Jelly Digital

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[jellydigital]

Brand recognition is particularly influential in developing markets. On average, more than two-thirds of developing-market respondents (68%) say they prefer to buy new products from brands they’re familiar with

Nielsen

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Razorfish y Contagious nos muestran el futuro para las marcas en digital. Un must see. 

[jellydigital]

Brands might not pack the emotional punch of a loved one, but they do produce similar feelings to someone we like.

Vía FastcoDesign

[jellydigital]

Given a choice between changing tactics based on data and staying on the road in the wrong direction, I think the best path is pretty clear. The hard part is figuring out what to tell the others. Do overs are possible, but they take guts.

Seth Godin

[jellydigital]

Does Anyone Use Social Sharing Buttons on Mobile?

Social media usage on mobile's huge. But how often are users tapping buttons to like, pin or tweet? Are social sharing buttons on mobile a waste of space?

[jellydigital]

When we are engaged—whether with news events that we’re actually watching, protests in which we’re actively participating, or shots we should probably stop drinking—we’re more likely to share our own thoughts, or those of ordinary people. It’s when we stop paying attention that the powerful hold strongest sway.

Quartz

[livercake]

When it is used well, data is a guaranteed disruptor.

The Spotify Effect: Why Every Company Is Now A Data Company (via livercake)

[jellydigital]

News Feed FYI: Balancing Content from Friends and Pages | Facebook Media

Facebook is constantly evaluating what’s the right mix of content in News Feed and we want to let you know about a change that may affect referral traffic for publishers.

Facebook cambiando (otra vez) su Edgerank para pages vs friends.

[jellydigital]

advertisers typically pay less for clicks from phones, because they less often lead to sales. Encouraging developers to tailor sites to look good on smartphones should lead to more sales and consequently higher prices for Google’s mobile ads

Websites Prep for Google’s ‘Mobilegeddon’ - Digits - WSJ

[jellydigital]

Brands have jumped too quickly into social without thinking and use the medium to push out messages, rather than take part in conversations

Unselling

[jellydigital]

It only takes a couple of actions for users to participate, and as humans, we’re naturally curious. When I see an image and know there’s something hidden in it, I want to know what it is.

How Ted Baker Hacked Instagram Filters For a Brilliant Campaign

[welcometobusinesstown]

These bovids are super backstabby. /

[jellydigital]

‘What creative value creators do all day’. Imperdible.

[jellydigital]

Según información de patentes,

Facebook quiere ser 33% facebook, 33% Quora, y 33% Wikipedia, y 1% red social.

[jellydigital]

Así promueve Tinder su nuevo servicio Tinder Plus. Con una historia que crea onda para la marca y que explica el servicio. Historias en RRSS y video es un must en estos días... 

[jellydigital]

Con el estreno de la tercera temporada de House of Cards en Netflix, muchas marcas salieron al paso para, con juego de palabras e imágenes, tuitear y entrar a promover sus productos. Este fue el resultado (vía Buzzfeed)

[jellydigital]

Otra muestra de internet cambiando la publicidad: Ahora, los comerciales saben clarísimo que sólo tienen lo que dura el 'Skip this ad' de youtube para engancharte. Y Geico lo hace muy bien.

[jellydigital]

Lorem Ipsum is an excuse. An excuse for not having to worry about real design issues.

Lorem Ipsum has to die