Lorde - Pure Heroine - Album Review
One of the biggest up and comers in music today is 17-year old Lorde. While she has yet to obtain the mainstream name recognition that rivals that of Lady Gaga or Taylor Swift, Lorde and her debut album, Pure Heroine, have been receiving a great deal of attention since its release in September.
http://www.youtube.com/watch?v=nlcIKh6sBtc
Pure Heroine's lead single, "Royals".
The music meshes various forms of electronica, ranging from dark tones to upbeat rhythms. When many people look at an artist's genre and see "electronica" they are often quick to think of simple dance club songs lacking any lyrics or perhaps four words repeated over and over. However, what Lorde has accomplished reflects a growing style in the genre, and one that she clearly knows well; the ability to blend a singer-songwriter style with synthetic, electronic music and beats. The lyrics are filled with Lorde's views on the world and the teenage life, giving listeners, especially young adults, a relatable commentary on modern society and life.
The album greatly benefits from superb track listing in that each song flows into the next. For some artists this can be a detriment and not create any distinction amongst the songs. This is not the case with Pure Heroine. This is an album to get lost in. For a 17 year old's first full-length record, it is incredible to think of the maturity and range in Lorde's voice and songwriting. There are peaks in valleys throughout the song. Some are incredibly laid back and build up into choruses and harmonies that truly grab your attention.
One can only hope that this is the beginning of a long career filled with songs as unique and amazing as Pure Heroine, and not a one-hit wonder that succeeded on the fact that she is so young.
Favorite tracks: Royals, Ribs, 400 Lux, A World Alone
http://www.youtube.com/watch?v=PRfpZm7Sja8













