Laura Saint-Germain - Copywriter

I have worked both in ad agencies and private companies. Happy owner of an almost docile Jack Russel. Cinemaddict. Musicaddict. Yogaddict. Running, reading and cooking are some of my others hobbies.

[laurasaintgermain]

Yes, I can do some (cute) sketches too.

[laurasaintgermain]

Wiko HIGHWAY PURE - The smartphone 4G slimmer than ever

Keyvisual

Product description (EN / FR)

[laurasaintgermain]

Wondering about my skills?

Mostly, I write. But not as in “I wanted to be a writer but I had to pay bills so I took this job in an ad agency”. I’ve always wanted to be a copywriter. So I did it. No matter the subject, I will add the icing on the cake. I can both work with almost crazy art directors, not that shy geeks or totally control-freak-project-managers.

French is my mother tongue, I’m fluent in English, used to be not so bad in Spanish and was quite good in German back in the days.

[laurasaintgermain]

In case we work together some day... What’s in my playlist?

You may think I kind of have a thing for 4 members bands. Maybe you’re right.

Kings of Leon

Arctic Monkeys

Red Hot Chili Peppers

The Killers

... But I do have a thing for Adam Levine too. Yeah I know. Also often played (and sung): Iron & Wine, Foals, Adele, EITS, Mumford & Sons, Bloc Party, Eagles of Death Metal... You see, there is hope.

[laurasaintgermain]

TEASER for the lauching of Wiko in Morocco

Leveraging the French part of the brand and the great product value for money “Marseilles-Casablanca, for a few dirhams... Crazy French people.”

[laurasaintgermain]

Since 2014: Copywriter at Wiko - France

Regular update of Wiko news: products, tips, events... (EN / FR)

Phones description (EN / FR)

Press release, events, naming...

Co-working with marketing team on brand-platform and strategy

Co-working with digital team on SEO rewriting

[laurasaintgermain]

Wiko - FEVER campaign - the first glow-in-the-dark smartphone 

Product description EN / FR

Press release EN / FR

Launching kit (POS, street marketing, photo contest...)

[laurasaintgermain]

Concept Factory - CAR-e campaign (my very first job)

Naming

Baseline

Copy

Radio commercial

[laurasaintgermain]

2013-2014: Editor at Voyage Privé - France

In charge of editing hotel description and photos. Main skill required: dream selling (luckily the “product” helps a lot)

See more: Voyage Prive Group

[laurasaintgermain]

2007-2011: Copywriter

I worked in ad agencies for a couple of years, from Luxembourg to Strasbourg and Marseilles.

I also worked as a free-lance for lola communication (LU), My Client Is Rich (FR) or Mars at Work (FR).

Sure you can see more: my copywriter book is right there.

[laurasaintgermain]

Introducing Lulla, the most beautiful Jack you’ve ever seen. Yes, admit it.

[laurasaintgermain]

reymann communication: key visual proposal for Strasbourg multimedia library

We wanted to insist on the multiple services and on the fact that everybody could find an interest in that new library, whatever its tastes.

[laurasaintgermain]

2013: Contributor - The Standart website / 2010-2011: Contributor - reymann communication blog

I used to write there, but unfortunately the website has closed. They couldn’t handle me leaving. I guess. The Standart FB page is still available though.

I also contributed to reymann communication blog, when I worked there as a copywriter but then again, the site has closed. Yes I know that sounds suspicious but I have people who can testify for me if needed. And yes, for free. 

[laurasaintgermain]

Let’s keep in touch

[email protected]

Linkedin