Digital Marketing Magazine

All things SEO, Content Marketing, Social Media Marketing, PPC, Web Design

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Cannibalization

In today's episode of Whiteboard Friday, Moz SEO expert Tom Capper walks you through cannibalization: what it is, how to identify it, and how to fix it.

Web Design 1 | Toronto Web Development

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Tackling 8,000 Title Tag Rewrites: A Case Study

Let's take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites.

Web Design 1 | Toronto Web Development

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How Our Website Conversion Strategy Increased Business Inquiries by 37%

See how, through several little tweaks to their conversion strategy, the team at Chromatix attracted a higher tier of customers, more inquiries, plus over $780,000 worth of new sales opportunities.

Web Design 1 | Toronto Web Development

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How to Add Products to Your Google My Business Listing, Illustrated

Miriam helps you get started in Google My Business Products with this illustrated tutorial, walking you through how to add your most important products and services.

Web Design 1 | Toronto Web Development

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The Three Bosses of SEO

For SEO, there are three main “bosses”, with different needs: your business, your searchers, and your search engines. How do you answer to all of them?

Web Design 1 | Toronto Web Development

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Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Car

Winning the page speed race requires the same things as winning a car race: making sure that your vehicle is as lightweight as possible, as powerful as possible, and that you navigate the racetrack as efficiently as possible.

Web Design 1 | Toronto Web Development

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Responsive Search Ads: 5 Best Practices for Google Ads PPC Search Campaigns

These tips will help you optimize your responsive search ads in your Google Ads search campaigns, and increase clicks and conversions.

Web Design 1 | Toronto Web Development

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How to Calculate Your SEO ROI Using Google Analytics

Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines.

Web Design 1 | Toronto Web Development

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How to Use STAT to Find SEO Opportunities at Scale

Today, Cyrus explains how powerful STAT can be when you’re trying to discover SEO opportunities on a massive scale.

Web Design 1 | Toronto Web Development

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The Guide to Targeted-Impact Link Building

Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links that impact rankings for specific pages on your website.

Web Design 1 | Toronto Web Development

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9.5 Ways Google Rewrites Your Title Tags

You may be feeling confused and more than a little frustrated after Google’s recent title rewrite update, but why is Google rewriting titles, and what can we learn from it? Dr. Pete explored over 50,000 <title> tags to find out.

Web Design 1 | Toronto Web Development

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Wading Into Local SEO: 7 Absolute Beginner FAQs, Simply Answered

Miriam answers seven of the most common questions from searchers looking for an introductory understanding of what “local SEO” means, who needs it, how it works, how to study it, and more!

Web Design 1 | Toronto Web Development

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Conversion Rate Optimization for B2B

When compared to a typical B2C business, the sales cycle in B2B means that users will be visiting your site multiple times throughout their sales cycle before making a final purchase. To encourage conversion, you need to be reaching them at each different stage in their journey.

Web Design 1 | Toronto Web Development

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Building a Basic Adobe Analytics Dashboard for SEO

Caitlin and Kristi cover the basics of Adobe Analytics for SEO, and guide you through creating a simple dashboard. To learn more, check out the full guide on Moz’s SEO Learning Center!

Web Design 1 | Toronto Web Development

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Internal Linking for Mobile-First & Mobile-Only Indexing

Internal linking is a vital SEO tactic, and usually the easiest way to build a page’s authority. But is Google still valuing your links in its mobile-first index?

Web Design 1 | Toronto Web Development

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The Top Skills to Look for When Hiring Your Next In-House SEO

Hiring the wrong person for your business’s critical SEO work can waste time, energy, and resources. While there are as many SEO strategies as there are SEO experts, there are still essential skills that you should look for when hiring for your next in-house SEO expert.

Web Design 1 | Toronto Web Development

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SEO and Google Discover

In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover.

Web Design 1 | Toronto Web Development