[laura-powell91]

Moov

Background: Moov was dubbed the “Siri of Sweat” when they launched the world’s first AI-powered fitness device in 2014. The company smashed crowdfunding records by attracting $1 million in just two weeks. Since then, Moov has positioned itself as the force fighting against the 2,000 step “bullsh*t workout”, focusing instead on full body workouts and the idea that sweat is greater than steps.  

I drafted Moov’s press assets, created media lists + pitches, and pitched stories to target reporters and bloggers. I also placed and created the advertisement to the left in Unsubscribe Magazine. 

Type: Marketing, Copywriting, Public Relations Work 

Goals: Secure coverage in target tech and fitness outlets, help drive sales with positive press, attract new investors to the company.

Visit Moov’s Homepage

[laura-powell91]

Pond5

Background: In late 2015 Pond5, the world’s largest supplier of royalty-free digital assets, rebranded their website and overhauled their media offerings. To go along with the company’s new look and feel, my team at VSC and I created a broad spectrum of PR events, announcements, and product updates to announce to the media. 

I drafted Pond5′s press assets, created media lists + pitches, and pitched stories to target reporters and bloggers. You can find samples of the releases and resulting coverage to the left of this text. 

Type: Public Relations Work, Copywriting, Branding

Goals: Land coverage in target tech and trade outlets, help drive sales and sign-ups with positive press, attract new investors to the company.

Visit Pond5′s Homepage

[laura-powell91]

VSC Consulting

Background: VSC is a strategic communications agency that specializes in positioning and launching tech companies. Located in New York and San Francisco, VSC boasts over $9 billion in client exits across advertising, hardware, fintech and enterprise clients.  

I was hired as an account coordinator to execute a wide array of tactics from writing press releases and media pitches to monitoring editorial calendars and award submissions.  

My Clients

Spire | Satellite Based Maritime and Weather Tracking

Mast Mobile | The Mobile Network for The Modern Workplace

Pond5 | The World’s Largest Library of Royalty Free Images, Videos, Audio and More

Mu Sigma | Decision Sciences + Big Data Analytics

Moov | The World’s Most Advanced Digital Personal Coach

MightyTV | Your AI Movie Guide, Telling You What You’ll Love and Where To Find It

goTenna | Text and GPS On Your Phone Even Without Service  

TrueCaller | Identify Any Phone Number and Block Unwanted Calls

Sequoia Capital | Tech-centric Venture Capital Fund

Type: Public Relations Work, Copywriting, Branding, Marketing

Goals:

Pitch target reporters and lock down target tier-1 coverage, create and execute 3-6 month tactical plans to achieve overarching client goals, prepare clients for upcoming initiatives and manage their expectations through daily communication.

Visit VSC’s Homepage

[laura-powell91]

Punchey Inc. 

Background: Punchey Inc. is a payment processing and marketing company located in Boston, MA. The fledgling business went on a brief hiatus in the spring of 2014 and was planning a comeback for Winter 2014/ Spring 2015. I was hired to write copy for their new website and stayed to oversee the project's execution, lead SEO efforts, and prep for an upcoming PR campaign. 

Type: Website Copywriting, Branding, Public Relations Work

Goals: Create a new site focused on promoting Punchey's value added features, position the company as an engaging and knowledgeable, help drive sales and grow revenue with the addition of Adwords campaigns and Google Analytics data.

Visit Punchey's Homepage 

[laura-powell91]

D4 Creative

Background: D4 is a boutique marketing agency located in Philadelphia, PA. As an intern, I wrote content for a proposed D4 blog. I was asked to write in a voice that was both informative and entertaining to match the agency’s previously established brand identity.

Type: Blogging

Goals: Create an informed and engaging voice for D4’s new blog presence

D4 Creative's Homepage

[laura-powell91]

Blaze Public Relations

Background: Blaze is a boutique Los Angeles public relations firm that provides strategic planning, marketing, branding, and media relations services. During my time there I worked on the following accounts:

The Claremont Hotel & Spa

KeVita Probiotic Drink

The Citadel Outlets 

Zip Intro

The Resorts At Dana Point

Blue C Sushi

HDDRIVE Energy water 

Ivannabitch Vodka 

Elephant Parade 

AMA Waterways 

Hillside Farms 

Type: Public Relations 

Tasks: Forge and bolster media contacts, draft and send well crafted press releases/ media briefs/ fact sheets, create and manage media lists based off of CisionPoint, and wrangle media members at events

Total Number of Press Clippings: 27 (including online, print, social media, and news)

Blaze PR's Homepage

[laura-powell91]

Zip Intro Video

Background: Zip Intro is a free, easy-to-use tool that showcases job seekers through video. The tech company (launched in 2013) needed a copywriter to lend their newly formed brand a voice

Type: Website copywriting

Goals: Create an entertaining yet informative tone that the brand could carry over into the other aspects of their branding 

Zip Intro's YouTube Page

[laura-powell91]

J&O Fabrics

Background: J&O Fabrics is a small sewing and textile retailer based out of Pennsauken, NJ. The owner hired me to breathe a little life into his company’s blog presence.

Type: Blogging, content creation

Goals: Hone the site's SEO, create sharable and informative content, and increase web traffic

J&O Fabric's Homepage

[laura-powell91]

plannedUp

Background: plannedUp is a Boston based tech startup with a mission to bring friends together. The well funded little company wanted to create a fun and engaging brand voice that would shine through in their social media presence as well as their ads.

Type: Blogging, social media, print/ digital ads, and content creation 

Goals: Create awareness among college students and recent grads, build hype around the product launch, and inform perspective users about features and company happenings 

Facebook | Twitter | Tumblr 

[laura-powell91]

RAINN

Background: This awareness and branding campaign was done to benefit RAINN, the nation's largest anti-sexual violence organization.

Type: OOH/ print 

Goals: Create awareness among victims that RAINN is a powerful resource that they can use to recover from the trauma of sexual abuse, and continue educational efforts about the issue of sexual abuse

[laura-powell91]

Drip/ Drop Water

Background: My challenge was to name and brand a store that only sells water. The first location would be opening in a popular shopping area in Boston, MA.

Type: Magazine print ads

Goals: Create awareness, appeal to hipster females, capture the coffee shop aesthetic, and emphasize oneness with nature

[laura-powell91]

Harley-Davidson

Background: Harley Davidson is introducing a new line of tofu- burgers that they want to market and sell to their existing target audience.

Type: Out of home print

Goals: Create awareness, craft a message that is consistent with Harley's current branding, and combat the idea that tofu burgers are bland and unsatisfying