[pewinternet]

Our survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago. 67% of teens in the U.S. say they ever use TikTok, with 16% of all teens saying they use it almost constantly.

At the same time as TikTok has risen, the share of teens using Facebook, a dominant social media platform in our 2014-15 teens survey, has plummeted from 71% then to 32% today.

Read more: Teens, Social Media and Technology 2022

[pewinternet]

Society has long fretted about technology’s impact on youth. But unlike radio and television, the hyperconnected nature of social media has led to new anxieties, including worries that these platforms may be negatively impacting teenagers’ mental health.

Despite these concerns, teens themselves paint a more nuanced picture of adolescent life on social media. It is one in which majorities credit these platforms with deepening connections and providing a support network when they need it, while smaller – though notable – shares acknowledge the drama and pressures that can come along with using social media, according to a survey of U.S. teens ages 13 to 17 conducted April 14 to May 4, 2022.

Eight-in-ten teens say that what they see on social media makes them feel more connected to what’s going on in their friends’ lives, while 71% say it makes them feel like they have a place where they can show their creative side. And 67% say these platforms make them feel as if they have people who can support them through tough times. A smaller share – though still a majority – say the same for feeling more accepted.

Read more: Connection, Creativity and Drama: Teen Life on Social Media in 2022

[briannori]

Desktop, Mobile, or Voice? (D) All of the Above - Whiteboard Friday

Posted by Dr-Pete

We’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. Especially in the wake of the mobile-first index, we’re left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon sweeping the tech world?

As with most things, the most important factor is to consider your audience. People aren’t siloed to a single device — your optimization strategy shouldn’t be, either. In today’s Whiteboard Friday, Dr. Pete soothes our fears about a multi-platform world and highlights the necessity of optimizing for a journey rather than a touchpoint.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, everybody. It’s Dr. Pete here from Moz. I am the Marketing Scientist here, and I flew in from Chicago just for you fine people to talk about something that I think is worrying us a little bit, especially with the rollout of the mobile index recently, and that is the question of: Should we be optimizing for desktop, for mobile, or for voice? I think the answer is (d) All of the above. I know that might sound a little scary, and you’re wondering how you do any of these. So I want to talk to you about some of what’s going on, some of our misconceptions around mobile and voice, and some of the ways that maybe this is a little easier than you think, at least to get started.

The mistakes we make

So, first of all, I think we make a couple of mistakes. When we’re talking about mobile for the last few years, we tend to go in and we look at our analytics and we do this. These are made up. The green numbers are made up or the blue ones. We say, “Okay, about 90% of my traffic is coming from desktop, about 10% is coming from mobile, and nothing is coming from voice. So I’m just going to keep focusing on desktop and not worry about these other two experiences, and I’ll be fine.” There are two problems with this:

Self-fulfilling prophecy

One is that these numbers are kind of a self-fulfilling prophecy. They might not be coming to your mobile site. You might not be getting those mobile visitors because your mobile experience is terrible. People come to it and it’s lousy, and they don’t come back. In the case of voice, we might just not be getting that data yet. We have very little data. So this isn’t telling us anything. All this may be telling us is that we’re doing a really bad job on mobile and people have given up. We’ve seen that with Moz in the past. We didn’t adopt to mobile as fast as maybe we should have. We saw that in the numbers, and we argued about it because we said, “You know what? This doesn’t really tell us what the opportunity is or what our customers or users want. It’s just telling us what we’re doing well or badly right now, and it becomes a self-fulfilling prophecy.”

Audiences

The other mistake I think we make is the idea that these are three separate audiences. There are people who come to our site on desktop, people who come to our site on mobile, people who come to our site on voice, and these are three distinct groups of people. I think that’s incredibly wrong, and that leads to some very bad ideas and some bad tactical decisions and some bad choices.

So I want to share a couple of stats. There was a study Google did called The Multiscreen World, and this was almost six years ago, 2012. They found six years ago that 65% of searchers started a search on their smartphones. Two-thirds of searchers started on smartphones six years ago. Sixty percent of those searches were continued on a desktop or laptop. Again, this has been six years, so we know the adoption rate of mobile has increased. So these are not people who only use desktop or who only use mobile. These are people on a journey of search that move between devices, and I think in the real world it looks more something like this right now.

Another stat from the series was that 88% of people said that they used their smartphone and their TV at the same time. This isn’t shocking to you. You sit in front of the TV with your phone and you sit in front of the TV with your laptop. You might sit in front of the TV with a smartwatch. These devices are being used at the same time, and we’re doing more searches and we’re using more devices. So one of these things isn’t replacing the other.

The cross-device journey

So a journey could look something like this. You’re watching TV. You see an ad and you hear about something. You see a video you like. You go to your phone while you’re watching it, and you do a search on that to get more information. Then later on, you go to your laptop and you do a bit of research, and you want that bigger screen to see what’s going on. Then at the office the next day, you’re like, “Oh, I’ll pull up that bookmark. I wanted to check something on my desktop where I have more bandwidth or something.” You’re like, “Oh, maybe I better not buy that at work. I don’t want to get in trouble. So I’m going to home and go back to my laptop and make that purchase.” So this purchase and this transaction, this is one visitor on this chain, and I think we do this a lot right now, and that’s only going to increase, where we operate between devices and this journey happens across devices.

So the challenge I would make to you is if you’re looking at this and you’re saying, “Only so many percent of our users are on mobile. Our mobile experience doesn’t matter that much. It’s not that important. We can just live with the desktop people. That’s enough. We’ll make enough money.” If they’re really on this journey and they’re not segmented like this, and this chain, you break it, what happens? You lose that person completely, and that was a person who also used desktop. So that person might be someone who you bucketed in your 90%, but they never really got to the device of choice and they never got to the transaction, because by having a lousy mobile experience, you’ve broken the chain. So I want you to be aware of that, that this is the cross-device journey and not these segmented ideas.

Future touchpoints

This is going to get worse. This is going to get scarier for us. So look at the future. We’re going to be sitting in our car and we’re going to be listening — I still listen to CDs in the car, I know it’s kind of sad — but you’re going to be listening to satellite radio or your Wi-Fi or whatever you have coming in, and let’s say you hear a podcast or you hear an author and you go, “Oh, that person sounds interesting. I want to learn more about them.” You tell your smartwatch, “Save this search. Tell me something about this author. Give me their books.” Then you go home and you go on Google Home and you pull up that search, and it says, “Oh, you know what? I’ve got a video. I can’t play that because obviously I’m a voice search device, but I can send that to Chromecast on your TV.” So you send that to your TV, and you watch that. While you’re watching the TV, you’ve got your phone out and you’re saying, “Oh, I’d kind of like to buy that.” You go to Amazon and you make that transaction.

So it took this entire chain of devices. Again now, what about the voice part of this chain? That might not seem important to you right now, but if you break the chain there, this whole transaction is gone. So I think the danger is by neglecting pieces of this and not seeing that this is a journey that happens across devices, we’re potentially putting ourselves at much higher risk than we think.

On the plus side

I also want to look at sort of the positive side of this. All of these devices are touchpoints in the journey, and they give us credibility. We found something interesting at Moz a few years ago, which was that our sale as a SaaS product on average took about three touchpoints. People didn’t just hit the Moz homepage, do a free trial, and then buy it. They might see a Whiteboard Friday. They might read our Beginner’s Guide. They might go to the blog. They might participate in the community. If they hit us with three touchpoints, they were much more likely to convert.

So I think the great thing about this journey is that if you’re on all these touchpoints, even though to you that might seem like one search, it lends you credibility. You were there when they ran the search on that device. You were there when they tried to repeat that search on voice. The information was in that video. You’re there on that mobile search. You’re there on that desktop search. The more times they see you in that chain, the more that you seem like a credible source. So I think this can actually be good for us.

The SEO challenge

So I think the challenge is, “Well, I can’t go out and hire a voice team and a mobile team and do a design for all of these things. I don’t want to build a voice app. I don’t have the budget. I don’t have the buy-in.” That’s fine. One thing I think is really great right now and that we’re encouraging people to experiment with, we’ve talked a lot about featured snippets. We’ve talked about these answer boxes that give you an organic result. One of the things Google is trying to do with this is they realize that they need to use their same core engine, their same core competency across all devices. So the engine that powers search, they want that to run on a TV. They want that to run on a laptop, on a desktop, on a phone, on a watch, on Goggle Home. They don’t want to write algorithms for all of these things.

So Google thinks of their entire world in terms of cards. You may not see that on desktop, but everything on desktop is a card. This answer box is a card. That’s more obvious. It’s got that outline. Every organic result, every ad, every knowledge panel, every news story is a card. What that allows Google to do, and will allow them to do going forward, is to mix and match and put as many pieces of information as it makes sense for any given device. So for desktop, that might be a whole bunch. For mobile, that’s going to be a vertical column. It might be less. But for a watch or a Google Glass, or whatever comes after that, or voice, you’re probably only going to get one card.

But one great thing right now, from an SEO perspective, is these featured snippets, these questions and answers, they fit on that big screen. We call it result number zero on desktop because you’ve got that box, and you’ve got a bunch of stuff underneath it. But that box is very prominent. On mobile, that same question and answer take up a lot more screen space. So they’re still a SERP, but that’s very dominant, and then there’s some stuff underneath. On voice, that same question and answer pairing is all you get, and we’re seeing that a lot of the answers on voice, unless they’re specialty like recipes or weather or things like that, have this question and answer format, and those are also being driven by featured snippets.

So the good news I think, and will hopefully stay good news going forward, is that because Google wants all these devices to run off that same core engine, the things you do to rank well for desktop and to be useful for desktop users are also going to help you rank on mobile. They’re going to help you rank on voice, and they’re going to help you rank across all these devices. So I want you to be aware of this. I want you to try and not to break that chain. But I think the things we’re already good at will actually help us going forward in the future, and I’d highly encourage you to experiment with featured snippets to see how questions and answers appear on mobile and to see how they appear on Google Home, and to know that there’s going to be an evolution where all of these devices benefit somewhat from the kind of optimization techniques that we’re already good at hopefully.

Encourage the journey chain

So I also want to say that when you optimize for answers, the best answers leave searchers wanting more. So what you want to do is actually encourage this chain, encourage people to do more research, give them rich content, give them the kinds of things that draw them back to your site, that build credibility, because this chain is actually good news for us in a way. This can help us make a purchase. If we’re credible on these devices, if we have a decent mobile experience, if we come up on voice, that’s going to help us really kind of build our brand and be a positive thing for us if we work on it.

So I’d like you to tell me, what are your fears right now? I think we’re a little scared of the mobile index. What are you worried about with voice? What are you worried about with IoT? Are you concerned that we’re going to have to rank on our refrigerators, and what does that mean? So it’s getting into science fiction territory, but I’d love to talk about it more. I will see you in the comment section.

Video transcription by Speechpad.com

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Web Design 1 | Toronto Web Development

[pewinternet]

Amid public concerns over Cambridge Analytica’s use of Facebook data and a subsequent movement to encourage users to abandon Facebook, there is a renewed focus on how social media companies collect personal information and make it available to marketers.

Pew Research Center has studied the spread and impact of social media since 2005, when just 5% of American adults used these platforms. The trends tracked by our data tell a complex story that is full of conflicting pressures. On one hand, the rapid growth of the platforms is testimony to their appeal to online Americans. On the other, this widespread use has been accompanied by rising user concerns about privacy and social media firms’ capacity to protect their data.

Americans’ complicated feelings about social media in an era of privacy concerns

[pewresearch]

The trends in Americans’ views of social media tell a complex story. Read about the dynamics of Americans’ feelings toward social media.

[hellyeahrihannafenty]

Rih said snapchat cancelled so that means it’s cancelled!!

[jeremyksmith]

Here’s a quick way to destroy your social network...

[pewinternet]

In an increasingly digital world, an individual’s personal data can be as valuable – and as vulnerable – to potential wrongdoers as any other possession.

Despite the risk-reducing impact of good cybersecurity habits and the prevalence of cyberattacks on institutions and individuals alike, a Pew Research Center survey finds that many Americans are unclear about some key cybersecurity topics, terms and concepts.

A majority of internet users could only answer fewer than half of the questions on our cybersecurity quiz correctly. 

How much do you know about cybersecurity? Take the quiz.

[jeremyksmith]

based on everyones shock about FB not much.

[theblackoutofficial]

It’s almost #Blackout time again!

While you’re preparing your pictures and art and music, follow us on all our platforms! Reminder that we take photo submissions on our Instagram.

Tumblr - http://tumblr.theblackout.org

Twitter - http://www.twitter.com/theblckout

Instagram - http://instagram.com/officialblackoutday

Facebook - http://www.facebook.com/theblckout

JUNE 6TH IS ON ITS WAY! BE READY!

[thirteenwnet-deactivated2018092]

THIRTEEN’s The Talk – Race in America Tackles the Issue of Young People of Color and Their Uneasy Encounters With Law Enforcement. It premieres Monday, February 20, 9 p.m. on PBS. In anticipation of that premiere Tumblr and THIRTEEN  have convened officers, advocates and policy experts to discuss the state of community policing in the United States. 

Dr. Bryant T. Marks is a National Trainer on Implicit Bias and Community Policing. He has trained over 1,000 police chiefs via a series of White House briefings, and several thousand patrol officers through small group workshops in police departments across the country. He is a professor of psychology at Morehouse College and also serves as a Senior Research Fellow with the Campaign for Black Male Achievement.

John Matthews is the Executive Director of the Community Safety Institute (CSI) and a former Chief of Police. John developed and implemented community policing for the Dallas Police Department in the 1990’s and has worked nationally on scores of COPS Office initiatives over the past twenty years developing over 100 community policing training programs. John also serves as the Director of Federal Partnerships for the National Law Enforcement Officers Memorial Fund and was a member of the White House 21st Century Policing team.

Bakari Kitwana is the executive director of Rap Sessions, which is currently touring the nation leading town hall discussions on the theme “Run Toward Fear: Millennial Activists and Social Justice in the Trump Era” He is the author of The Hip-Hop Generation: Young Blacks and the Crisis in African-American Culture the forthcoming Hip-Hop Activism in the Obama Era.

Trevena Garel is a retired New York City Police Sergeant. During her 21-year career Trevena served as both an undercover and an investigator in the NYPD’s Chief of Patrol’s Investigation and Evaluation Section, investigating allegations of misconduct involving both uniformed and/or civilian members of the NYPD. Trevena has had “The Talk” with her three children and her two oldest grandchildren.

Chief Michael Koval began his career with the Madison Police Department in 1983. Before becoming the Chief in 2014 he was the Sergeant of Recruitment and Training for 17 years. He has a law degree from William Mitchell College of Law.

The Ask Box is now open.  Ask our panelists a question!

Our panelists will start responding on Saturday, February 18. 

[bestseotipstutorials]

Facebook Is Changing How it Ranks Stories in 2 Ways by @DannyNMIGoodwin by Danny Goodwin - Curating the best SEO news from across the web AD: SEMrush.com. The new tool for Search Engine Marketing. US database 40 000 000 keywords. Learn everything about your competitors!

[the-future-now-deactivated20170]

Tech companies are taking litigious action against Donald Trump’s immigration ban

Amazon CEO Jeff Bezos sat four seats away from Donald Trump in December after accepting the president-elect’s invitation to a technology roundtable.

Now, less than two months later, Bezos has publicly declared his support for a lawsuit filed against Trump and his administration.

The lawsuit, filed Monday, says that Trump’s executive order banning the entry of visa holders from seven Muslim-majority countries to the United States will hurt both Washington state’s economy as well as its businesses.

Microsoft and Expedia, also based in Washington, are supporting the lawsuit as well.

But there’s more: Github, Google, Airbnb and Netflix are among a slew of other companies planning to meet on Tuesday to discuss filing an amicus brief in support of a lawsuit against the immigration executive order, CNBC reports.

Why only take action against Trump now? The bottom line. Read more

follow @the-future-now​

[micdotcom]

Breaking: Bernie Sanders endorses Hillary Clinton

Bernie Sanders on Tuesday officially endorsed Hillary Clinton, saying at a New Hampshire rally that Clinton will be the party’s nominee and he will “everything I can to make certain she will be the next president of the United States.” As polling shows Sanders supporters coalescing around Clinton, the crowd wasn’t all on her side.

Read Sanders’ full endorsement speech.

[jeremyksmith]

Bernie endorses Hillary. Get on board. 

[jeremyksmith]

Facebook Messenger has more than 11,000 bots

Facebook just moved one step closer toward making its bot ambitions a reality.

[bellygangstaboo]

[buzzfeed]

33 Of The Best Documentaries On Netflix Right Now

Get ready for some serious learning.

I know what I’m doing this weekend.

[jeremyksmith]

This weekend...

[digmarnews]

via Social Media

[jeremyksmith]

SoundCloud improves music discovery with new Suggested Tracks feature

SoundCloud is launching a new feature that aims to help its users find new tracks and artists they'll love, based on their activity and listening history...

[jeremyksmith]

Why Big Brands Are Suddenly Getting Cozy With Reddit

Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment.