No title available
Mike Driver
todays bird
JBB: An Artblog!
Alisa U Zemlji Chuda
styofa doing anything
Kiana Khansmith
ojovivo
DEAR READER
tannertan36
Sweet Seals For You, Always
Peter Solarz
blake kathryn
trying on a metaphor
tumblr dot com
d e v o n
祝日 / Permanent Vacation
h
we're not kids anymore.
No title available
seen from Netherlands
seen from United States
seen from United States
seen from United States
seen from Spain
seen from Netherlands
seen from United States
seen from Malaysia
seen from United States
seen from United States
seen from United States
seen from Egypt
seen from Singapore
seen from United States
seen from United States
seen from Türkiye
seen from Singapore
seen from United States
seen from South Korea
seen from United States
@joshbryer
SEO - The Four Ls
LOOK at what people search with for sites like yours, and weave those phrases and questions into your website copy. LINK to popular blogs and other big websites with best practice. LOGIC goes a long way. Make the user flow through your site as simple and sensible as possible. LENGTH of time spent on your site is key, so make sure your Links and Logic are watertight, and your content is interesting.
360 Video & VR
Someone asked me 2 questions about this for their blog. Here are my answers. 1. Do you think VR 360 has a future, particularly in the advertising and online marketing space when we are asking the consumer to wear a helmet to truly appreciate the virtual immersive experience?
I don't think that only wearing a helmet will immerse you. Facebook's 360 Video is astonishingly immersive even without the VR headgear plugins that are coming later through Facebook's Oculus Rift. Even right now, there's an amazing sense of being "inside" a video / product experience. The closer you can bring a consumer to your brand, the better. And nothing's closer than inside.
2. Do you think consumers will buy VR helmets and will they tolerate branding and advertising intrusion to their already ad saturated digital environments?
It's easy to dismiss VR as a fad. And it was in the early 2000s when it was too nascent and underdeveloped. But what fizzled then is going to be here to stay. Gamers alone will buy VR headsets in their droves. But so will anyone wanting a truly immersive experience online. To watch films and other content in VR will be mind-blowing - not to mention addictive. Just like any other good content today, marketers will need to make their messages a seamless part of VR content tomorrow. Only then will people welcome their inclusion. As for tolerance, marketing is and always will be a part of social and digital; I think people already tolerate it to an extent.
NEWSFLASH!
GAME OF BALLS update:
Cannes – Bronze Lion (2015) Clio – Silver (2015) Spikes (2015) – 2 Gold & 2 Silver & 3 Bronze W3 Awards (2015) – 3 Gold & 2 Silver ADMA AC&E (2015) - 4 Wins & Courageous Client LIA - 1 Gold, 1 Silver, 3 Bronze
NEWS
GAME OF BALLS update: We’re up for 6 (so far) at LIA, with 3 of Australia’s 6 TV/Cinema/Online Film finalists. http://www.campaignbrief.com/2015/10/australia-scores-six-finalists.html#more
NEWSFLASH!
GAME OF BALLS update: Cannes – Bronze Lion (2015) Clio – Silver (2015) Spikes (2015) – 2 Gold & 2 Silver & 3 Bronze W3 Awards (2015) – 3 Gold & 2 Silver ADMA AC&E (2015) - 4 Wins & Courageous Client
Digital is Everything.
Interesting article.
The idea:
Today, most communications work is either digital, or – on some level - done with digital in mind.
https://medium.com/what-do-you-want-to-know/dividing-advertising-into-work-that-gets-digital-and-work-that-is-digital-13f7b95297fb
GAME OF BALLS
http://www.awardentries.org/custom/gameofballs/index.html
World-first public health message in the middle of a real adult movie.
http://www.campaignbrief.com/2015/05/the-blue-ball-foundation-and-d.html#more
NEWSFLASH!
Every 6 Seconds wins People's Voice at Webbys!
http://www.webbyawards.com/winners/2015/social/general-excellence-categories/native-advertising/
NEWSFLASH!
QUIT ‘Every 6 Seconds’ nets 2 Nominees at Webbys 2015:
http://pv.webbyawards.com/2015/social/general-excellence-categories/native-advertising
http://pv.webbyawards.com/2015/social/general-excellence-categories/best-use-of-video
NEWSFLASH!
QUIT ‘Every 6 Seconds’ scores 2 finalists at One Show 2015:
http://www.oneclub.org/finalists/showcase/?show=9&id=62718
ONLINE FILMS & VIDEO: PUBLIC SERVICE ONLINE FILMS & VIDEO: BRANDED MICRO-VIDEO
NEWSFLASH!
'Every 6 Seconds' for Quit is 1 of just 3 Finalists at AWARD 2015 in Branded Entertainment & Content - Charity. http://www.communicationscouncil.org.au/downloads_tcc/2015/AWARD_Finalists/Branded%20Entertainment%20Finalists.pdf
Need a new car?
Screech to a halt and ease into this 2005 Holden Commodore Executive VZ Sports 4-speed automatic.
The price? Just $4,990 neg... absolute bargain: it's worth $6,000.
- 150,000 kms - Impeccable service history - 2 new front tyres - New radiator - Full leather trim
Email me at [email protected] if you're keen and I'll give you a direct line to the buyer.
SPRINGCLEAN YOUR DREAMS
Don't let old dreams get you down.
So you missed out on some things you wished for when young, or tried for when older.
Well who didn't?
And in the process you achieved other things.
Stop for a minute. Look at those. Take them all in. And congratulate yourself. Because they're even more impressive.
You didn't even have to try for them.
THE 10 RULES OF CONTENT MARKETING
7 and 9 are essentially repeats; and both contradict the point about paying attention to craft - which requires production values & money. But overall a good read...
http://www.marketingmag.com.au/blogs/content-marketing-has-lost-its-way-10-rules-to-avoid-adding-to-the-deluge-of-stuff-59355/?fb_action_ids=10152492857101467&fb_action_types=og.comments
10 SOCIAL LEARNINGS
https://blog.bufferapp.com/social-media-lessons-takeaways?utm_content=buffer8931c&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer
5 WAYS NEW AUSSIE PARENTS CAN GET GVT HELP
1. CHILDCARE
a) Childcare Benefit*: (upfront discount TBC)
http://www.humanservices.gov.au/customer/services/centrelink/child-care-benefit
*income tested; must earn < $150,000 a year
NOTE: says "You will automatically be assessed for Child Care Rebate when you lodge a claim for Child Care Benefit for approved care."
So apply for Benefit before Rebate.
b) Childcare Rebate: 50% up to $7,000 a year
http://www.humanservices.gov.au/customer/services/centrelink/child-care-rebate
(Both the Benefit and Rebate can be paid directly to the Childcare centre.)
2. PARENTAL LEAVE PAY
http://www.humanservices.gov.au/customer/services/centrelink/parental-leave-pay
Up to 18 weeks after birth
ALSO ASK ABOUT:
3. Family Tax Benefit A 4. Family Tax Benefit B 5. Newborn Upfront Payment and Newborn Supplement