5 Reasons Why Your Business Needs A Visual Branding
When you think about famous brands like Mcdonalds, Starbucks, Microsoft, Coca Cola, what first comes to your mind? Aside from their products, their logo!
No wonder mobile games like ‘Logo Quiz’ became a hit, because many people are familiar with brands and their logo.
What is Visual Branding? According to Alex Martinez from Digital Third Coast, it is how a company visually communicates with their audience through consistent use of logo, color palette, fonts, and overall aesthetic.
Aside from a logo, visual branding may consist a variety of marketing materials, such as websites, packaging, business cards, brochures, social media banners, etc.
Now you ask yourself, ‘Why do I need this visual branding? Can this help me with my business?’. The answer to the second question is ‘Yes, of course it can!’. To answer the first question, here’s a list of why you need a visual branding:
1. Sets your business apart from your competitors
When it comes to business, you need to stand out in order for you to be noticed by potential clients. Like people, your business has a unique character among others. In order to get into minds, we need visuals. With an effective branding, your brand will be recognized and will be able to attract more clients and for your business.
2. Gives recognition to your business
When you introduce your product or service, your visual branding is the first thing that they’ll see. This will serve as the face of your business, and gives the first impression to your clients. By just looking at your logo, for example, your clients already have an idea what kind of service or product that you offer. Consistency in your visual branding creates awareness to your business.
3. Communicates with our audience
Visual branding also serves as a form of communication. An effective visual brand can help you reach out to your target clients. Your business should be able to convey your message to your clients and promote your goal as well.
4. Makes your business look professional
From a client’s perspective, they would want to work with someone who knows what they’re doing, and be good at it. If you have a professional looking logo, they will most likely trust your business. By having a visual branding, you’re able to show your client that you do your business seriously. Building trust and a good relationship with clients is one way of helping you grow your business.
5. Visual branding is an investment
Services such as logo designing can be pricey, but for a valid reason. It’s because it gives value to your business. Good design can help make your product and service even sell itself. Taking into consideration the points mentioned above, visual branding can help make you business profitable.
If you’re ready to invest in your business, I offer logo and branding services. You can send me a message on Facebook or through my e-mail [email protected]
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