Jpatton On Demand

[jpattonondemand]

Protecting Your Brand: 3 Tactics For Success

Brand protection is critically important in the modern marketplace, so defend your work by using product authentication, online brand protection, and an authorized dealer network.

[jpattonondemand]

Resourceful Ways to Protect Your Brand from Brandjac... You put a lot of hard work into developing your brand. Have you done enough to protect it from brandjacking? Learn more about how to protect your company’s online identity from being stolen by cyber pirates.

Plurk by jpattonon

You put a lot of hard work into developing your brand. Have you done enough to protect it from brandjacking? Learn more about how to protect your company’s online identity from being stolen by cyber pirates.

[jpattonondemand]

5 Reasons Why Protecting Your Brand is Important

Your brand is the principal way you identify yourself to your customers. While you rely on branding to represent your business to the outside world, too many people fail to trademark their brand or seek the brand protection necessary to ensure their brand retains its value. Here are a few reasons why protecting your brand is so important.

1. It's Yours Alone

It's in the nature of branding that your brand must be unique. When you trademark your brand, you're guaranteeing that no one else can legally use it without consequences. In fact, when you think about it, almost everything else in your business can be replaced. Equipment, employees, even you (if you sell your company) can all be replaced. The brand, however, should never be replaced as it would lead to a loss of recognition in the marketplace and the sacrifice of years of hard work just to catch up.

2. Protect Your Rights

Brand protection doesn't just protect your brand, it protects you and your entire business. A trademarked brand cannot be used by anyone else, and it prevents someone else from suing you for doing so. Provided you utilize only your trademarked brand on the goods and services for which it's registered, you are protected.

3. Right to Exclude

Not only does protecting your brand mean you can use that brand as it's legally registered, it prevents your competitors from infringing on your rights by stealing your brand. The "right to exclude" others from using your protected brand is one of the chief functions of a trademark. If you catch a competitor using a brand that is too similar to yours - and may even be intended to confuse the public - you can sue for an injunction and financial compensation.

4. Ownership

A protected brand is a form of property. As property, you are entitled to profit off of it, and you can sell it to a 3rd party. You can also license your brand and earn royalties if you so choose.

5. Save Yourself from Re-Branding

If you do not trademark your brand, another company might use that image - or something very similar - for their own purposes. Once your brand is lost, you'll have to go through the process of re-branding, rendering all previous instances of branding completely unusable, and costing your business inordinate sums of money.

As with other aspects of your business like insurance and security, brand protection is an essential part of ensuring that your company remains safe and profitable.

[jpattonondemand]

2 Ways to Get Attention for Your Business

When it comes to marketing your business, you have a great plan. Your creative team has helped you come up with the perfect slogan, and you’re ready to spread the word. The only problem is that you have to figure out which mediums you want to use to spread that word. You have a lot of options when it comes to creating a marketing plan that gets you a lot of attention. 

If you are ready to get attention for your business, check out these three ways you can get the most out of your marketing plan. 

1. Web Marketing 

Take to the web, and get the word out about your business. You’ve chosen your target market, and now, you just have to reach them. Consider the different avenues of social media marketing that you can take advantage of. Social media marketing tools are great for tracking your results and finding new ways to expand your market. Additionally, you can use email marketing tools to help you reach your current clients, and show them your new products or services.  Finally, finding a credible search engine optimization (SEO) company to help you get found on the Internet will help you reach markets you didn’t even know that you could target. There are a lot of different ways that web marketing can help you get attention for your business. 

2. Physical Marketing Tools 

Physical marketing tools can be everything from hologram stickers with your logo to give away items that you can offer your clients with purchases. The best physical marketing tools are the ones that your clients are proud to present. Items like reusable grocery bags are a great way to get marketing out there because your clients will use them and attract other clients with them. For example, if you give away t-shirts at an event or as a bonus offer for your clients, your clients will basically be walking billboards for your products or services. 

If you are ready to start your marketing campaign and bring it to the next level, consider where you want to start spreading the word about your business. Use web marketing tools to attract new and wider markets for your products or services. Market with physical marketing tools such as hologram stickers or t-shirts to have your clients help spread the word about your business for you.

[jpattonondemand]

How to Keep Your Products from Counterfeit Threats?

If your brand needs to be protected against off brand and counterfeit products, there are a couple ways to authenticate your product to protect you and your business. More than ever knockoffs are being sold in place of authentic merchandise, and the rapid increase of online shopping has lead to an increase of brand abuse. However, through the use of trusted security technologies, your business will stay secure from outside threats. To take further action against counterfeit threats, consider hiring a company whose expertise is in patented brand protection.

Authentication Labels

A great way to distinguish your product from frauds is to establish product authentication with authentication labels. To get authentication labels, your products will have to meet certain standards and requirements. Working with a company who understands the quality expectations for authentication labels can help you and your product meet the high criteria for obtaining these labels.

Holographics

Holographics are used to mark your products and help distinguish them from counterfeit copies. Usually made with creative shapes, eye-catching visuals, and hidden text, holographics are difficult to reproduce, and therefore your product will easily stand out as authentic among off brand counterfeits.

Security Markers

Overtly and covertly marking your products serves a couple different purposes. An overt security marker will let potential buyers know that your product is authentic. Covert security markers are well hidden and therefore unable to be removed, replicated, or hampered. Some even require forensic analysis to be found. Security markers include hang tags and labels, heat-seal transfers, sew-on or woven labels, and anti-tamper seals.

Tracking

With the use of tracking technology, you will be able to trace the route of your products through the supply chain, and able to locate where they are by geography or store. This information is useful in pinpointing offenders or fraudulent patterns.

Verification

Part of the process of authenticating your product and protecting it from counterfeits is by making sure other stores or sites aren’t selling knockoffs. This is done through verification purchasing, which means buying a product from a questionable source, and analyzing that product to determine its authenticity. If the product turns out to be a counterfeit of your product, then you can take legal action.

To best protect you and your business, work with a company that can help you authenticate your products and ward off threats of fraud. Make sure to hire a company that is reliable and knowledgably about all areas of product authentication.

[jpattonondemand]

Branding is the most important part of product development. You may have created a miracle product, but if your customers aren’t attracted to it, it’ll be like it never existed. Create striking primary and secondary labels and watch your bottom line soar ! https://visual.ly/community/Infographics/business/all-you-need-know-about-prime-and-secondary-labels

[jpattonondemand]

Security and Authentication Offer Powerful Protections

Fraud is a multi-billion dollar business, and it's incredibly difficult to combat, especially in developing markets. No company enjoys confronting liability issues, but it's even more problematic and frustrating when it's due to counterfeiters. It's challenging enough to build your brand's reputation, but a single counterfeiter can undermine consumer faith and destroy the trust you've earned over a period of years in a matter of mere moments. Luckily, there are ways to safeguard your business and your products.

Security labels should be part of every company's defensive arsenal. There's a wide assortment of choice available today, and you can often use many of them in conjunction with one another. This helps to optimize protections for your products, while granting you the assurance that most counterfeiters won't be able to bypass every measure. Redundancies are key, especially if you want to provide the greatest safety possible.

Authenticate

You can use authentication labels to aid in verifying and identifying legitimate items. This helps to combat counterfeiting directly, but it has added bonuses as well. The labels can be used to help track your shipments and even individual packages or products. This additional step in confirmation and tracking is beneficial in guaranteeing shipments and even assists in locating counterfeit operations.

If you're worried about liability issues, forensic security features are admissible in court. This gives you a viable option when facing legal challenges, and that in turn could save you thousands or even millions of dollars. Your business should never be stuck with fines or penalties that aren't genuinely justified, and the right labels can be instrumental in avoiding unnecessary and illegitimate penalties.

Manage

The sheer versatility is greater and more impressive than ever before. If you're worried having the right options for your items, there's no need. There are hang tags, holographic films, paper-based selections, and heat-seal transfers available. You can use woven labels for textile-related goods or sewn-in labels if you prefer. Encapsulated labels are an excellent choice for certain products, and anti-tamper packaging can easily integrate box seals. When it comes to managing your security features, there are plenty of tools at your disposal.

While distinguishing yourself from the competition is definitely important, it's just as essential to maintain your reputation. The optimized use and implementation of security labels can play a vital role in keeping your customers loyal. Preserving a strong brand identity can reinforce a solid relationship, while potentially influencing their purchasing choices and developing a strong, repeat-consumer base. Unique appearances and distinctive designs are certainly valuable, but you should never underestimate the benefits of coupling attractiveness with security.

[jpattonondemand]

Marketing is essential for the success of any business venture. To start, you need a high-quality logo for many reasons. Check out this infographic to learn about how a logo can influence the behavior of your consumers.