Laura Bove

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Advanced Marketing Technologies in Higher Education 2023 Series…

The use of Artificial Intelligence (AI) and Machine Learning in higher education marketing has proven to be highly effective. By analyzing v

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Media Tactics to Reach Qualified Prospects

Making a plan to reach your target audience is crucial once you’ve identified your audience. In this article, we’ll review tactics for focus

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Experiential Marketing in Higher Education

The expansion of experiential marketing should be incorporated into media strategies for higher education brands. Although Colleges and univ

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The Key to Business Expansion: Leveraging Tailored Marketing Tactics for Growth and Profitability Objectives…

Companies seeking to expand their business may find that tailored marketing tactics are crucial for achieving their goals. Market research,

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Client Watch: NSPC Brain & Spine Surgery

Client Watch: NSPC Brain & Spine Surgery

DCW launched a comprehensive media campaign for NSPC Brain & Spine Surgery 1Q2020. The objective of this campaign is to drive patient awareness for local availability of state of the art neurosurgical medical care. Key networks that index high against A35+ were selected.

Prager Creative conceived an award winning television commercial highlighting NSPC’s commitment to patient care and…

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Case Study: ShurTech Brands

Case Study: ShurTech Brands

Project Overview: To create a year-long digital media plan to help establish the portfolio of brands marketed under ShurTech Brands, LLC with their core audiences: Duck® Brand Products, FrogTape® brand painter’s tape, T-Rex® Tape, and Painter’s Mate Green® brand painter’s tape

Build brand awareness and increase sales for their DIY and Home & Office consumer products. 

Drive awareness of where…

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Case Study: National Museum of Women in the Arts

Case Study: National Museum of Women in the Arts

Goals: To leverage DCW Media’s extensive ad buying power and strategically implement targeted media campaigns for various museum events and art shows starting in 2014; with the overarching goal of increasing awareness for the museum and driving ticket sales.

Strategy:DCW Media implemented on-going integrated media campaigns using both offline and online channels in the Northeast U.S. to D.C.…

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LONG ISLAND CARES RESPONDS TO CORONAVIRUS COVID 19

LONG ISLAND CARES RESPONDS TO CORONAVIRUS COVID 19

The Harry Chapin Regional Food Bank wanted to get the message out to the community of the number of actions and safety measures they have implemented during the current coronavirus pandemic.  With schools in Nassau and Suffolk Counties closing for the remainder of the school year, people concerned about leaving their homes, hundreds of homeless individuals living outside in the elements,…

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Journey Analytics Provides Real-Time, Behavior-Based Analytics

Journey Analytics Provides Real-Time, Behavior-Based Analytics

Creating a connected customer journey across all touch points and channels begins with collecting information that allows us to outline the story of the consumers experience; from the first contact with the brand, product or service, to a retained consumer. The “Journey Approach” provides each customer with a personalized experience  based on their own unique preferences and individual…

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Midland States Bank

77 locations 5500 ATMS nationwide, accessible  convenience.#mycardrules 💳

DCW was charged with promoting Midland State’s Credit Card Program. This promotion was based on “Simple Finance”,  at 1.61% APY.

TACTICS: :30sec Broadcast spot, robust schedule. Various DMA’s, based on brick and mortar locations.

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Client Watch: Kofinas Fertility Group

Client Watch: Kofinas Fertility Group

Kofinas Fertility Group, New York’s Top Choice for the Best in Expert Fertility Care has been spreading the word with a comprehensive television campaign in the first quarter of 2020. Kofinas Fertility offers the most advanced methods and technologies available in the field of reproduction.

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Competitive Intelligence Report

A CIR is a big deal for effective and innovative media planning. Quickly adapt to any changes in the competitive landscape and potentially capitalize on industry trends that competitors haven’t even noticed.

A thorough media buying firm will prepare and provide, on a term basis, a report of competitiveness against three (3) standout brands in their sector; to be identified by the client. The…

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10 Reasons to use DCW Media as Your Buying Firm

10 Reasons to use DCW Media as Your Buying Firm

1. Fee Free, when you use DCW to buy your company’s advertising; we are paid through an agency-only discount provided by the media. Only an established media buying firm is eligible for this discount. As you will learn here, not only are DCW’s media fees waived, our complimentary services stretch your ad budget to help you get a great deal more for every advertising dollar.

DCW works in…

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A.I. Takes Conversion Solutions To The Next Level

A.I. Takes Conversion Solutions To The Next Level

Artificial Intelligence has revolutionized the Media Business creating efficiencies with strong, solid targeting, serving the right message at the right time.

No matter your demographic ‘prospect’, AI can setup an ad serving strategyfor your target along every phase of the ‘Consumer Journey’.  Today’s AI is a powerful tool sophisticated enough to predict conversions and accurately calculate…

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Ephemeral Media & Building Your Brand

Ephemeral Media & Building Your Brand

Ephemeral Media has made such a large impact in the digital media space the past few years, many elder statesmen have made the concept of sharing disappearing content available on their platforms. Storying has spiked user-ship in both Facebook and Instagram while new platforms have been rolling out…Tik Tok (former Musically), Lasso and Facecast.

The God Father of Ephemeral content, “Snap…

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MTA's Initiative… The Revival an Iconic Campaign DCW Media has the privilege to work with the Metropolitan Transportation Authority (MTA) in New York City for their iconic, "See Something, Say Something" initiative.

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Green Gobbler’s National broadcast campaign in flight, so excited for the metrics!! Home Depot can’t keep the Gobbler on their shelves🤑