Kmoral22

[kmoral22-blog]

Necessities to Social Media Success

As an aspiring nonprofit organization owner, I aim to learn how to make my organization thrive. Social media marketing has been my organization, Rooted in Motion’s main form of communication with our fan base. RiM currently uses Facebook, Instagram, and YouTube as its sources to release content, however just because we have these three outlets, does not mean we are guaranteed success. To succeed on these outlets I have done research to discover ways to make RiM flourish. An article I found on Entrepreneur.com refocused my current state for my organization. This article gave me 10 rulings to aim to abide by for a successful company. Those 10 laws being… 

 “1. The Law of Listening

2. The Law of Focus

3. The Law of Quality

4. The Law of Patience

5. The Law of Compounding

6. The Law of Influence

7. The Law of Value

8. The Law of Acknowledgment

9. The Law of Accessibility

10. The Law of Reciprocity”

For more detail on each of these laws, one can visit the article at https://www.entrepreneur.com/article/218160

These laws reminded me that RiM cannot be an overnight success. Consistent time and effort is necessary for RiM to prosper. Consistency being a major key, and effort being a necessary function for engagement with potential fans/clients/participants. An issue I have now is being a busy college student, I post inconsistently throughout the social medias, and engagement throughout the social medias is sporadic. For a successful follow through on the creation of RiM, and relevance in the Chicago Dance Community, I will have to pick up habits to maintain these laws so RiM can become the organization I dream it to be.

#fall2016comm494smm 

[kmoral22-blog]

YouTube – The Next Best Search Engine (especially for dancers)

YouTube. My home place of information. Many will say go to Google, but after some deep thought I’ve decided that YouTube is my place to visit. I’ve recognized that a majority of the time when I search things on the internet, I either search them on YouTube, or I search on Google and end up watching content found on YouTube.

There is a huge reason why the words “YouTube Famous” are known in modern day lingo. It is a rumored place to make a lot of money, while focusing on content that is enjoyable to the user. It’s the place where if you upload entertaining videos, catch some viewers that are interested, then hopefully make it viral with the money one would make with ads. However it doesn’t necessarily work like that. Yes one could make money off advertisements, but the cool thing about YouTube is that there other ways of being seen and making money.

A personal example would be a recent dance video I created with friends to publish on YouTube. My handle was established in 2008 and now my best video is currently sitting at 26,089 views. Not only has this brought me a new fan base on YouTube, but it has brought me a new opportunity to teach in Evanston this fall. That is geographic segmentation at its finest, thanks to a share on social media of my YouTube video, I will be teaching the Evanston Dance Ensemble for a generous stipend. YouTube brings video exposure into a new light for artists like myself.

If interested in learning other ways to make money on YouTube check out the link below!

https://www.entrepreneur.com/article/280966

If interested in seeing examples of dance content that can bring in potential opportunities, check out my channel!

https://www.youtube.com/user/keeman45/

#fall2016comm494smm

[kmoral22-blog]

Instagram as a Tool to Visual Success

As the founder of a nonprofit to the dance community in Chicago, I must utilize social media to access all of my followers and share news of upcoming content to them. I currently use Facebook, YouTube and Instagram as my main social media channels. By looking at audience participation I get to see the strengths and weaknesses of all social media forms. The one that seems to be the most appealing to the followers of my nonprofit, Rooted in Motion, is Instagram.

I constantly find myself writing tweet length posts on Facebook to share the news of an upcoming workshop, or share educational information on the cause we are raising awareness for, however it never really amounts to an obscene amount of likes like RiM´s Instagram does. With Instagram, I can share flashy pictures of the choreographers, fancy logos of the causes we are assisting, all while including information on where the next workshop will be. The Instagram photos posted seem to be received the best as we take down ¨How did you hear about us?¨ information as class-takers stroll in.

Now to maximize on using the social media outlet. I found an article(see below) earlier this week sharing different applications that can boost maximizing one´s time on Instagram. The ones I use personally are Buffer and Minter.io, however they all seem very helpful. Buffer specifically allows me to strategically plan when I release my content on Instagram to ensure the best viewership possible. Moving forward I highly suggest Instagram and the listed apps in this article to thrive in the Social Media world and please it´s users.

https://www.entrepreneur.com/article/280916

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[kmoral22-blog]

Pokémon Go’s Experience in Social Media Marketing

As a player of many video games, I am a huge fan of the Pokémon brand. I had been actively following the release of Pokémon Go and as soon as the game released, I automatically jumped to the app store to download the game. As I logged in, I experienced horrendous server issues that lasted about 2 weeks long. As a fan of the Pokémon Brand I pushed through, however the more I played, the more issues I found in the game. I wondered if I would find more.

As a friend of a business owner, I google searched every day during Pokémon Go’s launch for ways of how to make a business as a go to place in the game. The game uses Google Maps for street mapping and uses landmarks around the world to attract gamers. I thought this would be the game that will bring strangers unaware of all the great places around them, to new and interesting places. I have even seen ads on Facebook stating that Pokémon Go users could even receive discounts at restaurants for using the in-game content on the surrounding landmarks.

I thought… what other way to bring more customers into my friends business than the booming app Pokémon Go? Pokémon Go is the prime example of one of the four zones of social media, Social Entertainment. Unfortunately I didn’t find a way to make my friend’s business a location in the game, but it’s okay because after experiencing it myself and following social media, Pokémon Go has experienced a massive loss of users. But, who knows? Maybe Pokémon Go will make a huge come back become another avenue for social media to storm over social entertainment again.

Check the following articles for information on the decline of Pokémon Go!

https://www.entrepreneur.com/article/280069

http://www.theverge.com/2016/8/23/12605150/pokemon-go-already-losing-players

#fall2016comm494smm

Keenan Morales