Essay 2 Woodlawn Planation Proposal
To: Shawn Halifax, Executive Director of Woodlawn Plantation, Alexandria, Virginia,
From: Njideka Maduakor, Sophomore Biology Major Chem Minor, Howard University,
Subject: Reduce and Reuse. A plan to restructure the Woodlawn Plantation site.
Purpose: The purpose of this proposal is to recommend first taking a further critical look at the wedding expenses. Then after you have restructured the expenses of the site, replace it with whatever revenue is absolutely necessary to keep the plantation in good standing, financially and morally. By transitioning away from weddings over the course of a few years, Woodlawn site coordinators can evaluate the cost of maintenance and potentially replace weddings with an event equivalent-though potentially not as profitable as weddings currently are.
Problem Description: Shawn Halifax requested Howard University Students in the ENG-009 Tech writing course to propose a solution to replace wedding events on Woodlawn Plantation in Alexandria Virginia. These weddings account for 34% of the plantation's income. Weddings on plantations are problematic. While it is George Washington's estate, it once housed 155 enslaved people. With the majority of the weddings being hosted by white Americans, it is culturally tone deaf to have such a celebration where so much inhumane suffering occurred. Murder, rape, torture, all just some of the horrific things blacks were subjected too on those grounds. Woodlawn’s current mission is to “Engage with our community to preserve history and care for nature at this former site of enslavement…promote sustainable practices, nurture wellbeing, and contribute to community repair.” Weddings do not align with the mission of the site and in fact- no matter the demographic- is actively against the mission.
Proposed Solution: I propose a slow and steady approach to the problem. After a discussion with Shawn Halifax, he already expressed interest in looking at requests for weddings with more scrutiny. I do not agree with this potential idea. Instead, start reducing the number of weddings. If 25 weddings are held during the wedding season, next year make it 20, the year after that make it 10, and so on and so forth. As the years pass, assign a cost benefit analyst. Keep track of all the upfront costs, unexpected costs,tangible costs, intangible costs and ongoing or future costs, as well as for the rest of the revenue where that money is being put down. Finally consider how much of the costs are actually going to the maintenance of the site. Discovering which areas can be as subsidized or reduced. Replacement of weddings can be done with community events, school events, collaborations with Howard, or anything that may be equivalent to whatever costs may be necessary when weddings are gone. Community events could include; Farmers markets or Spotlight nights. School events could include classes, Critical race theory classes, educational tours, or student cleanup projects to help with maintenance. These events could be run by Woodlawn staff, or have a representative from the community as a way to provide a job position.
Alternative Solution: The alternative solution is to possibly not remove weddings at all, but as part of your mission to inform and collaborate. Make sure that both the wedding planners and the guests have full understanding of the location. Maybe offer a tour, or a pamphlet encouraging guests to treat the land delicately and send donations of their own accord to your program. Of course this would happen during the wedding, or before the wedding starts so people can contextualize the location. This may help in the future dissuade people from continuing to have weddings at this location.
Budget and Timeline: Unless a similar position is already filled, a cost benefit analyst will need to be hired, the job pay rate averages from 53k - 103k a year. On to the costs of weddings you will need a full breakdown of where the costs are going. ‘Upkeep’ could be a wide range of things. This plan could stretch between five years, with a reduction of 5 weddings per year, or a seven year plan with a reduction of 3 weddings per year. Woodlawn Plantation operating budget was likely around $1,023,153.21 last year, based on budgets from previous years and accounting for inflation. 34% of that money is equivalent to $347 872.10 US Dollars.which means if twenty five weddings are hosted, one wedding needs to cover $13,914.88. According to eventective.com micro weddings with only 25 guests can cost upwards of $10,000 dollars. Huge weddings with over 300 + guests on average are $25,000 dollars. This potentially signals places where costs could be cut as weddings are slowly reduced, and would need further analysis and full breakdown of operations budgets with the woodlawn board.
The budget regarding post restructure events will mostly be up to Woodlawn. Though the cost for a ticket to a plantation tour can cost anywhere from 79-100 USD according to similar sites pricing. At the current costs that weddings cover that would require around 3,500 guests a year to match the pricing. It seems unrealistic, but if the budget could be reduced to only need 3,000 or even 2,000 that could create an easier to overcome hurdle. With the amount of weddings hosted, Woodlawn already receives at least 7,000 guests. It is already a popular site in Washington D.C which makes it all the more likely they could sell tickets at that price and still have visitors.
Experience: I am put in a unique position as a Howard student, that is first generation African American that did not descend from slavery. I was personally appalled by the mere suggestion, even though I have no connection to these sites I can deeply empathize with the feelings of those who were victimized at woodlawn.
Conclusion: The journey to eliminate a problematic practice is a long one. Replacing weddings with any other events will be difficult, many people would likely not come to a plantation for any other reason. Perhaps with the implementation of this proposal you may be able to delay the search for a suitable replacement.