Building Communities on Social Media by Humanizing BRANDS!
Now here’s the confusion! Rather here is the myth! OK my brand has got xx likes; we have been followed by xx people now our work is done! We have been part of social platform and we can grow as people will follow, share and talk about us. Point here lies is why would people do as you think? How your page is the only page they will follow like or share?
Let’s come to our own individual self, how we as digital creature maintain ourselves in digital arena, what things we like? Share or which brands we interact with? Aren’t we conscious about the things we do online or rather afraid of the image it could create about ourselves in public? We only choose those product that speak about who we are as individuals or which we can talk about in our social group.
So how do we as an organization tap into these individual circles of online arena or start a conversation with them. Well it’s simple; let’s think ourselves as a person whose being a part of new group of friends, this group has already its choices, likes and dislikes. It would take them a while to know you, trust you or decide whether you can be part of them or not. Best you can do is share the common interest, be part of things that your friends like and connect to them on personal level this would not only grow their trust but also liking for you.
Brands have always been part of our daily life; they are not only just things which we use but are the reason of our maximum daily conversation, they are part of the moments we cherish, being a midnight munching of maggi with brother or cutting tea with Parle-G with friends outside college in rains. These very moments are the key that would make people relate, rejoice and connect to you. Concern here lies is finding exact ingredient or connecting link between your product and Target audience. This can be only done by listening to audience, tapping into their hidden desire, having constant watch on the trends of the target audience, Helping in their queries and solving their problem when ever asked or prompted by them and it would not be long that a strong community would be built around your brand and its would liked, shared, discussed and most importantly LOVED!
Here are some examples of brands that have got it right and eagerly waited every time they post or share something:
Meri Maggi:
That’s Special day, even, surprise or way of eating all are incomplete without YOUR favorite MERI MAGGI!!
SMAAASH
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