Uni

[kieranparkhouse]

Evaluation

Overall I found this assignment fun but also extremely stressful

My biggest problem throughout doing this was finding correct footage. Due to my first method of obtaining the clips I wanted not working due to sound, I had to turn to online clips. This proved difficult as most of them either had sound or speaking over them so I was very limited to what clips I could actually use in my edit.

If I were to do this assignment again I would try to pick a film which I had access to the film file so I could capture footage straight from the film with no voice overs or music in the background.

[kieranparkhouse]

Timeline

[kieranparkhouse]

Creating Sky Ident

I attempted to create my own sky logo in the style the great wall text was appearing at the end of my edit. I did this by sourcing a high quality image of Sky’s logo and putting it into after effects.

 Then I turned it into a 3D layer and brought it behind the camera

Then brought it forward at a fast enough pace to match the beat of the music. 

I continued to do this for when the film will premier on the channel so they all arrived on screen at the same time. 

Then I eased the keyframes to make the motion sharper and then we have the finished product.

To put this clip into my edit I had to render it out in the same quality I was editing my footage in.

[kieranparkhouse]

Sky Cinema Ident

I can’t not forget about what this assignment was aimed at which was advertising a film onto a channel. To make this film fit to Sky Cinema I went onto their youtube channel to look at the Idents they use before or after a movie.

Due to sky having a transparent ident I couldn't find a template to use at the end of the edit of my promo trailer. 

[kieranparkhouse]

Sound Levels

Due to all of my footage being either captured or downloaded online all of the audio levels were different. After creating my timeline I then played it through tweaking the audio levels so all of the footage was at the same volume.

[kieranparkhouse]

Ripple Edit Tool

If I later changed my mind and wanted to lengthen or shorten a shot and there was another shot attached to it on the timeline this would cause me to move my time line around and then re insert the edited shot.

The Ripple Edit tool proved useful by not having to move any shots it just simply pushes them closer or further away from the point in the timeline while extending or shortening the shot you want.

[kieranparkhouse]

Editing

In and Out Points

When I used to edit I would just drag the entire clip in and trim the clip down using the cut tool to get the right length that I need for my footage. But normally this method proved to be inconvenient due to if you needed to add more footage from the same shot I would have to delete the footage i had then replace it.

In one of our editing lectures I was introduced to the In and Out point tool this was the most efficient tool i used in my editing

By selecting in and out points you can then insert your footage and have it cut exactly where you want without using and extra tools or skimming through the footage to find where you need.

[kieranparkhouse]

Creation

File Organisation 

After finding all the footage and music I was going to use it was getting hard to find the footage I needed. So i started organising all of my clips into different folders, I separated all the footage which had sound on and the clips that didn’t.

I also created folders for later on when I went onto exporting the videos and creating my own parts for the video.

I also used this folder structure inside of Premier but i put the footage into bins instead.

[kieranparkhouse]

Creation

Finding Music

Considering half of the clips I had gathered had no audio I needed to find background tracks for them to go with. Watching the film it was mostly action music with loud drums, after trying 30+ songs they all started good but then went more modern and this ruined the feel of the track. In the end I decided to search up the soundtrack for The Great Wall and used the music they used throughout the film. This helped make the trailer feel more real due to it using its own music.

[kieranparkhouse]

Creation

Finding Footage

Overall I found this the hardest part of the assignment, finding footage was a nightmare for me. At first I tried to use Clip Converter. This is an online website where you type in a video URL and it downloads the clip for you, However when I tried to do it on my Mac there was a pop up blocking me from doing so.

  So then came my next method of capturing footage which was screen recording while i was watching. I could do this by using Quicktime’s screen record option, soon I also found this was another failed attempt of capturing footage. I could record the visual of what i was watching but not the audio, according to some forums I researched online macs cannot capture internal audio only external using a mic without downloading software I've never heard of before. However I used this method to capture footage from the film without sound with hope to be able to use it with a song over the top.

[kieranparkhouse]

Creation

Shot List

Before setting out and creating the edit, I decided to watch the film again and note down what scenes I liked and when they were in the film. This made it a lot easier when coming in to find the footage that I was going to use as I had a time stamp to locate it. I downloaded more clips than I needed to just incase of any problems with footage or I didn't like the way the trailer looked.

[kieranparkhouse]

Todrov’s Theory

Todrov’s theory suggests that all films follow the same pattern in forms of narrative.

Equilibrium

Disruption

Recognition of Disruption

Attempts to Repair Disruption

Equilibrium 

I am going to attempt to create my edit in this style to try and keep all the audience interested

Equilibrium ( Everyone on Wall ) 

Disruption (Monsters Attack)

Recognition of Disruption ( What were the monsters )

Attempts to Repair Disruption ( Fight Back )

Equilibrium ( They win ? Did I really want to put this in the trailer ? I chose to fade to black )

[kieranparkhouse]

Choosing The Idea

The Great Wall

While I was struggling for ideas at the start of this assignment I looked through my dvd collection for some ideas of films that I could advertise, I wanted to pick a film I had already watched so I knew the storyline and all the best bits I could use in the edit. I came across The Great Wall which I had watched recently so the film was in my head, after a lot of debate I decided on creating an advert for this film.

[kieranparkhouse]

Choosing The Idea

Doctor Foster

Doctor Foster was one of the ideas I had in mind for this assignment as it was a series I had recently watched. Ultimately after researching online, using sky and Netflix I found that there was a massive lack of footage which would impact my edit. This is why I chose not to do Doctor Foster.

[kieranparkhouse]

Research

Picking The Channel

So the main part of this assignment is to advertise on a channel of your choosing using an appropriate style the channel will use. Seeing as I watch sky in the house and I'm addicted to the movie section, I saw appropriate that I advertised for sky cinema as i watch these channels constantly. Sky cinemas has multiple different styles of advertising depending on what they are trying to do. When they are advertising the channel because they want people to pay for it, they advertise a variety of all the films they will show on the channel in one big trailer. If they are trying to advertise a premier of a movie depending on the tone of the movie depends on what the TV spot will look like. Here are a few of the adverts I like on sky.

[kieranparkhouse]

Research

Picking between film or tv series

After researching a variety of promos i finally narrowed what i wanted to do down to either advertising for a film or a television series. The reason I wanted to do this is because naturally I am interested in these and I hope that I have more of an understanding how they are advertised.

[kieranparkhouse]

Research

Genre

While researching it became more apparent how much of an effect on the promo i was watching, the genre had upon the footage that were used in the adverts. An extreme contrast to compare would be horror and comedy, Horror has a dark feeling to it using slow and eerie music with a combination of slow and fast cuts depending on the scenes. Whereas in a comedy promo everything is a lot more happier and jolly, there are mostly happy facial expressions the music doesn't make you feel on edge and some occasional laughter is thrown in on the jokes of the advert.