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#NEW BLOG #VISUAL COMMUNICATIONS #PHOTOGRAPHY

eugenekan

29 rather simple and easy ways to stay creative.

eugenekan

29 rather simple and easy ways to stay creative.

Principle 4: Tone of Voice

Words and images have tones of voice

You expect the word ‘Loud’ to be in big bold letters and the word ‘Whisper’ to be in small script and when we see otherwise our brain process it as wrong.

The font can tell us how to perceive a text. The bigger and boulder the more attention you want it to have, its loud and memorable. The smaller the less attention you pay the little interest you have in it.

Sometimes small text goes un-noticed and this is done purposefully so we can perceive an image it’s imprinted on instead of the text itself.

This is Jon Burgerman and his work. The reason he is on my blog is because I really like his as an artist. His work has bold strong lines and block colour which is what I like to use in my own work. He is someone for me to look to when I need inspiration. He studied fine art at university in Nottingham and graduated in 2001.

^^^ He mainly uses Posca pens in his work and it’s something I'm considering experimenting with myself.

He also has a philosphy which I admire:

''Less waste, less haste, less hate, less work. Time is so short so you should try and have fun whilst not ruining anyone else’s fun at the same time''

If i where to refer back to lecture 6 – Production and Outcomes and onto 'Principle 2: Delivery' I can note that Jon has used installation as a form of enhancing communication by drawing his art onto shop windows for the public to see. One shop which has been noted because of his work is 'Lazy Oaf'' who sell items that have the same feel as his artwork, the same style which helps promote shop items and even some of his work printed onto some of their merchandise.

#jon burgerman #art #philosophy #artist #street art

Principle 5: An Audience

Who your audience is defines your work. Are you sending a message and if you are who is it to? If for example you where illustrating a child’s book it wouldn’t contain drawings fit for adults, If you where making an advertisement about cars you would incorporate the car and brand into the AD and If you where creating a magazine for an age group of 16-24 you wouldn’t put advertisements for child toys. Who you are intending your creation for defines your creation. By definition audience is the spectators or listeners assembled at a performance or spectacle. It’s also an opportunity to be heard or to express your views whether those views reach the intended audience is up to where you place your creation. For example if you created a piece of street art aimed at the youth of today you wouldn’t hang it in an art gallery as they are rarely visited by youths. You would instead present it around the streets in largely populated areas near schools or child populated suburbs to get the maximum effect and the intended audience.

My group is creating a magazine aimed at 17-26 year old audience of both genders over a broad genre. We would make it viewable via the internet as the majority of our audience is computer literate, the colour scheme would be catered to both genders. Not all pink signifying a girls magazine or all blue which is stereotypically a boys colour.

#Principle 5: An Audience #ITAP #VISCOM #.#ITAP #audience

Here is some examples of research and outcome from an artist called By C.K. Koh. The top 3 images are the research the bottom, the outcome.

How do we as visual communicator’s research?

We draw, collect, read and surround ourselves ‘stuff’ that inspires us. We are also involved in a constant process of inquiry. All this research leads to inspiration.

Note again my own workspace:

(Principle 1)

''Boredom is the enemy of the artist''

Saul Steinberg

Principle 1: Research

What is the key to a reliable and creative process?

Research!

Dictionary Definition re⋅search –noun 1. diligent and systematic inquiry or investigation into a subject in order to discover or revise facts, theories, applications, etc.: recent research in medicine. 2. a particular instance or piece of research. –verb (used without object) 3. to make researches; investigate carefully. –verb (used with object) 4. to make an extensive investigation into: to research a matter thoroughly. Origin: 1570–80; (v.) < MF recercher to seek, OF, equiv. to re- re- + cercher to search; (n.) < MF recerche Related forms: re⋅search⋅a⋅ble, adjective re⋅search⋅er, re⋅search⋅ist, noun Synonyms: 1. scrutiny, study. See investigation. 4. study, inquire, examine, scrutinize. Dictionary.com Unabridged Based on the Random House Dictionary, © Random House, Inc. 2009.

There is 2 kinds of research: Primary and secondary.

Primary research is when you have to start from scrath, you have no prior knowledge and no available data,

Secondary: You have the necessary data available to conduct research.

Research is important as it helps you gain a deeper understanding of the subject and enhances the outcome of your project as you have explored every possibility, collected and studied every subject and topic. It all will add a deeper meaning to your outcome.

#creative process #research #itap #principle 1

Principle 2: Getting rid of assumptions

To rid yourself of assumptions you must challenge traditional and conventional patterns of thinking as a fresh attitude develops new ideas. You must learn to break the rules which require critical awareness of past methodology.

There are 3 simple yet challenging steps to achieve this:

1. Think about rules that you would like to break and study their characteristics.

2. Find ways to challenge or change the rules by questioning them.

3. Be playful and free yourself from conventions and preconceptions.

To not follow these steps would lead to a predictable outcome due to our habitual mode of thinking.

#Principle 2: Getting rid of assumptions #ITAP

I have broken the mold and rid myself of assumptions to come up with this. An ad champagne against smoking.

#PRINCIPLE 2: GETTING RID OF ASSUMPTIONS #addiction #child smoking #photomanipulation #smoking #photography

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