Savvy Business People Understand the Value of Their Email List
If you pay attention to the words used in internet marketing circles, you are bound to hear the phrase, “the money is in the list.”
This is supposed to mean that the bigger your email mailing list, the more potential earnings you have available to you. So they say, build your list and you’ll earn more money.
I would like to go beyond that rough understanding. For many of us in business, the people we have on our list ARE our business.
Consider you have all the physical assets of a business, and you have all the processes of a business, but you have no customers. Do you have a business?
With online marketing, your contact database is your email list.
To succeed online, to have a business that works online, your web presence must be designed to be visible, and it must be able to take traffic from any source and convert those visitors into leads and sales.
It must continue to add contact information to your database and nurture that list to build relationships.
The good news is that the entire process can be automated with tools to help you build that email list, day after day, twenty-four seven, while you’re sleeping, meeting with clients, playing golf, or on vacation with your family.
When your site does this for you, then you have a business with an ever-expanding contact database. And that means you have a business that is growing, and is not as susceptible to search engine algorithm changes.
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