The nine minute music video for “Alejandro” was released in June 2010, combining eclectic outfits and choreography famous to Lady Gaga’s videos at the time alongside unmistakably Christian images (Kreps). The song was a two-time platinum top 10 hit from Lady Gaga’s album The Fame Monster, which covered the various monsters in her life; Alejandro focused on the men and Gaga’s conflicted rejection of three ex-lovers (Campbell). In fact, the three men named in the song, Alejandro, Fernando, and Roberto, correspond to three men Lady Gaga dated prior to this song’s release: Alexander McQueen, Fernando Garibay, and Rob Fusari (Lamb). However, the video includes more meaning and symbolism that the song’s lyrics itself, giving a new layer to a song about former lovers.
Militaristic themes make up a large part of the video, with soldiers, weaponry, and images of war highlighted repeatedly. A grey, almost black & white tone composes much of the video, with muted oppressive military images contrasting with bright red religious imagery such as Gaga’s rubber nun outfit and the rosary beads, painting a bleak scene influenced by 1920s Weimar Germany (Montgomery, “Lady Gaga's 'Alejandro' Video”). The muted space recalls Madonna’s “Vogue” video, as well as her conical bra inspiring Lady Gaga’s machine gun one later in the video (Kreps). Carefully constructed close-ups of Lady Gaga and the men surrounding her create an atmosphere of artistic oppression that dictates much of the style of the video. Some suggest that these militaristic images alongside homoerotic moments in the choreography and film shots demonstrate a critique of Don’t Ask Don’t Tell, the military’s policy on gay members due to the fact that Gaga has spoken against it publicly (Adams). More generally however, the video is seen to be a tribute to gay communities and Lady Gaga’s role as an important symbol for the group through her music. However, she also holds an outsider perspective, as she is not a member of the community, which is shown in the video for “Alejandro” as she stands apart from the group, looks over them, and wears dramatically different outfits.
While the lyrics of “Alejandro” are not explicitly Christian, Lady Gaga adds Christian meaning through the images she uses throughout the video. Christian imagery is used throughout the videos, often highlighted in bright red colors, including the sacred heart from early in the video that Lady Gaga displays on a pillow and the dark rosary beads that she swallows while dressed in a red-rubber nun outfit. She wears a costume resembling a crusader, an important figure in Catholic history, with flames in the background and is lifted in a similar outfit above the men in a position of worship, both presenting her as a possible leading force in Christianity and differentiating her from the men. Another interpretation of the “Alejandro” video focuses on Lady Gaga as a modernizing force in Christianity. Lady Gaga illustrates her struggle with her Catholic faith and its traditional discrimination against homosexuality in “Alejandro,” internalizing her religious beliefs, possibly symbolized when she swallows the rosary beads.
However, the blend of Christian symbols with sex was controversial with many Catholics and Gaga has been accused of manipulating religious images to draw attention (Lamb). Even fellow music artist Katy Perry called out the video as blasphemous on Twitter (Montgomery, “Lady Gaga's 'Alejandro' Video”). The director defended the video’s use of religious imagery, saying that it “represents the character's battle between the dark forces of this world and the spiritual salvation of the Soul” (Montgomery, “Lady Gaga's 'Alejandro' Director”). Despite the variety of potential meaning and controversy surrounding the “Alejandro” video, Lady Gaga weaves in Christian images and symbols throughout the video, starting an interesting discussion about modern religion and use of its symbols in art. Her work may be outrageous, confusing, and scandalizing, but it does bring Christian images to a younger generation and challenges viewers to interpret the many layers of her content, working with these symbols and messages in a completely new way.
Adams, Richard. “Lady Gaga Joins Maine Rally for Repeal of 'Don't Ask Don't Tell.'” The Guardian, Guardian News and Media, 20 Sept. 2010, https://www.theguardian.com/world/richard-adams-blog/2010/sep/20/lady-gaga-rally-maine-dont-ask-dont-tell-gay-rights.
Anderson, Kyle. “Lady Gaga's 'Alejandro' Video: A Guide To Its Madonna References.” MTV News, 8 June 2010, http://www.mtv.com/news/1641089/lady-gagas-alejandro-video-a-guide-to-its-madonna-references/.
Campbell, Kyle. “Lady Gaga: Her Top 10 Songs, Ranked.” NME, 2 Oct. 2018, https://www.nme.com/blogs/nme-blogs/lady-gaga-top-10-songs-ranked-2385667.
Lady Gaga. “Alejandro.” YouTube, 8 June 2010, https://www.youtube.com/watch?v=niqrrmev4mA.
Lamb, Bill. "What Is the Meaning of Lady Gaga's Song 'Alejandro'?" ThoughtCo, Aug. 31, 2018, thoughtco.com/meaning-of-lady-gagas-alejandro-3245417.
“Deconstructing Lady Gaga's 'Alejandro.'” The Week, 9 June 2010, https://theweek.com/articles/493704/deconstructing-lady-gagas-alejandro.
Kreps, Daniel. “‘Alejandro' Director Breaks Down Lady Gaga's Racy Video.” Rolling Stone, 8 June 2010, https://www.rollingstone.com/music/music-news/alejandro-director-breaks-down-lady-gagas-racy-video-96840/.
Montgomery, James. “Lady Gaga's 'Alejandro' Director Defends Video's Religious Symbolism.” MTV News, 9 June 2010, http://www.mtv.com/news/1641149/lady-gagas-alejandro-director-defends-videos-religious-symbolism/.
Montgomery, James. “Lady Gaga's 'Alejandro' Video: German Expressionism With A Beat!” MTV News, 8 June 2010, http://www.mtv.com/news/1641026/lady-gagas-alejandro-video-german-expressionism-with-a-beat/.
Pickard, Anna. “Who's Most Offended by Lady Gaga's Alejandro?” The Guardian, Guardian News and Media, 9 June 2010, https://www.theguardian.com/music/2010/jun/09/lady-gaga-alejandro.