Pop star the image vs Pop star the person
An interesting theme I’ve found throughout this section is our perceptions of people in entertainment. We either completely disregard the fact that they’re human so as to rip their brands apart, or we forget their huge media impact and give them sway when we really shouldn’t.
In the case of Beyonce, we often seem to forget she is an individual and an artist. Can we expect her to be perfect?
This particularly stood out to me in I’m not myself lately. Lieb critiques the Beyonce brand’s plague of contrasting images. “Is she music royalty (the Queen) or is she bootylicious? Is she the perfect wife and mother or is she the smoking hot sex machine? It’s as if her narratives are fighting one another to establish dominance in her brand. / Clearly, Beyonce is trying to have her cake and eat it too.” Here Lieb treats Beyonce as a caricature brand and her comment feels like it would do better in a Yelp review than an academic essay. Of course Beyonce can be seen as a “smoking hot sex machine” and the “perfect mother.” She can be “music royalty” while also creating fun, sexy bops like bootylicious. These “contrasting” themes are not fighting for dominance in her brand because Beyonce is more than just a brand - she’s a person. Yes, the line between genuine personality traits and market-approved likability ratings is blurry in any pop star. And yes, as pointed out in Whose body is it anyway, Beyonce takes immaculate and intense care of her own image. Additionally, as Jouelzy says in her vlog, Beyonce’s severely private life often makes certain aspects of her public feel hollow and fake. Still, Beyonce Knowles does exist outside Yonce and Lieb’s criticism is asking her to remain constricted in a prism of cartoonish-simplicity.
Beyonce: a feminist or a capitalist also critiques the pop star in a manner which seems to demean her humanity. One of the many things the author L Ashley takes issue with is Beyonce’s aggressive persona in Hold Up. According to her, Beyonce swinging a bat around in response to Jay-Z’s cheating showcases the Angry Black Woman stereotype. But Lemonade isn’t a movie or a sitcom, it’s meant to serve as a manner of individual self expression. The line between Beyonce the brand and Beyonce the person is, for all we know, almost transparent here. If she hadn’t shown anger in response to her husband cheating on her, she would be criticized as fake and lose much of her connection to her fans.
Ashley points out that two wrongs don’t make a right and maybe this would hold credence in a discussion about an after-school program in the 60′s, but we’re not. Beyonce isn’t talking about right or wrong on this platform, she’s talking about human experience.
(PS: even if this was a question of how a brand was projecting its image rather than a human expressing herself, how would the display of anger be a bad thing? Do we want children to think it’s wrong to ever feel angry and violent? No, it’s natural and to be expected and in the end, Beyonce learns to cope with these feelings and develop them into something more wholesome. That’s like, the best and most meaningful a message there can be? But I’ve digressed.)
It seems that social critics want Beyonce to simply be a brand: perfect, ethereal and astoundingly woke. Furthermore, they want her to be an anti-capitalist brand (see criticisms in The strange contradiction in Beyoncé’s new song ‘Formation’). But Beyonce, and every pop-star for that matter, sits on a weird Romney-esq dichotomy of a brand-person. As such, it’s true that pop stars should be trying to live up to a certain ideal (there is power in how they project themselves) but we can’t restrict them to that a brand. No one would call out a woman on the street or even in the political sphere for fitting one stereotype or another. No one would tell them that their “image” needs to fit more simply into a preferred schema. Popstars, like all humans, will always live a nuanced existence and critiquing them on that is laughably useless.