Latinos Go Social

How Hispanic culture is influencing the way companies approach the Hispanic buying power through social media. var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-25865763-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();

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Todos los días la misma historia...

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The FIFA scandal has been a reputation crisis unprecedented in its scale and global reach - this infographic looks at the global fallout for sponsors.

Reacciones al escándalo de FIFA a nivel mundial. 

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13% of Hispanics are smartphone-dependent, meaning they don’t have a broadband connection at home and have few options for going online other than their cellphone.

Pew Research Center

Read full Pew Research study

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U.S. Hispanic and Asian populations are growing, but for different reasons

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Latinos really want to be heard.

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You say hispanic, I say latino

Most use the words interchangeably these days, but the “hispanic” identity originated from an initiative in the 1970s to give Latin American’s in the United States a more unified voice in politics. UC Berkeley sociologist Cristina Mora talks about the positives and negatives of this distinction in her new book:

You have the person whose great-grandmother came from Argentina, but has never visited Latin America, and does not speak Spanish, lumped into the exact same category as a Guatemalan who just crossed the U.S. border.  One argument the book makes is that in order for all these government, market and political interests to come together, the category had to become broader in order to fit in all these ideas about Hispanics being consumers, or Hispanics being disadvantaged people.

Over time, the Hispanic identity has become based on cultural generalities such as ‘We all love our families. We are all religious and we all have some connection to the Spanish language however far back that may be.’  That’s a weakness and a strength. It was because of that ambiguity that we have the large numbers who identify as Hispanic and who have made advances.  But when you have such a broad and opaque category it’s hard to elicit and sustain passion and commitment.

Read more in her interview here →

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Latinos are the top % of users in Tumblr. 

(Full report)

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Today, I’m very excited to announce the launch of a product we’ve been wanting to build for quite some time now. Since our launch in October of 2010, we’ve focused on building a simple app that has inspired creativity while capturing everyday moments through the lens of your mobile phone. In...

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Twitter reacts as bipartisan immigration reform gets rolling

(via @NBCLatino)

There is no doubt that the ball is rolling on comprehensive immigration reform with a bipartisan group of Senators releasing a framework for the deal ahead of President Obama’s announcement of his plan on Tuesday. As news unfolded, newsmakers and immigrants rights groups took to Twitter to chime in on the rare bipartisan deal making.

Ana Navarro, John McCain’s national Hispanic co-chair in 2008 and Jon Huntsman’s in 2012, praised the Senators for working together.

Read full story 

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Baby Milan Piqué Mebarak Has His First Appearance on Twitter

Milan's feet! twitter.com/3gerardpique/s…

— Gerard Piqué (@3gerardpique) January 23, 2013

Read Full Article Here

And Twitter le da la bienvenida...

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Latinos tweet by tweet on Pres. Obama’s inauguration

by Adrian Carrasquillo, @RealAdrianC

12:59 pm on 01/21/2013

President Barack Obama was sworn-in for his second term on Monday as millions watched on TV, online and in person. Latinos in attendance and on social media reacted to the inauguration festivities.

In the lead up to the inauguration, many enjoyed the Latino Inaugural 2013 celebration at the Kennedy Center.

Full article on @NBCLatino

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10 Latinos to Watch at President Obama’s Inauguration

Meet the Latinos who will speak,perform, entertain and inspire at the 2013 Presidential inauguration.

Read More 

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(via World map of top social networks shows just five left, Facebook dominates 127 out of 137 countries - The Next Web)

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World Map of Top Social Networks

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