By Criticizing 'The Ultimate Fighter,' Ronda Rousey May Have Turned Herself Into an MMA Liberator
In the up-and-down 20-year history of the UFC there is one indisputable Moment â the time when everything seemed to finally come together and a brutish freakshow with a dodgy past and a questionable future broke out at last into the rarefied air of mainstream cultural acceptance. Iâm talking, of course, of the finals of the first season of The Ultimate Fighter in 2005, when light heavyweights Stefan Bonnar and Forrest Griffin fought a fight that was so compelling that UFC officials were actually able to watch their ratings going up in real time over the course of its 15 minutes. By the time the fight was over, the UFC was no longer a fringe organization clinging onto its one last desperate attempt at financial and cultural solvency. It was now a player. Everything since â the TV deals, the celebrity fans, the crossover stars â can be traced back to that April night nine years ago. UFC President Dana White has called it âthe most important fight in UFC history,â and it will never lose that title. A single fight can only pull an entire promotion out of a pit once.Â
Now 19 seasons old, The Ultimate Fighter is no longer the cultural phenomenon it once was. MMA is big enough now, its scouting system so firmly entrenched and âminor-leagueâ ecosystem so vast, that itâs a rare fighter who has to settle for participating on the show who is actually good enough to last in the UFC. As with all reality shows, the TUF format has grown stale, its dramas prefabricated. Still, though the show may have lost some of its relevance, it still holds a gilded place in the promotionâs history â birthplace of the Moment, something not to be messed with or maligned. Â Â
Which makes UFC womenâs bantamweight champion Ronda Rouseyâs recent negative comments about the show kind of shocking. Speaking Monday to Canadian Press, Rousey, who was a famously unhappy coach on season 18 of the show, said she no longer even bothers watching.Â
âI donât watch The Ultimate Fighter now that I know how much bullshit is in it,â Rousey said. âI donât support it. I used to watch it all the time. Now I wonât watch it.â
During her time on The Ultimate Fighter, Rousey famously butted heads with the showâs producers, accusing them of ginning up controversy between her and rival coach Miesha Tate and editing the show in such a way that she came out looking like the villain.
â[T]hey treated us like we were Real Housewives of Atlanta and not elite athletes that should be respected,â Rousey said. âAnd I donât support people like that so I donât watch the show anymore.â
While itâs not surprising that Rousey would feel this way, it is surprising that she feels free to say that her disaffection with her experience has spread to the show as a whole, that she â arguably the face of the UFC and its biggest-ever star â has come to mistrust, even hate, the organizationâs sentimental favorite.Â
Donât get me wrong: Other UFC fighters have complained about the promotion before â about fighter pay, matchmaking, health benefits, etc. â but usually they were disgruntled fighters at the tail end of their UFC careers, middle-tier guys whose place in the organization was precarious regardless of whether they opened their mouths or not, or Nick Diaz. And no one ever spoke ill of The Ultimate Fighter. Oh, some participants complained â about living in the house, about training every day, about being cut off from women for weeks on end â but they wouldnât dare say a word about the phenomenon itself. To do so would be to stick your thumb in the eye of the promotion youâve waited your whole life to be a part of. The UFC does not suffers criticism gladly, especially not of the Moment, that greatest and most cherished of all nights in the UFC biography.
But Rouseyâs break from convention may just signal a new reality in the UFC, one similar to the realities other sports and even Hollywood now exist in. At some point the stars in those worlds realized the strength of their positions and broke free of the established power structure. In Hollywood that meant busting up the old studio system, where actors were just contract players obligated to star in the movies made by the studios they were signed to, regardless of personal preference. And in other pro sports, it was the rise of free agency that realigned the balance of power far more in favor of players than it had ever been. Huge contracts, stronger unions, and player autonomy followed.
Could it be that weâre seeing something similar start to happen in the UFC, that the rise of Ronda Rousey to unprecedented levels of fame (magazine covers, starring roles in major Hollywood movies, appearances on late night talk shows) has decreased the UFC's leverage even as its increased its profile? Has there been fundamental shift in the balance of power between labor and management â not through the creation of a union or as a result of a court case â but as a result of the rise of a single, stubborn, opinionated fighter whose clout and fame extend beyond even those of her bosses?
It kind of seems like it. Dana White, a man with a notorious hair-trigger temper when it comes to his fighterâs doing what he perceives to be damage to the UFC brand, responded to Rouseyâs criticism of The Ultimate Fighter with uncharacteristic reserve, even resignation. âNot everyone is crazy with reality TV and itâs no secret that Ronda butted heads with people in production and on the show,â White told Canadian Press. âYou canât change her mind, thatâs the way she feels.â
Thatâs true, of course. Ronda Rousey has made her name nearly as much on her unfiltered opinions as her arm bars, but the UFC if full of opinionated fighters, and White has never had any problem changing their minds or telling them how they feel. Whatâs different here is that not only are the UFC and Dana White apparently allowing Rousey to speak ill of their golden child, but, more importantly, Rousey must have sensed that they would allow her to do so; she must have a felt the change in the air away from the management-dominant model of the past and current UFC and toward a new star-power model. Rousey, it seems, called the UFCâs bluff and the UFC backed down. I canât say for sure but I wouldnât doubt if we one day look back to Mondayâs interview in Canadian Press as the start of a shift in the way business is done in the increasingly mainstream world of MMA. Here we thought it would take a fighterâs union to realign the balance of power in the sport when in reality all it took was that most American of power-shifting phenomena: one extremely famous, wealthy celebrity recognizing her place in the world and realizing she know longer has to give a shit about what her bosses think.