Just Enjoy The Gossip @justenjoythegossip - Tumblr Blog

A COMPILATION OF MY LONGER POSTS IN REVERSE CHRONOLOGICAL ORDER...

PR SPIN, CREDIBILITY OF TEAM PR/TEAM REAL & THE TOXICITY THAT THEY PURPOSEFULLY MANUFACTURE, THE END OF THE SHITSHOW

CHRIS & ABBA’S LATEST PR STUNT & THE VISIBLE ENDGAME OF THE PR STRATEGY or… “WILL YOU JUST GET OVER IT ALREADY? IT HAS BEEN TWO FREAKING YEARS”…

THE ONE WHERE SHE SOLD THE SAME NARRATIVE AS HER KINDA HUSBAND…

A LOT OF CHRIS’ RECENT PR ISSUES ACTUALLY FALLS ON HIM…

THE SHOWER PORN AND A FEW FICTITIOUS MYTHS…

THE ONE WHERE HE SAID HER NAME

CHRIS’ LATEST PUBLICITY STUNT, ANOTHER HINT AT HIS BROKEN BRAND

Chris and his continuing and steady loss of followers on Insta: a new milestone...

MEAN GIRLS, CONTROLLED OPPOSITION, “USEFUL FOOLS” & THE STREISAND EFFECT

CHRIS & ABBA’S LATEST STUNT AND THE CLASSIC DIVERSION TACTICS USED BY PLANTS/TROLLS…

THE MIDDLE VOICE OR ANOTHER KIND OF PAID PLANTS/TROLLS

THE DANGERS OF OVER-SELLING

TEAM BLOGS HARD AT WORK ON KEEPING US BUSY & DISTRACTED UNTIL THE NEXT STUNT

WHAT ABOUT NOW ? DO YOU SEE HOW COMPLICIT CHRIS IS?

WILL ALBA’S IMMATURITY, RACISM AND ALLEGED INFIDELITY BE USED TO EXPLAIN THE SPLIT?

A Chris & Abba PR marriage was likely in the pipeline from the very start…

TO WEAR OR NOT TO WEAR THE RING, THAT IS THE QUESTION…

CHRIS IS GETTING PAID HANDSOMELY FOR HIS EFFORTS…

CHRIS’ BRAND IS STILL IN CRISIS

CHRIS’ BRAND IS IN CRISIS

Will Chris’ “psychotic” fans be held responsible for the end of the shitshow?

Would it be more “acceptable” if Chris & Abba were exclusively PR?

THE CONTINUING DISASTROUS PR STRATEGY REGARDING CHRIS AND ABBA’S “RELATIONSHIP”

DO YOU STILL BELIEVE THEY ARE PR?

CHRIS WILL BE JUST FINE…

PR ANTICS PART 1: Team Real/Team PR's tactics, the use of haters in a PR strategy and the purpose it serves

PR ANTICS PART 2: purpose of lies on top of lies in a PR Strategy, examples and blind items

PR ANTICS PART 3: an apparent change in the PR tactics, the deletion of the Vogue pic, where do they go from here

The continuance of the PR (shit)show (Golden Globes afterparty)

The polarization of the fandom and the impossible closure: a few thoughts

Immigration questions, truths, lies and speculation: a few random thoughts…

Chris and his loss of followers on Insta since his return: a few thoughts

Chris cares?: a few thoughts…

The Forbes article

Team real/team PR and U-turns, Likes/follows: a few thoughts

justenjoythegossip

THE ONE WHERE HE SAID HER NAME

For people who aren’t aware, Chris was just interviewed on Access Hollywood where he is promoting his dog food brand and talking about his wife’s connection and relationship with “their” beloved dog. Go Portugal!

First remark, she will no longer be known as Voldemort as it’s the first time since the start of this shitshow that he has ever said her name. Good for her and shame on him.

Second remark, his background has been blurred for more… privacy (sarcastic coughs).

Apart from those 2 new elements, it’s pretty much the same old stuff. Let’s dig.

THE TIMING OF THE INTERVIEW

This interview takes place at a time where Chris is gaining a lot of momentum. He just made a very talked about cameo in a huge Marvel hit. As a positive sign, he is gaining followers again, which at least looks organic whether they are real or bots or a combination of both. He is working hard, doing stunts with ASP, in order to look deserving of the Spirit of Service award he is going to receive on September 11th which, by the way, coincides with the one-year anniversary of his wedding.

The veteran actor will receive the honor for his work in cofounding the civic engagement platform, A Starting Point, with partners Mark Kass

This interview is about promoting his dog food brand and their partnership with a giant retail store. Because obviously why not ride this wave of publicity, make more bucks and get more attention? Especially after that planned story on his Insta about his Deadpool cameo and the variety article that suspiciously followed so quickly after it.

Chris Evans says playing Johnny Storm/Human Torch after 17 years in "Deadpool and Wolverine" was a dream come true.

Not coincidentally, this date was supposed to be the one when a BUA was to be announced, as Team PR blogs were insisting. (By the way, that fact alone should enrage Chris’ fans as his team clearly looks in cahoots with them, as many suspected.)

TEAM PR AND THEIR LASTEST DECEPTION

Team PR blogs have been claiming the contract expired on July 26th, that the BUA was imminent and was to happen before the end of July.

They were clearly lying like they have been lying since the start of this shitshow. Particularly about the ending which was supposed to happen after the Ghosted premiere, after the Peter Holmes interview, after he came back to Insta, after theForbes article, after the papwalk in December… …during the shooting of the Materialists…

The fact people actually gave credence to their most recent claims is not a testament to their “cunning” manipulation techniques or people’s gullibility but to how much this fandom wants this shitshow to be over.

As you noticed, one key and vicious member of Team PR was explaining yesterday that Chris’ wearing the ring meant nothing and “was insignificant”. How hypocritical, isn’t it? When Team PR, Team Real & Team Middle have all been talking & trolling about the precious for months.

Notice how those Team PR blogs are now deflecting once more with silly diversions such as dog behavior or how allegedly his family will suffer for it (oh please), or play the victim card as they are allegedly receiving threats and hate messages. All of this is meant to distract from the fact that they lied once more. And they did it for several reasons, the most important being...

ANOTHER CLASSIC BAIT & SWITCH FOR ADDED SHOCK VALUE

We have seen this movie before and repeatedly, haven’t we? The pattern is so similar to what we have witnessed in February with the ski trip.

And even recently, with all the time she was seen spending in her home country without him (the concert, the birthday), her furnishing an apartment in Portugal, his wearing and hiding the ring every chance he got, and more importantly the stunt at the walk of fame of Kevin Feige where she was seen to be a no show so ostentatiously… Look at how staged that was, and you will realize what the purpose for it was.

So, what they did was to try to breadcrumb a separation once again, to build up the fans’ anticipation before pulling the rug out from under them in order to add shock value.

Well done! But FYI the aftereffect might prove very counterproductive for Chris, as his complicity looks more and more obvious and his playing the victim card looks more and more infuriating.

CHRIS’ COMPLICITY

Chris claimed in his SMA interview how much he hates any forms of manipulation. He should have added that he was fine with it as long as he was the one doing the manipulating. Indeed, his complicity is absolutely undeniable.

I have written a post about this topic, if you want to check it out.

Very quick recap of recent events: Some very staged pics of Chris & Abba in Lisbon surfaced yesterday at approximately the same time, hours

Let’s add to this his recent shenanigans and more precisely what he did with the precious ring. I won’t go too far back and will just use 2 recent examples.

Do people remember the Jinx commercial where he uses his pinkie to “hide” the ring as he gives food to Dodger? What he is actually doing here is to draw more attention to the ring and promote his relationship with Alba, he also looks ashamed to gain sympathy from his fans and manages to feed the discourse (real or not?) in the process.

Isn’t it exactly what he did again for that walk of fame ceremony where he allegedly arrived without the ring (like he would forget to wear it) and then get photographed with it from every angle while his wife was a no-show?

Now let’s move on to the most interesting aspects of it all: the brand deal.

THE BRAND DEALS CONNECTED TO THIS SHITWHOW

First observation. You can see the similarity to the interview he did on The View sponsored by Jinx when he came back to Insta just in time for the Black Friday.

I am not privy to any private information and haven’t seen the contracts but it’s safe to assume that certain businesses of his are directly connected to this shitshow for the simple reason that they have been getting an incommensurable amount of “free” publicity from many prestigious publications & media outlets.

And by the way, it started before Alba even entered the scene. We can safely deduce Chris had already cashed in on those checks (“free” publicity) and this shitshow was also used as a payment for it.

Because clearly, dog food and a civil engagement platform are not the “sexiest” businesses. And, the amount of media coverage those companies have been getting seems totally disproportionate compared to Chris’ status and the marketability of those businesses.

Compare this to the media coverage his fellow Avengers have been getting, like Jeremy Renner’s cigar and alcohol businesses, or Scarlett’s The Outset.

Obviously, Chris gets to promote his businesses Jinx or ASP when he talks or breadcrumbs his relationship to Alba because this is far more selling and salacious for the media and the public.

Sidenote, now observe the media coverage his commercial for a much “sexier” brand like Audi got, a commercial where he did not have to wear the ring by the way.

So if you guys are enraged by this shitshow and how it is conducted, not looking at this train wreck won’t change a thing or the timeline but what might have an impact is to boycott the protagonists and the brands that are playing and manipulating you.

THE ENDING OF THE SHITSHOW

Clearly this shitshow is long-term and won’t be ending anytime soon. And the reason for that is simple. The optics of this relationship aren’t great as he looks like her old uncle and the power imbalance is all over the place. He HAS to stay married to her for a while to give value to this relationship.

Because clearly, he looks like another Hollywood cliché going through a midlife crisis. The only thing that could salvage a part of his public persona is to make this marriage last so that he doesn’t look like a “one-dollar Leo but without the talent”.

In fact, it will likely last for much longer and might even escalate (DM is breadcrumbing baby rumors) because one thing appears crystal clear at this point: this marriage seems to be much more than a rebrand and a publicity stunt.

WHAT MIGHT BE COMING NEXT?

There is a rumor that Chris might be selling his LA home after he just sold his Concord house. Not so long ago it was the one in Vermont.

Like some Team PR blogs rightfully said, it was purposefully leaked to the fandom after the house had already been sold. It was a great and very smart PR move. Suddenly, Chris seemed like he was at a crossroads, like it was a new start where anything is possible.

But as you guys noticed, the background was purposefully blurry for this interview, which gives the illusion he is private when he is really not, also puts emphasis on the crazy fan narrative (Chris has to hide to protect his family from his crazy fans) and more importantly helps to present any fabricated life he wants to the general public. It is a white canvas so to speak.

justenjoythegossip

THE ONE WHERE HE SAID SOMETHING NICE ABOUT HER

Reblogging this because Chris finally said something nice about Abba. Or did he?

That poor Nazi sex worker only had to wait a couple of years for an actual compliment. He didn't say her name or referred to her as his wife but he referred to her implicitly and called her an incredible cook!

Look at 2'19''

Of course there are people who could argue it's his housekeeper or even his mom:) but it's safe to assume he is referring to his kinda wife.

It's great to know they share such great food over all that reflecting they are doing. Go cooking!

justenjoythegossip

CHRIS & ABBA’S LATEST PR STUNT & THE VISIBLE ENDGAME OF THE PR STRATEGY or… “WILL YOU JUST GET OVER IT ALREADY? IT HAS BEEN TWO FREAKING YEARS”…

Recap of recent events:

Yesterday was the premiere of Red One in Berlin. Go Germany. Chris didn’t walk the red carpet before Dwayne as he was supposed to, arrived late with his wife, walked the carpet (after almost missing it) without her, played with the precious very ostentatiously for the cameras, she and Chris shared a moment together as they hugged and she gave him a look of... disgust(?). Then they were filmed sitting together for the movie and Chris seemed angry/pissed(?) at her as he gestures, seemingly does a nervous tick by pressing on his glasses and she rolls her head… #couplegoals LOL

Side note: kudos to the PR agent sitting next to Abba for her clapping as it seemingly helped indicate to her she was supposed to applaud her loving husband and also served as miraculous blocking from this angle, to show us only what they want us to see.

She was always going to be there…

I have been asked many times if I thought Abba would show up at the premiere. And I always answered that I was 50/50 on the matter. When we learned that it was actually Justin who arranged that podcast for her, I was leaning towards no. Because why would she feel the need to go on a podcast no one asked for, if she was going to get the exposure of a big Hollywood premiere soon, right? Then we got the Avengers’ PR stunt where they endorsed Kamala Harris and Chris was flashing his ringless hand so ostentatiously. And then I immediately thought, of course she will be there. Her saying her marriage year was terrible coupled with his non wearing his wedding ring was meant to manipulate his fans into thinking the end was near and like always to add shock value to their next PR stunt.

And of course she was going to be there, this is actually a big part of why he did this PR stunt in the first place. He wanted the world to know he was a married man and there is no better platform than a Hollywood event to push a narrative… even when you push it as discreetly as you can so that you don’t offend your fandom and the general public any further…

Why did we get a remake of what happened at the Ghosted premiere and what does this mean?

If people remember the Ghosted Premiere, they did not walk together as they infamously made their red carpet debut for the Vanity Fair party. At the time, I theorized that the reason they didn’t was because they wanted to ease his fans in as they knew there was quite a lot of backlash from his fans but also from the general public. I still think that was the case but it’s even more obvious after today’s stunt, as this was a win-win for Chris. He gets to sell the married man brand he is craving so desperately while putting his kinda wife in a corner. Go Berlin! She gets to come but has to make sure she is not seen too much as her presence could offend his fans and a part of the general public and more importantly have an impact on his movie’s box office and his career more generally speaking. And look how his “fans” take this as a victory…

But it’s not, it’s just more manipulation and gaslighting on Chris and his team’s part.

Because clearly all the content of the 2 of them was not meant for the general public but destined to his fandom. And as you can see they didn’t make it to the Just Jared article this time. But they did get to sell the “we are real and private/we are just PR” narrative. Badly like always because it’s the point.

https://www.justjared.com/2024/11/03/dwayne-johnson-lucy-liu-chris-evans-more-premiere-new-holiday-movie-red-one-in-berlin/

But now we finally get a clearer sense of why Abba felt the need to go on a podcast no one cared about for the first edition of a small festival that got little to no media coverage! She is basically reduced to a prop that has basically no voice or agency but is taken out for minimal lowkey PR stunts when it’s absolutely necessary. But since she a Nazi sex worker, I am guessing we should all be ok with this. But more on that later.

The latest appearance of the precious ring and its use from a PR standpoint…

I have already discussed the ring profusely and even recently when he went to the walk of fame for Kevin Feige. Here are a couple of posts where I give my 2 cents about it.

For people who aren’t aware, Chris was just interviewed on Access Hollywood where he is promoting his dog food brand and talking about his w

HIS WEARING THE RING AT THE CON Reposting because of course, he was wearing his ring at the con. But there was no more suspense when the L

Before I dive into the latest shenanigans with the precious, it’s important to note that playing with wedding rings is very “in” right now. And so what Chris did last night was textbook CAA. Just look at what Jennifer Lopez and Ben Affleck recently did with theirs or even more ridiculously how Dakota flashed her engagement ring during an arranged papwalk.

Here you can see a video of Chris with the very purposefully loose ring:

Tumblr is a place to express yourself, discover yourself, and bond over the stuff you love. It's where your interests connect you with your

As people have pointed out, the ring is way too big, isn’t it? And clearly that’s the whole point since it feeds the “it’s only PR” narrative, isn’t it? But that’s not even the most interesting part about this little clip. Look at where the fans are on this video, then pay closer attention to the camera placement. Can you see how much emphasis the person who is filming (not a fan) is putting on the loose ring and how CURATED this all is?

And now look at Chris playing with his ring so naturally and organically (sarcasm) as the photographers are taking his picture.

View this post on Instagram

A post shared by Chris Evans Army (@cevans_army)

They want you to see it, they are showing it to you, as ostentatiously as it gets. Even when Chris plays the game of “hide the ring”, it is to draw more attention to it while trying to gain sympathy from fans who are so desperate to see a glimmer of regret in his demeanor.

Very quick recap of recent events: Some very staged pics of Chris & Abba in Lisbon surfaced yesterday at approximately the same time, hours

The programmed obsolescence of Team Real/Team PR and the endgame of the PR strategy

I have discussed months ago, how this strategy of “divide and conquer” which was symbolized by the discourse and fighting between Team Real and Team PR was just a starting point. A PR strategy can only be understood and appreciated when it can be analyzed in the long run. Those 2 trolling teams were the loud extremist voices that were obnoxious and repulsive enough (in their tone or rhetoric) to drive fans away from them and the narratives they were selling, paving the way for the more reasoned and rational Team Middle. I wrote a post about it if you want to check it out.

It has been widely discussed how trolls/plants are used in a PR strategy to drive certain narratives. Social platforms such as Tumblr, LSA a

As Team PR and team Real have become completely redundant, all that is left is the narrative Team Middle are pushing. Notice how they purposefully keep blurring the line to disorient (classic manipulation tactics by the way) and make people accept what they are selling. And today they might distract you with the loose ring, the presence of her relatives, the not walking the red carpet together or taking pictures together (but just you wait for the NY premiere as it is just around the corner), their bad body language around each other, the awkwardness and coolness of their exchanges, her cheap outfit while he is dressed in designer clothes by his scientologist and rapist apologist stylist, or they will point out as over the top and fake he was in his reactions at the premiere and I could go on and on… All of this is true BUT it is all a distraction and misdirection.

As they have pointed out repeatedly, it has been two years, so you should just accept it or move on. The fandom no longer needs your services if you are not capable of enjoying the content they “so kindly” provide for you. They will feed you the crumbs showing how fake it is to appease you and to distract from Chris’ complicity and manipulation as long as you behave.

The seemingly counterintuitive promoting of this girl by plants, their vicious trolling and what purposes it serves..

So many plants allegedly hate Abba but talk about her constantly. The amount of attention she is getting from them seems incommensurable. Like posting her numbers religiously or obsessing about what she is wearing and so forth.

If it weren’t for them we would hear very little about her. For example, we would have known she was going to do a podcast in her home country only after she posted about it and not a long time before hand. It's also important to note that most of the time she is mentioned, it is in a very negative way as they usually make fun of her and humiliate her. As you know, “there is no such thing as bad publicity”. But in this instance, it’s interesting to ask ourselves why and also what purposes it serves more specifically.

Well, I have just mentioned that bad publicity is still publicly, but another key rule is: know your audience. And obviously Chris’ fandom dislikes her so intensely that talking about her in a negative way, showing animosity towards her is the smart approach to gain the trust of his fans you want to manipulate. The goal here is to paint her as an absolute villain. I am not defending her by the way as she is an awful person but she has 0 power in this story but she makes for a hell of a scapegoat in this shitshow. And indeed, people can easily project all of their disappointment, anger and negative emotions onto her in order to soothe their frustration.

You see the industry makes you do things you don’t want to do if you let it, talent agencies are as unethical as it gets and will play an awful game if you let them, the PR wife that you selected (or agreed on) might be a POS… but at the end of the day, it’s all a reflection of your own choices and of who you are…

NB: special thanks to friends and mods who provided me with content and shared with me their smart observations. If I don’t thank you by name it’s to protect you from being blocked LOL

justenjoythegossip

Another day, same game with the ring…

That ring is holding onto its dear life every single time he wears it 😅