ARTS 345 Blog 3 Inside the publication Pt. 2
The week’s reading revisits Chapter 4 of Caldwell and Zappaterra’s “Editorial design: Digital and Print,” titled “Inside the publication.” The chapter delves into the anatomy of publication, distinguishing and detailing crucial elements within publication, such as headlines, typography, captions, and slogans. My previous consensus about the text hasn’t changed much. The information is well-worded, and I believe it effectively helped me understand the importance of familiarizing myself with each. Some details I already knew, including the highlighted quote, “TYPE IS THE BACKBONE OF EDITORIAL DESIGN” (87).
Type is integrated in nearly every piece of a Publication’s furniture—captions, headlines, body copy, taglines—of course, it would be an integral element. However, I learned about photography and the role of commissioning in publication, and while not always necessary, “Commissioning a visual story or style is just the beginning.”
To rehash the last blog, our class has been assigned a logo for “the Fantastic Four Fest” campaign. I realized I talked a little more about the research that went into my design and my final logo design. Today, I’d like to delve a little into the process that went into making that final logo. We’ll be taking a closer look at the images featured in the last blog.
Before we began designing the project’s logo, our Professor pulled us aside to “play”. I call it that because, as students, we were given complete, creative liberty to conceptualize our logos through an abundance of art supplies. Tables were coated in a variety of paints, papers, pens, inks, and sponges. The objective was solely to create something that aligned with an “F” and a “4”.
It, surprisingly, shaved off some stress I was encountering when the project was initially introduced. I can be quite stubborn and set in my ideals. Sometimes I find myself wanting quick solutions and designs, and ultimately, I get frustrated when that method results in the opposite. Having the opportunity to work with these materials has not only helped me find some direction, but it has also helped me experiment with mediums I normally wouldn’t, especially for logo concept designs.
The paint allowed for interesting, blocky shapes, packed with texture and some other unexpected, but pleasant surprises. I even got to try out classic, fountain pens, which gave me a unique variety of line weights. While the process was enjoyable and the designs were fun, I eventually returned to my formulaic method of working. Using more structured sketches to employ my design. Why, you may ask? Because I wanted my logo to lean into a more serious tone. The designs I made during “playtime” felt just like that, play. There’s nothing wrong with that inherently; I just wanted something different for this project.