Vapourwave
“Sticking down your leaves on grass, and I don't know just where we've got to go”
In a few of these essays, I’ve mentioned Shoegaze, a genre I’m not too familiar with, but what I know of it, I quite like. I once saw a post on Reddit that was a picture of My Bloody Valentine’s Loveless, with the caption “what the hell, this is just vapourwave for boomers”. It was a pretty funny post, and whoever posted it definitely made it as a joke, but is there any truth in what they said? Can vapourwave be described as the successor to shoegaze? I don’t think so, but there certainly are some similarities between the two genres.
First of all, they were both popularised by a single album each, as opposed to a gradual movement. Shoegaze was popularised by My Bloody Valentine’s Loveless, whereas Vapourwave was popularised by Vektroid’s Floral Shoppe (which she released under the alias Macintosh Plus). Both albums featured album art that would go on to exemplify the aesthetic of the genre. Loveless featured a guitar barely visible under a pink haze covering it, symbolising how the indistinct from each other the instruments heard are. Floral Shoppe a pink computer generated background, with Japanese text and an overall 90s aesthetic, save for the roman bust in the foreground. However, Shoegaze didn’t last very long. It was very quickly replaced with the rising Britpop in the UK championed by bands like Oasis and Blur, and grunge in the US by bands like Nirvana and Pearl Jam. Vapourwave is still going strong today, 9 years after its inception.
While the influence of shoegaze can still be heard today in a few genres such as noise rock, dream pop, and ironically vapourwave, it is nowhere near as influential as vapourwave itself. Vapourwave is still a genre on its own, but it’s also worked its way into many other musical niches, particularly under the indie and lo-fi scenes. For example, a lot of people, myself included, sometimes turn to a livestream of lo-fi hip hop beats when they need to focus during studying, or just to relax. I’m actually listening to it as I type this. However, there is a clear element derived from vapourwave in the sound of it, and that’s because it’s such a diverse genre, not to mention the clear influence it has on modern art pop like Superorganism, Tame Impala, and St. Vincent’s recent music.
The stereotype of vapourwave is just the opposite of nightcore. A song that has been slowed down, rather than sped up. This is partly accurate, the most famous vapourwave song is 420 by Macintosh Plus, which is derived from the Diana Ross cover of It’s Your Move by Doug Parkinson. It wasn’t just slowed down though, parts of the songs were moved around and repeated, and overall the song is far more sinister than it would otherwise sound were it just slowed down. This is not the only way vapourwave can be made, though; Teen Pregnancy by Blank Banshee does feature a sample from a couple of songs by Grandmaster Flash and the Furious Five as well as a song by Boards of Canada. The song is mostly original however, and the most obvious sample is dialogue from the show Degrassi Junior High. Another example of a song that doesn’t conform to the sampling stereotype would be Beach walk by Whitewoods, a vapourwave song that features no sampling whatsoever. As well as this, Macintosh Plus’s brand of vapourwave is decidedly anti-capitalist, hence the 90s aesthetic. She is referencing elements of a bygone era, and claiming that capitalism in itself is an outdated idea. However, Saint Pepsi’s (you read that right) brand of vapourwave goes in completely in the opposite direction, using the same images to celebrate capitalism and consumerism.
Vapourwave isn’t just music, it’s an entire cultural movement. Other genres may have their own aesthetic, such as punk with the crazy colourful hair, and metal with the black clothes and long hair, but vapourwave is a genre of art as well. I really recommend you visit the subreddit r/VapourwaveArt, it’s full of beautiful art inspired by the vapourwave aesthetic, lots of 90s images and clean colours with roman busts and dolphins and pretty much anything strange and unusual, but not sinister, to offset the tone of much of the music. Because of how strangely rooted in other genres of music it is, as well as its versatility as a genre itself, PLUS its art movement and distinctive aesthetic, I don’t think we can expect vapourwave to be going away anytime soon.
















