BT21
BTS joined forces with Line Friends, a company they creates cute little creatures that are turned into stickers, plushies, book bags, and other merchandise available for purchase. BTS’ partnership with Line friends brought BT21 to life. BT21 consists of 8 cute little characters, all with their own backstory and personalities. I don’t want to harp on the boring stuff, but I have to point out that in every way possible, this was a marketing POWER MOVE. All 7 members of BTS went into the Line Friends studio and spent a few days creating their own BT21 character, and the Line friends team created the 8th character who, in the story, it eh “protector” of the other 7. (Some BTS fans joke that the 8th character, Van, is supposed to represent Bang PD, the CEO of BTS’ label.) This whole process was video recorded, and made into a multi-part YouTube series for fans to watch. Each character, created by its corresponding member of BTS has a story and characteristics that make sense when compared to their member, and fans fell in love.
I want to introduce each of the BT21 characters and their corresponding members. You MUST see pictures— they are too cute not to take a look.
1st we have Jin and RJ. RJ is a really tall alpaca that wears a red bandana and loves to cook and eat churros (much like Jin, his creator). If you ever see pictures or videos of Jin traveling on tour or to promote new music, you will see RJ with him. They are the best of buds.
Next, we have Yoongi and Shooky. Much like his creator, Shooky is a quiet (and sometimes mischievous) little guy.
I now have the pleasure of introducing to you Hobi and Mang. Mang is wearing a mask, so we actually have no clue what his head and face look like. Much like Hobi, he is colorful and brings positivity with him everywhere he goes. He is also the best dancer ever, which was definitely a skill that his creator handed down to him.
Now we have the sleepy boys, Namjoon and Koya. Koya is the cutest, smartest, sleepiest little koala. He is a lot like Namjoon, so you HAVE to love him.
Up next, my personal favorites: Jimin and Chimmy. Jimin and Chimmy are one and the same. Silly, hungry, sweet little guys that love to jump around and love on those around them. Also, Chimmy wears a yellow jumpsuit that we have never seen off of him. How cute!
Tae and Tata are special. I love Tae and Tata because when the BTS members entered the Line friends studio to create their characters, Tae already had his done. Apparently, he has been drawing his little alien friend for years and was excited to finally bring him to life. His big heart shaped head is so endearing!
Last but definitely not least, Jungkook and Cooky. These two are the same. They both love to eat and exercise, and much like Shooky and Yoongi, you have to watch out for their mischief. I have always loved Cooky’s name too, because it is a nickname of Jungkook!












