Jacorey Sullivan @jacoreysullivan11 - Tumblr Blog

Implementation

Organizations lack when it comes to achieving a purpose with their use of technology, they’d rather have the newest and latest version of the technology. Implementing the proper uses of the technology and social platforms will increase the benefits of an organization because now you’ve socialized your company.

As a Social media Consult, throughout this semester I’ve been dishing out the knowledge I recently gained throughout this course to help improve my clients social media use and help develop a social organization. We had talks about the main goals and objectives for the company as well as the many suggestions i’ve made for them as well. I think my client will be pleased with my help and the information given.

amandawatsonposts

Implementing Social Media

The implementation of social media can be scary for business owners. In their eyes, they may see it as a bunch of new technology they're unfamiliar with that can result in huge legal problems if used incorrectly. On the other hand, some organizations feel as though social media is an easy fix and substitution for traditional advertisements. They believe a simple tweet here and there can reach and attract their target audience but, that is not quite accruate.

Fortunately, my client sees social media for a completely different view. Though she may not be too knowledgable on it, she is willing to learn new features of the sites she currently uses as well as explore other sites that I have recommended may be useful to her. One of the main challenges organizations have when using social media is not understanding the basics of mass collaboration and how to facilitate an online community. My client and I have discussed goals she has for her company and I have given suggestions that I feel will help her reach her goals the best. Anotther huge hurdle for organizations to conquer when implementing social media is willingness. The entire team must be willing to learn and contribute in order for the usage of social media to be the most effective. Ultimately, as a social media consultant a main priority should be that the organization understands social media and the value it can bring to them.

jacoreysullivan11

Hey Amanad,

I enjoyed reading your post, your client should be very pleased if they buy into the information you gave her over the past few weeks.

howardjack

Development and Spread of Effective Content

Effective content should engage your audience and provide them with entertaining or educational information. Creating effective content requires a strategy that depends on your business and its target market. For example, my client is an interior design business. Therefore, their content on social media is typically visual. Many words don’t need to be said when you can post a picture of a room that your business designed. Effective content for Carrie Long Interiors is different compared to other businesses who might rely more on statistics or words to promote their brand. Effective content has to be exciting, engaging, and hard to forget.

The sharing of effective content can be accomplished effectively by using hashtags, collaborating with other businesses in your community, and establishing loyal customers. Reaching out to influencers in your space is a great way to gain recognition and spread your content. If you communicate and keep your customers happy, they will spread your brand and content better than you could yourself at times. In my opinion, the spread of content can be influenced with certain strategies, but at the end of the day, you need consumers to love your content in order for it to spread.

Here is a link to Hootsuite Academy https://education.hootsuite.com/courses/take/social-marketing-education/texts/2540195

jacoreysullivan11

Good Post Jack, I agree hashtags and collaborating with other businesses in your community is a good way to spread content. You gave great suggestions and pointers throughout this post!

markpatritto

Creativity in Content

In the social media world, creativity is everything. People, businesses, and companies are constantly competing in social media marketing. In order to succeed in the business field, you must separate from the competition. Being creative on social media is an essential way to do this. Below I will give some creativity tactics to use on different social media sites:

Instagram- Use instagram stories with filters, captions, polls, hashtags, or stickers. Stickers help make viewers want to engage with the story more than just looking at it. It is proven that people will look at stories longer if stickers are used. You can also use Instagram Live and Instagram Reels (TV). Instagram Live allows the user to livestream whatever they are doing. Instagram TV allows video posts longer than the standard minute limit that Instagram has.

Twitter- Tweet photos, videos, gifs, and use hashtags. Hashtags will allow people to find tweets on the trending page and/or through the search option. Using photos, videos, or gifs are more flashy to the eyes of the viewer.

FaceBook- Use hashtags and the Facebook Live option. Hashtags allow content to be searched for and found much easier. FaceBook live allows users to share where they are and what they are currently doing.

YouTube- Be consistent and creative in video style, length, and topics. Be descriptive in the video description and use many hashtags in the tag option.

When you become a social organization, creativity is what separates one organization from another. In order to remain relevant, organizations must be creative and effective in content development across social media. Sharing interesting content is essential for social media accounts. You want content to draw interest from the viewers. Social organizations need to share content regularly and using a content calendar will help with this strategy. Consistent posts and always keeping up with trends and of course, remaining creative will benefit a social organization greatly.

jacoreysullivan11

Great Post Fink, I liked how you gave examples of what you can do on each of the social media sources. You pointed out some important things!

Effective Content

Effective content is developed when the content is relevant, useful, and well researched. Consistency is also another key thing when trying to achieve the title of “effective content. Social organizations excel because they do all these things with a purpose. Having meaning behind the content is essential. No one is going to buy into whatever you post if its irrelevant and non interesting.

Visuals gives a great boost to engagement. Catching the eyes of your social community is always one thing but frequent engagement between the organization and the community goes a long way as well.

Becoming a social organization there are principles set out to make the organization successful. It all comes down to how creative you get when trying to impress your customers and community. The better the content posted the better the community will be, as well as the overall organization.

Below is a link to Hootsuite to show how you can create effective content.

https://education.hootsuite.com/courses/take/social-marketing-education/texts/2540195

howardjack

Growing an Online Community

A loyal community that supports and promotes your business goes a long way in growing a successful business. Hootsuite says “it is better to have a small loyal fan base than a large disinterested fan base). One tip for starting a loyal following online is to recruit the offline customers to join the online community. I think this tip would help out my client in our class project. Carrie Long Interiors gets a ton of business but their online presence is somewhat weak compared to the amount of people paying for their services offline. I am going to recommend this to Carrie in our next client assigment.

In order to have fans that are willingly to engage with you, you must engage with them. The comment section and posting often will help you stay in the conversations. Proactive engagement is contributing to conversations that don’t involve your business directly. This is a great way to spread your brand to new people. Attention and nurturing of your followers will help build your community which will ultimately build your brand. Posting more often and responding to peoples comments is something that I think my client can improve on.

jacoreysullivan11

Great Post Jack! I think the biggest thing to point out from this is when you mentioned have a small fan base is better than having a large disinterested fan base! This was a great read.

markpatritto

Online Community

There are many ways for a company to grow its’ online community. A company can simply create a social media presence by creating and using media accounts. With these accounts, companies can created a detailed plan that will help keep up with new trends and new information. Companies want these accounts to be a smaller representation of their own goal and culture.Every company has a vision and their social media use should help mirror this vision. The collaboration must provide value to both the community members and the company. “The Social Organization” explains how each organization must take a different approach based on factors specific to that firm, those are: industry, target audience, source of business value, business use, and the type of mass collaboration. The book also goes into detail about the “Six F’s” of attitudes companies typically have towards social media. The six F’s are: folly, fearful, flippant, formulating, forging, and fusing. Before starting a community, an organization must determine how beneficial it will be for the business and how to successfully build a community with the least amount of resources spent on it.

In Chapter 4 of the Hootsuite Academy, I learned a lot about online communities and how to grow them. A company needs to understand the goal for using social media and know what they want to accomplish with it. When used correctly, social media can be a very effective marketing tool. One thing companies can do is use influencers to help grow their online community. For example, the company I am auditing, MedKinect, could use former famous athletes who have a large social media following to share posts encouraging support towards the company. They can also pay for tools like Hootsuite and Google Analytics to monitor statistics that can help the company market the company better and grow their online community. All in all, I learned a great deal about the best ways to grow an online community and learned why having a strong online community is so important for company success.

jacoreysullivan11

Great Post mark!

Everything you said was spot on, and i agree with all your assumptions!. Hootsuite gives the blueprint for social marketing.

Building online community

Building an online community can be essential to companies in my opinion. It’s a way to for goals, and mission of the company, as well as the products the company sells to spread faster through the content posted on social media. In todays world every is on social media. The more creative the company is with the content the more people will become engaged.

Chapter 4 explained a lot about building communities through social media and pointing out many ways to do so. They basically give you the blueprint for it. Social media is an outstanding marketing tool!

howardjack

The Dangers of Data Collecting Algorithms

Big data collecting algorithms are a relatively new technological advancement that has allowed companies to collect a massive amount of information on its’ consumers. This has helped companies manage their business or product in a more efficient way. This information helps market the product or service to people who they think would be interested. This is an extremely helpful tool that can be abused if used in the wrong way.

In the last five years, the American public was informed by a rogue CIA agent that american citizens were being monitored by the United States government. Edward Snowden was working with the CIA and NSA on projects that basically collected every piece of data it could find on everyone and anyone. Snowden realized the moral dilemma of collecting this data without the permission of these citizens. There is so much to this story, if you want to learn more about Snowden there are podcats and articles everywhere online. There is also a netlifx movie called Snowden.

Collecting data seems harmless but there is evidence of abuse of power in knowing everything about anyone. Snowden says that these projects of data collecting in our government began as a self-defense strategy. They soon turned into espionage operations where the CIA could look through anyones laptop camera and observe them without their knoweldge. This is extremely dangerous for obvious reasons. If the government is willing to lie and spy on its citizens, imagine what big companies are willing to do to get information on their consumers. Collecting some trivial data has turned into complete data profiles on humans without their knowledge. I fear that this problem will only get worse and anyone who speaks out on it will be banished to a foreign country just like Edward Snowden who now resides in Russia.

jacoreysullivan11

Jack Great post, I like how deep you went in depth when talking about the details of data collecting! I might have to tap into the podcasts to learn more.

Pros and Cons of Big Data

Pretty much every business in the industry uses Big Data. It describes the volume of dat both structured and unstructured. It doesn’t really mean the amount of data, rather, it analyzes the insights of the company to come up with better strategies and decisions moving forward.

Pros: It Improves customer engagement and loyalty of customers based on strategies used, it helps generate offers based on the buying of customers and you can get better understanding of data driven marketing.

Cons: Additional storage of big data can be costly for some companies, it sometimes violates the principles of privacy, and it isn’t safe because of how vulnerable information is on the internet today. In other words, Hackers can get access to this information which makes it risky.

Number one priority of a business is to make sure its secure. Owners and regulators must ensure that the information of the business is secure at all times to avoid any info leaks.

markpatritto

Big Data

After watching “The Legal Side of Big Data,” I learned how dangerous big data can be. Using big data has advantages but also has some dangers.

What should businesses be aware of when using big data?

I think companies need to be careful when using big data. Why? Companies can be hacked very easily. For businesses, security is a top priority. In today’s world, hacking happens far too often. So, storing all the important data in one place can be very risky.

Companies need to prepare for security issues with strong passwords, distributed data, and consistent security tests. If you’re going to use big data, you’d better be prepared for security breaches.

What should consumers be aware of?

Big data can help consumers shop more conveniently and can help us find our wants easier. However, there is a sacrifice. We risk our own safety and security as consumers to shop with these perks.

What is the best way to balance the opportunities and threats presented by the development of big data?

Although big data can help reduce costs and help direct our shopping, the risks are there and are scary. As we continue making advancements in big data, we need to match each advantage with security advantages. Security needs to be improved in order to balance out the dangers of big data.

jacoreysullivan11

Great Post Mark,

I agree that Big Data has pros and cons. In today’s world it is far to easy to get access into anything on the web. It is risky to leave

ticobrown59

Fake news

I have always wondered why the lies and fake news always comes before the truth. Everyone is always jumping tp conclusions and passing on false information.

Algortithms have created a big problem in contributing to fake news. These algorithms allow for users to essentially boxed in on these platforms because if you don't use certain hashtags of follow certain groups of accounts users tend to only see one side of many naratives and this allows for junk news to be spread.

Advertising plays a key role in the spread of fake news. Almost every time I am using the internet or even social media I find links that seem interesting only to find out that the title has absolutely nothing to do with the title of the link to draw me in. Many times these links and ads are only there to simply calculate data to see what users interests are.

Lastly exposure in my opinion plays the biggest role of them all. I feel that exposure also correlates with the algorithms because much of the fake news that comes out gets viewed by a more specific audience. These algorithms are able to produce content tailored to the specific audience in order to keep them engaged and unfortunately this allows for fake news to be spread because many users are only able one side of things.

I feel that we as users should be aware of the many methods of fake news. We also need to watch what we are subjected to by what we like, share, and post on social media. Lastly I think we should always keep an open mind and know that there is always another side of social media that we cannot see.

jacoreysullivan11

Tico, great post,

Many of the things you said in this post to me were right on target. I agree that easy access to information or exposure is the biggest thing when it comes to social media and that we ass users should be aware to the methods and use of fake news

False News

When you hear anything about a famous person or anybody period you instantly tap into it. Social media is a huge entertainment center for all of us. In my opinion the reason why fake news spreads so quickly is because it gives people something to post about. Whether you know whats true or not people are always going to take what they hear or see and run with it.

Algorithms have not helped the case.

Over time, social media companies have used different strategies for people to keep using the apps. Other methods make it easier to find out anything about anyone, like hashtags. When you hashtag something and it’s trending you can see everything people said with the hashtag. I feel like with social media there is to much free access to information that shouldn’t be put out.

Sometimes with fake news people use it to get attention, gain followers, promote something or advertising something. People use links to many things and once you click the link it isn’t exactly what you thought it would be.

As a user of any kind of social media app I believe that it is our job to take responsibility to protect our information whether it be personal info or the info you want only people you know to know. There are ways to have privacy and we should take advantage

Social Dilemma

After watching the documentary on Netflix about Social Dilema, I thought it was interesting learning about the algorithms these companies use. In my opinion these tactics are very smart and are all genius ways to keep visitors coming back.

Social media is beneficial and non-beneficial in so many different ways. You can use social media for almost anything. With that being said, the use of social media platforms is decide by its creator. In my opinion, we use it to much and thats why the world is the way it is now, I wonder how the world will be with less use of social media.

Its utterly disturbing to know they companies track us down and can see our every move but we can’t stay off the platforms. I personally don’t think minors should be able to access some of these platforms because of the content that is allowed on them, it is best minors have a specific age for when the should be able to access any of the plat forms.

amandawatsonposts

The Social Dilemma

The documentary, “The Social Dilemma” was extremely interesting! It was amazing to truly be able to get an inside look at what social media companies do to increase their engagement. All in all, it makes a lot of sense that social media companies would develop plans such as these. They are interested in doing whatever necessary to ensure consumers continue to consume.

I do believe this is a slippery slope. With any product, it is important to be aware of the possible dangers in over-marketing and consuming social media. As stated in the documentary, the affects of social media can be deadly in some cases. Despite the age, consumers constantly strive to obtain more social interaction through social media sites.

On the other hand, social media sites can also be used for good. Social justice movements have been organized through social media as well as fundraising efforts for various causes. Social media is an outrageously powerful and lucrative business.

In my opinion, the usage of social media falls on the consumer. We, as social media consumers, need to be aware of the affects caused by social media and take the correct precautions to ensure sanity is protected. Particularly for minors, I believe it is imperative minors are not exposed to social media too soon and when they are, their usage and interactions within it are monitored and limited.

jacoreysullivan11

Hey Amanda,

Great post, this documentary was for sure interesting and an eye opener too. You know sometimes there are things that you don’t want to learn but it happens anyway and you become disgusted with the fact yo know what really goes on. Thats me right now, its creepy how the algorithms work and uncomfortable knowing that they can see what we do. Even if you had a private life its not really private because someone is always watching. I agree the usage of social media falls on the consumer and its very important that we are aware of the affects. Great post

autumnbrown06

A Day Without Social Media

When I tracked the time spent on my phone for 24hrs I was shocked to learn how often I go on my phone. I do not even want to imagine the amount of time per week I waste. So, I decided to try and have a 24hr period where I did not look at my phone as often. Essentially, I wanted to prove to myself that everyday does not have to be as bad as the day I tracked. I also wanted to try and not be so attracted to my phone. I wanted to try and appreciate the world more instead.

The first step I took was to not look at my phone until noon. I have nothing majorly significant going on in my life, so I know that I do not need to always be checking my phone for notifications. And honestly what could have happened in 9 hours that I need to really be updated on. Absolutely nothing. I went to my phone and had only a few text messages, nothing major. It was really nice to wake up slowly. I made some coffee, pet my cat, and relaxed a little bit.

The next step I took was to take a walk and enjoy the world around me instead of half watching Netflix and being on Twitter at the same time. The walk was amazing, and my legs definitely felt it afterwards. I went on the walk with my boyfriend and we had a wonderful conversation. It was great to just talk without someone having a phone in their hand. We then made dinner together and went and hung out with some friends. The whole time I focused on listening and communicating rather than my phone. I like to think I am a good listener but having a phone in my hand never helps. It was so peaceful, and I was able to focus all my attention on them.

While I really liked the experiences without my phone, I was also anxious the whole time. This is because I was worried, I would miss out on something or miss an important phone call. Of course, nothing happened, and I was just overthinking. Overall, it was a nice little experiment. It taught me how much I actually go on my phone and showed me what I’m missing out on. I would like to see how long I can go without my phone next, and maybe try slowly deleting apps.

jacoreysullivan11

Hey Autumn,

I enjoyed reading your post. Its high key hard nowadays to stay off your phone. Especially when facing the fact that we are in a pandemic and there is still a lot of other things going on in todays world, it doesn’t help much because there isn’t much to do besides sit in the house maybe a walk or exercise. I spend way to much time on my phone and need to find something new to do. Great Post!

howardjack

Social Media Experiment

I was slightly surprised to find out how much time I was spending on my phone, watching tv, and using social media platforms. I have checked my “screen time” numbers on my iphone in the past, but I had not checked these settings in quite some time. It was startling to see a big increase in the time that I spend on my phone staring at the screen. During a 24 hour period, I spent close to 5 hours on my phone using facebook, twitter, and snapchat. I dont even want to imagine what my time would be if I had an Instagram account.

The following day, I decided to go close to 24 hours without using the social media platforms and trying to ignore texts unless they were important. This was harder than dieting or working out regularly. I came into this expirement thinking it wouldn’t be that difficult. I was wrong. A couple hours into the expirement, I found myself coming up with reasons for why I needed to check my phone. I was making excuses for my need to check my phone. I wanted to get an update on the election, I wanted to check fantasy football scores, or I simply wanted to feel connected to the world. These were just excuses and I had to accept the fact that I am addicted to my iphone.

I told myself that I would make an honest effort to cut down time spent on my phone. I am a little disappointed to report that today my time spent on my phone rebounded and reflected the numbers presented in my Social Media Log. This experiment opened my eyes to the dangers of too much screen time. I used to consider myself someone who wasn’t addicted to social media due to the fact that the people around me always seemed to be using their phones more than me. Again, this is another excuse. After this experiment, it is safe to say that I am addicted to my phone. I would be curious to see/hear how some of my classmates logs compared to mine.

jacoreysullivan11

Great post Jack, I too was surprised about how much time I spend on social media. Really need to make some changes with my daily schedule, and its safe to say that almost everybody is addicted to their phones.

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