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Big changes on the horizon, can't wait to share #pr #rebrand #business #focus #instadaily

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#Hustle #. #MondayMotivation #fashion #beauty #health #lifestyle #pr @sadonnercandles @michaelkors @elleusa

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No. Lie. #entrepreneur #work #hustle

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Mayor Kasim Reed's "Snowmageddon" PR Pitfalls

Photo Credit: CNN.com

There is no question that the recent “Snowmagedden Atlanta” fiasco earlier this week was a complete and total disaster. The city of Atlanta was brought to its knees by a mere 3 inches of snow which caused countless traffic accidents and forced people to take shelter in grocery stores and worse, children having to spend the night at school. 

The debate of who is to blame will vary depending on whom you ask but one thing that is for sure is the manner in which Atlanta’s Mayor Kasim Reed and Governor Nathan Deal initially handled the media was an absolute PR fail.

This post is not about who was at fault but more so tips for how both men could have handled the media differently.

  Never Get Defensive

Although under a substantial amount of pressure, Mayor Reed made the crucial mistake of becoming defensive during his initial interview thus coming off as arrogant and insensitive. A fundamental PR strategy when dealing with the media in a time of crisis is to maintain a neutral tone as well as relaxed body language.

  Never Point the Finger

Your response should never place blame on someone else…even if you’re not at fault. The better response would be to acknowledge your role in the situation and genuinely empathize with those adversely affected.

  Always Refocus on the Positive

Of course the media is going to rehash the events that took place as well as pressure you for answers. The most appropriate response is to validate the concerns and discuss how you can prevent these mistakes in the future. The most important part of this point is to actually follow through. A great strategy would be to take your audience through the process of reform in an effort regain their trust.

A lot of faith has been lost in our local government officials but hopefully they will take heed to sound PR advice and set out on a campaign to repair the damage as well as their image.

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I came...did what I needed to do...now it's back to #Atlanta to keep the #hustle going. @sadonnercandles @LuckyMagazine @MarieClaireMag #pr #press #media #desksides #NYC #fashionpr #beauty #lifestyle #luxury #soy #candle

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KFPR Client News: #client @sadonnercandles featured in @urbanluxmag Jan '14 issue as a Lux Pick! #fashion #beauty #lifestyle #pr #press #media

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#fashion #beauty #lifestyle #pr #fashionpr #NYC #press #media

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KFPR Client News: Thx again @jezebelmagazine for featuring client @sadonnercandles in the January issue. Pick up your copy today to learn more about the collection. #fashion #beauty #lifestyle #pr #press

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Repost via @prdaily.com

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Client Event: s'Adonner Candles Sip. Smell. Shop. Launch Event Recap

KFPR client s’Adonner Candles celebrated their official launch with a holiday Sip. Smell. Shop. event on Wednesday evening where we introduced their Voyage de Luxe collection. A combination of deluxe experiences served as the inspiration for this collection which features fragrance notes such as eucalyptus, citrus, fig and patchouli.

Guest sipped our signature drink for the evening, The s’Adonner Swirl (a lovely concoction of champagne, peach schnapps and cranberry juice) and nibbled on decadent desserts provided by our sponsor, For Goodness Cakes. 

A special thanks to our host for the evening, Scoobie West of Scoobie West Hair & Makeup who provided beauty demos and tips on winter trends.

 All photos from the evening can be found here. 

Be sure to connect with the brand for updates…

Facebook: facebook.com/sadonnercandles

Twitter: @sAdonnerCandles

Instagram: @sAdonnerCandles

Pinterest: pinterest.com/sadonnercandles

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KFPR Client News: We're so excited @fashionmavenla featured our #client @sadonnercandles as part of their Great Gifts series. Thank you! #KFPR #fashion #beauty #lifestyle #pr #press #publicist

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#KFPR client @freelance_atl is having an Open House this Friday-Sunday. Book your appt to tour Atlanta's newest studio for creative professionals. #fashion #beauty #lifestyle #pr #tour #studio #creative #professional #photographer #MUA #models #publicist #TV #producers

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Preparing to send @sadonnercandles to our #media peeps. Hope they enjoy! #luxury #soy #candle #fashion #beauty #lifestyle #pr #press

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Be sure to #RSVP for the #brand launch of #KFPR #client @sadonnercandles. Come sip, smell and #shop the new #collection just in time for the #holiday 12.18.13 #luxury #soy #candle

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KFPR introduces new client s'Adonner

KFPR client, s’Adonner has officially launched and we couldn’t be more excited!

Established in the Fall of 2013, s’Adonner is a premium line of 100% soy candles, hand poured using exotic fragrances to create the ultimate everyday indulgence suitable for any occasion. Whether a quiet moment on the couch or a quick mental break at the office, s’Adonner is sure to enhance the ambience with a luxurious blend of soothing scents.

s’Adonner’s première collection, Voyage de Luxe, is an embodiment of some of life’s most calming moments captured by fusing fragrance notes such as Eucalyptus, Jasmine, Basil, Citrus and Patchouli into natural soy wax.

BAMBOO FOR BREAKFAST - $27

A one-of-a-kind scent that embodies freshly peeled fruit while capturing the essence of a diverse genus of flowering trees and refreshing shrubs. Mandarin, Grapefruit, Lemon, Jasmine, and Eucalyptus.

VINTAGE - $27

This wildly popular unisex scent is composed of the extracts and natural oils from bergamot, basil, and sandalwood found in the tropical regions of Asia. This ancient scent will venture through the atmosphere with a distinctive fragrance that you are sure to value. Ginger, Bergamot, Sandalwood, Patchouli and Basil 

MIDDLE EASTERN DELIGHT - $27

A delicious blend of wood, musk, coconut, citrus, black currant and fig, this scent takes you on a journey through the prolific Middle East by producing a dark, fragrant resin while embodying the potency of traditional incense. Fig, Black Currant, Citrus, Coconut, Bergamot and Musk.

BRISE DE MER - $27

An orchestral blend of Jasmine, Rose, Myrrh, and Amber; this scent navigates through the room creating an aura of warmth suitable for any season. Jasmine, Rose, Myrrh, and Amber.

This collection is the perfect gift for family, friends or your favorite hostess! Be sure to connect with them for more brand updates.

Social Media Links

www.sadonner.com

https://twitter.com/sAdonnerCandles

https://www.facebook.com/sadonnercandles

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3 Essential Skills for PR

Goal-Setting

The ability to create concrete goals, both long and short term, is vital. Goals are the foundation for all strategies going forward and must be solid in order to be effective. While goals can be revised based on brand growth, establishing them prior to plan implementation helps to prevent unnecessary confusion. Want to have a more impactful social media presence? Interested in another target market? Make record of your goals and take satisfaction in checking them off one by one.

Networking

We’ve all heard the old adage: “It’s not what you know, it’s who you know”…but it could not be truer for a publicist. As people are the cornerstone of the public relations industry, you must be open to meeting ALL TYPES OF PEOPLE! This means fine-tuning your networking skills and the best way to do so is to dive in headfirst…get out and meet some strangers! Networking will teach you to be relatable and personable. Exchange business cards and keep in touch. You never know how you will be able to work together in the future. 

Social Media Savvy

Social media is a wonderful and cost efficient way to create brand awareness for your client, however using it in the effective way is what will make your clients brand flourish. The key to effective social media is to be consistent and engage. The goal is to create an ongoing dialogue between the brand and the audience, which can be achieved by sharing client news, relevant current affairs and joining conversations initiated by others.

What are some other important skills to be a successful publicist?

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Finding Your PR Passion

According to PRSA, the official definition of public relations is: “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” In recent years with the introduction of social media, the public relations spectrum has broadened quite a bit making it difficult for some to determine their true PR passion.

So how does one find their niche or what area best suits them in the world of public relations? Check out this activity to get you started.

1. DROP THE DIGITAL: I love my iGadgets just as much as the next pr girl but when it comes to tapping into your inner voice, a good ol fashioned pen and paper are best. This will serve as your personal brainstorming session so you must remain open and jot down every idea or thought of what you’d like to do. It’s important to keep your mind open and allow the ideas to flow….you can edit later.

2. CENTER YOURSELF: Write your name in the middle of the paper and draw a circle around it. Next, draw lines coming out of that circle, as much as you need, and label those lines with what would you like to do and what are you good at. Be sure to include not only your strengths but also weaknesses you are willing to strengthen?

3. RESEARCH, RESEARCH, RESEARCH: Take time to completely immerse yourself in researching prominent individuals within your desired area(s) of PR. You are likely to find articles and other useful content that will provide valuable insight into their day-to-day professional life.

4. GET EXPERIENCE: Reach out to your network and inquire about opportunities to shadow or intern. Gaining first-hand experience will be the real test to see if this particular area of PR will be a good fit for you.

The purpose of this activity is to get you organized and focused so that you can identify where your true PR passion lies….good luck!!!!