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How Is Quality Content Created?

Focusing high-quality content toward your audience is a key element to a successful SEO strategy. Constructing it correctly will address relevant topics and help to inform and answer questions your audience may have.

Step 1: Study And Understand Your Audience

Before you create content it is very important to research and understand what your audience is looking for. A targeted and calculated approach is necessary. For that reason, make the effort to research what appeals to them. This can vary depending on your business and industry.

Step 2: Pick A Media Type

The next phase of content creation is to determine what type of content should be created and what media you will utilize to distribute it. There is an assortment of content options such as: blog posts, white papers, and infographics. Additionally, distribution can be accomplished via email, social accounts, and applicable industry publications.

Step 3: Share High-Quality Content

Withholding relevant information delays progress and development. Quality information produces value within an industry or community so ensure that it can be shared. Consequently, content can have a greater impact by connecting with different outlets and audiences. A useful way of doing this is to have social sharing buttons present on your site and blog posts.

Step 4: The Basics Of Composing Content

Whenever content is composed, it is very important to proofread and fine-tune it in order for it to display professionally. Formatting also plays a big part in its readability but also helps in improving SEO. As a result, incorporate headings and subheadings that are applicable to the content's subject matter. Another aspect of valuable content is to feature high-resolution images and videos while linking to established sources. Webpages that end in .edu, .org, and .gov are good places to start.

Step 5: Optimize Content For Internet Search Engines

The research carried out in Step 1 will assist you to optimize your content for search engines. Based on the data you collected, it should be relatively simple to pinpoint keywords to focus on and include in your content. Keywords should be relevant to the targeted niche and your brand. If you are having difficulty identifying focus keywords, try using the Google Keyword Planner.

After picking the relevant keywords, the next step is to incorporate them into the content. In the past, a "shotgun approach" was relied upon but in todays internet landscape the users experience is the primary focus. Therefore, blasting a web site or piece of content with keywords is a sure way to get penalized by search engines. Tactfully using keywords is the name of the game. Here are some guidelines when using keywords:

Keywords should help to categorize and identify content when used in titles, headings, and subheadings.

Using supporting keywords that are relevant to the focus keyword help in organizing content.

Make an attempt to use keywords in a natural way so that content reads and appears legitimate.

High-quality content creates value for your company and it's consumers. Even though it helps to distinguish your brand from competitors, it also has a considerable effect on SEO. Properly and strategically creating content can help to reach interested users and address relevant topics. If you have questions in regards to creating content, talk with our team today!

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STRATEGIES FOR DIGITAL MARKETING

It is unclear how the world of digital marketing will change and progress in the coming years. Despite the changing landscape, there are measures you can take to secure your digital marketing strategy. Below are 3 factors to take into consideration that will protect a digital marketing approach:

KNOW THE ENVIRONMENT

An inactive brand will find it virtually impossible to survive in today's digital marketing environment. Part of remaining relevant is to constantly evaluate the environment and adjust. By implementing new methods with tried and true techniques, a brand not only demonstrates activity but can also get a much better idea of what is effective and what is not.

A significant shift in the world of digital marketing has occurred within the point of view of the consumer. For instance, content was created in the past to deliver a message to consumers but a more strategic technique is required now. Rather than broadcasting content with the target of reaching consumers, numerous brands are making the attempt to reach consumers when the individual needs what they offer.

SOCIAL MEDIA, SOFTWARE, AND CONSUMERS

With help from social media, software, and consumers, brands are successfully utilizing this approach. Applications such as Instagram and Twitter help brands connect with users at any moment of the day. Integrating software, such as Jooicer and GetRiver, with these applications will aid a brand in targeting and connecting with consumers.

CUSTOMIZE YOUR INTERACTIONS WITH YOUR AUDIENCE

While consumers and brands engage one another it is important to take advantage of the interaction. 66% of consumers claim they're very likely to switch brands if they feel treated like a number, instead of an individual. This indicates that relationship with today's consumer is important. Including a personal touch to the interaction between a brand and consumer goes a long way. Some of the ways to personalize the interactions are:

Do not use an auto response to reply to consumers on social media.

Always address the consumer by their name.

Write emails that read as if a real person prepared them.

Make use of templates that appear to have been written by a person.

Attempt to make email lists relevant to each consumer on it.

Digital marketing and consumers are constantly evolving with the introduction of new technologies. In spite of the shifting landscape there are measures to take that will help a brand safeguard its strategy and remain relevant. If you are interested in creating an effective digital marketing strategy, get in touch with us today.

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CONTENT MARKETING COMBINED WITH SEO EQUALS SUCCESS

Content marketing combined with Search Engine Optimization (SEO) has a significant impact on digital marketing. These two operations serve to create brand awareness, lead generation, website traffic and PPC.

According to Moz, SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Where as content marketing is media that delivers a message to users with the objective of generating profitable action. Examples of content are landing pages, products descriptions, articles, tweets, videos, emails and images.

Lets look at some fundamental suggestions when implementing SEO and content marketing:

KEYWORD SELECTION AND STRATEGY

The initial step in properly carrying out SEO is to look into what the most relevant keywords are in regards to your content. Choosing the right keywords helps in ranking higher on the search engine results. The most recommended place to start is by using Google's Keyword Planner. This tool will make it easy for a user to see the competition and search volume of words.

After you select the proper keywords, the next step is to form a strategy. Before, some websites would swamp their pages with keywords in an attempt to rank higher. Adopting this strategy today will only penalize a site. Therefore, it is critical for a site to strategize its keyword application in order to help its search engine marketing. The most ideal approach is to be reasonable and place the keyword on a page in the headline and within the body.

In addition to inserting keywords in text on a website, it is also beneficial to embed the keywords into HTML pages under the Meta Description. Inside a HTML page, keywords can be tagged in the head section. By doing so, search engines will be able to easily identify what a website is about.

QUALITY CONTENT MARKETING

Whenever you introduce content on your website or somewhere else on the Internet, make certain that it is unique and delivered consistently. Unique content contributes to the quality of the content and in turn it will be indexed quicker and rank higher on search engines. Consistently releasing content will also help to indicate that a website is active and functioning to supply a user with a better experience. For example, blog posts should be written and released at least once a month.

One of the advantages of quality content is that it will create more traffic for a site. Unique content can target visitors and signals to search engines, like Google, that the site is relevant. As a result of more traffic Google will rank the site higher.

USER EXPERIENCE (UX)

Aside from content and keywords, the user experience (UX) is another focus in SEO. This is considered technical optimization and concentrates on what search engines look for in an useful website. As an example, a site with broken links does not offer an optimized UX. Areas that technical optimization addresses are:

URL's and Slugs

A websites URL enables users to gain access to a website but can also announce to search engines what the website is about and categorize it. As a result, structuring them appropriately is key. There are tools offered online to aid in achieving this.

Sitemap

A well-structured sitemap assists users to browse a website's content. In addition, robots used for indexing sites will crawl sitemaps in order to identify and understand the site's content.

Title Tags and Header Tags

Making use of title tags and header tags can also have a significant impact on SEO. They help to index and further authenticate search results in search engines and promote an organized UX.

Traffic

Traffic refers to the amount of users landing on a website. Links, inbound linking, and link-building all contribute to the volume of traffic a site experiences. The more traffic a site has, the more it is recognized as an authority by search engines. Linking a website to high authority sites, such as domains ending in.edu or.org, will significantly help to boost a sites traffic. While there are services available to help boost a sites authority with link building, it is preferable to rely on unique, authentic content in order to receive a boost in authority.

Coupling content marketing and SEO efforts together is the most effective way to rank a website. When done properly, a site can be indexed quicker and produce more traffic, becoming an authority. If you have questions about your online presence and how it can be improved, give us a call today.

Learn more here. 

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The Importance Of Online Reviews

Presently, a businesses reputation is formed considerably by its consumer's online reviews. Whenever you take into account that 85% of consumers trust online reviews as much as personal recommendations, it shows a strong case as to why business owners should make use of review websites in conjunction with a reviews management service.

There are dozens of review sites for individuals to research businesses with. At the moment, Yelp and Facebook are the most trusted review sites for consumers in the U.S., with Google and BBB.org trailing closely. These web sites allow millions of users to discuss their experiences from desktops and mobile devices with other users. As technology continues to advance, business models and consumer engagement evolves also.

GOING MOBILE

Users no longer need to depend on directories or word of mouth to discover a business. According to the Pew Research Center, 9 out of 10 American adults use the Internet and 77% of adults in the United States have a smartphone. This makes accessing relevant information and creating real-time reviews fast and easy. It also proves that businesses cannot afford to neglect their online reputation.

Due to the increase in connectivity the behavior of consumers has changed as well. In a study by BrightLocal, in 2017, 97% of consumers looked online for local businesses and 68% said that positive online reviews made them more likely to choose a business. Additionally, 10% of consumers now reach out to a business after reading a positive review.

More traditional marketing media is no longer effective by itself. A consumer's capability to access information on mobile devices makes the digital storefront key for a businesses success.

ATTRACT INTERESTED USERS WITH RELEVANT ONLINE REVIEWS

Traditional types of advertising, like radio or television, are expensive and work to persuade a consumer to act by presenting a product or service in the hope that it may pertain to what the consumer is searching for. Unfortunately, it is never a surety that the ad is relevant to the individual. Also, after being exposed to these medias for a period of time its quite possible that an interested user can forget about the advertisement and lose the sense of urgency to act. This is not the case with online consumer review sites. In fact, the desire or decision and the urgency to act are what prompt a consumer to seek out a business online. Online review sites help a user by providing them with relevant and reviewed options. They are also a fantastic tool for a business with a limited or no marketing budget.

STAR RATINGS ARE POWERFUL FOR SMALL BUSINESSES

It's a frequent misconception that online reviews are usually negative and can only harm a business. This is not accurate, particularly when looking at Yelp. About 67% of the reviews on Yelp are four and five star reviews. This indicates that people taking the time to make a review are doing it in support of the business. Furthermore, 54% of consumers consider the average star rating to be the most important factor when reviewing a local business. Therefore, star ratings are critical for small businesses.

Improving and protecting star ratings should be on every small businesses list of things to do. The most effective way to start strengthening a star rating is to simply ask customers if they would agree to post a review to one of the preferred review sites. Over half of customers asked will make a review. Supporting reviews from customers also assist to diminish the effect of negative reviews on a star rating.

In the event that a business receives a poor review, BirghtLocal's study suggests for them to reply. 30% of consumers are placing importance on businesses responding to reviews in 2017. Using these occurrences as an opportunity to make the situation right will help your online reputation. According to Inc., 56% to 70% of consumers will do business with your company again if the complaint is resolved.

Improving your online reviews and protecting your reputation is vital to retaining current customers and converting potential customers. If you are looking to strengthen your businesses online reputation, make the most of todays technology with consumer review sites. JHG Media specializes in review management services. Call us today to talk about how our team can serve to help your business become an authority.

Learn about online reviews and more here. 

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How To SEO In 2018

Search Engine Optimization (SEO) is continually evolving. Techniques that previously worked don't always translate into higher rankings on search engines. In reality, some outdated strategies can actually hurt a website's SEO efforts. With new ways for individuals to search the Internet and revised algorithms from search engines such as Google, it is crucial to understand what is effective and where the industry is headed. Lets go over some key points to consider for your SEO strategy in 2018.

Landing Page Experience

A websites landing page experience is the foundation to successful SEO and incorporates elements such as: ease of mobile and computer navigation, decreased loading times, transparency and trustworthiness, and unique content. Google is constantly focused on enhancing that experience by being sure that its search results have the elements of a quality landing page experience. When a website properly addresses these components, an interested user is able to have an improved experience on the website. If a site doesn't address these factors prior to its SEO efforts, its rankings will not improve and the site could even be penalized. On the other hand, a quality website coupled with SEO indicates to Google that the website is an authority and it will experience improved ranking.

Featured Content And SEO 

Search engines have become significantly more aware of making improvements to the user experience. Starting in 2015, Google began to present users with quick answers. Google refers to them as Featured Snippets. Now, when a user asks a question, Google will actually extract the most helpful answer from a webpage and place it above the search results in a special block. The block also features a link to the page, the title, and the URL. Moreover, the website will see an increase in its click-through-rate (CTR) and strengthen its authority. In a study performed by Ben Goodsell from Search Engine Land, he determined that being featured by Google has its advantages. In his study for example, "CTR jumped from 2 percent to 8 percent in the period analyzed. Meanwhile, revenue from organic visitors landing on this page saw a 677-percent improvement."

You are most likely wondering how you can be featured by Google. Google's featured content does not require a code so the Content Marketing Institute recommends websites to ask specific questions on their pages while also providing in-depth answers in a conversational format. This will give the website's material a greater chance of being extracted by Google when a user is searching for an answer.

Voice Search

Not only are search engines advancing but the way users are searching is changing also. Based off Google's Mobile Voice Study, 55 percent of teens and 41 percent of adults use voice search more than once a day. Google anticipates that by 2020, over fifty percent of the searches performed will be conducted using voice search. Because of the surge in use of this innovation, featured snippets will end up being increasingly more critical for websites. In addition, it will require websites to become even more detail oriented in their content.

Who Can Help With My SEO?

SEO can be an overwhelming duty for business owners. The work it calls for is time consuming and is most successful when it is routinely being performed. If you are considering attending to your businesses SEO, the best course of action to take is to employ an experienced specialist whose focus is staying current on SEO trends and strategies.

JHG Media can help you with your SEO. We offer comprehensive services to help businesses, regardless of their industry or size, achieve their SEO goals. Our strategy is unique in that we incorporate that which is tried and proven to be effective regardless of trends and algorithms, while also incorporating the most current technologies to achieve the best results. JHG Media's services include: SEO, digital marketing, reviews management, and website design.

The development of SEO has led businesses to think about their online presence differently. If you want to be successful in your SEO initiatives, it is more important than ever to strategically approach your websites design, recognize what search engines require, and stay up to date on the latest approaches. Contact us and speak with our experienced team to start improving your SEO.

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ONLINE REPUTATION MANAGEMENT WITH JHG MEDIA

Online reputation management is paramount to your business's future success. Nowadays social media and review platforms are presenting users with real time, genuine reviews. Because of this, business's can not afford to neglect what customers are saying about their business. It is critical that they proactively engage their consumers after a service or product is delivered.

Search engines present individuals with results that they deem as relevant authorities. Therefore, it is challenging for business's competing in a searched niche if they lack an online presence or have a weak reputation. An online presence that addresses reputation management is essential in order to engage future customers. Online reviews and star ratings act like first impressions and are vital to a company's success. Today, they are the determining factor for a consumer choosing a provider or product. In the following article we will review the basics to online reputation management.

PROACTIVELY ADDRESS YOUR CLIENTS EXPERIENCES

Do not miss out on a chance to collect testimonials from customers. Neglecting your customers after you interact with them can trigger a harmful review. On the other hand, proactively addressing your customers will help you to generate more reviews for your business. It is very important to encourage customers to provide feedback by rating their experience on review sites. Furthermore, good reviews are useful and will certainly help boost your rankings.

KNOW WHAT IS BEING SHARED AND WHERE

Online reputation management is similar to taking care of a garden. Weeds are imminent and have to be pulled to shield the gardens growth. Similarly, bad customer reviews will occur and it is useful to know when and where they appear. We suggest that you make a list of your existing review profiles and URL links. Review accounts are listings of your business on a review platform such as: Google, Yelp, Angie's List, TripAdvisor, Vitals, WebMD, Zocdoc, etc. Right after creating a list of existing accounts, the next step is to search for any outlying review sites where your company is present. Consolidating what is being said about you and where gives you a map of what to check periodically in the future.

CAMPAIGN FOR REVIEWS

Refer to the list, review each review account and get an idea of your online reputation. What you see is what a prospective client sees. Based off of your discoveries, determine where you need to focus your reputation management efforts. We recommend that your Google reviews should be a top priority.

Capitalize on good reviews by sharing them over your social network and on your website. It is best to have a mix of positive reviews from several different review sites. Aside from that, another effective tool to incorporate are plugins that allow users to share their experience right to your page. When installing such a tool on your website, you are able to filter the reviews before posting them on the page. As a result, good reviews can be broadcasted and damaging review's can be resolved before your reputation is harmed.

JHG ONLINE REPUTATION MANAGEMENT SERVICE

JHG Media's complete reviews management software helps to manage and defend your online reputation. Our software is compatible with 99% of review sites. The software's capability to monitor the internet in real time saves our clients time and assists them to address reviews. In addition to monitoring, the software also provides an automated function to help generate authentic reviews and increase your presence on review sites. This powerful feature will also help boost your rankings on search engines. Furthermore, it is entirely customizable to your service or product.

Social media and review platforms are valuable tools and can help a brand establish themselves as an authority or they can destroy a company's reputation so business's are thinking about online reputation management differently. It is crucial that business owners are aware of their online presence if they are to survive and grow in today's market. For that reason, be proactive in engaging existing and potential customers with JHG Media Reputation Management. Call us today to discuss opportunities and services for your brand.

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JHG Media: An Effective Approach to SEO

Search engine optimization (SEO) allows people to easily find and engage a business. Search engine optimization is most successful with a practical method that focuses on content marketing. The approach aims to boost brand awareness by making use of the fundamentals of content marketing, which in turn develops leads and creates a buzz with end-users.

Focused and authentic content targets specific users to convert them. By connecting to those most interested in your brand or message, you have a better chance to engage with the individual. More conversions mean a larger client base and more business. Whether you are a doctor's office, plumber, or non-for profit group it is vital to have an idea of the tools available to you to make sure that your message is effective. We have composed a list of some powerful ways to leverage your content marketing to benefit your SEO.

1. EFFECTIVE KEYWORD USE FOR SEARCH ENGINE OPTIMIZATION

First and foremost, understand what it is your providing and select keywords that best reflect that. Most users will never go past the first page of search results. Competing for rank within your niche is a crucial factor if you are seeking to get your brand name on the first page of search results. Choosing relevant keywords will help point interested users to your material and minimize the possibilities of misdirected users landing on your site. Additionally, it will help the search engines to verify that you are in fact who you say you are, establishing authority.

Perhaps you are already using keywords. That's great! In our experience it is important to continue to brainstorm and cultivate a list of useful keywords. If you are struggling to come up with more possibilities simply use Google's Adwords Keyword Planner. This free tool is a fantastic resource that will help you to construct your list. By merely entering your existing terms, the Adwords Keyword Tool will generate relevant potential keywords you may want to use. Plus, it will provide you with analytical data like how frequently a keyword is browsed.

While the Google tool is helpful, it may not always serve your specific niche effectively. Perhaps you are specialized in your product or service. If that be the case, take some time to look at what languages a user may use or how a prospective client would frame a question within your industry.

Last but not least, do not immerse your material or website in keywords. This can actually harm your website's authority! It is very easy to make a website overloaded but the goal is to make it helpful. Effectively using keywords calls for focused and targeted content.

2. STRATEGICALLY POSITIONING KEYWORDS

Effectively using keywords involves a strategic method. In this portion we will discuss areas in which to place keywords that will help search engines connect users to your site.

The most typical place to begin on your website is in the title tag. This is the very first step in successfully presenting your identity and indicates to search engines like Google what you are all about.

An additional great place to feature a keyword on your website is within the website address. Putting a keyword or keywords in the URL signals to the search engines what the topic is on the webpage. When a user searches for your keyword, your page will be more specific and may rank higher within the search results.

3. ON PAGE COMPONENTS

Related content is a core component to optimizing your online presence by supporting your brand or business' authority. Content is typically an article or blog post but it is not out of the ordinary to also make use of bookmarks and images. Your keywords should be placed 2 to 3 times within the article. When publishing to your blog or writing an article, always keep the length of the piece in mind. We advise that your articles should be natural and they can range from 700 to 1,000 words. Google will not prioritize articles with less than 300 words so take the time to make a quality piece.

Social bookmarks are one more helpful way to optimize your website's content and connect to users. Social bookmarking is a centralized online service, which allows users to add, annotate, edit, and share bookmarks of web documents.

The final component you should consider when optimizing are images. Images can take a dull subject and make it more appealing. Even though they give users something intriguing to view, they can also aid you in your SEO initiatives. The next time you upload an image to a page, see to it that you use the keyword in the file name as well as the alt text. By doing this, you will make things easier and clearer for the search engines to recognize what the image is. In turn, interested users are more likely to come across it in their search results.

4. LINKS ARE ESSENTIAL!

A link (short for hyperlink) is an HTML object that allows you to jump to a new location when you click or tap it. Links are found on practically every webpage and supply a simple means of browsing between pages on the web. Utilizing links is a fundamental part to taking care of your SEO. Your website will have a much better chance of engaging interested customers when you use a mix of internal and external links. Internal links connect content on your webpage to other relevant content within your website. External links direct users from your content to other useful content on the Internet.

Search engine optimization can be overwhelming and it is easy to get discouraged as a result of its organic tasks. In order to be successful with your SEO efforts in the future, be sure to always stick to the fundamentals for proven and consistent results. Keywords, links, and content when structured appropriately are the most effective way to improve your rankings. JHG Media is ready to help you in the endeavor and we pride ourselves on our focused efforts to our clients. Call us today to protect and grow your brand's reputation.

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The Main 6 SEO Trends That Will Run 2016

2015 has been an amazing year for the Search Engine Optimization field. We witnessed the long-awaited Mobilegeddon update, which penalized websites hanging back in the mobile compliance area, a massive revamp to local rankings with the new local three-pack, a new quality algorithm for content, and a dozen or so additional minor updates from Google.

Now everybody is looking to 2016 for just what's new! Let us's have a look at the leading 6 trends anticipated to expand in the year to come.

1. Video Content Will Eclipse Written Material in ROI for B2C Industries and Brands. Today, written material is thought of the "standard," even by the broad majority of us who continually insist that incorporating various formats of material is a good idea. In 2016, a selection of new technologies and the continuance of years-long trends will shift, and video is going to surpass written material in relations to reach, interaction, efficiency, and overall ROI. Vine, Periscope, Snapchat, and various other video apps are partially responsible for this, setting users' expectations to much more graphic material, but the real herald could come from Google, which is currently experimenting with video ads in search results. B2C companies without regular feeds of video will soon be considered behind the times. B2B brands will follow suit, but that won't happen in 2016.

2. Mobile-Optimization Will Be Even more Vital than Desktop Optimization. For the previous few years, desktop has been a basic type of search, with mobile consumers expanding in numbers. Previously this year, mobile searches outperformed desktop searches for the first time, and together with Mobilegeddon, Google introduced to the world that mobile and desktop web traffic were on fairly equal footing. Beginning now, and continuing into 2016, this transformation will continue, subsequently making mobile traffic without a doubt the more crucial, with desktop falling into obscurity during the next 5 years. Already, Google is alleging that a desktop-specific site isn't required, and their switch to a local three-pack shows their devotion to a "mobile" experience spanning all varieties of gadgets.

3. Aggregated Information Will Reduce the Control of News and Event Coverage. Twitter is experimenting with a new function called Moments, which will combine articles, pictures, and videos from real-time events and unfolding news stories into a solitary channel for individuals to see. In a way, people emerge as the content creators, and other individuals can see events unfolding firsthand. Naturally, Twitter isn't the only system to be experimenting with such a real-time feed, and breakthrough algorithms are already able to compile news stories from several pieces of pre-existing details. As a result, in 2016, the power of a news article that isn't immediately sourced will start to decrease, narrowing the field of content marketing for everybody.

4. Social Content Will be More Readily Indexed. Google has offers in place with Twitter and facebook currently-- search for a news item, and you'll probably see a tweet or two appear in your mobile search results page. In 2016, a lot more platforms will come to be more heavily indexed in the vaults available to Google and various other search engines. Social posts will hold a worth and a consideration similar to any independent web page, and the split of "web" and "social media" will start to blur even more from an SEO perspective.

5. Deep Links in Apps Will Become More Crucial. Google has been indexing apps for a very long time now. As part of the change to concentrating on mobile users, Google is foreseing a future where apps could surpass regular websites in appeal and performance. Search marketers can gain from preparing for this development also. Starting in 2016, "deep links" to apps (meaning web links that point toward a specific web page or area of a distinct app) will start to bring more meaning, similar to deep links on the web. App optimization in general, for that matter, will similarly expand in value. If your medium-sized or greater business does not yet have an app, today's the time to design one. If you still don't feel it makes good sense for your business, at the very least get your business listed on as many other apps as possible.

6. Local Search Will Get Even More Local. This is actually one thing we've watched expand a little bit this year year, but we believe the trend is definitely primed to blow up in 2016. The onset of wearable devices, like the Apple Watch, and the increased sophistication of Google's local indexes are going to bring about much more unique kinds of local search. Instead of discovering businesses in relations to a city or a state region, rankings could quickly produce based on your street corner or neighborhood.

2016 may watch these trends form in such a way that changes the landscape of SEO, or it may only witness their introduction. SEO at times develops counterintuitively, moving swiftly where you least expect it and dragging its feet where you 'd anticipate it striking. In any case, 2016 will certainly be a fascinating year for search marketers, and we are definitely looking forward to it at JHG Media Group!!

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Exactly What Is Content Marketing?

Useful content ought to be at the foundation of your marketing.

Individuals have shut off the traditional realm of marketing. They own a DVR to skip tv advertising, normally dismiss magazine advertising, and these days have ended up being so savvy at online "surfing" that they can absorb web info without a concern for banners or buttons (making them pointless).

Clever marketers know that standard marketing is becoming less and less effective by the minute, and that there must be a better method. Enter content marketing.

But just what is content marketing?

Content marketing is a strategic marketing technique emphasised on making and dispersing useful, pertinent, and constant web content to bring in and keep a clearly-defined audience-- and, subsequently, to generate rewarding customer action.

Content marketing's objective is to draw in and retain customers by regularly generating and curating useful and valuable content with the objective of transforming or improving customer actions. It is a continuous method that is best integrated into your whole marketing approach, and it focuses on owning media, not renting it.

Essentially, content marketing is the craft of communicating with your customers and prospects without selling. It is non-interruption marketing. As opposed to pitching your products or services, you are providing information that makes your customer much more educated. The essence of this content approach is the idea that if we, as companies, provide steady, continuous valuable info to buyers, they inevitably reward us with their business and devotion.

And they do. Content marketing is being used by a few of the best marketing associations on the planet. It's at the same time developed and implemented by small companies and one-person stores around the world. Why? Because it works.

For the full article visit the JHG Media Blog for more on content marketing in your business.

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Online Marketers Using New Twitter Features

Marketing professionals love social media-- and for good reason. Social networking has made things much easier than ever for marketing professionals to tap right into the mind of their target market and tactically interact with both existing and possible customers by generating material that will stimulate each of their unique interests.

With the use of social marketing, nevertheless, comes great responsibility. Responsibility to not just keep up with what your customers-- and the people you hope will end up being your followers-- are interested in but to additionally take note of the most up to date social updates and what they are able to add to your marketing toolbox.

So, what were the newest updates to hit the Twittersphere this year? And more notably, how can online marketers and business people ensure to take advantage of them to captivate their target audience and include value to their social strategy?

1. Video

Twitter has a new and more native way of adding rich media to tweets. The new function allows individuals to record, modify, and distribute their own video clips on Twitter with a video- friendly program. It's safe to assume that it could take your typical YouTube video to another level.

What it indicates to marketers....

For the full article visit the JHG Media Group Blog!

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Stay On Top of Changing Social Media Trends

Our staff at JHG Media Group are always keeping ahead of the curve with social media subjects as the emerge around the internet. As we are coming to the end of 2015 we are viewing some of the trends for social media beginning to change as they shift into 2016. Just recently Entrepreneur.com published an article regarding the leading trends that are reshaping social media. We picked our top 3 to share with you here:

1. Facebook is going towards a more mature demographic. According to an infographic generated by Adweek making use of data from eMarketer detailing the market trends in social media for 2016, Facebook is still leading the market with social networking, but it's there's a forecasted 7.6 percent share increase among people 65 years old and more, the greatest share surge among all demographics. The eMarketer data implies that shares between the more youthful millennial group (18 - 24 year-olds) will shrink.

It's predicted that in 2016, online marketers going to amp up their advertising initiatives to contain much more targeted ads on Facebook utilizing the details freely shared on their services. When it comes to different social networks, the 25-to-35 year-old age group still maintains a stronghold across the board, though Instagram, Twitter and Tumblr are trending younger. There certainly appears be little to zero elderly interaction with Tumblr and Instagram.

This is excellent for smaller business owners as it permits them to compete with big companies. These days your business can go on the internet and truly stand apart. Many online customers really don't mind if you're a giant brand but more care about your web presence. This is a win win for smaller companies.

Related: The 4 Digital Advertising Trends That Are Reshaping Advertising

2. The future is mobile. This past March noted the very first time the 4 leading messaging apps in the world has accumulated the exact same amount of individuals as the leading 4 social networking platforms. These mobile applications not only enable consumers to text and call long distance connections without paying long-distance fees, but it allows them to build a world where their preferred brand names, publications and solutions are centralized into one individualized plan that may be accessed wherever.

Brand new solutions have figured out the effect of delivering their products immediately to their users via notification apps: Snapchat's Discover feature debuted with 11 major global publications to fantastic praise and is planning for growth. In China, the favored free text and call app, WeChat, has incorporated profiles of celebrities and major brands to its subscription list. This allows folks to observe updates from their pals and favorite celebrities, get unique mobile-only VIP "cards" to big department stores, schedule reservations at trendy eateries with a text message or even contribute to UNICEF on just one integrated app.

3. Social media network are emerging as search engines. Though Google isn't going anywhere anytime soon, the manner in which users search for services and products has expanded outside simple Search Engine Optimization. Eighty-eight percent of customers online are guided by reviews and internet reviews by other customers. These people are looking right to internet sites like YouTube and Facebook (where each and every company has a presence), or in apps just like Yelp. Pinterest, especially, has a helpful role within this shift: its market is primarily dominated by women in their 30s with young families, a group identified to carry out the majority of the shopping. The service is also purchasing focused, bouncing users from their tiles instantly to company sites at a greatly growing rate.

Stay tuned as we come closer to the end of 2015 to stay on top of social media patterns as we move into 2016. As always, JHG Media is available to help your small to mid sized firm remain on top of your social media needs.

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Top 5 Essential Tips For Great Brand Management

In marketing, brand management is the analysis and preparation on the way that brand is perceived in the market. Forming a good connection with the target market is vital for brand management. Tangible aspects of brand management include the product itself; look, cost, the packaging, etc

When it involves online brand management there are a lot more factors because you need to present yourself using just images and the written word therefore it can be more difficult. But using this list of the top 5 basic factors to do for good brand management you will be off to a great start!

1. Search Yourself - odds are that you already have some web exposure. Whether it's a Facebook Page, a Google listing, or your very own company website you most likely have something in the information super highway. Search the name of your company and your personal name as well. Then search Google Images the exact same. There are a lot of photos within the web realm and they will increase (or reduce from) your online brand reputation.

2. Buy Your Domain Name and Start a Website - You can easily go to websites like Godaddy.com to buy your domain name for your company ... hopefully yours is still available now. If it is not available in a.com there are a lot of other domain extensions now that are popping up left and right. For example if your company is called Bliss Yoga and you see that blissyoga.com is currently taken you can try for bliss.yoga. The best way to manage your online brand is to take charge of the content yourself and a website is a good spot to load up content.

For the rest of the list and more information visit the JHG Media Blog!

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Now You Can Send Money Via Facebook Messenger.

Just What Doesn't Facebook Do??

Facebook has brought together all the tasks we perform every day and incorporated them into their platform. This makes life generally much easier for individuals. Currently we are able to talk about and share our lives, like always, message our pals in Messenger, make phone calls, make video calls, and the latest addition, send cash! Let's look at this money situation ... Facebook recently made public a new service that lets you send off funds using its instant messaging app, Facebook Messenger. It's somewhat like existing services from SnapChat, Square, and Venmo, letting you readily exchange cash other with people (as opposed to companies) both far and wide. But there's a big difference: It runs on Facebook.

That means this fresh service instantaneously reaches the extensive amount of consumers who are presently on Facebook. Suddenly, it's way simpler for a large portion of the human population to send and receive cash money. But friend-to-friend payments can additionally nourish the much wider aspirations of Mark Zuckerberg and company.

As soon as Facebook has your debit card, it is able to draw you with other purchases as well. Facebook's new payments system urges all those billions of Facebookers to save their credit card info on the company's devices. And this will most likely feed Facebook's efforts to convert itself into a sort of e-commerce engine that competes directly with the likes of Amazon. Facebook is already testing a "buy" button on its social network that lets you promptly purchase stuff that appears in your newsfeed. However that button becomes a great deal more beneficial if you've already typed in your card into Facebook.

Facebook is flowing in the exact same direction as Apple and Google. It wishes to be the site where you spend not only your time but your cash.

Payments On Facebook Are Not a surprise

The new Facebook service is not a shocker. Last summer, David Marcus, the Chief Executive Officer of payments giant PayPal, joined Facebook to oversee Messenger. And later, on a Facebook earnings phone call, CEO and founder Mark Zuckerberg suggested that Messenger would sync with some type of peer-to-peer payments program.

In the meantime, Snapchat brought in a payments tool to its well-known messaging app, piggybacking on an existing tool from San Francisco startup Square. But Snapchat is not close to as popular as Facebook. And its collection of additional products is not nearly as big.

The Facebook social network is put to use by over 1.3 billion users worldwide, and Messenger, which the company spun off from its social network, now serves close to 500 million, as indicated by the company's latest public figures. That's likely about 2 and half times the number on SnapChat.

This suggests more people are most likely to use Facebook's payments solution than those others. But more vital for Facebook, mainly since it claims it's not going to charge for transferring and receiving cash, is your information, in this case, credit card numbers. To transmit money, you will have to save your Visa or Mastercard details with Facebook. To receive money, the company revealed, you need to do the same. And as soon as Facebook has that data, it can build out services-- revenue-generating services-- that motivate you to spend.

So on 1 hand it makes it more convenient for users to send money to each other and the enticing aspect is that they don't take a cut. That being said, alternatively Facebook is gearing up to contend with large web retailers. What are your thought and feelings? Is it good to have the convenience or does it worry you that it would be far too simple to spend?

JHG Media Group supplies social media management, SEO services, and content creation to small and medium sized establishments globally.

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Selling Products on Instagram and Pinterest

We have already talked about how essential the local market is for the new Google formula and exactly how crucial it is to connect with your target market on Facebook. Now you are able to connect with your consumers and make sales making use of social media websites Instagram and Pinterest These two sites have added simple buttons for visitors to purchase what they see right then and there. This speedier buying power means more bucks for companies.

Buy Button on Pinterest.

What Pinterest is calling "buyable pins" was announced back in June and is probably the greatest chance for small businesses when it pertains to these 2 image-drive social media networks. The pin option will be right beside the usual pins that folks use to design their customized boards. Click the blue "Buy It" button and you will be brought to checkout. If a person hits that pin and would like to buy, they will be brought to a page to fill in their credit card details. Pinterest brought it one-step more and is also permitting users to search buyable pins specifically, so people who wish to shop solely for items that are for sale can do so by means of searching for their word, clicking on the blue "see more" button, and then scrolling through results. Individuals can even click a blue "$" to include price limitations.

The Pinterest user-base regularly browses for things hoping they can duplicate them or discover them somewhere on the web to buy, so this fresh element has been a long time in the making. It grants retailers a surprisingly targeted audience, and typically with a lot less competition than they would most likely have in the Google SERPs. As senior director of Demandware Adam Forrest explained in the Search Engine Watch post, "Pinterest's move is another step in the natural evolution of social commerce." Users are no more committing their time to merely one spot when searching online, so it is actually vital that web vendors keep up and take advantage by using any platform they can.

Shop Now Button on Instagram

Instagram's button is going to appear like "Shop Now" to individuals. Companies must opt-in to incorporate a Shop Now button, yet that they do individuals will have the chance to install an app or purchase an item they see in their feed right then and there. Nevertheless, the catch with this is that so far this attribute will only be provided to suppliers and customers with mobile.

Nonetheless, this new button is going to allow users to click to shop more and it will deliver consumers to the ecommerce companies website, their app, or register for their subscriber list. Simply put, the authentic purchasing experience does not occur within the app like it does with Pinterest. This is most likely because Instagram does not really want to pester individuals with shopping options considering that Instagram has to do with much more than buying. What's amazing and different about Instagram is that since they are a Facebook owned business, merchants have the ability to aim for customers utilizing Facebook's details such as demographics, interests, past search history, and much more.

Social network Commerce Revolution

Increasingly more users are commencing to hop about from pc to mobile and hop from social network to social network, so optimizing for 1 search style and one search style only is coming to be much more obscure.

Although Pinterest looks to have truly paved the way for a direct technique for people to purchase, it is truly not hard to make the assumption that many other networks are following. Social media concerns linking individuals with other individuals, definitely, but they are progressing similar to the web. Their purpose is to make things much easier for users, and fortunately for small businesses this implies making buying a lot more readily available.

Contact JHG Media Group for more info on how to start selling your products on Pinterest and Instagram.

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Are You Compliant With Google’s Recent Update?

Back in April 2015 Google completed yet another algorithm update and aimed this one towards the mobile platform and small businesses. Google actually gave the small businesses the leg up on their larger counterparts in big business. Here in this blog post we are going to review the newly released modifications that Google made to their algorithm as well as just what you should know to stay on top of boosting your site and mobile site so you can enjoy the most perks.

The Mobile-Friendly Update

Changes to the Google algorithm include enhancing the rank of mobile-friendly webpages on mobile search results. Now searchers can more readily discover top quality and pertinent results where text is understandable without tapping or zooming, tap targets are spaced adequately, and the page avoids unplayable content or horizontal scrolling.

The Specifics: Alters only search ranks on mobile devices Affects search results in all languages internationally Involves specific pages, not entire websites

Whilst the mobile-friendly improvement is very important, Google nevertheless uses a variety of signals to rank search results. The objective of the search query is still a remarkably strong signal-- so even if a web page with first class subject matter is not mobile-friendly, it would still rank high if it has excellent material for the query.

If your site's pages aren't mobile-friendly, there may be a considerable decrease in mobile traffic from a Google Search. But have no concern, when your internet site is mobile-friendly, they will systematically re-process (i.e., crawl and index) your pages.

In the United States and a number of various other nations around the globe, the volume of mobile searches now exceeds desktop computer search. Google recently affirmed this switch and in April of this year, Google introduced the mobile-friendly update.

In a post on Forbes.com one of the organizers of UnGagged London, Matthew Tulett weighed in:

"I would urge businesses large and small to use the mobile friendly update to take stock and asses their mobile strategy. Stats show just how much business is done via smartphones these days so rather than a headache, this particular algo change should be seen as helping businesses focus on ways to achieve growth in areas that, until now, might otherwise have been ignored.".

The Google improvement influences enterprise of all size and sometime it's less complicated for the small-sized businesses to adjust faster to these kinds of alterations. This is because of their scaled-down and less complex infrastructure allowing their web developers to quickly make alterations. But nevertheless, it affects companies of all sizes so the following are a few reminders about the update and the things you can do to optimize your mobile platforms:.

1. The upgrade will allow mobile end users to more quickly get and access relevant results.

2. The upgrade will reward those containing mobile-optimized subject matter.

3. Alterations will only impact a site's search position on mobile devices-- and it only applies to individual pages, not whole websites.

4. Google has a free Mobile-Friendly Test tool to help you evaluate the mobile-friendliness of your web site.

5. The upgrade is specific to search results for smartphones-- not tablet devices or desktop search results.

6. In case you aren't mobile optimized, there is still time. Even though Google advises that web site pages that don't improve may notice a significant decline in mobile visitors from Google Search, as soon as the updates are generated they will automatically re-process the site's pages.

7. Mobile-optimized websites are currently observing a positive effect on Google search results.

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The Growing Strength of Local SEO

Assuming that you've been paying attention to the adjustments that Google constantly makes then you are quite possibly aware that local SEO is swiftly becoming more vital. If this is something new to you do not worry, our team'll get you up to speed, but you'll like to begin paying attention soon because local SEO is simply getting stronger and more important. Don't be intimidated by it though, follow a few crucial tips and you'll be on your way to a more powerful web presence in your local market.

Starting with a local SEO campaign. If you're intimidated by the notion of starting a local SEO project, don't be. It's actually a really simple procedure, however it will take you some time and effort.

Local citation correction. Your 1st task is to make sure your establishment is listed correctly and appropriately across the internet. Claim your local company profile on local web directory and review websites like Yelp and TripAdvisor, along with any other listings that are relevant for your company.

Ensure that your essential business details-- especially your name, address and telephone number-- are accurate and formatted consistently throughout every one of these platforms. If Google notices even a mini disparity between 2 different sources, your local authority might fall.

Local information and partnership development. When all your local information is in place and validated for correctness, you may commence the procedure of improving your material and external web links for local importance. For articles, this is relatively simple-- just make certain to integrate the name of your city, region or community in your blog titles and make certain the material is relevant to your location.

Local events and local information posts are perfect opportunities for this. See to it to guest post on local outside blogs, and attempt to get published on local news channels with your newest press releases.

Local reviews and ongoing management. And finally, aim to encourage your consumers to write reviews about your company on Yelp and other review websites. You shouldn't purchase these reviews, nor can you solicit them from your customers whatsoever, but you can let your buyers find out that you're on these sites and indirectly encourage them to leave their reviews. Do anything you can to enhance the amount of good reviews you acquire, and always remember to log in so you are able to take a look at and answer these reviews routinely.

There you have it. Unless you already have a major, nationally established existence on primary search engines that newbies cannot touch, or you do not possess a single physical location, local S.E.O is going to be a necessity if you intend to reach search engine exposure over the course of the coming handful of years.

Take steps now to implement a consistent ongoing strategy, and keep devoted to seeing it through. Along with the effects of your efforts compounding, you'll begin discovering results within weeks to months, and as further updates favor locally enhanced companies, you'll simply stand to gain much more.

Hire a local professional SEO management company to do the work for you!

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Advantages of Facebook Ad Campaigns

All types of businesses ought to be looking to warrant their cost, so if it comes to developing and running a Facebook, or any kind of, advertising campaign, there should be reason for it. Thankfully, there are a lot of advantages of running a Facebook ad campaign.

Facebook is the Second most popular internet site in the world Just 2nd to Google and with over 1 billion visitors a month Facebook is the place people socialize. You should never expect that advertising on Facebook grants you a likelihood to connect with the whole planet, however it supplies you with the method to identify people who pertain to your company.

You are able to aim for specifically who you want to connect with One of the most essential factors in an advertising campaign is reaching out to distinct folks. With the capability to aim for individuals by a variety of interests and standards, Facebook advertising is extremely targeted and focused.

Facebook provides more intuitive campaign organization While still useful, Facebook's first campaign framework did not line up completely with the basic design of a marketing initiative. The three-level project structure produces a much more perceptive system that offers an enveloping initiative level, a division level and an execution level.

Using Facebook sustains customer support and connections Whenever you discover followers on Facebook, you can maintain the relationship on Facebook, helping to deliver commitment. You will likewise find that you could provide further promotions directly to interested people on Facebook, so this is the program to use to develop and maintain an audience.

Facebook ads supply an increased degree of adaptability Using images and the extra character length will definitely ensure that you can easily get your message across better when using Facebook advertising compared to AdWords.

Facebook ads could be observed more than one time Ads on Facebook can be viewed a variety of times by a consumer, which enhances the chance of them having an impact and being kept in mind by customers. By countless Facebook users logging in at a variety of times of the day, this is a wonderful method to enhance the possibility of connecting with customers.

Facebook advertisements allow you to choose between Click Based or Impression Based payment choices Being able to select between click based payment or impression based payments offers a degree of versatility, enabling companies to completely take control of the way they use the ad campaigns.

Top-notch reporting, budgeting, and management Facebook's previous campaign structure demanded a greater level of physical compilation and reporting over a wide range of campaigns to get a complete understanding of performance for a certain project. The new campaign framework makes reporting and campaign management easier and more unified.

Facebook ads give exceptional value for money As a result of the extremely focused features of Facebook advertising, you don't have to spend a lot of funds to reach out to individuals you want to reach out to. This provides fantastic value for money and justification for all businesses.

And with upcoming functions that will likely authorize advertisers to determine budgets at the initiative level also, advertisers are going to simultaneously experience greater convenience in spend allocation from the widest to most distinct levels of the new campaign structure.

Facebook ads link with smartphone users There has been a strong advancement of Facebook advertising and it allows you to connect to the growing number of smartphone and tablet users. This is how a growing number of people are gaining access the web and advertising within this fashion makes sure you receive an optimal way to connect with these particular users.

As seen above, there certainly are lots of advantages to applying Facebook as a system for offer campaigns. Get in touch with social media specialists to make certain a Facebook advertising campaign will suit your unique business objectives. These professionals can likewise take care of the campaign for every size or type of business.