Becoming a Master

I am currently a Graduate student at Full Sail University planning to obtain my Master's degree in Entertainment Business. My interests are the liberal arts and law. Ultimately, I plan to obtain my Juris Doctor Degree in Entertainment Law and become successful in both the music and film field.

[jcelestin]

Business Plan Development

For the eleventh month of my master’s program I wanted to finally start the virtual outline for my businesses- Celestin’s Consulting Services and JC Shoe World- and determine how much it would cost to launch them. After talking to a couple of business owners and receiving constructive criticism from my mentors and professor, I decided to change the name of my company- Celestin’s Consulting Agency- to Celestin’s Consulting Services simply because I wanted to only provide a certain type of service to both individuals and companies. I did not want to include Agency in the company’s name and have people visiting the website assume that I was large corporate business with dozens of employees. I want people to truly know who I am, what experience I have, and how I can be of service to them. In addition, I want to start Celestin’s Consulting Services as a sole proprietorship and eventually turn it into a LLC.

During the first week of the class, I was able to determine the target market for both Celestin’s Consulting Services and JC’s Shoe World. For Celestin’s Consulting Services, my target market/audience is college students and businesses throughout the state of Florida that is looking to brand or revamp themselves professionally. And for JC’s Shoe World, my target market would be the everyday man and women that is looking for affordable sandals, oxfords, flats, tennis shoes, and/or heels for work or special occasions. As the class continued, I was able to further develop my business plan for both businesses and begin to obtain the proper paperwork. I recently passed my public notary class and submitted my application to become a public notary for the state of Florida. Once I am approved, I will be to purchase my notary supplies. In the end, I am apply ing what has been taught and applied in class to real life scenarios so that I am able to expand professionally, but also obtain mental and physical wealth.

[jcelestin]

Entertainment Media Publishing and Distribution

I cannot believe that I am in month tenth of my degree program. First, I am realizing that as a law clerk I am constantly helping my attorney assist clients with the exact things that I am learning. Secondly, there are so many people who are misinformed about the different aggregators that are available to independent artists and musicians in the entertainment industry.

For the tenth month of my master’s degree program, I wanted to include an announcement page on my website. I wanted future and current clients to know about the different business ventures that I am working on. Currently, I am in the process of launching my professional branding company entitled, “Celestin’s Consulting Agency (CCA).” Celestin’s Consulting Agency (CCA) will launch in January of 2019. It will be a professional branding company that future and current clients may  review my past work, read reviews from both past and current clientele, and book me for any professional service that they may need in the near future. In addition, I will become a Notary next month, so clients will have the option to  come to me for notary.

During the first week of class, I assumed that all that we would do is read over the different types of distributions and  analyze them. But, after completing the first assignment, I knew that this course would help me comprehend what should and should not be included in a distribution. After being in this class for only one week, I was able to look at the different website engines and determine which one I would love to use to launch my website. This course taught me how to pay attention what an aggregator may provide and at what cost.  In the end, I am applying what is being taught in the class to daily professional life, so that I may launch my first business venture.

[jcelestin]

Advanced Entertainment Law

Now that I am getting closer to the end of my degree program, I am realizing that there is so much information that I am learning and using in my everyday life. First, I am realizing that as a law clerk I am constantly creating contracts for my attorney that involves both logos that and phrases that he has trademarked and licensed. Secondly, there are so many people that misappropriate a domain simply because they failed to research its history and its owners.

For the ninth month of my master’s degree program, I wanted to include a short biography of influential individuals in the entertainment industry that I look up to. At first, I considered them to be mentors that I have not met just yet. However, after reading and comprehending Professor Willard’s feedback, I realized that the influential individuals that are just that, influential leaders and not mentors. To add on, while looking for information to put in the influential individuals’ short biography, I realized that we had lot of things in commons. Surely I am following a path that was paved with me, adding my own tips here and there.

During the first week of class, I assumed that all that we would do is read over entertainment cases and analyze them. But, as soon as I completed the first assignment, I knew that this course would help understand what should and should not be included in a fair contract. After being in class for only week, the Attorney that I work for began to allow to edit current contracts that he gives to his clients. He allowed me to be a second pair of eyes that could edit and/or correct legal documents. To add on, he allowed me to draft affidavits and sworn statements. This course taught me how to pay attention to was not included in a contract but stated verbally. This course also taught me that you must trademark and license certain parts of  your business so that it is not easily misrepresented by others; that can affect your revenue or the overall brand of the business. In the end, I am applying what was and is being taught in the class on daily basis as both a law clerk and event coordinator.

[jcelestin]

Product and Artist Management

As I get closer to the end of my master’s program at Full Sail University,  I am realizing multiple things. First, my Tumblr posts are helping me realize that I am still on the right track of completing my goals for each course that I take every month. Second, it helps me realize that I am perfecting my website so that people will be able to know who I am, what type of service I provide, and why do I do what I do. For the eighth month of my master’s degree program, I wanted to post the sponsorship packets  and/or terms and agreements that I created for my past clients. I wanted to show those exploring my page, the type of work I do and provide actual examples. Unfortunately, my past clients did not  grant me permission to post a minute section of any sponsorship packets or any terms and agreements that I have written for them because they stated that me posting such sensitive material could be a liability for both them and I. So, I decided to post my mentors in the entertainment industry instead. While I began to gather information about my mentors in the industry, I realized that I did not have to know them per pay say in order to consider them as a mentor. As long as I could follow the person and obtain information and knowledge that can help me excel, I did not necessarily have to know them personally.

During the first week of this class, I assumed that this class was just going to teach me how to sell my artists/clientele. But, as soon as I completed the first the discussion post, I knew that this course would help me learn how to properly help my client sell both themselves and any merchandise that they plan to sell. After being in class for only two weeks, I was able to know how I could help my future clientele sell merchandise during concerts, party launches, in stores, and online. This course taught me how to research the different products that one can sell that is tailored to both their brand and fans. Product and Artist Management has also taught how to be attentive and determine an individual’s overall brand so that I am able to potentially build a future networking circle that has people essentially selling their brand to those worldwide. In the end, this course has surpassed my main objective and allowed me to determine an individual’s brand and create merchandise to match it.

[jcelestin]

Negotiation and Deal-Making

For the seventh month of my master’s degree program, I wanted to post professional photos of events that I have written terms and agreements for. I was able to find a lot of pictures related to the events that I helped, but I had to contact the photographers that took the pictures and ask them for permission to post the pictures on my website. They allowed me to post three to five of the pictures that I had just as long as it had their logo included in the right bottom corner of the pictures. Now that I had their permission, I then had to ask the business, organization, and/or the individual’s permission to include the title of their event and the date. I initially wanted to include the address as well, unfortunately, the clients disagreed. Overall, I now have professional and clean pictures of events that I helped create terms and agreements and sponsorships for on my website for people to see.

During the first week of this class, I assumed that this class was just going to teach me how to pursue and execute negotiations in the entertainment industry. But, as soon as I participated in the first discussion and Go To Training, I knew that this course would help me learn how to negotiate and make deals pertaining to all aspects of my life. After being in class for only three weeks, I was able to successfully execute my first negotiation - purchase a brand-new queen size Serta mattress bed and box spring for only four hundred dollars- and reflect on how I could make the next negotiation better. This course taught me how to be specific in negotiations, especially pertaining to both my bargaining position ($$$) and underlying interests. Negotiations and Deal-Making has also taught how to be attentive and determine an individual’s communication style so that I am able to establish a connection that may help me not only land a deal, but potentially build a future networking circle. In the end, this course has met and surpassed my main objective and allowed me to create successful negotiations both professionally and personally.

[jcelestin]

Digital Marketing

Portfolio Elements

Month 4

Develop website. Include short bio and professional headshot.

Month 5

Continue to blog weekly about goals and project I’m currently working on my professional Tumblr account [jelestin.tumblr.com].

Month 6

Post resume, LinkedIn link, and Twitter link.

Month 7

Post professional photos of events I have written terms and agreements for and planned (past work).

Month 8

Post appropriate (with client’s permission) terms and agreements, budget sheets/forms and itineraries I have created.

Month 9

Include/list past and current mentors in the event/entertainment industry.

Month 10

Add reviews, personal picture(s) included, from past clients.

Month 11

Create a section within the website that will allow people to submit their personal contact information for future events (future clientele).

Month 12

Upload Business Plan

When I first started taking Digital Marketing, I assumed that the course would help me understand the importance of social media accounts and how to properly use them to gain real followers that love the content that I am constantly producing for my target audience.  Currently, I am the Events Coordinator and Public Relations for Queens of Kulture, Inc., an Orlando-based organization that empowers women of all background in the community. My goal was to increase the number of followers that we have on all our social media account- Facebook, Twitter, and Snapchat- while having a steady flow of people [non-followers] seeing our content on their home page and potentially following us. Through taking this course, I was able to have at least 300 to 400 people viewing the content and posts on the organization’s page within an hour of the content being posted. For a brand-new organization that is community base, I felt proud and was able to determine when [time] I should post and how [verbiage] should I post the content for the day. Taking this course has helped me understand that social media accounts can help an individual or business/company have steady income if they are able to produce content that is appeasing and informative/entertaining to their target audience. I will continue to apply what I learned from this course to my current PR position and my future business, Celestin’s Consulting Agency.

[jcelestin]

Entertainment Business Finance

Before I entered Entertainment Business Finance course in Month 5 of my Master’s Degree, I had two goals: 1) determine how much it would cost to launch Celestial’s Design and 2) determine what type of services I could provide to produce consistent revenue every month. For the past three years, I have going back and forth trying to determine what type of business I wanted to launch; I want to create a business that would still be current in twenty plus years. While taking this course, I finally realized that I wanted to turn one of my passions into a lucrative business. I could invest my own money and have constant revenue monthly that will eventually lead to a larger expansion.

After completing week one of the Entertainment Business Finance course, I noticed that although I researched the entertainment industry, I needed to physically apply what I was learning in my current position as the Event Coordinator for Queens of Kulture, Inc. Secondly, I had to create and finalize the blueprint for my business, so that I can launch it in one to two years. By the end of the third week, this course allowed me to figure out how much it would cost to launch Celestial’s Design, an event planning business that would not plan and execute private and public events for current and future clientele but help plan domestic and international trips for others. To add on, this course helped me understand that I would not necessarily have to launch a large-scale business, but rather a small-scale business that would one day become large. In other words, I could run Celestial’s Design from a small office rented with the basic materials and network with other event planners and coordinators to then create packages at affordable prices. In the end, Entertainment Business Finance has helped me plan the financial aspect of my business while helping me make sure that everything else in the business is properly executed in order to make money.

[jcelestin]

Business Storytelling & Brand Develop

Before I enter the Business Storytelling & Brand Development course in Month 4 of my Master’s Degree, I had one goal: to rebrand myself professionally so that it would match my future career field. I wanted to rebrand myself-- LinkedIn, resume, portfolio, business cards, etc.-- so that I could an obtain internship [unpaid/paid] or job [part-time]. I knew what skills and experience I possessed, but I wanted to be able to present them and myself to potential employees.

Immediately after attending week one of class, I recognized that the one goal that I had had to be applied to my personal life as well. I also had to create a public platform so that when I would post any content [portfolio], I would have a good amount of followers liking, commenting, and sharing the portfolio. To add on, I had 3 new goals:

1. Learn about the event planning industry.

2. Obtain an internship [unpaid/paid]

3. Create and have a digital portfolio completed  by Dec, 2018.

At the end of the course, I was able to research the event planning industry and land a client that is allowing me to plan her entire 25th birthday week. Although I am being paid a small stipend, the experience and exposure that I am receiving will allow to not only build my portfolio, but potentially increase my social media platform followers. I am applying what was taught to me in Business Storytelling & Brand Development, and it is definitely paying off,

[jcelestin]

Project & Team Management Post

Before I entered the Project & Team Management Class in late March, I assumed that I was going to have a few issues working with other students to do group projects. I also assumed that for all four weeks, I would be doing project after project. However, what I did not know nor expect is for this class to help me plan a dream goal of mine and execute it during the summer of 2019.

For the past two years, my goal was to bring a back to school drive to Orlando that would help minority students in financially unstable homes have enough school supplies for three to four months of their 2019-2020 school year. I had this goal but had no idea where to start. Fortunately, within the first week of the course, Professor Frederick gave the class an assignment that allowed me to write down the objective(s), description/requirements, deliverables, and more for the back to school drive. Once I completed the assignment and received some great feedback, I realized that I could actually complete this project/plan once I put my all into it.  The following assignments would then help me figure out what needs to be done and who I can call and/or email to help me execute this goal.

Professor Frederick’s knowledge and advise throughout this course has allowed to realize that a project can be completed once it is properly broken down. The project can be so successful that it can create a template for others to follow. What I’ve learned in this class will allow to plan and throw different projects and events as an Events Coordinator for Queens of Kulture, Inc.

                                                  Upcoming Plans

I have spoken to Anslin Dieujuste, the Sponsorship Negotiator for the Celestial’s Angels Back to School Drive, and we have secured Oak Ridge High School as the location. A date has been set for the drive and it is Saturday, July 13th, 2018 from 11:00am to 4:00pm.

 In a few weeks, I will be applying to launch “Celestial’s Angel” as non-profit business founded/located in Orlando, FL. The non-profit organization will be co-owned by Julianna Celestin, Saingilia Celestin, and myself. I cannot wait to officially meet with the rest of my teammates in July to start the different assignments that I have written down. Thank you so much Professor Frederick! You gave me hope to help the hopeless.

[jcelestin]

Leadership Mastery Journal Post

I have always wondered if I would have to become a Diddy-esque leader in order to successfully succeed in the entertainment industry as an entertainment lawyer. Fortunately, after reading The 48 Powers of Law and Developing the Leader Within In You, I have realized that I can and am definitely a Maxwell-oriented leader that will succeed in the entertainment industry.  All the tips and advice that Maxwell mentions in Developing the Leader Within You is practical, makes sense, and can be applied to every single part of my life.

Maxwell does an amazing job of helping readers uncover and identify the key essentials that are needed to become a great leader. I appreciate how Maxwell explained leadership and discussed how one’s integrity will help shape the rest of their life if done correctly or incorrectly. I also appreciate Maxwell’s chapters regarding self-discipline and positive change because they have helped me outline and embark on my own path towards the entertainment industry. I can honestly see myself blossoming even more as a person, a leader, now that I have dissected Maxwell’s book and applied it to my life.

 After reading the majority of Greene’s book, it seemed as if the majority of his laws were contradictory and based on certain circumstances instead of life overall. An example directly from his book:

“… When it comes to power, outshining the master is perhaps the worst mistake of all … you inadvertently outshining a master by being yourself. There are masters who are more insecure than others, monstrously insecure; you may naturally outshine them by your charm and grace (Greene, 2000, Law #1).

From then on, I realized that the main difference between The 48 Powers of Law and Developing the Leader Within You is that Maxwell’s advice can be used in one’s everyday life for any situation while Greene’s advice(s) can mainly be used for a circumstance that may arise that specifically affects you. In other words, you would have to choose when to take and use Greene’s counsel [sink or swim situation] while Maxwell’s advice provides a happy and flourishing lifestyle. Overall, I am eighty-five percent Maxwell with Greene tendencies here and there.

                                                  References

Greene, R. (2000). The 48 Powers of Law. New York, NY: Penguin Book.

Maxwell, J. C. (2012). Developing the Leader Within You. Nashville, TN: Thomas Nelson, Inc.

[jcelestin]

Although I was scared and a little pessimistic during the first month of my journey at Full Sail, I am glad I did not give up. My first class, Mastery: Personal Development and Leadership, helped me outline my path in the entertainment industry. My end goal is to become an entertainment lawyer, but I would love to coordinator events (seminars, concerts, meet and greets, and more) for people in the industry before pursing my law degree and becoming a lawyer.

Psalm 46:5 God is within her she will not fail Teen Girl Vinyl decal Religious wall art Christian word lettering PS46v5-0001. 2018, https://www.etsy.com/listing/222553384/psalm-465-god-is-within-her-she-will-not. Accessed 24 Feb. 2018.

[jcelestin]

More visuals of my Mastery Journey Timeline

[jcelestin]

Mastery Journey Timeline.pptx

My Week 4: Mastery Journey Timeline Powerpoint, please enjoy.

[jcelestin]

Mastery Journey Video

[jcelestin]

Mastery Journey

[jcelestin]

On Monday, February 12th, 2018, I met the amazingly talented Charity Lomax. Charity Lomax is a Full Sail Grad that has worked with Janet Jackson, Madonna, Mariah Carey, and more as a Production Coordinator. Mrs. Lomax gave me amazing advice regarding internships and mentorships that I will apply within the upcoming months at Full Sail.

[Full Sail University]. (2015, November 10). Charity Lomax- Mariah Carey, The Eagles, Aerosmith. [Video File]. Retrieved from https://www.youtube.com/watch?v=EOogvbkw32E

[jcelestin]

LinkedIn profile. http://www.linkedin.com/in/juliettecelestin