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@jacob1953-blog-blog
Every corporate seems to be deploying an internal Social Network. But, they've forgotten a primary ingredient. Relevancy. It doesn’t matter how easy you make it to converse, if people have nothing to say to each other. A recent study published by Information Week shows the challenge still faced by most corporate Social Networks.
A decade ago we lived in a much more private world, a world in which personal information remained confidential. Today, both voluntarily and inadvertently, we are forced to share every aspect of our personal and professional lives. You might think that after more than a decade of sharing, our attitudes toward privacy would have undergone a fundamental change. But recent research indicates that our feelings about privacy are more enduring, and not easily altered.
While the internet has revolutionized how we buy, sell, and consume products and services; most product development research still focuses on a product’s physical attributes. Here's a new model for thinking about product innovation in a virtual world.
While over 90% of Americans have internet access, internet usage still varies based on household income. Not surprisingly; the more money you make, the more you surf. While the discrepancy has decreased, a recent internet trends market research study by IAB continues to show a huge income gap. These differences are pretty dramatic, and have tremendous implications on media planning.
Amazon has delivered so well on its promise as on online retailer, that now consumers have faith the the company can expand beyond their original mission. Because while companies like Dell are constantly striving to win customers with the least expensive product, Amazon is constantly working to provide the highest value product. And loyalty is the reward for exceeding customer expectations.
In a world full of online opportunities, why does Microsoft have 22 consecutive quarters of online loses?
Big changes coming in online ad budgets as mobile search based ad clicks nearly triple in the past year. Google, once again, is the biggest beneficiary.
While the media makes it sound as if no one is using Internet Explorer any more, in reality IE still has over 50% of the market. But the move to mobile devices will erode IE's market position.
In-Depth Interviews and Focus Groups are great qualitative techniques; I’ve done thousands of both. If you’re not sure which would be the best approach for your project, here are 10 situations where telephone IDIs may be a better solution than groups.
