The intersection of climate change & communication
It’s safe to say that news informs our daily lives, we rely a lot on digital and print media to tell us not only what is going on in the world but also what should be prioritized as important. With competing news items and a massive amount of information available, we’ve allowed the news to filter to us what we need to know. With the dawn of social media we have been introduced to a new format, what we hear about is not just through the lens of the journalist, or the agency they write for (which determines the day’s top stories), nor the conglomerate (who owns the agencies that define the news cycles according to what benefits their business models), now we can get news from anyone, anywhere, at any time.
While we can be grateful for the foundation that traditional journalism has laid, I think we should be more grateful that we don’t need to rely on that model to inform us wholly and solely, because when I think about climate change for instance, if we were relying on a large conglomerate to decide what we needed to know, it’s likely we would only have part of the picture. There is one aspect of climate change that I notice is severely underreported on and is the impact of war on climate change. In an article by Doug Weir for the Guardian titled: ‘The climate costs of war and militaries can no longer be ignored’ he talks about how “More than 5% of global emissions are linked to conflict or militaries but countries continue to hide the true scale”.
From this week’s lecture my favorite speaker would have to be the editor from Bloomberg because they did not shy away from the tough audience questions including acknowledging that we are in an era where there is consolidation of news outlet ownership at the top, and that we are still recovering and rebuilding trust from the fake news allegations created during the 2016-2020 political tornado of alternative facts. The presenter had a very organized and well thought out presentation, and really provided some key takeaway items to apply in our daily lives when talking about climate change in both close-knit and wider circles. Including the importance of the following:
“Meeting readers where they are, when they get there.
Reframing the observable world.
Identifying an inflection point.
Offering analysis or a counterintuitive angle.”
I also appreciate the discussion around how bringing people to the table to discuss climate change works best when you don’t lead with what they need to sacrifice. The Paper straw example was visually on point and resonates with anyone who ever sat and thought to themselves If this straw melting in my drink is how we’re gonna save the planet then there will be a long road ahead. In reality, straws are a drop in the bucket of the issues we face, while it’s important to stop single use plastics they have to be replaced with solutions that are practical and have longevity so the consumers are inclined to keep using it. This discussion although seemingly small made me think of the ongoing debate about whether people should be paying a premium for plant-based milk, why does almond milk cost more than cow’s milk when one is probably costing the environment more than the other.
To move the needle on the bigger topics like how researchers claim that 12 months of emissions from the Ukraine war are comparable to a year of emissions from 1-3 countries depending on size, we need to start have the smaller tough conversations on milk and straws, to graduate to the military industry complex and how it is harming the planet in more ways than we realize.
While we can be grateful for the foundation that traditional journalism has laid, I think we should be more grateful that we don’t need to rely on that model to inform us wholly and solely, because when I think about climate change for instance, if we were relying on a large conglomerate to decide what we needed to know, it’s likely we would only have part of the picture. There is one aspect of climate change that I notice is severely underreported on and is the impact of war on climate change. In an article by Doug Weir for the Guardian titled: ‘The climate costs of war and militaries can no longer be ignored’ he talks about how “More than 5% of global emissions are linked to conflict or militaries but countries continue to hide the true scale”.
From this week’s lecture my favorite speaker would have to be the editor from Bloomberg because they did not shy away from the tough audience questions including acknowledging that we are in an era where there is consolidation of news outlet ownership at the top, and that we are still recovering and rebuilding trust from the fake news allegations created during the 2016-2020 political tornado of alternative facts. The presenter had a very organized and well thought out presentation, and really provided some key takeaway items to apply in our daily lives when talking about climate change in both close-knit and wider circles. Including the importance of the following:
“Meeting readers where they are, when they get there.
Reframing the observable world.
Identifying an inflection point.
Offering analysis or a counterintuitive angle.”
I also appreciate the discussion around how bringing people to the table to discuss climate change works best when you don’t lead with what they need to sacrifice. The Paper straw example was visually on point and resonates with anyone who ever sat and thought to themselves If this straw melting in my drink is how we’re gonna save the planet then there will be a long road ahead. In reality, straws are a drop in the bucket of the issues we face, while it’s important to stop single use plastics they have to be replaced with solutions that are practical and have longevity so the consumers are inclined to keep using it. This discussion although seemingly small made me think of the ongoing debate about whether people should be paying a premium for plant-based milk, why does almond milk cost more than cow’s milk when one is probably costing the environment more than the other.
To move the needle on the bigger topics like how researchers claim that 12 months of emissions from the Ukraine war are comparable to a year of emissions from 1-3 countries depending on size, we need to start having the smaller tough conversations on milk and straws, to graduate to the military industry complex and how it is harming the planet in more ways than we realize.