Artists And The Internet.
I realised where I was going wrong earlier this year. I tapped into a vein with some Find Chaffy cartoons of the universal humour variety (introverts, pugs, food, etc), and some of them went super viral. 7 million views on Facebook, then 12 million for the next one (Humblebraggggg isn't it). It was like a drug. Attention. Validation. Done it, found the wave and Am Currently Riding.
Course I never reached those heights again. Every now and then something I post will get traction, but by and large it’s a fraction (I assure you that rhyme is accidental). And the worst part? Everyone who viewed that cartoon, went ‘huh’, and instantly forgot it. Scrolled on. One or two stayed, added to the numbers, but nah it’s gone. It meant nothing. Viral means nothing.
That was quite a revelation, especially as I was hungrily grasping for more Likes. Be honest, artists, we’re all posting this stuff up for free for the Likes. For the attention. For bringing new people into our audience, bit by tiny bit. Does that translate into earnings? Not really. Not at all, really. It’s just nice to be noticed.
A few years ago I thought branding was the answer. Artists treating themselves like brands, creating your USP and having a front of house - i.e. your website which was your corner of the internet. Trouble is we’ve done that, and all our websites are floating about like mini icebergs, fun to point people to but not much more. So then instead of this lonely iceberg, we jump onto the passing cruise liner. Social media. But suddenly there are tons of people just like us, and they’re all screaming about their work, to each other, and the noise is deafening. There’s no way to be heard.
Recently I thought collaboration might be better - artists from different skill sets teaming up to work on An End Product. And hey that’s fun, creatively, but getting it noticed is jumping back onto that cruise liner. Your Kickstarter might raise loads on day one, but by the end, people are just ignoring you. But you’re still shouting. Because you have to. Because how else will you get this brilliant idea heard.
I love the internet. I love the support, and the easy connectivity with an audience. I love people who find me through my work. Of course. Every artist does. But I realise though how much stock i put into it - how desperate I was for it to work for me. And how impossible that is. The internet, for all its joys, has made art utterly, utterly disposable, something to be glanced at in passing, and then forgotten about. And us with it. As both a creator and a consumer, its abundance has killed the joys of it for me.
I’ve been thinking a lot about how to reach children with comics in the real world. When we ran the campaign to put Moose Kid Comics into hospitals, that was the first step for me. Beyond hospitals, schools. Beyond schools, the general public. To engender a love of comics into society again, but a society who forgot about them. The internet is full of the already-converted, whereas the real world holds the key to a much bigger audience.
Schools would be great. I’d love to work on some initiative where we send comic-making worksheets to every school, or print enough free copies to draw the kids in. To make comics part of their lifestyle again. Ask me about it In The Pub, I will happily bore you with it.
For myself, I’ve always shied away from the real world, in my natural state as an Introvert (hey I could make a funny comic about being one of those). Part of the reason I started doing my drawing videos (HERE) was to force myself in front of a camera, and build my own confidence. And it worked, it has been really helping. I’m excited about next year, about being better at real world stuff. Perhaps doing more comic-making workshops than the few I do.
So anyway, in conclusion. I’ve spoken to a lot of artists recently about our dissatisfaction with not the internet per se, but our dependence upon it. And our need for validation. We’re reaching similar conclusions at the same time. Art needs to be made for the love, not the pursuit. The end goal should be achievement, not applause.
The real world > The internet.
Viral means nothing anymore.
Ok bye.











