I watched some app trailer videos, and I mostly looked at planner/journal apps to see the different ways they’ve tried to tackle trying to convey their application.
Person walking through the application. There are scenarios with the application, and the device is shown with zooms (Box, 2015).
Real world uses – different events/videos. Over the shoulder shots (Any.do, 2013).
Features written down, with app shown and zooms when appropriate (iOS Gaming World, 2016).
Starts off with the context, “Too many tasks.” Features illustrations (Sol Studio, 2014).
Main features, and then shows flows (2 App Studio, 2017)
The apps answer “why does [this app] exist?”
The value of the app is shown
2 App Studio. (2017, December 4). Journey app - diary, journal [Video File]. Retrieved from https://www.youtube.com/watch?v=wqjlOIkQtzY
Any.do. (2013, December 4). Cal for Android [Video File]. Retrieved from https://www.youtube.com/watch?v=uIgW719D4AQ
Box. (2015, May 19). What are Box notes? [Video File]. Retrieved from https://www.youtube.com/watch?v=E6s0_MpBAP0
Sol Studio. (2014, August 18). SolCalendar 1.5 [Video File]. Retrieved from https://www.youtube.com/watch?v=81GKFqr8S5w