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Seasonal Branding

A good campaign gets you noticed and extends your connection with your customer. So adding a fun and festive twist to your branding sounds like a great idea, but like all design and branding, theres a right way and a wrong way to do it. 

Your logo is the face of your brand, so changing it too much could make you unrecognisable. Small additions and simple tweaks can be enough ‘Christmas branding’ without distracting from your original message. A great example is the Tesco Christmas logo, a paper cracker hat balanced on the ‘O’ brings fun and festivity to their everyday logo.

Your brand identity is likely to include some core colours, so you you’ll want to maintain these. Using festive colour palettes, but combining a core brand colour can help you stand out while remaining consistent with other branding material. Theres a lot of festive colour schemes out there, so make sure you pick the one thats right for you. 

It’s a great time of year to get personal, and connect on a new level. Christmas is a time for goodwill and cheer, so make sure your copy and imagery shows this. Be careful not to sway from your core message, but sell your services using copy that encourages warm, festive thoughts. Using emotive language will make your customer feel good, and they’ll connect that emotion with your business.

Take John Lewis as an excellent example, this year using a loveable penguin, longing for love to advertise them for Christmas. No products, nothing about great service and speedy delivery, just a heart warming 60 seconds of what Christmas is really about.

 A great graphic design team can create fun, festive branding without diluting your message so make sure they know your company inside out. Your branding needs to be consistent, it doesn't matter if your celebrating Christmas, Valentines day, Summer bank holiday, or if its everyday promotional material. Get your key brand elements clear from the start, and expand your idea from here.

Remember : you don't have to be obvious. Subtle additions, and minimal imagery can be just as powerful whilst remaining true to your brand. 

Article by Cube Lab - combining creativity and passion to create quality web & graphic design, based in Exeter, Devon.

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Re-branding

What do your clients think about you and your business?

Previous and current clients already know and trust your business, and could give you a great insight to how you’re perceived by the public. They'll always have a reason why they chose you over other competitors, and this can be great for future promotional material.

So if you’re being perceived differently to what you expected, how can you change this? 

You know your company inside out, but sometimes it can be hard to see the holes. A lot of companies become attached to old, outdated logos and fear change will push away their ‘regulars’, but its really not as scary as you might think. Graphic designers deal with this every day and they know the best ways to approach a re-brand. They don’t jump in blindfolded, they talk to you, get to the core values your business and grow your brand around them.Your opinion matters, but likewise you must respect their knowledge of the industry. 

A fresh, thoughtful rebrand for you company can boost sales and encourage confidence in your products or service. Its important that your branding remains consistent across all media from your website design to printed leaflets, so it feels like its all the same company. Having promotional material that looks completely different is almost a waste of time, you need to build up recognition and familiarity with the public, which requires some consistency throughout.

For a complete rebrand, or perhaps just to rejuvenate some existing branding material you already have, find a Graphic Design company that suits you. Most are happy to sit down and talk to you before any money is exchanged, and are happy to work around your budget.