Katherine E. Torres

Just a girl who's trying to figure everything out.

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How to Optimize a Digital Marketing Campaign

How to Optimize a Digital Marketing Campaign

One wonderful aspect of digital marketing is that it offers you an array of performance metrics that traditional marketing channels often can’t deliver. Because of the amount of data that can be collected during a digital marketing campaign, it can be hard to determine what kinds of data are most important in measuring the effectiveness of your campaign. Here are a few tips on how to measure your…

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No man can adequately represent the genius that is David Foster Wallace

Today wouldn’t be complete without mentioning that  it is (widely believed to be) William Shakespeare’s birthday today. If the man were immortal, he would have turned 450. Thankfully, his words live on, so, if you’re feeling scholarly today, open up one of his plays and take a read. (And please pick something other than Romeo and Juliet…it’s the Shakespeare equivalent of the Police’s “Every…

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Some thoughts about the news

Some thoughts about the news

Happy Monday, all. I certainly hope you enjoyed your Easter, or 4/20, or whatever you chose to celebrate. I spent my weekend going to Mass and pretending that I can walk successfully for several hours in heels. My feet hate me now.

Anyway, this morning I listed to an interesting conversation on RadioWest, Utah’s NPR show, about the Department of Justice’s investigation of the joint operating…

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Dear Future Katherine

Sometimes, I see or hear about things that other people do that make me cringe, or I think about previous behavior I’ve exhibited and feel ashamed. I think it would be a worthwhile exercise for me to remind my future self about these actions while they’re fresh in my mind, so that my older, wiser self can avoid acting in ways that are annoying, immature, strange and so-on. So, here goes…

Dear…

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The Weekend: the Salt Lake City Challenge Nation event and brunch

Every Sunday night, Bryce and I find ourselves on the couch, watching the evening news, and asking aloud: “Why does every weekend have to go by so quickly?” The logical answer could be that each weekend is only 40% of the length of each work-week, or that we were too busy enjoying ourselves and our free time to realize that precious time was slipping through our fingers. I’ll go with the second…

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A Bedtime Story for Adults

Last night was a go-to-bed-at-9 kind of night for Bryce and I, who were both exhausted from the day. We wanted to get in pajamas and lie down under the covers, but we didn’t want to go to sleep right away.

“Want me to read a bedtime story?” I asked.

“Sure,” said Bryce.

So I Googled “Bedtime stories for adults”, which, I’ll admit, was one of my more interesting searches and could have rendered…

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What I've been up to these last several days

What I’ve been up to these last several days

Happy Monday! It’s been a busy week-and-a-half for me, as I’ve been out of town visiting friends and family in Phoenix and Philadelphia. The last 10 days have been a complete whirlwind, and it feels good to be home and back into a regular routine. Here’s some of what I was up to when I was offline.

March 21-25

I flew into Phoenix, watched Frasier with my brother and met up with some of my old…

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Radio Silence

My apologies for the silence as of late. I’ve been in sunny, warm Arizona for the last few days, and tomorrow I leave for cold Philadelphia, where my friend Katie lives.

The photo above is of the Hayden Flour Mill and Tempe Butte (a.k.a. “A Mountain”), seen from the pedestrian bridge that is over Tempe Town Lake. Sunday proved to be a perfect day to take a walk around Tempe, which I swear adds a…

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Salt Lake City vs. Phoenix: Drinking

Salt Lake City vs. Phoenix: Drinking

The first weekend I spent in Utah as a resident, my boyfriend Bryce, my friend Rachel, who drove up with me from Arizona, and I went to go pick up a few things at the grocery store. While Bryce and I went looking for some basic provisions to keep us from starving while we began the process of setting up furniture, Rachel took off to look for some adult snacks: crackers, cheese and wine. A few…

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Apartment Living: Uninspiring Living Room Update

Apartment Living: Uninspiring Living Room Update

Remember when I showed you how bland my living room was? Well, this last weekend I finally decided to do something about it. Since the boyfriend was out of town the last few days, I took the opportunity to do a little revamping, and the finished product is presented below:

Waaaalaaa! Doesn’t it look so much better? Here’s what I did to update this space:

1. I hacked a 74″ Ikea Malm shelf and four…

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Friday Facts: PI Day

Friday Facts: PI Day

  Did you know….

… that Pi is defined as the circumference of a perfect circle divided by the circle’s diameter?

…  that Pi ends in an infinite decimal (3.1415926535897932 …)?

… Pi Day is not typically celebrated in countries that list the day before the month?

Now you do! Now, excuse me while I go pick up a piece of pie.

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Salt Lake City vs. Phoenix: Commuting

Salt Lake City vs. Phoenix: Commuting

Having a working car in Phoenix is almost as important as keeping hydrated. Because of the way that the city is set up and how far everything is spread out, it is very difficult to get around to work, school, or to the grocer without a set of wheels. The last few months I lived in the Phoenix area, I commuted nearly 30 miles each way to work, which is typical in the Valley of the Sun. I hated…

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Literature: Why I don't care about any additional Harry Potter revelations

Literature: Why I don’t care about any additional Harry Potter revelations

There’s been considerable buzz about a recent Wonderland interview with JK Rowling, where she expressed regret over not pairing up Harry and Hermoine in her Harry Potter franchise. In one highly-cited quote, Rowling states that she made Hermoine/Ron pair up simply out of “wish fulfillment”.

When I first heard word of her revelations, I rolled my eyes. Wasn’t it not too long ago that she declared…

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Salt Lake City vs. Phoenix: Weather

Salt Lake City vs. Phoenix: Weather

Growing up in the Valley of the Sun has conditioned my body to keep cool. Phoenix has mild winters, hot summers and no true concept of spring or fall. Salt Lake City, on the other hand, has four distinct seasons, which has taken some getting used to for me. Here are some differences that I’ve experienced in the weather patterns in both cities, divided up by seasons.

Spring

Phoenix: Highs in the…

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Salt Lake City vs. Phoenix: College Rivarlies

Salt Lake City vs. Phoenix: College Rivarlies

As a born-and-bred Arizona State fan, I grew up with an intense dislike of the University of Arizona. I was a Sun Devil, I was better than any Wildcat, and any time my team beat the team down south was cause for celebration.

As I got more familiar with Salt Lake City and my boyfriend’s alma mater/employer, the University of Utah, I learned about another team down south, Brigham Young University.…

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Apartment living: My uninspiring living room

Apartment living: My uninspiring living room

Perhaps I’ve been looking through to many West Elm catalogs or interior decorating blogs, but I’ve recently been itching to do something to make my living room look interesting. It’s been a few months since I’ve moved to Salt Lake City, and since then, I haven’t really done a whole lot to my apartment. Here’s a look at the living room as it currently stands:

Right now, all I have along this wall…

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What I’ll Be Watching This Evening: PAC 12 Men’s Basketball Tournament March is the official month of NCAA basketball, and I'm so happy that it's PAC 12 Tournament time once again.