L4 Group, LLC

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Top Tips For Successful Landing Page Conversions

Business owners know the value and importance of having an effective website and a site that contains converting landing pages. Your website is a great opportunity to reach potential clients and keep your current clients involved.

When your website doesn’t seem to work for you, chances are that it is outdated or is not resonating with your audience. Your site should attract traffic and convert that traffic into viable sales leads.

A successful website will incorporate landing pages that should not only reach viewers’ eyes, but should reach their emotions in a way that they feel compelled to provide you with their contact information and click “Submit” as quickly as possible.

Below we will discuss top tips for creating successful landing pages that convert traffic into leads.

1. Attention

Avoid squirrels. The attention span of a squirrel is one second. However, their attention span is over 1 minute when they focus on an acorn! Do not create landing pages that turn your site visitors into unfocused  squirrels. Grab your visitors’ attention by simplifying the actions that they can perform on your landing page.

A simple design change of removing the website’s primary navigation on your landing pages can yield 100% increases in conversion rates (or more)! Remove links to related content and social share buttons as well.

Acorn Focus:

The goal is to make your landing page a TRUE landing page where the site visitor only has a singular focus (i.e. acorn).

When a website page has multiple call to actions, multiple links, etc, the attention ratio explodes. For example, a typical home page could have 10 to 15 (or more) links in their main navigation menu. Additionally, the page will have multiple call to action buttons or links scattered throughout the page.

Each of these links or call to actions increases the attention ratio. Consider a home page that has a total of 20 links. In this case, the attention ratio would be 20:1. Your goal in optimizing landing pages should be a 1:1 attention ratio.

Below is an example of a landing page that has a higher attention ratio and the corrected lander that demonstrates a 1:1 attention ratio. The corrected landing page outperforms the initial, high attention ratio landing page.

Lander with higher attention ratios experience a decrease in conversion rate:

  This Lander with a 1:1 attention ratio has an improved conversion rate:

Exceptions to the 1:1 attention ratio

There are some instances when you can break the 1:1 attention ratio guideline. One case is when you add additional links to the page content but each of the links takes the viewer to another page with the same exact goal. Another case is a navigation menu that only contains “hot links” or “anchor links” to different sections of the same page.

  2. Traffic Source Context

Understanding HOW your visitors are arriving on the landing page and checking for context once they arrive is crucial. In order to understand this, one needs to look at the “pre-click” and “post-click” user experiences.

Pre-Click Context

This pertains to what the user is experiences right up to the point that they click to navigate to your landing page. In many case, the pre-click context will be a form of advertising such as a Google PPC ad or Facebook Ad. These ads do not provide a large space to get your points across and in many instances they are designed to “sell the click”. In other words, they are designed to grab attention and to get the user to click through.

Consequently, they user is arriving to your landing page with a high level of curiosity or interest but a low level of contextual relevance.

Post Click Context

This refers to the context of the landing page. When advertisers are relying on paid traffic as the pre-click context, it is important that the landing page elaborates on the value proposition, provide ample social proof, testimonials, etc and most importantly answers the question of “whats in it for me?”.

Be sure to have congruence between the advertising hook and the landing page. Below is an example of a Facebook ad and its corresponding landing page that are in congruence with the messaging, imagery and design.

3. Keep It Simple

Your landing page shouldn’t look like a Wikipedia page. It should be simple because most people don’t have the time or the willingness to do a lot of reading before they decide to give you their information or click away. Use bullet points, self-playing videos, and highlights. Of utmost importance is the headline.

Headlines Are Key

You landing page must clearly and concisely communicate your offer, otherwise known as the Unique Campaign Proposition.

Use a 5 second test to see if your headlines are communicating the landing page’s effectiveness correctly. What do I mean by this? Its simple, create multiple versions of your lander, each one playing with different ordering of the headline and sub headlines. Display the landing pages for 5 seconds to a group of control subjects. After each 5 second display, ask them to tell you “What does this page sell?”, “What is the product being sold?”, “What is the service offered?”, etc.

Make sure that your headlines convey the main message of your product, service or offering. I was working for a company that provided live answering services for small businesses. When I research the competition I was amazed at some of the the poorly designed landing pages. For example, look at the following page. If you looked at this for 5 seconds or less, would you know that they are an answering service company?

Poor usage of headlines example:

Better usage of headlines example:

In the example below, it is clear that the service being offered is a 24 hour, 7 day a week, live call answering service.

  4. Harmony

Does your landing page align with your campaign goals? Simply put, does the text on your landing page align with the messaging that you want to convey? It is easy to become distracted by imagery and design when trying to assess this simple concept. To make it easy, I have created a free downloadable Excel spreadsheet for you to use. This spreadsheet is a simple way to score your landing page harmony.

Take all of the textual content from the landing page and paste it into the appropriate areas in the spreadsheet. Then score each element. If the content is 100% in harmony with your campaign goals, it gets a 2. If it is sort of in alignment, it gets a 1. And, if it is not in alignment at all, it gets a 0.

The total potential score is 2 times the total number of textual content elements on the page. Below is a sample landing page and the corresponding Harmony Assessment spreadsheet scoring.

  This scoring method immediately highlights areas on the page that need to be optimized and improved. For instance, this company’s primary message is that they delivery heating oil to homes & businesses in Ocean County and Monmouth County NJ.

Simply changing the primary header to: “We Deliver Heating Oil To Customers In Ocean & Monmouth Counties NJ” would get their message across more effectively.

The sub headline could be improved by using this text: “Dependable Heating Oil Delivery. We Deliver To Residential and Commercial Properties.”

One of the calls to action could be changed to: “Order Heating Oil Now”

All three of these improvements would score 2s on the harmony assessment spreadsheet and the overall score would be increased to 10/22. Of course, further improvements are still needed but I think you get the idea!

  5. Trust

Lets face it, today’s Internet consumers are skeptical. And, they have a right to be! There are many companies that are untrustworthy. Additionally, there are tons of Internet & email scams. I am sure that you have received some spam email asking for money to help a poor distant relative escape oppression and migrate to the US. Just hand over your SSN#, bank account #, etc. Its no wonder that people are skeptical in this digital age!

Your landing page needs to invoke a feeling of trust to overcome inherent skepticism. Here are some elements that will help convey trust. Try to incorporate as many of these elements as possible in your landing page.

SSL Certificate

Privacy policy / Terms of Service

Authority Sites and Association Badges, Seals, Stamps of Approval

Ratings, Reviews and Testimonials From Other Customers

Picture Endorsements

Video Endorsements

Social Proof, Shares, Likes, etc.

When using testimonials or reviews, be sure to select ones that are specific to the product or service your landing page is promoting. Avoid jargon language like, “Brett has been a God send” or “Meeting Brett has been the best thing, it has changed my life”. Seriously? Meeting me has changed your life??? GET REAL! Well, maybe it did 🙂 but most viewers will gloss over these types of outrageous claims.

Here is a good example of a testimonial that resonates with a home owner that is looking to have heating system repairs performed by an HVAC company:

The “Herd Effect”

Consumers often choose what they believe their peers and/or colleagues have already chosen. Using testimonials and reviews correctly to show potential customers what everyone else is doing and saying about your product or service sways people. This is known as the “herd effect” and is very powerful.

  6. Forms

Keep the forms simple. Conversion rates increase in a direct correlation with a decreasing number of form fields. For example a landing page with only two form fields will perform better than the same landing page with 5 form fields. Put thought into what is the absolute minimum number of fields required to make your campaign successful.

As with all rules or guidelines, there are some exceptions. For instance, if you are running a give away promotion where the item being given away is of extremely high value AND your landing page/brand is trusted, you can ask for more information from the page visitor.

This is exhibited in a campaign that I ran for an HVAC company that was giving away a heating and cooling system valued at $3500. We asked for 9 data elements on the form, including items like “Age of your current heating system” and “Do you own your home?“. This campaign yielded a conversion rate of 27.82% as shown below:

If we had asked these types of questions and that amount for a downloadable PDF product guide or to register for a webinar, our conversion rates would have dropped to below 1%.

Form Submission Call To Actions

Most people use “Submit” as their call to action on their form submission buttons. Instead, add your true call to action on your Submit button. In the example below, the bottom form submission experiences a hiring conversion rate. While the language (headers) are different, we assessed that the increase was also attributed to the language on the form submission button.

  Landing Page Optimization Best Practices

By implementing as many of the above tips as possible into your sites’ landing pages, you will enjoy an increase in conversion rates as well as your bottom line.

L4 Group specializes in helping business owners and marketing executives achieve their business goals. We can increase traffic, sales, and profits by using effective website design, social media marketing, SEO, content creation, and much more. Our strategies have proven results which have allowed the many businesses who use our services to grow. If you need to improve your website, be sure to contact us. We offer free consultations and web analysis.

Grow your business and contact us today or give us a call at [phone] if you have any questions on digital marketing for your business.

Original article located at: http://www.l4groupllc.com/landing-page-optimization-best-practices-top-tips-successful-conversions/>

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8 Reasons To Create a Facebook Fan Page For Your Business

If you own a business and do not have a Facebook page yet, one of the first things you need to do is to set one up as soon as possible. With 1.4 billion monthly active users, if your business is not on Facebook, you are missing out on a great opportunity to connect with potential customers.

Here are 8 reasons to create a Facebook page for your business today.

1. You will increase your company’s exposure to potential customers

Facebook gives you a fast and free connection to literally millions of potential customers. A Facebook page is a great place to build a community by gathering together customers, prospects, and fans to provide reviews, share opinions, voice concerns and offer feedback.

2. You will gather more leads

By creating contests and giveaways in your Facebook page, you will be able to gather more leads and increase your database.

3. You will reach a targeted audience

One of the best benefits of having a Facebook page is that you can actually engage with a specific audience that is interested in your business. You can tell them what’s new with your company, share interesting articles you think they would enjoy, and respond to their posts on your page.

4. You will bring traffic to your website or store

People that like your page can easily link to your website or blog or find your store from the information on your Facebook page. Posting links to your website is an essential part of your Facebook content strategy. People will be able to locate you better when looking for your type of services or business.

5. You will build brand loyalty

If your followers see you being active and responsive, they’re much more likely to do business with you than a company without Facebook presence or a poor fan page. Therefore, you need to provide valuable and entertaining content for your followers and don’t forget to be active.

6. You will have immediate insights

Facebook Insights give you great information for business owners. You will understand better your audience by taking a look at your insights. You will see how many page Likes you have, the reach of your posts, the engagement of the page, the post performance, the demographics of your fans and much more.

7. You will get listed in Google’s organic results

Having a Facebook page that is filled with rich content that is relevant to your business can help you boost your search engine rankings. That will help you be at the top of Google search results.

8. You will be able to advertise

Facebook advertising is extremely cost effective, it allows you to have total control of your budget and will help you reach an audience even more specific. Click here to know more on how to advertise on Facebook.

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Are you convinced but not sure how to start?

At L4 Group, we build any social media platform. We can help you set up a Facebook fan page for your business including the creation of the initial content. This will help your company reach out a larger audience and increase the amount of potential customers.

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Original article located at: http://www.l4groupllc.com/8-reasons-create-facebook-fan-page-business/>

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Proven Formula For Creating The Best Blog Titles

Having the best blog article content is uselessIf nobody clicks the title to read it. The best blog titles make the difference between getting massive traffic to your website or having an article go bust.

Think about your own experience in the off-line world. Here is a scenario. You are standing in the checkout line at the grocery store. Surrounding you are racks of magazines. You know the kind. People, Entertainment Today, Star, Globe, Life and Style, Cosmopolitan, etc. What makes you grab one magazine over another? Titles and headlines!

Having a blog article with killer headlines and titles means that you will have a website with some fantastic traffic statistics. In this article, we will discuss some of the fundamentals on how to create exceptional, highly converting blog titles.

7 Points To Killer Blog Titles

1. Know Your Audience: Our best practices include understanding your audience. This means having a clear vision of the persona. This is one of the most important elements of copywriting. Consequently, this applies to blog titles as well as your general copy.

Is your target audience a mass-market consumer?

Are they young, urban professionals?

Is your audience full of hardened professional buyers with a bottom-line mentality?

Are you writing to C-suite professionals or blue-collar workers?

2. Make Your Titles Actionable: Avoid a passive title. People like titles that create action. Additionally, they like content that is educational in nature. Some of the blog titles include the words “How To…”, “Ways To…”, “Tips On…”, etc. Also, incorporate a verb in your blog title. By doing this, your reader knows that the content is action oriented.

For example, here are some actionable blog titles:

How Do I Fix My Email? It’s Not Working!

Five Tips For Choosing A New Primary Care Physician

How to Bake Salmon, Plus 5 Other Methods

3. Include Your Keywords: Let’s face it, most businesses that do blogging are doing so because they want to generate traffic to their website. Keywords are an important part of that strategy. Anybody who knows the basics of SEO will understand that having the keyword in the title of a blog post is very important. Therefore, be sure to incorporate keywords in your blog titles.

4. To The Point:  Avoid long and rambling blog titles. Make them brief and concise. Today’s world is filled with people that have Attention Deficit Disorder. I do not mean this in the literal sense, I am being sarcastic. However, people do pay more attention to short blurbs of content.

If your blog post title is too long, it will not be shared on social media as often as a shorter more concise title. Here are some samples:

Sample BBQ Grill Recipes For 4th of July

2017 Football Coaching Rumors

7 Ways To Lose Weight After 50

5. Use Numbers:  There is something about the human brain that loves organization. People thrive on having to do lists, shopping lists, etc. Incorporating a number into your blog title is a great eye-catching technique. We love to avoid numbers that are divisible by five.

Therefore, stay away from David Letterman’s top 10 list. Instead utilize odd numbers. Examples of this technique include:

Top 9 Ways To Save Money on A Tight Budget

Today’s 7 Tips For Buying Tuna

Our Best 3 Tips For 21st Century Black Friday Shopping

6. Appeal to Curious George:  Make your headlines intriguing so the reader naturally wants to learn more and click through to your blog content. Since boring content does not generate traffic, keep it intriguing and interesting. Keep this in mind as you are sourcing content ideas.

The more interesting the content idea, the more interesting your titles will become. For example;

These 3 Secrets Will Rouse Your Senses

Don’t Fall Victim To Bad Service, Learn These Tricks

Simple Etiquette Tips For The Discerning Golfers

7. Use Questions: When the human brain reads a question, it is naturally looking for an answer. Utilize this as a tactic to get people to click through to your blog post. For example,

Looking For Just The Right Deodorant? Best 3 Listed.

Want to Stay Abreast Of Gas Prices? Read More.

Have You Ever Stayed Awake At Night Thinking About Retirement?

Stop creating boring blog titles and begin implementing these seven steps. I am sure that you will start seeing an increasing your click through’s and website traffic. Need help with content creation? Contact us at [phone]. We will be more than happy to sit down with you and review your content creation strategies.

  Original article located at: http://www.l4groupllc.com/best-blog-titles-formula-for-creating-outstanding-headlines/>

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17 Tips To Turbocharge Your HVAC Facebook Page: How To Advertise On Facebook For HVAC

Many HVAC contractors are mystified with how to effectively use Facebook for their advertising. It is easy to see why since the general public is most likely not super enthused by connecting with a heating, ventilation and air conditioning company. It is just not the same as connecting with a fan page that talks about sports, music, comedy, cooking or other intriguing topics.

If you are an owner of an HVAC company, you are probably asking yourself, “How can I  take advantage of Facebook for my advertising?”  This article will discuss powerful advertising strategies and tips that HVAC contractors can utilize.

HVAC Facebook Advertising Strategy

One of the basic tactics that we employ at L4 Group for all of our clients is a basic philosophy of posting interesting content to the fan pages that we manage. This includes publishing content that is above and beyond our client’s products and services. Keep in mind, people do not want to constantly be sold every time they come to your fan page. This is especially true for contractors that sell HVAC services and equipment.

Put yourself in the shoes of your customer. Would you want to visit a fan page that only talks about condensers, condensate lines, air filters, etc? Heck no!

Another basic tactic that we utilize is the consistency of posting. All too often, we see contractors and small business owners post content to their fan page in flurries of activity. Many times a business owner will attend a marketing seminar and come back to their office with a bunch of great ideas. They start to post content to their fan page and after a couple days their enthusiasm dissipates as they get back into the normal routine of their workday. This yo-yo effect with their social postings makes it near impossible for them to gain any real traction in Facebook advertising.

Before we get into specific Facebook marketing techniques, you will need a company Facebook fan page. Don’t have one? Click here for a savings coupon to Have L4 Group build your company fan page or click the button below:

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17 Facebook Advertising Tips For HVAC Companies

The following list is compilation of tips, techniques and campaigns that any HVAC company can implement in their business. These are all proven tactics that L4 Group uses for our HVAC clients. Use this list as inspiration for your own Facebook campaigns. If you have ideas to add to this list, please submit them in the comments.

 Tell a Story: Facebook is a social platform and the people surfing through Facebook like to hear good stories. Take advantage of this. Encourage your technicians to give your social media editor stories from the field. This does not have to be an elaborate project on behalf of the technicians. Have your technician give the social media editor the basics. Your editor can wordsmith the story so it is engaging in suitable for your fan base.

Tell A Story, Part II:  Toot your own horn with the use of case studies. Highlight the problem and solution for a particular HVAC installation job. This is best done as a page on your website with a featured image posted to Facebook and link from Facebook back to the website page. Click the link to learn more about Case Studies.

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Establish Yourself As the Authority: Share educational content related to heating and air conditioning. When doing this, make sure that this is non-promotional. Avoid the temptation to always be selling. Posting content in this manner will position your company as an authoritative and trusted resource. For example, it is perfectly okay to share ductless advice and tips from the official Mitsubishi fan page if you are a Mitsubishi dealer.

Utilize Hashtags:  While hashtags are very popular within the Twitter world, they are also extremely helpful in Facebook. People perform searches using hashtags in Facebook. Additionally, when they read posts that contain hashtags, they are more likely to click the hashtag to see other related posts on this topic. We consistently see increased visibility in our posts that contain hashtags versus posts that do not use hashtags.

Hashtags, Part II:  Create your own hashtag and use it consistently. For example, #TuesdayTips.

Leverage the Social Power of Facebook, Use Tags: When posting content where a person is being mentioned, be sure to tag them using the @ sign. This notifies the person that is mentioned in the post that they have been mentioned. This will get the post more visibility, especially if the person shares it with their friends.

Publish Inspirational Quotes: Create an image that contains an inspirational quote, a corresponding image that is inspiring and your brand’s logo. This does not have to be done very often. At L4 Group, we publish these types of posts 1 to 2 times per month for our clients.

Share Related Niches Content: Not all of your posts need to be HVAC centric. Your audience will appreciate posts that talk about topics like gardening, home improvement, home decor and cooking. While these posts are not heating and cooling, they are indirectly related under the broad umbrella of home and garden.

Community Information: Share special events and community information with your audience. If there is a local fair, parade, play, concert or other special event taking place in your service area be sure to share it on your fan page. Do not be afraid of sharing posts from other fan pages.

Fill in the Blank:  Engage your audience by asking them questions. A great way to do this is to have them fill in the blank for a statement that you post. This works especially well when you publish a funny picture with a caption that needs to be completed. Another twist is to publish a funny picture and ask your audience to supply captions.

Publish Coupons:  Who doesn’t like to save money? It has been proven that Facebook audiences love to see coupons on fan pages. Depending on the coupon being offered, you might be able to build an email list. For example, if the coupon has a high perceived value, your audience is more likely to provide their name and email address in exchange for the coupon. We create coupons for our HVAC clients for a variety of offers like, $99 tune-ups, free air filters with a service call, 15% off the installation cost of the digital thermostat, etc.

Run a Giveaway Contest:  Use this technique with caution. Do not overdo this, especially if your audience is not accustomed to seeing you running these types of contests. However, this is particularly effective when done correct. Whenever running a giveaway contest, be sure to follow the rules of Facebook advertising. When we run these types of ads for our clients, we always make sure to publish the winner at the conclusion of the contest.

Support a Local Charity:  If your company is active with local charities, let others know. We post a lot of content to our client’s fan pages touting how great they are with regards to charitable services and donations.

Highlight a Special Employee: Give praise when praise is due. Did one of your employees go above and beyond? Did they receive praise from your customer? If so, take a picture of your employee and post it to Facebook with a short blurb about what they did. Make sure to tag them in the post, they will most likely share that with their own friends and family.

Spread The Stars: Is your HVAC company getting greta online reviews? Make sure you let your Facebook fans know! Take a screen shot of the online review and publish that image to your Facebook wall with a link to the review.

Express Yourself:  Get creative with video! Video is a great medium for Facebook.  Facebook users love to see video and it is a very effective tool to get your point across. You can utilize Facebook alive to take it to the next level. When we run giveaway contest for our clients we will utilize video to record the winter receiving their prize. This video is then published to our client’s fan page and we tag the customer in the video using the @ sign. We also incorporate the use of hashtags in the post. As you can see this is a culmination of several tips from this list.

Ugly Heater Contest: run a contest where your fans submit a picture of their old, ugly heater. There are many variations on how to run this contest. For example, your fans would submit a picture of their ugly heater along with a caption.  For every share, like or comment on their post, that person receives one entry in a random drawing.

How Much Does Facebook Advertising Cost?

You can boost your Facebook posts with all of the campaigns above as well as other ideas you may have. Boosting a post does not need to cost a lot of money. We have run very effective campaigns for our clients by only spending $10-$15 per day for a 2 to 3 week period.  Some of our most expensive Facebook advertising campaigns are still less expensive than running Google Pay-Per-Click campaigns.

We have run ductless heating and air-conditioning giveaway contests for clients of ours where the Facebook ad spend budget was $50 per day for a three week period. At the end of this timeframe a winner was randomly drawn and notified. Additionally, we sent an email blast to all of the contest participants notifying them of the winner. After a short lapse in time, a customer service rep following up with all of the conference participants to offer them a discount and/or a rebate match for a new system installation. This strategy has generated huge ROIs for our clients. In addition to selling new systems, our clients have been able to convert leads into routine service calls, supplemental heating installation work in other up-sells.

If you would like to learn more about Facebook advertising and leveraging the power of Facebook for your HVAC company, give us a call at [phone]. We will be more than happy to offer a free evaluation of your current Facebook strategy and give you our recommendations.

Original article located at: http://www.l4groupllc.com/17-tips-to-turbocharge-your-hvac-facebook-page-how-to-advertise-on-facebook-for-hvac/>

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Examples of Hyper-Local Marketing

In the old days when people wanted to call a company but didn’t have the phone number, they would search the White Pages. If they wanted to find a type of business, they’d search the Yellow Pages. But in today’s digital world, search is key. If a local company is targeting a local market but doesn’t have enormous name recognition, being found by search engines is crucial.

If you own a local company and someone is looking for your services in one specific area, town or city, you want to be on the first page of their search result. That is when hyper-local webpages come into play.

At L4 Group, we build pages on local business websites that are specifically targeted for keyword phrases in a city or town that these local companies service. Having hyperlocal marketing pages that represent your entire service area will allow you to easily connect with your customers in their town and allow them to connect with you. Not sure what hyper local pages are? Click here to learn more.

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Here are three examples of hyperlocal pages that we have worked on for some of our clients:

Cents-able Oil

Cents-able Oil provides home heating oil products in the Greater New Haven, CT area with delivery, repair and installation service.

We created a hyperlocal page for each of the towns where Cents-able Oil provides service. As an example, when someone searches on Internet a home heating oil provider around Madison, CT, they will find Cents-able Oil through the hyperlocal page built for Madison, CT.

PFO Heating & Air Conditioning

PFO Heating & Air Conditioning offers fuel oil delivery as well as heaters, boilers, furnace and air conditioning installations and service in New Jersey & Pennsylvania.

For this particular client, we had to build 90 different hyperlocal pages based on their service area, which included 90 different towns.

Search engines also give a lot of weight to online reviews. Therefore, we also added a local heat map and a review section where prospects customers are able to check the recent reviews and opinion from other customers. This type of social proof helps in the sales process by solidifying the reputation of the company.

R.F. Ohl

R.F. Ohl offers fuel delivery, heating & cooling products and fire and patio solutions for houses and businesses.

For this client, we built a case study of one of their customer’s experiences with one of their products and installation. As a result, this webpage, which can be found inside the client’s website, is also used as a hyperlocal page.

When someone is looking on Internet for a solution for their cooling/heating problem of his house located in Bethlehem, this case study will function as a hyperlocal page and will appear at the top of his search.

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An important aspect to highlight from these examples is that all of these hyperlocal pages share the same characteristics:

They have a unique content city by city

There is good amount of content in order to be ranked well in Google

They are not “doorway pages”

You can find links to go to other parts of the website

And you will always have a call to action: “Click Here To Order Oil”, “Call today for repairs”, etc.

If you would like a free assessment and evaluation of your website and online marketing presence, give us a call at [phone]. Also, we are offering a discount on a Hyper-Local Page Build for your website. Click the button below to receive a discount coupon.

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Original article located at: http://www.l4groupllc.com/examples-of-hyper-local-marketing/>

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Hyper Local SEO Web Pages For Marketing and Advertising

Hyper local webpages are very effective tools for obtaining search engine results that matter for local businesses. Consider this, your customers are searching for your products and services, using their city as part of the search phrase to ensure that they achieve local results. Additionally, if the search is taking place with a mobile phone, Google is automatically utilizing this geo-modifier based on the IP address where the phone is located. Having a website that contains hyper-local marketing pages helps to secure search engine results that generate leads.

In this case study, I will show you results that highlight the effectiveness of utilizing webpages with hyper local, geocentric content. This case study is featuring a test website that I built to generate leads for my own business. To begin, let’s look at a two week period of phone calls that are being generated from this website. The following image shows phone call activity from October 20 to November 4. As you can see, October 27 had the highest volume of phone calls, peaking at 7 qualified calls.

It is important to note that the call volume for this particular niche may be substantially different for other niches. In this particular case, an average of four calls per day is exceptional. While this website is focusing on generating phone calls as its main call to action, we also utilize our hyper local strategy for websites that are focused on selling a products or service with e-commerce. It works equally as well for e-commerce sales as it does for phone call lead generation.

The Hyperlocal Marketing Strategy

The foundational element of hyper local pages is the pairing of the targeted keyword phrase with the targeted city. For example, if the main target keyword phrase is “roof repair” and the city is “Monroe, NY” then it stands to reason that a consumer would perform a Google search for phrases like, “roof repair in monroe ny”, “monroe roof repairs”, “monroe roofing company”, “roofers in monroe ny”, etc. A single page can be constructed to perform well for any of the search variations. However, if your service area spans more towns than Monroe New York, you will most likely need more than a single page.

Typically, local businesses and especially service based businesses have service areas that span beyond just a single town. In this case, utilizing a hyper local marketing strategy is essential to get consistent, high quality rankings in the search engine. Consider the roofing example above. A roofer that services Monroe NY most likely also services Middletown NY,  Chester NY, Washingtonville NY  and all surrounding areas. It is very conceivable that such a roofer would have a service area consisting of over 100 towns and cities. In this situation, the roofer would have exceptional results with their website if they were to target all 100 towns with individual pages.

A Real World, Hyper Local Page Example

The following is a video example that highlights the hyper local case study for L4 Group. This video shows live searches in the resulting hyper local pages that generated the phone call volume in the image above. as you’ll see in the video, the website is appearing on the first page of google for many search terms.

  Do you want to implement a hyper-local strategy on your website?

Are you ready to get hyper local? Give us a call for a free consultation to see how your company can benefit from a hyper local marketing strategy. Call us at [phone].

Original article located at: http://www.l4groupllc.com/hyper-local-seo-web-pages-for-marketing-and-advertising/>

[l4group]

Using Case Studies for HVAC Marketing

When your customers start to think about replacing their HVAC system, what is the first thing they do?

Typically homeowners will do one or both of the following actions. They will consult with their friends, family and/or coworkers to ask if they have worked with your company or if they have an HVAC system in their home that they would recommend. They will also perform some online market research to see what other people are saying about the product in question or your company.

In today’s online, Internet savvy world, 9 out of 10 people are relying on Google searches for online product reviews. They are also using Facebook, Twitter and other social networks for posts from trusted friends related to your product and service. These people are using online tools like this prior to making their purchasing decisions. The Internet has become a powerful tool and consumers understand that a little bit of time invested in online research upfront can save them from making bad investment decisions.

Case studies are a marketing tool that we highly, highly, highly encourage our customers to utilize. Case studies are in invaluable asset and an extremely powerful marketing and sales tool that allows you to establish proof to your customers that the heating and cooling systems you install are of high quality, will be a solid investment and increases the value of their home.

According to Content Marketing Institute, U.K. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, eNewsletters, blogs and website articles. It doesn’t stop there: The CMI also reports that 63% of UK marketers believe that case studies are effective marketing tactics. Similar statistics apply to the US market.

How do you use case studies to market HVAC services?

For starters, heating and cooling contractors should have a dedicated case studies page on their website. This does not necessarily need to be called case studies. For example, you could easily label this page as “Project Portfolio“, “Examples of Work“, “Customer Showcase“, “Case Studies“, etc.

The case study is what is the most important aspect. Be sure to include the initial problem that your customer was experiencing as well as the solution that was solved as a result of your company working on their home. Good enhancements to include in a case study include references to cost savings that the homeowner experienced in their monthly utility bills as well as any details on financing that help in the sales process. The bottom line is that your case study should highlight the problem, solution and results.

Click to see this complete example HVAC case study.

We also like to use the customers city information and personal story to transform regular case studies into hyper local SEO pages that appear in Google searches for other customers researching the same problem and solution in their city. It is okay to make the case study very personal as that resonates well with other people searching for the same problem/solution.

Be sure to optimize your case study with call to actions. Incorporate the types of call actions that a potential buyer would be interested in. For example, a homeowner searching for solutions related to ductless heating and cooling may very well be interested in downloading a product guide for a ductless system. Don’t stop with one call to action. The reader of your case study may be further along in the sales process and is more interested in receiving an estimate. Be sure to include called actions that will satisfy that readers goals. These call actions could be as simple as a phone number or an online scheduling form.

Leverage your Heating and Cooling Case Studies: Get More Bang For Your Buck

Once the case study is completed incorporate that case study in other aspects of your existing marketing plan. For example, publish the highlights of the case study and a link to your website page containing the case study on Facebook, Twitter or other social platforms that you are active in. Don’t stop there! Create a blog post from the contents of your case study and publish that on your blog. Remember, incorporate call to actions within your blog post and links back to the case study.

One other way to utilize case studies is to group them by classification and then build a blog post that talks to that specific classification. For example, if you have 6 to 10 case studies that highlight Mitsubishi ductless heating being utilized to extend the season of sunrooms, it would be a good idea to classify those case studies into a “Sunroom” category. This is a great way to group related content. Additionally, this makes it easy to create a single blog post that is targeting sunroom comfort and highlighting these 6 to 10 case studies.

Does this sound awesome but like a lot of work?

Do you see the benefit of utilizing case studies in your HVAC business but are thinking that you just don’t have the time to do this?

Do you need to have this on your website immediately?

If so, you can leverage the resources of L4 Group. We build these types of case studies and integrate them into your website so that you don’t have to. You focus on what you do best, installing HVAC systems. Let us focus on telling your story and leveraging your story as a marketing tool for you to get more sales.

Existing customers of L4 Group can click the button below to access our case study entry page. If you would like us to do case studies for you but you are not an L4 Group customer yet, give us a call at [phone] to get started now.

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Original article located at: http://www.l4groupllc.com/using-case-studies-for-hvac-marketing/>

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[l4group]

SEO Improvements That You Can Easily Make

Check out our latest blog post on how to improve your website with SEO.

Why should you concentrate on SEO? You have utilized all you know about advertising, you are marketing through paid ads on search engines and high ranking sites. You get clicks through, but few are coming for the content. You have noticed this in your traffic reports and the reports have you frustrated. So what is wrong? You have spent the money you had for your marketing and now you are starting to wonder if your efforts have been worth the time and money.

The answer is yes, all of your efforts have helped, but there is something else you need to do. You should check and improve your website’s SEO. With just a few changes to your images, titles, and content, you can make search engines happy and target visitors that are looking for the information you have meticulously supplied. Best of all, the changes in organic SEO are free, and in most cases, you can ask an SEO expert in Reading, PA to make these changes.

Increase Your Rankings With Organic SEO

Organic SEO refers to search engine optimization you include on in your pages, blog posts, and descriptions. If you want Google or any other search engine to notice you, a few simple changes may be all you need to pull out ahead of your competition.

Seven Simple SEO Improvements

Title: Start with the title. Examine the title of your site, article and post titles, and individual pages. Your titles should have your keyword phrases in them. For example, if you own a bridal shop, bridal should be in the title. All of your titles need to match up with your content and your content must match up with your products.

Meta Description: Complete your meta description with keyword phrases and keep the description short. Next to the title, your description tells search engines and searchers what they will find on your website and this should match the search phrases used to find your content. Search engines keep the results as short as possible in order to fit more results on their pages. Keep that in mind!

Headings: Use search engine optimized headings. Headings tell the engines what to expect from the next section of your pages. Optimize the headings with keywords and/or synonyms for your chosen keywords and then make sure the content that follows matches the headings.

Alt Text: Title and use alternate text on added images. Google ranks pages with multiple media higher than those with words alone. For good image SEO, use images that work with the content, title them and add alternate text to describe the images.

Content: Vary the amount of content, but keep the articles and posts moderate to long if it is possible. The more real information, the better! Update your pages and add new content to your blog. Search engines notice the date your content is created, updated, and changed and they know searchers want the latest and most relevant results.

Linking: Cite and link to websites that are considered popular and trusted. Linking to trusted sites adds trust to your own website and the engines place more value on that.

Keywords: Do not overdo it with the keyword phrasing. Try to keep keywords at 2 percent or lower. Use synonyms and related terms to back up your keywords.

The above rules for SEO are free to do and tremendously helpful for raising your rankings in the search engines. Search engine optimization is not as difficult as you may have thought and you will find that the changes are simple and are worth every minute of your time. If your site is lacking good SEO, you will get better results with just a few improvements.

  By incorporating SEO strategies with a professional SEO agency, your website will be more visible online and you will be able to reach more clients. L4 Group specializes in helping business owners and marketing executives throughout the United States by using the most effective online marketing strategies that will increase traffic, sales, and profitability with proven results. Call today for a free consultation and web analysis.

Grow your business and contact us today or give us a call at [phone] if you have any questions on SEO marketing.

  Original article located at: http://www.l4groupllc.com/seo-reading-pa-optimization-improvements/>

[l4group]

SEO Mistakes That Will Ruin Your Website

Check out our latest blog post on SEO mistakes to avoid

Search engine optimization (SEO) is a very involved process. As such, making and mistakes is quite easy. Fortunately, the majority of these mistakes can be corrected. Below are some frequently made mistakes:

Not Optimizing Meta Description And Title Tags

The Meta description and title tag provide visitors with a synopsis of the content of the pages. If the title tags of the brand are not optimized, confusion for search engines will occur. Each page should have a different title tag and Meta description. The tags assist in ranking on the search engine result pages (SERP). The descriptions help the website in standing out among competitors.

Duplicate Or Poorly Written Content

Duplicate or poorly written content is among the most common SEO problems. If this is found by the search engines, they will block some of the content pages. Canonical URLs can be used to notify Google about the originality of the content.

The website content should be of high quality and match the query intent of the user. This requires a smart content strategy. Bad content quality would be a waste of SEO efforts. In addition, the target audience should be kept in mind when writing content. Ensure the content is also written in a tone and level people can understand.

Content should also be dynamic and updated on a regular basis. Doing this causes search engine spiders to consistently crawl the website. This will definitely prompt a high ranking in SERP.

Building Incorrect Links

It is useless to build links without a strategy. Your ranking will be helped by building first-rate links for search engines. Additionally, linking to directories is also useless as only low quality links are accessible. Linking to reputable industry sites will be more beneficial.

Lack Of A Mobile Optimized Site

On mobile devices, searches are among the biggest activities. As such, a mobile-friendly website with practical labels is ideal for users. Additionally, mobile optimized sites enhance the user experience across many devices and platforms.

Arbitrarily Chosen Keywords

Many so-called SEO professionals are not really aware of how to properly optimize a website. They take shortcuts that include promoting keywords that are useless for a particular site. Appropriately chosen keywords and the way they are used throughout the content are vital to attract search engine spiders. Incorrectly used keywords results in attracting useless traffic and valuable opportunities being missed. A true SEO expert will know what keywords you should be using and will incorporate them into your online marketing strategies.

Keyword Stuffing

When the right keywords are chosen, resist the urge to overindulge. Keyword stuffing is a common mistake and is rarely seen as such. Stuffing an article with keywords is among the worst attempts at tricking the algorithms of a search engine. In fact, pages with content stuffed with keywords are specifically sought by search engines and penalized. Keyword stuffing is viewed as an effort to manipulate search engines. It will not benefit the website in any way; however, it remains one of the most commonly made SEO mistakes.

To ensure your website is ranked among the best in your industry, these common SEO mistakes will have to be avoided.

You can make your business more visible online by incorporating SEO strategies that will help grow your business. L4 Group specializes in helping business owners and marketing executives throughout the United States by using the most effective online marketing strategies that will increase traffic, sales, and profitability with proven results. Call today for a free consultation and web analysis.

Grow your business and contact us today or give us a call at [phone] if you have any questions on SEO marketing.

Original article located at: http://www.l4groupllc.com/seo-mistakes-that-will-ruin-your-website/>

[l4group]

Online Marketing Strategies That Have Withstood The Test Of Time

Online marketing is one of the most longstanding strategies of this age. Business success and online marketing efforts often go hand in hand. More than 80 percent of consumers use a computer to find the products and services they need. Therefore, having a strong marketing strategy is becoming more of a necessity than it is an option. Many of the top online marketing strategies have been working for businesses for many years. The following are some online marketing strategies that have withstood the test of time:

Content Marketing

Continent marketing is a strong strategy that still works well when businesses use it in conjunction with search engine optimization tactics. Content marketing strategies involve using high-quality articles that have highly relevant search terms incorporated into the text. The articles have engaging content that captivates the readers and entices them to purchase products and services.

Video Marketing

Video marketing is a powerful strategy that is still quite effective. Video makers can take a large amount of information and place it into 30 seconds of exciting persuasion. Video marketing sometimes works better than content marketing because of the visual and audial emotional movement it can cause.

Social Media Marketing

Social media marketing is still huge. It involves the spreading of information through popular social media sites such as Facebook, Twitter, Google + and the like. Social media marketing keeps consumers up to date on the business’s sales, promotions, discounts and deals. Many businesses use social media marketing to entice prospective customers to join a list or to entice current customers to claim referral bonuses. Such businesses can easily announce sales events by posting a short Facebook update or tweet. Social medial marketing is still as effective as it was 10 years ago.

Email Marketing

Email marketing is a strategy that is still effective. The messages have to meet certain conditions for email marketing to be effective, however. First, the emails should not have attachments because many consumers are afraid to open attachments these days. A captivating heading or subject is necessary to effectively use email marketing, as well. The emails should be short, and they should get to the point quickly. The average consumer will not read an email that is more than 200 words nowadays. Email marketing still works if the person who is doing the marketing knows how to work it.

SMS Marketing

SMS marketing is becoming increasingly popular. It is starting to replace email marketing efforts. SMS messaging is more effective than email marketing is because of the growing number of people who have their cell phones with them at all times. SMS marketing is still widely used to announce sales and encourage registration for special services. SMS marketing is expected to succeed for many years to come because cell phone technology will continue to grow. Businesses can use any of the previously mentioned strategies to grow their customer base. They can even use a combination of them. The fruit of success will blossom if they stick to strategies that have stood strong throughout the years.

  You can make your business more visible online by incorporating internet marketing strategies. L4 Group specializes in helping business owners and marketing executives throughout the United States. L4 Group uses the most effective online marketing strategies that will increase traffic, sales, and profitability with proven results. Call today for a free consultation and web analysis.

Grow your business and contact us today or give us a call at [phone] if you have any questions on SEO marketing.

Original article located at: http://www.l4groupllc.com/online-marketing-strategies-that-have-withstood-the-test-of-time/>

[l4group]

Effective Content Marketing Strategies For 2016

Read our latest blog post if you want your content to do what it is supposed to.

Did you know that just 37% out of the 76% of marketers who regularly use content marketing to advertise their business report effectiveness with this strategy? Could it be that those who are less than effective are just throwing something out there hoping it will work? During the formative years of social media, just one tweet, a coupon or two, and showing up to chat with visitors was enough to have potential customers around the world sitting up and taking notice of your brand. Things have changed. With the massive amounts of content online today, consumers are more discerning about what captures their attention. Attracting an audience’s attention and converting them to customers has become much tougher.

No one has to tell you that having an effective content marketing strategy is necessary for success, but with all the marketing changes taking place rapidly, what exactly should that look like? The only way to find out is to automatically communicate with your readers and track their engagement. More than ever before, you must learn how to build a great content marketing plan, and here is what you need to know.

Documentation

According to research by the Content Marketing Institute, it is important to document the strategies you use for content marketing. This study shows that marketers are less likely to feel overwhelmed along the way while experiencing gratification from the effectiveness of their plans when they document their strategies. This helped them justify the money they spent on content marketing.

Documentation should include actionable steps and spelling out how why you should be using content marketing. Long term goals should be part of it along with ideas for future content. Don’t forget to meet with your team of marketing experts regularly to go over and adjust your strategy where necessary.

Keep Up With Changes

It isn’t enough to just fill your sites with content, make necessary upgrades to that content and keep it fresh and evergreen. You must also optimize for a mobile market as well. Today’s consumer takes their phone or table with them everywhere they go, and spend time searching and shopping while there. You have to keep up with these changes or you will fall flat in the content marketing world.

Social Media

Where would any marketer be without social media today? Although it is the only channel by which you can advertise your offerings, working it into your overall content marketing plan is vital for ultimate effectiveness. Social media should be part of every content marketing strategy.

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  Don’t Overlook Your Offline Audience

Ignoring your offline audience is counterproductive and can result in loss of revenue. No one wants that, so be sure to cross-promote at every opportunity. Take a look under the bottle cap of any Honest Tea product to see what I mean. This company adds words of wisdom for customers to read and many share these via selfies with friends and others in their social networks. Imagine how that little process is adding to the company’s bottom line.

If you are interested in making your business visible online or incorporating content marketing strategies to grow your business, L4 Group specializes in helping business owners and marketing executives throughout the United States. L4 Group uses the most effective online marketing strategies that will increase traffic, sales, and profitability with proven results. Call today for a free consultation and web analysis.

Grow your business and contact us today or give us a call at [phone] if you have any questions on SEO marketing.

Related Posts:

Elements That Make Up Effective Content

Content, SEO, & User Intent

How To Effectively Spread Your Content & Reach An Audience

Why Is Content So Important For My Online Marketing?

Original article located at: http://www.l4groupllc.com/effective-content-marketing-strategies-for-2016/>

[l4group]

The Importance Of Location & SEO

Read our latest article on the importance of location and SEO

Business owners and managers need to understand the importance of SEO and location. It can make the difference in the success of your business. This article outlines why location is such an important factor when it comes to SEO.

For Business Owners: Time And Success

Regardless of the type of business you own or operate, you will only have customers if they know your company exists. Unlike old-fashioned advertising methods of the past, the best way to advertise today is to make your company visible in search engines. Search engine optimization can increase your company’s rank in the search engines, bring more visitors to your website, and bring more customers to you.

However, generic SEO is not enough when you want significant results from your website. If your company caters primarily to local customers, local SEO is a better approach. When a potential customer is searching for a company like yours, the faster he can find a local company the more likely he will be to do business with that particular company.

Consider The Customer’s Viewpoint

While business owners are often short on time, so are potential customers. A customer who wants a local company may not be willing or able to spend time sifting through search engine results to find one in his location. Whether he needs a service or product immediately, or is accessing the web from a mobile device, he wants results that are both fast and accurate.

A potential customer who is looking for a company in his city will approach the first company that meets his specifications. If your company offers the service or product he wants, location-specific SEO results will help him find your website. He will know what you offer, and where to find you.

How To Produce Location-Specific SEO For Your Website

Whether you hire someone to produce content for your website, or whether you prefer to do it yourself, it does not require special knowledge or gimmicks to make location a key point.

You can start by thinking of the product or service your company offers. As an example, perhaps your company sells vintage clothing. If you are trying to attract new customers to your store, the name of your city and state should be included so they are visible in search engine results.

If your location is not included, you will not attract as many local customers. When a person is looking for vintage clothing, he does not want to be directed to a different state or a different country. Location-specific results, and a high ranking in the search engines, will bring him to your store. Whether you have recently opened your company, or whether you have operated it for years, you may have noticed old-fashioned advertising methods are not as useful as they were in the past. Today’s customers want the fast, easy, accurate information that they can find on the web.

The more people who know about your company, the more people you will have as customers. If you have a brick-and-mortar company, SEO is the way to obtain new customers. They will find you as soon as they search for the product or service you provide.

If you are interested in making your website visible online, L4 Group specializes in helping business owners and marketing executives throughout the United States. L4 Group uses the most effective online marketing strategies that will increase traffic, sales, and profitability with proven results. Call today for a free consultation and web analysis.

Grow your business and contact us today or give us a call at [phone] if you have any questions on SEO marketing.

Original article located at: http://www.l4groupllc.com/the-importance-of-location-seo/>

[l4group]

Elements That Make Up Effective Content

Check out our latest blog post on what you should include when writing a piece of content for your website.

Although most site owners know the importance of content in attracting web traffic, very few focus on the structure of the content that they publish. This is unfortunate because search engine algorithms weigh content based on parameters such as relevance and quality. For this reason, it is wise to create content that will improve your site’s rank on search engine results pages. This article will discuss what the most effective elements are that should be included in a piece of content.

  Meta-description

Every post you publish on your website should be accompanied by an appropriate meta-description. In simple words, a meta-description is a short summary of the content on a web page. Search engines usually display meta-descriptions below a website’s URL, but it is worth noting that this is not a standard or mandatory practice. Still, meta-descriptions make it easier for web users to determine whether webpages contain relevant search results. Finally, make sure you include content-relevant keywords in your meta-descriptions.

H1 Headlines

Use H1 headlines sparingly. In fact, the acceptable industry practice is to reserve H1 headlines for creating the main content titles. If you have to create sub-titles, use other header elements such as H2 or H3. This will make it easier for site visitors to quickly scan web pages and understand the message the content author intended to convey.

Topic

Introduce the topic you intend to cover at the beginning rather than at the middle or end of an article, blog post, or whiteboard video. Doing so makes it easier for readers to follow along. In addition, search engine algorithms usually pay a lot of attention to the ideas presented at the beginning of web pages or articles.

Bullet Points

Use bullet points to draw the attention of content consumers to interesting points, recap main points, summarize list of ideas or highlight key attributes. This will also make it easier for search engine algorithms to identify important information and serve it to web users.

Call-To-Action

Include a relevant call-to-action (CTA) in your post. However, do not overuse a CTA or insert it at points where it may fail to make sense to your target audience. In other words, you should only include a CTA in your article if it adds value to the message or ideas you are trying to convey. More importantly, do not just insert a call-to-action and forget about it. Instead, deploy A/B testing to monitor the performance of the two CTA versions and eventually use the CTA with a better conversion rate. Moreover, incorporate relevant keywords into your call-to-action to help solidify the message in your content. Remember, most web users are quite savvy and expect consistency when reading or viewing content.

Images

If creating text-based content, incorporate images because they can make it more attractive to web users. Nevertheless, make sure images used rhyme with the content message. Since your content will be viewed on desktop PCs as well as mobile devices, remember to make images dynamic.

Conclusion

The content published on your site should be both SEO and user-friendly. To achieve this goal, use elements such as meta-descriptions, H1 headlines, images, calls-to-action, bullet points and pyramid-style idea introduction.

If you are interested in content marketing for your business, L4 Group specializes in helping business owners and marketing executives throughout the United States. L4 Group uses the most effective online marketing strategies that will increase traffic, sales, and profitability with proven results. Call today for a free consultation and web analysis.

Grow your business and contact us today or give us a call at [phone] if you have any questions on SEO marketing.

Original article located at: http://www.l4groupllc.com/elements-that-make-up-effective-content/>

[l4group]

SEO: Using A Well-Rounded Approach

Our latest blog post talks about a well-rounded SEO approach. Learn what that is and how you can incorporate this into your SEO strategies.

Search engine optimization is one of the key pillars that underpins the operation of the World Wide Web. However, it is hard to nail SEO down to an exact science partly because search engine companies such as Google have never revealed how their search algorithms really work. For this reason, you must develop and implement a SEO strategy that encompasses a wide range of web facets. Some of the strategies you can use to achieve this goal include:

Content Strategy

It is impossible to develop a well-rounded SEO strategy without incorporating a content component as well. Take note this includes different content formats such as text, video, audio, and images. Content is important because Google has admitted, without revealing how its algorithms work, that content plays a role in determining site ranking on search engine results pages (SERP). To succeed on the content front, keyword research is one of the key tasks you must undertake. This includes keyword research relevant to your SEO campaign/strategy/business niche as well as competitor keyword analysis. Monitoring the competition is necessary to avoid losing your loyal base to another company.

Social Media

According to Forbes, it has taken a while for many SEO “traditionalists” to grasp the importance of social networking sites such as Facebook and Twitter. Unlike other platforms that SEO experts use to reach web users, social networking sites allow businesses to do more than simply post messages to web users. In other words, such sites allow businesses to establish and build a brand, launch and monitor marketing campaigns, communicate with consumers, drive traffic to brand site, as well as monitor competitors. Nevertheless, marketing products/services and communicating with consumers on these sites is fraught with pitfalls and many businesses, including large corporates, have discovered this the hard way. For this reason, social media marketing campaigns should be optimized to suit a particular demographic and monitored carefully. At the same time, a business should develop a crisis management strategy and implement it immediately if social networking site members develop negative attitudes towards a brand.

Links

Although links developed negative notoriety during the early days of search engine optimization, they are still as important today as they were ten years ago. However, you should only use quality links. An effective way of acquiring quality links is by requesting popular sites to allow you to write and submit guest blogs. Sites that allow guest blogging usually include links at the bottom of submitted posts pointing back to the blog writer’s site. Furthermore, you could post video content on video sharing sites such as YouTube and include a link to your site.

Data Analysis

Since data analysis tools are easily accessible, use them to slice and dice data gathered from various sources including your company’s social networking sites. This will help you make data-driven business decisions. If you do not leverage the power of data analytics, expect to lose to nimbler startups.

  Conclusion

To succeed on the SEO front, you should take a holistic web marketing or communication approach. This means your SEO plan should be based on a well-rounded content strategy, social media presence, acquiring and using quality links, and data analytics.

L4 Group specializes in helping business owners and marketing executives throughout the United States. L4 Group will use holistic online marketing strategies that will noticeably increase traffic, sales, and profitability. Call today for a free consultation and web analysis.

Grow your business and contact us today or give us a call at [phone] if you have any questions on SEO marketing.

Original article located at: http://www.l4groupllc.com/seo-using-a-well-rounded-approach/>

[l4group]

How To Join A Google Hangout

These are video instructions for joining a Google hangout from an invite that originated via an email with a Google hangout shared hyperlink.

Original article located at: http://www.l4groupllc.com/how-to-join-a-google-hangout/>