A New Way to Look at Evidence
At LaunchPad Central, evidence is at the center of everything we do, from running our own business to helping entrepreneurs and intrapreneurs discover and build theirs. Before LPC, teams had to cobble together a set of ill-suited tools to manage the customer development process. This bubble gum and duct tape approach was slow and painful. LPC was a huge step forward. However, we also discovered that there are lessons to be learned from the pains of the past. Today, we are excited to share some changes that allow you to more easily see connections in your data and make better use of all the evidence you work so hard to collect.
View all team activity on the same page
When you go to a team’s page on LaunchPad Central, you will see the current Business Model Canvas at the top and the week’s customer interviews below. No more navigating between disconnected views. This allows you to quickly scan for connections between the hypotheses and evidence. Navigating between weeks changes both the canvas and the interviews.
Quickly add new evidence and hypotheses
The green “Add New” button is always available in the upper right corner, making it easy to add a business model hypothesis, customer interview, mentor/instructor engagement, or general comments (instructors only) from anywhere on the page.
Access the tools you need when you need them
Whether you are viewing the Business Model Canvas or the Customer Development section below, click the gear icon to view a list of available tools for that section.
Scan for the highlights or dig into the details
Interviews and engagements are now collapsed to show only the key insights and comments. You can expand to read more, download files, and view hypothesis tagging. This allows quicker synthesis and more dynamic conversations.
A new look and feel
In addition to helping you add and review evidence more quickly, we have made the app more beautiful and enjoyable to use, by adding new fonts, colors, and other visual elements to this page. Expect to see more of these changes throughout the rest of the app in the coming weeks.
More on the way
This is one small step in a much larger vision we have to help you organize evidence and elevate insights to accelerate the Customer Development process. We can’t wait to show you what else is in store!
Stay Evidence-Based,
The LaunchPad Central Team












