CONTEXT OF PRACTICE TWO @laurensmith-contextofpractice2 - Tumblr Blog

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In conclusion to the original question: To what extent can identities be invented in contemporary society and does this also allow others to misjudge the individual? The essay has shown both negative and positive views on the question addressed, this has been delivered by practical work based on the concept, theorist beliefs and also the relevance of modern day practitioners.

The extent to which the practical product of the essay has achieved, the breaking down of barriers which gender and stereotypes are present in the contemporary society. The true principle of the bag both the design and the purposely chosen material has allowed bringing the stereotypical barriers down, of automatically predetermining a person’s identity. The material allows the viewer to see the contents of the bag and hopefully achieving the gender-fluidity that it aims to, both due to the shape and simplicity. The discovery has been insightful, having to redesign and be critical of the accessory was difficult but also ensuring the concept has been achieved. Additionally, that the subject spoken about and researched has a very wide and sensitive manner attached and that the desired theory must be approached with a very mindful understanding.

The concept throughout the process has developed in correlation with the understanding of the theorists and their ideologies, which is supported by their evidence. The most impactful would be Barnard’s comment on colour and how contemporary society perceives the idea of colour which then indicates a certain gender identity. The accessory has definitely challenged this aspect and completely stripped back this idea as there has been the use of a transparent material. Secondly, the theorist which has also inspired the concept is Simmel and his idea of the desirability to imitate, yet paradoxically want to also achieve individuality at the same time. Nevertheless, the innovative accessory again conveys the understanding of this theory, that the contents of the bag will be completely different to the next person. Which again would be unintentionally by the consumer, but simply reinforcing that everyone is different and this will be evident in the diverse contents of the backpack by the consumers in society. Both practitioners mainly mentioned in the essay have definitely made progress in the contemporary society, they are, however, vastly different in their methods; for example, Kruger uses strong, bold typography to imply and question the viewer, where as Vaquera is quite provocative and careless in what gender models where specific clothing as he truly feels that gender fluidity is seen as the “norm” in society.

The extent to what identities can be invented throughout contemporary society and whether these choices of fashion and accessories has made progress within the last five decades has definitely been proven to have evolved and that it has become more acceptable and viable in the fashion industry to achieve. However, the restriction is clear to the catwalks and not necessarily available to the high street industry only a few high street fashion houses have chosen to test and challenging this concept. This would be Zara to name one of them from further research which their collection is shown in (Figure Ten) but has been hugely criticized for being boring, plain and not adventurous enough. The concept of gender fluidity doesn’t have to be muted colours or dull silhouettes. Hopefully, the development in this next decade will allow a ready to wear, more affordable, genderless fashion and that societies misjudgements will happen a lot less, due to contemporary society becoming more open minded and educated from thee evolving fashion industry.

I feel my conclusion on my essay - truly represents what my practical has achieved and also what it hasn't achieved showing critical awareness of my work and other practitioners in today's society, I am extremely proud and glad to finish this as my last blog entry.

I thought including my synthesis as this is the key link from the theoretical work and practical would nicely tie everything together. This is simply my synthesis and the rest of my essay will be handed in separately. The images above are the notes I used to help write the final draft

My Practical Work:

As a practical response to the theories and ideas explored throughout this essay, an innovative accessory has been produced in a form of a transparent bag. (Figure Six) The intention of this accessory is to challenge preconceived ideas of gender and relate it to the question posed: Can identities be invented in contemporary society and does this allow misjudgement to take place? The bag itself has a very minimal, sleek aesthetic allowing the individual holding or wearing it to create their own sense of style and personality. Simmel discusses the theory of individuality and its importance stressing our “desire for individualism” (Simmel, 1997, p189). This then became the initial inspiration for the accessory, the bag would allow the notion of distinctive originality to be portrayed as everyone’s contents would essentially be unique in every aspect. The contents of the bag would be on visible, which hopefully would enable the prevention of misjudgement and placement within any form of gender-specific category.

This was achieved due to the purposely chosen material which is completely transparent allowing the entire contents to be revealed to outside viewers. The PVC vinyl material chosen to portray this message (Figure Seven) as what ever is placed within the bag will be seen and potentially judged. However, it certainly challenges the idea of materialistic items or ‘objects’ to be on display to acknowledge that certain ‘items’ do not define an individual, but are quite simply an expression of personality and a physical extension of one’s self. The techniques and processes in order to make the bag are very unpretentious, there was nothing very technical behind the making aspect, apart from a researched pattern cutting and intricate black binding of the handles. Nonetheless the production was simply, but the concept and the objective is very complex as the stereotypes and ‘norms’ are being completely stripped back, there is no hiding behind categories or physical items in this case, it is completely obtainable for the individuals to disable these issues and present their own self, personality and style.

The accessory is successful in the attempts to challenge the predetermined categories and the socially acceptable “norms”. It enforces Barnard’s theory that “Popular prejudice concerning fashion, clothing and communication involved beliefs concerning the link between colours and moods” (2002, p60) taking this view literally, the bag has no distinct colours attached only a very neutral colour black for the practical aspects of the bag, this was decided as colour is often perceived with specific genders and the transparent bag allows gender-neutral impression to be achieved, due to no distinctive colours being used on or within the bag. The photography of the accessory was carefully chosen as there was no model to hold or represent the bag, (Figure Eight) this was intentional for the reason that if a specific gender model was chosen this may be perceived as the bags chosen the gender of the customer which again challenges the social acceptance of gender fluidity. The inspiration for this further impression previously spoken about, the retail company Selfridges and their campaign of the “The Windows” (Fig Nine). A genderless display defying the stereotypical gender associations and what is socially deemed acceptable for each gender to where. This allows freedom in fashion to decipher between styles based on personal choice and “self-elevation” (Simmel, 1997, p 187) rather than gender identities.

During the practical aspect of creating an innovative accessory, the creativity and designing of the bag formed a problematic nature, this is due to creating something which is gender neutral. The initial designing and prototyping allowed the design to develop as the first design were a tote shape bag, in reflection to this it did not correlate with the gender neutral concept. It seemed during the making process, biased towards a more feminine bag which didn’t truly achieve the genderless intention. The bag was originally paired with a white leather which once again didn’t allow the transparent aspect to really make an impact and showcase the contents of the bag which in essence, was to really challenge contemporary society and their preconceptions about gender identity. Furthermore, the design process evolved and established a new style of bag and design, creating a more generic and gender neutral shape in the form of a backpack. To truly enhance the PVC vinyl material, the design was adapted, to make this the only material on the front of the bag. This was to achieve the challenging aspect of stereotypes that are associated with certain items, as the viewer would now be able to see the full contents of the bag with no hidden panels like the previous design.

The synthesis has included the research; development of initial designs, problem analysis; overcoming material difficulties and ensuring the right message is perceived within the innovative accessory and the photography element. Once more, this has allowed the question to be fully tested and admirably defined through the use of concept, personal identity and how it maybe perceived through contemporary society; the accessory allows the misjudgement in essence to be more accurate or non-existent.

This is the final images chosen for the module after lots of post production ensuring all the colours match this is definitely the concept and challenging society image I would like to portray !

These were the images I didnt feel worked as well the black and white was test and it definitly didnt portray the type of message or vibe that I wanted to for the brand and the final images for the module. The other images are weak as well because they dont really show the bag as best I would like.

Final Images -

These are the final images after editing that I like and personally show the material I’ve used well as this is a key element within the designing process, and the contents of the bag is shown clearly defining that there is no gender attached to the bag there is a mixture of items confusing today's society and really pushing the boundaries. I have taken much inspiration from the photographers researched and have applied them as best I can to the photography shoot and hopefully this shows. I am extremely happy with the final outcome and happy that it has a bright colourful aesthetic attached to it. I will choose the final image for submission on a different post but wanted to show a few different ones that I liked these were definitely the best of the bunch.

Strengths: I feel I have challenged society and the stereotypical nature that contemporary society holds and hopefully will bring down these certain barriers.

Weaknesses: You can tell what is in the bag always because of the background being so bright, however, this colourful theme has continued throughout and had to be kept during the photography.

Final Essay Proposal-

This post is all about my final essay - which I am so nervous about !!!

I love my whole idea and it's definitely something I am interested in so I just need to piece together all my theorists and favourite practitioners the only worry I have is I tend to blab on a lot so 3000 words may be difficult I need to make sure I get to the point more than repeat myself.

The chosen question is mentioned above:

To what extent can identities be invented in contemporary society. Does this allow others to misjudge the individual?

I and James chose this as we feel it address and allows me to explore all the issues mentioned on my blog. The research based on the initial inspiration being identity. Things I want to discuss is positive and negative views on the idea of predetermine stereotypes, genderfluidity and also to include my synthesis around the practical aspect to tie it all together. I need to ensure that I have critical awareness and professionalism and not to slip out of the third person.

Things I need to definitely remind myself is Havard referencing these needs work, and also how to write a synthesis?

Photography Research-

MATTER MATTERS (FIRST FOUR IMAGES): Matter Matters is a brand based in Hong Kong and initiated in London, creating bold, graphical, and stylish high-quality accessories. The combinations of material, geometric shapes and postmodern aesthetic give very modern and witty products! Designs are inspired by the Postmodernism, Art Deco, Memphis, mod-couture, contemporary Bauhaus-inspired design; and some artists and graphic designer masters: David Hockney, Edward Hopper, Andy Warhol, Max Huber. Using ideas from suggested photographers these photographs are my favourite !! I have really been researching into this image making element and it is something I really do love as I like that objects can tell a story and still create such a dynamic piece!!

ALEXSANDRA KINGO (LAST FOUR IMAGES): Aleksandra Kingo is a London-based photographer and director.Aleksandra walks the razor's edge between discomfort and sexiness, toying with viewer's senses of disgust and attraction and creating worlds where lipstick stains are a blessing and bananas are pastel pink. Aleksandra gains a lot of inspiration from everyday life stories as well as popular culture and memes. Mostly a still life and fashion photographer, She worked for variety commercial and editorial clients, such as Hunger Magazine, Galaxy and Bloomingdale's. I really admire the work of this artist as the pictures create such an image and awe about them - they have also had the aspect of the moving image which is so relevant to the fashion industry today.

Overall I believe my final research into artist has massively inspired my piece and final photography which I plan on doing this week, can't wait to see how it ties all together!

Peer Critique Six:

As part of Context Of Practice Two - we have to give peer critique to enable us to develop a critical awareness so the sixth and final blog I looked at was Lauren’s a fellow Fashion Communicator https://laurenmelia-cop2.tumblr.com/ I felt I wanted to look at Laurens as we are doing something so different I’ve never really explored Popular Culture and after reading Lauren’s blog it's so relevant to today's society and in a way could relate to my theme and concept behind it, we are also not using models in our shoots.

Laurens initial ideas: I have chosen to use Kylie Jenner as the main figure to in my digital print. I decided to use Kylie over the other Pop Icons previously mentioned as for when it comes to promoting products over social media, Kylie Jenner is the most influential. Taking influences from Artist such as Hattie Stewart I have designed a base illustration which I will continue to develop.

I would recommend maybe for Lauren to do another shoot and add more influential pop culture items as her research has shown artists like this when she has only taken images of the bag alone just to give here work a little bit more depth and to link with her research.

Peer Critique Five:

As part of Context Of Practice Two - we have to give peer critique to enable us to develop a critical awareness so the fifth blog I looked at was Liv’s a fellow Fashion Communicator http://livsnowdencop2.tumblr.com I felt I wanted to look at Liv’s as we are both doing something quite similar both exploring the ideas of objects representing something or in this case the identity. The initial group discussion both liv and I had similar ideas and it's really interesting to see the difference

Liv is looking into the idea of: ‘PURSE-ONALITY’How can you tell who a woman is just by like looking in her bag? and when did it become such a secretive place? when we all probably carry the same old rubbish.Is it the shame of sanitary products?? and all are bits that make us “women.” Old discarded lipsticks that have seen better days that have somehow lost their way deep in the bottom of your bag, Ancient receipts that are little reminders of how bad you can be with your funds, scrunched up tissues, crumbs, pennies and that infamous bag fluff that we all know and love.

I absolutely love Livs idea and her interpretation of the feminism and the gaze I always admire Livs work as it is usually very personal to her and I love and admire that she used her little girl in her shoot I feel she has captured her concepts and showcase in some sort of shrine to represent ‘PURSE-ONALITY’

Peer critique Four:

As part of Context Of Practice Two - we have to give peer critique to enable us to develop a critical awareness so the fourth blog I looked at was Gemma’ a fellow Fashion Design student http://gemmasophiacop2.tumblr.com I felt I wanted to look at Gemma's blog as we are doing something completely different and it's important to know what my peers are doing both on design and communication.

From what I can tell after having a brief look, she has created a theatrical looking inspired piece by the queen victorian era and has taken inspiration from the royals straight through to the styling as she has been looking into modern day royals. I really admire Gemma's work she has done something completely different and something so simple yet effective looks very good as her outcome. As a design student, her photography element isn't compulsory so using the photography students as LCA to really achieve the aesthetic has really worked for Gemma and she should be proud of what she has achieved.

I also recommend maybe Gemma attending the Freedom of fashion exhibition as this may influence her further.

FINAL INSPIRATION BEFORE SHOOT-

I know I have already shown my ideas through previous blog posts but considering I am not using a model I feel I need to show the in depth consideration for the final element of the module. I want a colourful aesthetic and the message to be clear - including both materialistic things to portray and challenge the different categories associated with gender and actual physical items. I need to ask peers and collect items that may seem like an identity with a man or women and them place something there that can completely shake what society perceives. Things that I may be considering putting into the shoot - tampons, condoms, game console, makeup, purse/wallet? and basically again using the tongue and cheek aspect and play around with different items best suited to the concept which I will then display on my blog.

I think I prefer the very bright background like the images shown above but then the other images with the other items also will be added so a little bit of a mixture of them both will be hopefully my outcome!

I am really looking forward to the shoot, as the photography studios are so busy if I can't get in I will make the studio myself which is quite exciting its self, I've never done an art direction shoot so quite excited to see the outcome.

As I am not using a model I feel the photography prep is a crucial part of the module!! Things that I am going to include:

Coloured Paper for the backdrop - I am a massive fan of the coloured backdrops I feel they will work perfecting in contrast to the bag and hopefully enhance the other products that will be on the photographs as well!!

Items within the photography - Flowers - inspired by the vogue editorial piece of photography shown throughout the blog in the images the use of colourful flowers enhance the image and just tie it all together.

Manly Items - Aftershave, Condoms, Hat, Camera

Womanly Items - Tampons, Magazine, Hair clip, lipstick, perfume

As the whole concept is very deep and sensitive I wanted to include items that you might not actually want on the show, as this again challenges what is actually acceptable in society. These items are generally associated with a specific gender so the fact they are mixed together makes you question what gender the person is, however, this is the whole point we want a genderless reaction they are just themselves regardless of their items of clothing! Hopefully, this is what will be achieved through the photography!

The images above are just pictures of the items that will appear in the set. To show I have prepared !!!

ACADEMIC WRITTERS-

I wanted to include some cademic writter within my blog as the practical coinsides with the theroy, I have used Ted Polhemus and Georg Simmel in my Identity Essay based from the Lecture and their work - Both have different ideas and idologies around the idenitty and the different aspects within in. I made a triangulated piece including areas such as Indiviual VS Group, Social Class and division, and imitation. I’m not going to have on here my actual essay however I just wanted some academic writters to showcase my understanding on the in depth idea of Identity and the ideas around the subject.

I have also included images of the work and annotations I have done so far, I think i will use there ideas in my final essay which I havent yet chosen the title of as I need to speak to james first and explore different ideas that I have so far. I look forward to reading more academice pieces as this continues.

Ted Polhemus:

For more than thirty years Ted Polhemus has explored and celebrated the extraordinary ways that popular culture opens a window onto a broader understanding of the world we live in. Never judgemental, never the ‘style guru’ some have erroneously labelled him, he scrupulously avoids distinguishing between the good, the bad and the ugly - while always thrilled by the creativity of all those ‘real people’ who, decade after decade, have given constant impetus to music, style, design, dance and so many of the things which made and make our age that unique period in human history when Culture went pop! and became truly democratic.

Ted Polhemus has worked as special events coordinator of the ICA (London), the external curator of the ‘Streetstyle’ exhibition at the Victoria & Albert Museum (London), advisor to the ‘Style Surfing’ exhibition at the Karyn Lovegrove Gallery (Melbourne) and a contributor to the ‘Taste’ exhibition at the Bonnefanten Museum (Maastricht). He has lectured and been a guest on TV and radio in the UK, USA, Italy, Netherlands, Germany, France, Belgium, Sweden, Norway, Turkey, Austria, Brazil, Argentina, Australia, South Korea and Japan. His streetstyle photography has been exhibited at The Photographers Gallery (London) and is available through the PYMCA photo library. As well as a writer and photographer he is also a consultant in advertising, marketing and fashion.

Source:http://www.tedpolhemus.com/main_tedpolhemus%20467.html

Georg Simmel:

Simmel was one of the first generation of German sociologists: his neo-Kantian approach laid the foundations for sociological antipositivism, asking 'What is society?' in a direct allusion to Kant's question 'What is nature?', presenting pioneering analyses of social individuality and fragmentation. For Simmel, culture referred to "the cultivation of individuals through the agency of external forms which have been objectified in the course of history". Simmel discussed social and cultural phenomena in terms of "forms" and "contents" with a transient relationship; form becoming content, and vice versa, dependent on the context. In this sense he was a forerunner to structuralist styles of reasoning in the social sciences. With his work on the metropolis, Simmel was a precursor of urban sociology, symbolic interactionism and social network analysis.An acquaintance of Max Weber, Simmel wrote on the topic of personal character in a manner reminiscent of the sociological 'ideal type'.

He broadly rejected academic standards, however, philosophically covering topics such as emotion and romantic love. Both Simmel and Weber's nonpositivist theory would inform the eclectic critical theory of the Frankfurt School.Simmel's most famous works today are The Problems of the Philosophy of History (1892), The Philosophy of Money (1907), The Metropolis and Mental Life (1903), Soziologie (1908, inc. The Stranger, The Social Boundary, The Sociology of the Senses, The Sociology of Space, and On The Spatial Projections of Social Forms), and Fundamental Questions of Sociology (1917). He also wrote extensively on the philosophy of Schopenhauer and Nietzsche, as well on art, most notably his book Rembrandt: An Essay in the Philosophy of Art (1916).

Source: https://en.wikipedia.org/wiki/Georg_Simmel

The making process further images - the previous post didn't allow me to include them all. Here I am showing the more technical stuff of making the bag the finishes on the bag the bias binding and the zips these are the real feature of the bag, however, this is not a key element to the module but I wanted to make sure it looks the part in the photography!

THE ART DIRECTION -

The Bag Edit: art direction Art Direction of a photoshoot published on Vogue.com.au, featuring bags from the Spring/Summer ’14/’15 season – Deadly Ponies, Givenchy and Balenciaga. Completed as part of my role of Art Director of No September.

This is one of the most famous art direction photography shoots - published in vogue. I feel its creates a subtle yet very effective mood concentrating on colour and aesthetic making the bags feel expensive and in awe almost this is something I definitely want my final shoots to be like I think I want more colour however the effectiveness of these kind of shoots are amazing and very inspiring. I think I want to do something similar to this however including the stereotypic items that are associated within a bag and associated with certain genders not specifying who they are for - challenging the viewers opinions and ideas on the discussion.

The original pattern - I forgot to take a picture (how annoying) however it is adapted version of the one above ! My aunt is a seamstress and using the inital pattern she gave me specific instructions to help cut out the pattern pieces and the stages for making the bag which I will follow to hopefully achieve a backpack of high quality for the photography element within the module.

Stage One: Cut your fabric pieces out of sturdy fabric, such as canvas. You can also use another type of heavy-duty fabric. To keep yourself organised, label the different pieces using a dressmaker's chalk or pen. Listed below are the pieces you need to cut and their measurements. You can make a bigger backpack if you want, but keep the proportions and seam allowances the same.

Front panel: 12½ by 14½-inch (31.75 by 36.83-centimeter) rectangle Back panel: 12½ by 15½-inch (31.75 by 39.37-centimeter) rectangle 2 zipper panels: 3 by 17-inch (7.62 by 43.18 centimetre) strip 1 side panel: 4½ by 30-inch (11.43 by 76.2 centimetre) strip 2 long straps: 6½ by 25-inch (16.51 by 63.5-centimeter) strip 2 short straps: 4 by 6-inch (10.16 by 15.24-centimeter) rectangle 1 handle strap: 3 by 6-inch (7.62 by 15.24-centimeter) rectangle

Stage Two: Shape the top of your front and back panels. Pin the two panels together, so that the top, narrow edges align. The back panel will be a little longer. Fold the panels in half lengthwise, then cut the top into a large curve. When you unfold it, the top should be arched, just like a real backpack. Unpin the panels when you are done.

Stage Three: Shape the bottom corners of your front and back panels. Pin the two panels together again, but this time, align the bottom, straight edges. Fold the panels in half lengthwise, then cut the bottom corners at a curve. Don't make the curve as big as you did for the top. Unfold, and unpin the panels when you are done, and set them aside. - Use a glass and a dressmaker's chalk or pen to trace the curve.

Stage Four: Fold the straps. Take one of the long straps, and fold it in half lengthwise with the wrong sides facing together. Press it flat with an iron using a heat setting suitable for the fabric you are working with. Tuck the long edges inside, all the way to the crease. Press the strap flat again. - Do this for both of the shoulder straps, the short straps, and the handle strap.

Stage Five: Topstitch both of the long edges down. If you need to, pin the strap shut with sewing pins. Topstitch along both of the long edges using a thread colour that matches your fabric. - Do this for the both of the shoulder straps, the short straps, and handle strap. Set the straps aside when you are done.

Stage Six: Cut the back panel into two parts. Find the top centre of your back panel. Measure down 4 to 4½ inches (10.16 to 11.43 centimetres), then cut straight across. You will end up with two pieces: a curved top piece and a rectangular bottom piece. The top piece will be referred to as "Part A." The bottom piece will be referred to as "Part B."

Stage Seven: Place the long straps on top of "Part B." Make sure that the right side of the fabric is facing you, then place the shoulder straps on top. They need to be about 1 to 2 inches (2.54 to centimetres) away from the side edges. Make sure that the top edges of the straps are aligned with the straight, top edge of Part B, and that you are pinning the straps to the right side of the fabric.

Stage Eight: Pin Part A face down on top of the shoulder straps and Part B. Make sure that the bottom, straight edge of Part A is aligned with the top, straight edge of Part B. The wrong side of Part A should be facing you.

Stage Nine: Sew Part A, Part B, and the straps together. Use a ½-inch (1.27-centimeter) seam allowance and a straight stitch. Remove the pins as you sew.

Stage Ten: Flatten the back panel, then topstitch the seam down. Fold Part A up, so that you can see the entire back panel. Fold the seam down against Part B, and press it flat with an iron. Topstitch the seam down to Part B; you will be going right over the shoulder straps.

Stage Eleven: Assemble the bottom straps. Fold the short straps in half widthwise. Slide a backpack strap adjuster onto each strap, so that the bars are nestled in the folds.

Stage Twelve: Pin the bottom straps to the back panel, and sew them in place. Turn the back panel so that the right side of the fabric is facing you. Pin the bottom straps to the bottom of the back panel; make sure that the raw edges align. Also, make sure that the bottom straps align with the shoulder straps. Topstitch them in place using a ½-inch (1.27-centimeter) seam allowance.

Stage Thirteen: Finish the shoulder straps. Fold the raw, bottom ends of the shoulder straps twice: first by ¼-inch (0.64-centimeter), then by ½-inch (1.27-centimeter). Topstitch the folded edge down. When you are done, thread each strap through the corresponding strap adjusted at the bottom of the bag.

Stage Fourteen: Attach the handle to the top of the back panel. Find the centre of the back panel, then pin the handle to the top. Make the raw edges of the handle align with the top edge of the panel. The ends of the handle need to be about 3 inches (7.62 centimetres) apart. Stitch the ends down using a ½-inch (1.27-centimeter) seam allowance.

Stage Fifteen: Pin the two zipper panels together, then sew them together along one of the long edges. Pin the two zipper panels together with the right sides facing in. Sew along one of the long edges using a ⅝-inch (0.59-centimeter) seam allowance.

Stage Sixteen: Press seam open, then baste zipper on top of the seam. Open the panels, so that the wrong side of the fabric is facing you, then use an iron to press the seam open. Baste the zipper on top of the seam. Make sure that wrong sides of the fabric and zipper are facing you; the right side of the zipper should be facing the seam. - It may seem like you won't be able to use the zipper because of the seam. Don't worry, you will open the seam later so that you can use the zipper.

Stage Seventeen: Topstitch the zipper in place. Sew the left and right sides of the zipper down first, then the top and bottom. Be sure to sew across the top and bottom a few times so that it is nice and strong.

Stage Eighteen: Open the seam on top of the zipper using a seam ripper. Turn the zipper panel so that the right side of the fabric is facing you. Find the top and bottom stitching for the zipper. Open the seam between those two spots using a seam ripper. You should now be able to open and close your zipper! - Be careful not to rip the top and bottom stitching that are holding the zipper in place. - Once you are done, cut off any excess zipper, if needed.

Stage Nineteen: Sew the side panel to the zipper panel to make a loop. Pin the narrow ends of the side panel to the narrow ends of the zipper panel to make a loop; make sure that the right sides are facing each other. Sew the narrow ends shut using a ½-inch (1.27-centimeter) seam allowance. If you'd like a neater finish: press the seams down against the side panel (away from the zipper panel), then topstitch it in place.

Stage Twenty: Pin the loop to the front of the bag, with the right sides together. To ensure that your bag comes out even: find the top and bottom centre of your front. Mark it with a pen or pin. Find the centre of your zipper panel and the centre of your side panel, and make a mark as well. Align these marks while pinning the loop to the front panel. - When you are done, pin the back panel in place as well. Make sure that the wrong side of the back panel is facing you.

Stage Twenty-one: Sew the loop in place. Use a ½-inch (1.27-centimeter) seam allowance, and remove the pins as you go. To prevent bunching, cut small slits into the seam at the corns.

- Be careful not to cut into the stitching!

Using this very in-depth step by step will allow me to reach my end product of a mini backpack - I think it will probably take me a while but I can use the help of my aunt and also university facilities to achieve it.

EDITORIAL CAMPAIGNS-

GUCCI GETS THE EDITORIAL TREATMENT (S/S16):

‘Another day and another editorial featuring designer Alessandro Michele’s spring collection for Gucci. This time around, Antidote is the latest magazine to do justice by Gucci’s decadent fashions. Model Sol Goss stars in the outing, connecting with photographer Antoine Harinthe and stylist Yann Weber. Posing for images outdoors, Sol showcases Gucci’s 70s-inspired lineup which features intricate floral prints and lace embellishments.’

Even though this doesn't particularly and initially relate to what I am researching into however I feel like the mood of the editorial pieces are key they are individual not caring that a man maybe wearing pink or floral prints best known and associated with women - now its acceptable on gucci’s 2016 fashion that they can blend together with the trends creating a less stereotypical placement and identities - relating to what I am campaigning for this is why previously wanted to explore campaigns ( however mine are more graphic using typography and researched quotes ).

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CONTEXT OF PRACTICE TWO