement the above suggestions to ensure your business soars to new heights in the upcoming year.

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7 ways to improve your Storage Racking System Warehouse Operations in 2019

The right storage racking system is supreme in any business that involves goods. Proper warehouse organization can help improve productivity, enhance efficiency and create a more effective workspace for employees.

 To genuinely improve and renovate your business operations, here are some things to consider in the coming year.

 Increase Accessibility

This year, increase warehouse accessibility by installing new industrial lighting for better visibility. You should also open up aisle ways to avoid accidents and ensure better access to passageways by replacing or renovating doorways. Such steps are sure to ensure greater safety and productivity.

 Enhance Tracked Metrics

In 2019, make it a point to track more specific KPIs, so as to map the scope of improvement and growth. This would include keeping an eye on the average shipped order cost, average price of packing materials, speed of handled returns, etc.

 Review Storage

Storage racking system and warehouse operations go hand in hand. It is thus important to take an account of the usage, and wear and tear of warehouse installations such as storage racks, wire shelving, etc. This will help improve the flow of operations and prevent damage or accidents. Timely reviews compliment quality delivery.

 Redefine Procedures

To make 2019 a more efficient and successful year, improve, refine and re-think your shipping, receiving and picking procedures throughout the entire facility. This will help you gauge any opportunity that you might have overlooked and speed up the process in general.

 Goods-to-Person Implementation

This year, emphasize on Goods-to-Person tracking. To begin with, this will enable you to make better use of storage racks, thereby ensuring better storage of everything, better movement of products and an enhanced understanding of what items move most often. The latter will put you in a better position to employ tactics to move items faster.

 Maintain Status Quo

People make any business grow and even 2019 comes with the same message. Look to keep your staff focused on the tasks at hand and help prepare them for new process roll-outs. Major training and implementations can be gradually introduced with a change in system, and it need not necessarily disrupt routine work.

 Feedback Accumulation

Taking employee feedback into account could be a determining way to identify areas that could use improvement and recognize areas that can impede productivity in 2019.

Warehouse space often represents 15% to 20% of the cost per order. Start the New Year by assigning someone responsible for your warehouse planning and space utilization analysis process.