Launch Interactive Blog

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Changing the Face of the Beauty Industry: Benefits Cosmetics

From SpyGal, a comic co-branded with MARVEL to the "POREfessional" webseries, Benefits Cosmetics uses transmedia storytelling to bring fun and entertainment to the beauty industry.

To read SpyGal or watch more episodes of "POREfessional", click here. 

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Manufacturing Happiness: Coca-Cola's Happiness Factory

Coca-Cola's "Happiness Factory" campaign, originally launched in 2006, included videos, television ads, a short movie, games, and more. According to an article by Forbes, "Once Upon a Soda," Coca-Cola saw its global sales grow by 4% after the transmedia campaign launch.

To view more "Happiness Factory" videos, click here. 

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Pushing Boundaries: Heineken's #Dropped Campaign

In Heineken's #Dropped campaign, they included online and physical elements to build and engage their audience, from games to commercials, a realtiy webseries and social media campaigns.

Watch “Departure Roulette”

Watch an episode of #Dropped reality webseries

To learn more about the #Dropped campaign, visit: http://www.wkams.com/#!/work/detail/the-voyage-dropped

And if you haven't read our "Transmedia Storytelling" whitepaper, you'll find more details on the #Dropped campaign there. Just email [email protected] with the word RESEARCH in your email to receive the link to our report.

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No Bones About It: Jurassic World Captures the Imagination

The Jurassic Park franchise has recently released an impressive transmedia storytelling campaign.

Along with the next movie’s theatrical release, set for June 12th, Jurassic World, a themepark opening in the UK will open on June 11th. To captivate audiences, generate word of mouth, and drive sales for the movie and themepark, the’ve created an interactive website that includes the following ties to the physical themepark:

Live camera feeds for the curious to have a look around the park

Real-time weather, wait times, tour times and ship departures

Interactive map

Helpful tips (one of which tied into a warning about bad weather, providing visitors with a location to find umbrellas)

They’ve even extended their story to the fictional investors of Jurassic World, by creating a companion website that mirrors corporate sites, which you can visit here. 

Watch the Masrani Global Corporate Video

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Launch Journey “Mission to Mars”

One of most entertaining aspects of transmedia storytelling is the inclusion of gamification to engage audience members. Games can be a central part of the experience (such as with Heineken's #Dropped campaign), or they can be a tangential tie-in (such as with Coca-Cola's "Happiness Factory"). They can even been very loosely-related to the product, service, or idea that you're promoting.

The purpose of including a game in a transmedia story is to attract people's interest and share goodwill which builds an audience more likely to buy from you or to promote your company's goods and services.

And by providing games that are engaging and entertaining, it distinguishes your content from among the millions of boring blogs or strictly self-promotional tweets and posts.

Our game, “Mission to Mars,” is a short, choose-your-own-adventure, text-based game. You’ll play Captain Space Cadet, a smuggler entrusted with an expensive shipment of coffee beans to be delivered to a contact on Mars. Along the way, you have a run-in with the Revenuers, crash-land on Venus, and are blackmailed into rescuing a porcine princess. 

To unlock “Mission to Mars” (which will be delivered via email), simply send an email to [email protected] with LAUNCHMISSION in the message body.